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Interested in studying at Northumbria? With 31,500 students, Northumbria is one of the largest universities in the country, offering courses on either a full-time, part-time or distance learning basis.
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International
International
Northumbria’s global footprint touches every continent across the world, through our global partnerships across 17 institutions in 10 countries, to our 277,000 strong alumni community and 150 recruitment partners – we prepare our students for the challenges of tomorrow. Discover more about how to join Northumbria’s global family or our partnerships.
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Business
Business
The world is changing faster than ever before. The future is there to be won by organisations who find ways to turn today's possibilities into tomorrows competitive edge. In a connected world, collaboration can be the key to success.
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Research
Research
Northumbria is a research-rich, business-focused, professional university with a global reputation for academic quality. We conduct ground-breaking research that is responsive to the science & technology, health & well being, economic and social and arts & cultural needs for the communities
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Alumni
Alumni
Northumbria University is renowned for the calibre of its business-ready graduates. Our alumni network has over 227,000 graduates based in 176 countries worldwide in a range of sectors, our alumni are making a real impact on the world.
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In this research-based module you will experience a comprehensive coverage of research methods and analysis that will prepare you both for work placement or study abroad opportunities alongside preparation for your final-year “capstone” research module of either Dissertation, Management Enquiry or Consultancy Project and for your future employment, enterprise or entrepreneurial activity.
You will learn how to develop a research question, and linked to this, be able to choose an appropriate method of research, dovetailing both learning experiences to the development of a critical assessment of the academic literature. You will gain a basic understanding of research philosophy, whilst the coverage and importance given to research ethics will play an important part of your learning within the module and you will appreciate as part of your learning how this underpins research of quality and integrity. The role of Ethics in research will cover study design, participant selection, data collection, data handling and storage and presentation of research findings.
You will learn how to apply quantitative and qualitative methods. In the quantitative applications, you will learn about questionnaire design, sampling, presenting and summarising data, statistical inference and hypothesis testing. You will have the opportunity to use a range of appropriate software tools, including Excel and SPSS. In the qualitative part of the module, techniques covered will include interviewing and focus groups to collect data, supported by analysis methods including content analysis and thematic analysis. You will learn how to execute a critical and effective analysis of your research data for both approaches, as well as appreciating the importance of piloting.