VA7007 - Framing the Creative Industries

What will I learn on this module?

The module aims to develop your understanding of the Cultural and Creative Industries and their role and function within social, cultural, economic and political contexts. You will explore the theoretical and practical underpinnings of industry management in relation to policy, political economy and socio-cultural literature, policies, and professional and industry sources. Using global, national and local case studies, you will examine topics such as creative and knowledge-based economies, creative cities, cultural value and cultural regeneration, linking theory to the current creative and cultural environment and practices such as those in the Newcastle-Gateshead region. You will be encouraged to critically evaluate discourses and debates in the sector relevant to your developing professional practice as cultural managers, with particular reference to contemporary issues such as globalisation, digital technologies, diversified audiences, labour conditions and sustainability.

From this framework you will begin to formulate knowledge and ideas for your Masters dissertation. You will begin to learn about how to conduct research, choose research methodologies and analyse research information. With guidance from your tutor and fellow students, you will develop a formative and preliminal proposal for your dissertation, and this plan will be refined throughout the following semesters.

How will I learn on this module?

This module encourages self-directed learning, supported and guided by the teaching team of active academics. Lectures and seminars introduce the breadth and depth of ideas in the subject area and foster curiosity and analytical skills, alongside workshops and seminars where diverse approaches to practice offer a foundation for ongoing development of personal skills. We also focus on technology-enhanced, small-group and one-on-one approaches to teaching & learning, emphasising student-centred and practical activities and debates. Technology is central to this process as a tool supporting your everyday learning activities, whether as a campus-based or Distance-Learning student. These include our electronic Learning Platform or e-LP with collaborating and video/audio-enhanced features, electronic feedback, discussion boards, blogs and student websites.

How will I be supported academically on this module?

Your module tutor will play an active role in guiding you through module sessions, e-learning interactive activities and one-on-one electronic and academic tutorial support. Seminars, tutorials and guided and virtual visits will offer additional opportunities to discuss issues and ask questions. Course materials will be made available on the relevant module e-Learning Portal sites.

At Department and Faculty level, the Student Administration and Support Centre (SASC) provides a place to ask questions (e.g. regarding timetables, late submissions and personal extenuating circumstances). SASC will refer you to the correct university service if it cannot directly help you.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

Knowledge & Understanding:
1. Identify a broad range of academic and professional sources appropriate to policies, organisations and practices within the Cultural and Creative Industries sector

2. Show knowledge and understanding of social, cultural, economic and political contexts and issues affecting the Cultural and Creative Industries sector from local, national and global perspectives, such as globalisation, digital technologies, diversified audiences and sustainability

Intellectual/Professional skills & abilities:
3. Demonstrate the cognitive and intellectual skills required to assimilate, review, reflect and communicate on contemporary issues in the sector

Personal Values Atrributes:
4. Demonstrate a curiosity about cultural practice and its management

5. Identify issues of inter-cultural sensitivity in the management of cultural practice including global and intercultural dimensions of cultural and creative industries environments

How will I be assessed?

Formative assessment will be carried out throughout the seminar sessions where students will discuss literature, issues and themes; undertake problem-orientated tasks; and complete weekly e-tivities relating to a wider range of issues pertinent to cultural and creative industries. Peer and tutor feedback, and self-reflection, will encourage sensitivity, ethics and curiosity. An ungraded preliminary dissertation proposal will be produced as a formative assignment. Formative assessment will also be carried out through the briefing and development sessions in relation to the summative assessment.

The summative assessment will be a 5000 word essay demonstrating their knowledge of a particular aspect of the social, cultural, economic or political context of the cultural and creative industries, and their ability to analyse discourses, impacts and potential approaches for addressing issues and debates within that particular topic area.





Module abstract

Please find details of this module in the other sections provided

Course info

Credits 30

Level of Study Postgraduate

Mode of Study 2 years part-time
1 other options available

Department Arts

Location City Campus, Northumbria University

City Newcastle

Start September 2024

Fee Information

Module Information

All information is accurate at the time of sharing.

Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.


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