DA5073 - Innovation

What will I learn on this module?

• Recognise the foundations of innovation, service and organisational improvements
• Discriminate between new product, new process, and new service design/development
• Understand the diffusion of innovation
• Identifying enablers and barriers to innovation
• The role of varied stakeholders in the innovation process (co-creation)
• Particular focus on understanding and delivering creative solutions to stakeholder and organisational needs (and potential/future needs)
• Consider the impact of ethical, cultural, and responsible innovation on organisation performance

How will I learn on this module?

You will learn through workshops, tutor guidance and feedback and independent directed and self-directed learning. Importantly, you will also learn at work, through reflecting on your experiences and applying your knowledge from the module to your practice in the workplace. The workshops will introduce you to theories and concepts and allow you to discuss with the tutors and your peers how these relate to your own work based experiences and practice. The workplace provides an opportunity for you to put your own knowledge and skills into practice and review your learning with your manager/mentor and your guidance tutor.

Your learning is supported by a Teaching and Learning Plan, offering guidance on reading to prepare for workshops and help with the completion of the assessment. Within this plan there are also suggested learning activities, which guide you in your independent learning. These activities allow you to reflect and evaluate your knowledge and skills and in this area.

You will also be given work-based assignments and projects which will support your learning by providing an experientially based opportunity to apply your learning and evaluate your own practice in this area.

How will I be supported academically on this module?

The Teaching and Learning plan will provide a number of prompts and guidance to support you academically. Support will also include opportunities to gain feedback from workshop tutors, guidance tutors and peers.

Your module is also supported by an e-learning portal, which houses all the module learning materials, workshop resources, interactive activities, assessment details and various other support facilities which are provided by the University.

In addition, in order to assist you in developing knowledge, you will have access to the University’s library facilities, including extensive electronic resources, eBooks and electronic academic journal articles.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
To develop an understanding of the opportunities and challenges of approaches to innovation and engaging stakeholders in product, process, and service innovation (re)design (ML01)

Intellectual / Professional skills & abilities:
To develop skills to contribute to the innovation process to enhance business performance. (ML02)

To develop your ability to use a range of creativity tools integral to the innovation process (ML03)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
Develop an understanding of ethical and cultural issues impacting on approaches to innovation for individuals and organisations in a diverse society (ML04)

Mapping to CMDA Outcomes
4.3 The need for innovation in product and service design.
4.3.1 Explain the importance of innovation in product and design
4.3.2 Analyse approaches to innovation employed by own organisation making recommendations as appropriate

Skills – be able to:
5.3 Identify service/ organisational improvements and opportunities for innovation and growth, using qualitative and quantitative analysis of information and data and benchmarking against others.
5.3.1 Demonstrate the use of qualitative and quantitative analysis of information to identify service/ organisational improvements and opportunities for innovation and growth
5.3.2 Analyse information and data to benchmark against others.

How will I be assessed?

Formative assessment: As part of the workshop programme, you will regularly receive feedback on your progress. This will involve delivery of presentations and engagement in workshop activities.

Summative assessment: The assessment is designed to develop your skills in the application of various concepts and approaches to innovation to practical scenarios, and also to develop your ability to critically engage with academic research in the area. The assessment will be structured as follows:

• Individual /Group presentation (15 minute) on ethical and or cultural issues relevant to an innovation in service, process, or product (re)design (worth 30%, submitted mid-semester). This will address MLO4

• 2,000 word business report on a practical application of innovation approaches to a service, process, or product improvement within your organisation, including analysis of relevant challenges and opportunities, sources of data, and role of stakeholders, concluding with a range of recommendations for implementation. (Worth 70%). This will address MLO1 – MLO3.


NX9536 Digital Business



Module abstract

You will be provided with the knowledge and skills to understand innovation processes, and opportunities to explore associated real-world practices. Specifically, you will explore theory and concepts around new product, new process, and new service development, diffusion, enablers and barriers, sources of knowledge and data, and approaches to initiating, leading and driving service improvements within organisations. You will also look at the role of varied stakeholders in the innovation process (co-creation), with a particular focus on understanding and delivering creative solutions to stakeholders’ needs (and potential/future needs). Importantly, you will explore the influence and impact of ethical and cultural issues on designing and implementing innovation processes and practices. Ultimately, this will be linked to the impact of innovation on organisation performance.

Course info

Credits 20

Level of Study Undergraduate

Mode of Study 3 years Part Time

Department Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Start September 2024 or January 2025

Fee Information

Module Information

All information is accurate at the time of sharing. 

Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.  

Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.


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