DA6062 - Strategy

What will I learn on this module?

The module will enable you to extend your knowledge of management practice, particularly in the area of strategic thinking, and to employ your intellectual and practical skills in an organisational context.

In doing so your learning will focus on themes addressing the following broad issues:
• The impact on organisations of the external environment: macro-environment, industry, markets.
• The strategic choices available to organisations to improve strategic position and promote commercial success.
• The alignment of strategic directions with the corporate social responsibility and ethics framework

This module is intended to develop your awareness and critical evaluation of strategic management by assessing the impact of the business environment on organisations. The nature of practising strategy will be evaluated by reviewing the tools and activities involved when formulating strategies. The concept of corporate social responsibility and sustainability will be central when discussing the above topics by assessing the role of stakeholders in organisations.

How will I learn on this module?

You will learn through workshops, tutor guidance and feedback and independent directed and self-directed learning. Importantly, you will also learn at work, through reflecting on your experiences and applying your knowledge from the module to your practice in the workplace. The workshops will introduce you to theories and concepts and allow you to discuss with the tutors and your peers how these relate to your own work based experiences and practice. The workplace provides an opportunity for you to put your own knowledge and skills into practice and review your learning with your manager/mentor and your guidance tutor.

Your learning is supported by a Teaching and Learning Plan, offering guidance on reading to prepare for workshops and help with the completion of the assessment. Within this plan there are also suggested learning activities, which guide you in your independent learning. These activities allow you to reflect and evaluate your knowledge and skills and in this area.

You will also be given work-based assignments and projects which will support your learning by providing an experientially based opportunity to apply your learning and evaluate your own practice in this area.

How will I be supported academically on this module?

The Teaching and Learning plan will provide a number of prompts and guidance to support you academically. Support will also include opportunities to gain feedback from workshop tutors, guidance tutors and peers.

Your module is also supported by an e-learning portal, which houses all the module learning materials, workshop resources, interactive activities, assessment details and various other support facilities which are provided by the University.

In addition, in order to assist you in developing knowledge, you will have access to the University’s library facilities, including extensive electronic resources, eBooks and electronic academic journal articles.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
You will demonstrate your understanding of the internal resources and capabilities and the external competitive/collaborative environment as a basis for how modern organisations can enhance their performance. (MLO1)

You will demonstrate a critical appreciation of the uncertainty, ambiguity and limits to knowledge related to responsible strategy (ML02)

Intellectual / Professional skills & abilities:
You will engage with a range of methods, tools and practices in order to apply knowledge to complex problems and identify appropriate and sustainable strategic solutions. (ML03)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
Develop an understanding of ethical and cultural issues impacting on approaches to strategy for individuals and organisations in a diverse society (ML04)

Mapping to CMDA Outcomes

1. Operational Strategy

1.1 How to develop and implement organisational strategy and plans, including approaches to resource and supply chain management, workforce development, sustainability,

1.1.1 Evaluate theories of organisational strategies and review own organisations strategy in the context of these
1.1.2 Analyse own organisations strategy for resource and supply chain management

1.1.4 Interpret key principles of sustainability within own organisation

9.1 Approaches to stakeholder, customer and supplier management, developing engagement, facilitating cross functional working and negotiation.

9.1.1 Describe the principles of stakeholder, customer and supplier engagement and management
9.1.2 Analyse stakeholder, customer and supplier engagement and management in own organisation and identify strategies for improvement
9.1.3 Explain the benefits and challenges of cross-functional working and apply this method of working to deliver positive results

12.2.1 Describe and evaluate the values and ethics of your organisation

12.2.2 Review the impact of the governance of your
organisation in terms of the decision making process
Skills – To be able to:

1.3 Support the development of organisational strategies and plans.
1.3.1 Review own organisations strategies and plans and support further development of these

1.4.1 Develop operational plan to include realistic, measurable targets and key performance indicators
1.4.2 Demonstrate effective delivery of operational plan
1.4.3 Identify and manage appropriate resources to deliver plan
1.4.4 Accurately monitor and measure outcomes and evaluate

9.6 Work collaboratively with internal and external customers and suppliers
9.6.1 Demonstrate collaborative working with internal customers
9.6.2 Demonstrate collaborative working with external customers and suppliers.

12.3 Use evidence-based tools and ethical approaches to undertake problem solving and critical analysis, synthesis and evaluation to support decision making.
12.3.1 Demonstrate the use of evidence based tools to solve problems
12.3.2 Demonstrate the consistent use of critical analysis, synthesis and evaluation to support decision making
12.3.3 Use ethical approaches in problem solving and decision making

How will I be assessed?

Please give details of all formative and summative assessment process indicating which MLOs will be addressed and how feedback will be provided.

Formative assessment
Formative assessment of knowledge and understanding, intellectual/professional skills and attributes and professional value attributes will be carried out on a continuous basis within the workshops. This will take place through presentations and by individual and group work, assignment discussion and reflection together with theory/practice related discussions.

Summative assessment
1. A 3,000-word individual business report. You will review, in the light of your new knowledge and understanding of theory, an analysis of the strategic position of your own (or a chosen) business organisation. (constitutes 100% of your overall mark)

You will include the following:
i) Demonstrate your understanding of a range of contrasting theory and research about approaches to strategy management practice and solutions,
ii) Analyse how your own organisation engages with strategy management techniques and methods
iii) Analyse the ethical and cultural issues impacting on the organisations strategy
iv) Evaluate the use and effectiveness of the organisations strategy.
v) Outline a range of appropriate recommendations for improving your organisations strategic positioning.
This assessment will assess MLO1- ML05.





Module abstract

This module aims to develop your knowledge of business strategy as well as your skills and confidence to enable you to engage with, and contribute to, the implementation of an organisation's strategic decisions. In addition, it aims to develop your methodological and synthesis skills in order to conduct an assessment of the business environment and an evaluation of strategic choices in accordance with corporate social responsibility and sustainability agenda expectations.

It is also designed to develop your capacity and confidence as an independent learner through your engagement with the module learning activities and sources of support and materials you will have access to from the module team and wider sources available from the university.

Course info

Credits 20

Level of Study Undergraduate

Mode of Study 3 years part-time

Department Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Start January 2024

Fee Information

Module Information

All information is accurate at the time of sharing.

Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.


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