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Fashion Design and Marketing BA (Hons) UCAS Code: W231 BA/FM

Enter your details to receive an email with a link to a downloadable PDF of this course and to receive the latest news and information from Northumbria University

By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Hobsons PLC (acting as Data Processor). To see the University's privacy policy please click here.

BA (Hons) Fashion Design and Marketing at Northumbria offers you the opportunity to creatively explore fashion design, products and promotion for future markets.

You will develop creative, intellectual and practical skills while exploring fashion, not only from an aesthetic and technical understanding of garment design and construction, but also through an understanding of products, lifestyle and culture that surrounds us.

You’ll gain an understanding of, trend analysis and prediction, craftsmanship, functionality and technological aspects of design work together to create fashion products. You will also gain an understanding of concepts and the creative market place, alongside lifestyle aspiration, the consumer and brand values.

This four-year sandwich course nurtures innovative designers by integrating design practice, knowledge and skills within a studio rich environment. Applying your creative skills through industry based live projects and work placements, you will gain the specialist professional, cultural, ethical and commercial skills to prepare you for a career in the diverse and vibrant fashion industry.

Northumbria was ranked 16th in the Complete University Guide 2017 for Art and Design.

BA (Hons) Fashion Design and Marketing at Northumbria offers you the opportunity to creatively explore fashion design, products and promotion for future markets.

You will develop creative, intellectual and practical skills while exploring fashion, not only from an aesthetic and technical understanding of garment design and construction, but also through an understanding of products, lifestyle and culture that surrounds us.

You’ll gain an understanding of, trend analysis and prediction, craftsmanship, functionality and technological aspects of design work together to create fashion products. You will also gain an understanding of concepts and the creative market place, alongside lifestyle aspiration, the consumer and brand values.

This four-year sandwich course nurtures innovative designers by integrating design practice, knowledge and skills within a studio rich environment. Applying your creative skills through industry based live projects and work placements, you will gain the specialist professional, cultural, ethical and commercial skills to prepare you for a career in the diverse and vibrant fashion industry.

Northumbria was ranked 16th in the Complete University Guide 2017 for Art and Design.

Course Information

UCAS Code
W260

Level of Study
Undergraduate

Mode of Study
3 years full-time or 4 years with a placement (sandwich)/study abroad

Department
Northumbria School of Design

Location
Design Building, City Campus East

City
Newcastle

Start
September 2017 or September 2018

Concept Realisation and Promotion

This project involved students to take their concept from product development and manufacture through to promotion and exhibition. The final outcome had to clearly and creatively demonstrate their innovative fashion marketing concept. Check out some of the final concepts.

The Student View

We know that sometimes you just want to hear from the people studying the course! So check out some student profiles and this recording from our live Periscope with Fashion Design

Keith Chung

Student

View Profile

Clare Baumfield

Student

View Profile

Degree Shows / Graduate Fashion Week

During your studies you may be offered the chance to showcase your work at Graduate Fashion Week in London. Showing at Graduate Fashion Week is a great opportunity to network with potential employers.

Book an Open Day / Experience Fashion Design

Visit an Open Day to really get an inside view of what its like to study Fashion Design

Learning and teaching will enable you to acquire a flexible and imaginative approach to real-life problem solving. Studio activities and the specialist workshop environment are integral to this process in all levels of your study, encouraging individual intellectual freedom supported by a staff and peer collaborative community.

You’ll be encouraged to be hands-on, exploring technical skills, materials and processes as well as developing research and critical thinking.

Studying Contemporary Design Influences and business studies puts fashion in a cultural and commercial context and allows you to develop your personal practice within a social, moral and ethical setting.

You’ll be assessed on the whole range of learning and activity, through a range of projects and tasks. Assessment is designed to support your progression through levels of study by formative and summative methods and through feedback from staff and peers.  

Concept Realisation and Promotion

This project involved students to take their concept from product development and manufacture through to promotion and exhibition. The final outcome had to clearly and creatively demonstrate their innovative fashion marketing concept. Check out some of the final concepts.

Studying a Fashion Course / Our Fashion Community

Book an Open Day / Experience Fashion Design

Visit an Open Day to really get an inside view of what its like to study Fashion Design

You will learn from award-winning, research-active academic staff who bring a wealth of professional experience from the world of fashion to Northumbria. Our academic staff have worked as successful designers globally for some of the world’s biggest brands including Berghaus, Barbour Vivienne Tam, Abercrombie & Fitch and Nigel Cabourn. You will be taught by industry experts, developing the essential skills you need to succeed in your future career from inspiring, exciting and innovative staff.

Research-active staff act as consultants and provide supportive critiques, questioning the reasoning and aesthetic judgement behind your work, to support you in developing your practice through self-reflection.

Alumni and industry collaborators support the course at every level through professional association, live projects, internships, visiting lecturers and competitive portfolio briefs. We have recently collaborated with Urban Outfitters, Old Navy, Joseph, Dunhill, Sense Worldwide, Lacoste, Alfred Brown Worsteds and Nike. 

Book an Open Day / Experience Fashion Design

Visit an Open Day to really get an inside view of what its like to study Fashion Design

A studio and workshop-based learning environment is at the core of this course and you’ll find that the technical facilities at Northumbria are excellent. You’ll have access to a specialist Mac laboratory and photographic studio as well as several mobile laboratories that deliver IT facilities for creative working. The machine room is equipped to industry standards and you can use digitally-enabled textile printing, pattern-making and embroidery.

Your course is supported by technology with tools such as the eLearning Portal and electronic reading lists that guide your preparation for seminars and independent research. Electronic Submission and Feedback (eSAF) will facilitate feedback on your project work, while Turnitin allows you to submit written documents with a critical eye on research, sources and developing your own ideas.

You’ll also produce an online portfolio which will act as a reference for your work and enhance your employability.

Studio Space

We really like to create a collaborative studio culture here at Northumbria and that is why each of our Fashion courses and all year groups have access to large open plan studio spaces.

Machine Room

The machine room is equipped to industry standards with sewing machines, button holers, press and steaming stations and both industrial and portable knit machinery.

The Print Room

Our Print Room houses all the kit you will need to design and produce your own fabrics through digitally-enabled textile printing, pattern-making and embroidery.

Mac Lab and Photographic Studio

Alongside our studio space and machine workshops you will have access to a specialist Mac laboratory and photographic studio to fully enhance your creative working.

Book an Open Day / Experience Fashion Design

Visit an Open Day to really get an inside view of what its like to study Fashion Design

Your studies in Fashion Design and Marketing are mainly research-based and delivered by inspiring, entrepreneurial staff who are active in their own research.

You’ll be encouraged to ask questions and embark on your own research, developing independent judgement and critical self-awareness as you tackle real-life challenges that integrate design practice with research, academic and intellectual skills. 

In your first year you’ll be introduced to research methodologies, studio and workshop activities, giving you the knowledge of industry standards and professional competencies to prepare you for placement or study abroad.

In your final year you’ll define and deliver an enquiry-based project that includes a research report and marketing plan. This will demonstrate your ability to plan, organise and manage effective research to evaluate your marketing strategy and launch your product or service in a real world fashion scenario.

Red Project / Research Informed Learning

The colour RED was set as a drawing brief to first year students as a vehicle for creative exploration. Research led projects encourage students to construct their knowledge of the key concepts of the discipline through collaboration with the research interests of their tutors.

Book an Open Day / Experience Fashion Design

Visit an Open Day to really get an inside view of what its like to study Fashion Design

Working on creative projects, some set by external collaborators, will enable you to build and curate a portfolio of your own work to act as a calling card in applications for work placements and employment.

A one-year placement within the fashion industry will amplify your commercial awareness and clarify your career goals. You may also have the opportunity to join a field trip to Paris, London or New York to experience fashion in a different culture.

Your final project allows you to demonstrate design and professional skills including project management, communication and promotion that will make you valuable to the fashion industry.

You’ll have the opportunity to show your project at an industry-facing national showcase for graduate talent. This will help you establish contacts and employment opportunities by mixing directly with invited employers and alumni.

Northumbria University’s Careers Service offers support to all students with regards to employment.

Degree Shows / Graduate Fashion Week

During your studies you may be offered the chance to showcase your work at Graduate Fashion Week in London. Showing at Graduate Fashion Week is a great opportunity to network with potential employers.

Collaborative Projects with Industry / Live Briefs

Projects with industry allow our Fashion Design and Marketing students to gain valuable experience of working to real live briefs with companies such as Nike, Abercrombie and Fitch, Marks and Spencer and Urban Outfitters.

Book an Open Day / Experience Fashion Design

Visit an Open Day to really get an inside view of what its like to study Fashion Design

You’ll graduate with a wide range of design knowledge, practice and transferable skills that prepare you for a future career in the fashion or wider industries.

Through working on real-life projects, industry placement and by establishing your own creative portfolio you’ll demonstrate the specialist skills, professionalism and commercial awareness to enter a successful career within major brands around the world.

Alistair Smith / Design Manager, Rapha

Ali knew that after studying Fashion Design

Alistair Smith

Design Manager, Rapha

Adam Atkinson / Owner of Cherchbi

Adam has worked in the leather goods industry since graduating from our BA Honours Fashion Marketing degree. Fifteen years with brands such as Radley, Nike and Puma led to the establishment of his own brand Cherchbi and consultancy roles with numerous others.

Book an Open Day / Experience Fashion Design

Visit an Open Day to really get an inside view of what its like to study Fashion Design

Course in brief

Who would this Course suit?

Creative, self-motivated individuals aspiring to a career in the fashion industry. This course will help you develop the intellectual, practical and transferable skills to prepare you for a career as a fashion designer in areas such as women’s-wear, men’s-wear, children’s-wear, lingerie and sport’s-wear along with accessories, trend prediction and marketing. 

Entry Requirements 2017/18

Standard Entry

A portfolio of creative design work available for consideration at interview. 

This portfolio containing examples of your work is to help us understand your creative experience and potential ability to undertake a degree in Design. It should evidence your interests in your creative specialism to date. It may include past and current school or college work, personal projects, work in progress and other work that you feel demonstrates your creative potential.

Interviews and Auditions: 
Interviews and auditions can be a daunting experience, this part of the UCAS application process can be an anxious time. UK students applying for creative courses have to develop either audition pieces, portfolios of work and practice interview techniques. If you really want that place at your university of choice you have to make sure you put in the ground work to secure that vital offer.

To support you through the process we held a Q&A session on the interviews, audition and portfolio processes. You can view the video online by visiting our ASKNU webpages: https://www.northumbria.ac.uk/asknorthumbria


GCSE requirements
A good GCSE profile is expected including Maths and English Language at minimum grade C or equivalent.  If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a minimum grade 4.

UCAS Tariff Points
128-136 UCAS Tariff points including one or more of the following: 

GCE and VCE Advanced Level: 
From at least 2 GCE/VCE A Levels 

Edexcel/BTEC National Extended Diploma:
Distinction, Distinction, Merit 

Diploma in Foundation Studies Art and Design/Art Design and Media
The Diploma in Foundation Studies Art and Design/Art Design and Media is also accepted in combination with other qualifications

Scottish Highers:
BBBBC - BBBBB at Higher level, BCC - BBB at Advanced Higher 

Irish Highers:
ABBBB  - AABBB

IB Diploma:
128-136 UCAS Tariff points including minimum score of 4 in at least three subjects at Higher level

Access to HE Diploma:
Award of full Access to HE Diploma including 27 credits at Distinction and 18 at Merit

Qualification combinations
The University welcomes applications from students studying qualifications from different qualification types - for example A level and a BTEC qualification in combination, and if you are made an offer you will be asked to achieve UCAS Tariff points from all of the qualifications you are studying at level 3.  Should the course you wish to study have a subject specific requirement then you must also meet this requirement, usually from GCE A level.

Applicants from the EU
Applicants from the EU are welcome to apply and if the qualification you are studying is not listed here then please contact the Admissions Team for advice or see our EU Applicants pages here https://www.northumbria.ac.uk/international/european-union/eu-applications/ 

International applicants
The University is pleased to welcome international applicants from over 100 countries and considers a wide range of qualifications for entry to its programmes.  For specific information please visit our International Admissions pages here https://www.northumbria.ac.uk/international/international-admissions/ 

International applicants are also required to have one of the following English language qualifications with grades as shown below

  • A British Council International English Language Testing System (IELTS) score of 6.0 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 5.5
  • Pearson Academic score of 54 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 51

The University also accepts many other English language qualifications and if you have any questions about our English Language requirements please contact the International Admissions Office

Entry Requirements 2018/19

Standard Entry

A portfolio of creative design work available for consideration at interview. 

This portfolio containing examples of your work is to help us understand your creative experience and potential ability to undertake a degree in Design. It should evidence your interests in your creative specialism to date. It may include past and current school or college work, personal projects, work in progress and other work that you feel demonstrates your creative potential.

Interviews and Auditions: 
Interviews and auditions can be a daunting experience, this part of the UCAS application process can be an anxious time. UK students applying for creative courses have to develop either audition pieces, portfolios of work and practice interview techniques. If you really want that place at your university of choice you have to make sure you put in the ground work to secure that vital offer.

To support you through the process we held a Q&A session on the interviews, audition and portfolio processes. You can view the video online by visiting our ASKNU webpages: https://www.northumbria.ac.uk/asknorthumbria


GCSE requirements
A good GCSE profile is expected including Maths and English Language at minimum grade C or equivalent.  If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a minimum grade 4.

UCAS Tariff Points
128-136 UCAS Tariff points including one or more of the following: 

GCE and VCE Advanced Level: 
From at least 2 GCE/VCE A Levels 

Edexcel/BTEC National Extended Diploma:
Distinction, Distinction, Merit 

Diploma in Foundation Studies Art and Design/Art Design and Media
The Diploma in Foundation Studies Art and Design/Art Design and Media is also accepted in combination with other qualifications

Scottish Highers:
BBBBC - BBBBB at Higher level, BCC - BBB at Advanced Higher 

Irish Highers:
ABBBB  - AABBB

IB Diploma:
128-136 UCAS Tariff points including minimum score of 4 in at least three subjects at Higher level

Access to HE Diploma:
Award of full Access to HE Diploma including 27 credits at Distinction and 18 at Merit

Qualification combinations
The University welcomes applications from students studying qualifications from different qualification types - for example A level and a BTEC qualification in combination, and if you are made an offer you will be asked to achieve UCAS Tariff points from all of the qualifications you are studying at level 3.  Should the course you wish to study have a subject specific requirement then you must also meet this requirement, usually from GCE A level.

Applicants from the EU
Applicants from the EU are welcome to apply and if the qualification you are studying is not listed here then please contact the Admissions Team for advice or see our EU Applicants pages here https://www.northumbria.ac.uk/international/european-union/eu-applications/ 

International applicants
The University is pleased to welcome international applicants from over 100 countries and considers a wide range of qualifications for entry to its programmes.  For specific information please visit our International Admissions pages here https://www.northumbria.ac.uk/international/international-admissions/ 

International applicants are also required to have one of the following English language qualifications with grades as shown below

  • A British Council International English Language Testing System (IELTS) score of 6.0 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 5.5
  • Pearson Academic score of 54 (or above) with a minimum score in each component of Reading, Writing, Listening and Speaking of 51

The University also accepts many other English language qualifications and if you have any questions about our English Language requirements please contact the International Admissions Office

Compulsory Requirements

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By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Hobsons PLC (acting as Data Processor). To see the University's privacy policy please click here.

Modules Overview

Modules

FA4001 -

Fashion Marketing and Contemporary Design Influences (Core, 20 Credits)

Fashion Marketing and Contemporary Design Influences is a theoretical module comprising of two components, Fashion Marketing (50%), and Contemporary Design Influences (50%). You will explore some of the principal theoretical approaches to fashion marketing, equipping you with the tools to critically analyse its operation in the fashion industry. You will also be introduced to the cultural history of fashion from historical to contemporary times providing you the foundation to understand how fashion is traditionally produced, circulated and consumed.

In the component of Fashion Marketing, you will learn basic marketing concepts, principles, theories and techniques with particular reference to the fashion environment in which they will practice. You will be introduced to how organisations analyse and segment markets and learn to take a wide range of marketing decisions in light of changing environments.

In the component of Contemporary Design Influences, you will learn the history of fashion through various socio-cultural, political, economical influences. You will learn the etymology of fashion and the ways in which fashion has changed throughout history. You will be introduced to why and how styles have changed, trends have been formulated through key historical events and figures.

Through this module, you will learn to be independent, to carry out individual study through empirical research and to formulate ideas and articulate the subject through a marketing portfolio and essay writing.

More information

FA4002 -

Fashion Illustration & Trend Research (Core, 40 Credits)

In this Fashion Illustration & Trend Research module you will learn essential intellectual, creative and technical skills to prepare you for working in the fashion industry. You will be introduced to the fundamentals of Trend Forecasting in the Fashion industry, a highly creative and inspirational field grounded in the practicalities of the business by a team of experienced, specialist tutors. Through fashion research and the exploration of trend and market analysis, you will explore your own creative concepts in order to produce a directional Fashion Forecasting package communicated through illustrative, photographic and graphic practices. Through observation and practical exercises you will learn fashion-related visual communication skills by exploring different types of hand-rendered and digital drawing, for a range of purposes using a variety of media techniques and experimentation.

To prepare you for the rigours of Higher Education study, you will engage in a series tasks in preparation to guide your own learning, evaluate your own progress, and build your confidence and capabilities, independently and as a part of a team. You will take part in the following projects and activities:

Induction project;
This project initially introduces you to the content and structure of the Fashion Design & Marketing programme and the learning environment and processes of the School and University. This short period of ‘orientation’ then develops into a (non-assessed) ‘ice-breaker’ group project where, working to a creative ‘theme’, you learn to work collegiately in a team, to collectively discuss your ideas and take the negotiate outcome into a final product.

Fashion Illustration & Trend;
The second project revolves around understanding how the Trend Forecasting industry underpins fashion design and market research. You will be encouraged to develop your skills in concept generation by creatively interpreting market intelligence to produce your own directional trend package. You will explore the formal elements of design (colour, texture, pattern, shape, detail, etc.) and learn skills in photography, drawing and illustration, trend research, research and design development, creative writing and graphic presentation

More information

FA4003 -

Fashion Practice and Promotion (Core, 60 Credits)

Fashion Design Practice is a year-long 60 credit module that introduces you to the professional standards of contemporary fashion design practice.

In your studio-based environment you will learn practical skills and theories that will give you the abilities, techniques and skills to create 2D sketchbooks, 3D fashion product (e.g. a shirt) and a promotional product (e.g. brand look book, fashion magazine, fashion film). You will learn how fashion is communicated from concept to final product through fashion research and design development, and developing your practical and technical skills in; drawing, pattern cutting, fitting, toile development and sewing construction.

You will be introduced to the essential practical skills in a technical programme delivered in our specialist workshops to learn appropriate health and safety regulations and procedures. You will learn elementary methodologies and processes in pattern cutting and through demonstrations, garment construction and sewing techniques to manufacture of a basic garment. As you progress to a creative garment project, you will evidence your independent judgement in your ability to generate and explore ideas through experimental pattern cutting techniques for fashion outcomes. You will also be introduced to a range of fabrications and given guidance on how to handle and prepare cloth.

You will work collaboratively in groups to promote your 3D fashion product outcomes in a creative way. To enable you to undertake this promotional aspect of the module, you will learn how to use Digital SLR cameras to produce contemporary fashion photography and/or film. You will also learn digital image editing and creative publishing techniques to underpin your knowledge and understanding of visual literacy skills. You will learn how brands use imagery, typography and photography to convey their company brand values and products, and you will be able to apply this knowledge to begin to develop your own aesthetics and design awareness in your promotional work.

Through staff support and guidance in the module, you will learn how to work both independently and collaboratively, be able to identify and redefine problems, and to focus on solutions that are both relevant and creative.

More information

YB5001 -

Academic Language Skills for Design (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

FA5001 -

Professional Practice Preparation (Core, 20 Credits)

You will develop a critical understanding of the key social, political, theoretical and practical work-based considerations relating to contemporary fashion design and the broader fashion industry to support your development as a responsible creative in a challenging professional environment.

You will gain important tools to join the fashion or broader creative industry with a clear vision of the processes involved in undertaking a student internship or study abroad. Lectures and seminars in Consumer Behaviour and the Fashion Industry will enhance your cultural awareness in relation to fashion design and marketing and related critical theory.

You will gain insight into roles and responsibilities, rules of engagement and expectations of industry interns from Lectures and seminars. This will to give you a realistic overview of industrial experience and how to realistically approach the application process for a successful outcome. You will develop the ability to evaluate your skills from an area of practice, highlighting your strengths and communicate this in a way that is a desirable asset to a placement provider.

Professional Practice Preparation is designed to prepare you for professional practice through Industrial placement. The module is taught between the award-winning Newcastle Business School and the School of Design and is divided into two components.

In Component A of this module, you will learn a range of key behavioural concepts that will help you to understand the likely behaviour of
consumers. Lectures and seminars will support the writing of a business report, based on the analysis of primary research interviews. In the report you will display and discuss the results obtained from the interviews by referencing industry reports, secondary research or using consumer behaviour theory.

In Component B you will learn how to identify fashion-related issues and plan, create and write an essay based around a current issue affecting the fashion industry. A lecture series will highlight some of the key points to stimulate your research and design thinking. Topics will include; the role of the designer in fashion sustainability; made in the UK; ethical production; off-shore production; and ‘professional practice in a fashion and creative environment’.

More information

FA5002 -

Fashion: Concept to Product (Second Year) (Core, 40 Credits)

Fashion; Concept to Product is a 40 credit module that offers you the opportunity to further develop your professional and creative skills and techniques in preparation for your Industrial Work Placement year. Building on your prior learning from your Level 4 module FA4003 Fashion Practice and Promotion, you will be supported to explore contemporary and historical topics to inform your concepts and you will create both 2D and 3D fashion products. This module follows industry practice; from research that informs your concept, to idea development, to creating your 2D and 3D products, to understanding the visual communication in order to promote your artefact. The work completed in this module forms the content of your digital portfolio for your industrial work placement interviews.

You will be encouraged to be curious, imaginative and empathetic in developing your ideas - employing an aesthetic and intelligent approach to creating products. Learning to use a variety of media to develop your individual creative ‘handwriting’ will enable you to effectively communicate your concepts and outcomes, evidencing all the elements essential to fashion design aesthetics. You will further improve your visual literacy skills through the use of creative photography and digital imaging software as a research tool, observing, recording, and developing conceptual photographic projects and generating contemporary publications with visual narrative to promote your concepts and products.

You will work in our design studios and workshops to refine your portfolio skills and acquire more advanced technical skills in pattern cutting, moulage, garment construction, photography and promotion. You will further develop important team-working skills via group projects, and gain confidence in presenting your ideas to a variety of audiences. By learning to work more independently, evaluating and challenging your ideas, you will develop a professional approach to study and be prepared for industrial work placement.

More information

FA5003 -

INDUSTRIAL PLACEMENT 1 (Core, 60 Credits)

Industrial Placement 1 offers you the opportunity to complete a minimum of 24 weeks in the fashion industry, gaining experience in one or more placements. This opportunity affords you a broad insight into how industry operates, its differing market levels and consumer profiles. Being part of a team in a Fashion Company means a greater understanding of design processes; product development and range planning, price points, production processes and lead times. Through your industrial work experience, you potentially gain an understanding of the importance of comparative product analysis; brand image, packaging and labelling, traditional/digital retail, marketing and promotion. By undertaking placement(s), you develop a greater awareness of fashion, contemporary culture and trends, and to be able to advance your visual and verbal communication skills. The experience of applying your academic studies in a real work environment will help you to develop a confident and professional attitude and to make informed decisions about your future fashion career. In Industrial Placement 1 module you will keep a digital diary of your learning and professional experience; documenting your new skills and knowledge acquired from your Placement(s).

During this 12 month period you are expected to complete a minimum of 24 weeks. The weeks can run consecutively or as a series of individual placements throughout the year. If you are unable to complete or secure an industrial work placement an alternative industry-focused project brief will be set.

More information

YB5001 -

Academic Language Skills for Design (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

FA5004 -

Industrial Placement 2 (Core, 60 Credits)

Industrial Placement 2 offers you the opportunity to complete the requirement of undertaking 24-week placement/s in the fashion industry, gaining experience in one or more placements. This opportunity affords you a broad insight into how industry operates, its differing market levels and consumer profiles. Being part of a team in a Fashion Company means a greater understanding of design processes; product development and range planning, price points, production processes and lead times. Through your industrial work experience, you potentially gain an understanding of the importance of comparative product analysis; brand image, packaging and labelling, traditional/digital retail, marketing and promotion. By undertaking placement(s), you develop a greater awareness of fashion, contemporary culture and trends, and to be able to advance your visual and verbal communication skills. The experience of applying your academic studies in a real work environment will help you to develop a confident and professional attitude and to make informed decisions about your future fashion career. In Industrial Placement 2 module you will keep a digital diary of your learning and professional experience; documenting your new skills and knowledge acquired from your Placement(s).

During this 12 month period you are expected to complete a minimum of 24 weeks. The weeks can run consecutively or as a series of individual placements throughout the year. If you are unable to complete or secure an industrial work placement an alternative industry-focused placement brief will be set.

More information

FA5006 -

Fashion Futures (Core, 40 Credits)

Fashion Futures is a 40 credit module in which you will use the skills you acquired during your Industrial Placement(s) to investigate the more challenging aspects of fashion product and promotion concepts; researching and analysing consumer trends that will affect design direction and future markets. You will apply this knowledge to your research, developing your conceptual design ideas and employing an aesthetic and intellectual approach to creating and promoting contemporary fashion design solutions. In your studio-based practice you will learn advanced technical skills to enable you to produce professional 2D (publication) or 3D (garment) fashion product solution underpinned by cultural and ethical awareness, and creative versus commercial viability.

You will work in the design studios and workshops to advance your technical skills in pattern cutting, moulage, garment construction, illustration, styling photography typography and graphic layout. In this module you will be able to specialise and focus on areas of design such as menswear, womenswear, sportswear, lingerie, or trend publications to create innovative, contemporary fashion garments or products. You may have the opportunity to work on live projects with industry, both as part of a team and individually, gaining experience of managing research, design development and promotional briefs with a professional and confident approach to presentation. Your ability to interpret contemporary media will play an important role in the promotion of your product.

This Fashion Futures module is designed to give you the skills, knowledge and understanding to support decision-making with regards to your individual direction of study in Level 6.

More information

MK9518 -

Market Research Methods and Enterprise (Core, 20 Credits)

This module is designed to provide fashion students with an introduction to marketing research and how research results can be used to develop strategies and inform fashion enterprise.

The module will cover the following themes:

• Purpose and role of marketing research in the fashion industry: understanding the importance of marketing research as an instrument to better understand customer’s needs and wants, and specifically how fashion industries use marketing research to inform their marketing strategies (price, products, distribution, promotion etc)

• Use of primary and secondary data: introduction to the different types of data (qualitative/quantitative), their advantages and disadvantages and how they can be collected and analysed by fashion businesses.

• Reporting and use of research findings: understanding how research findings can be reported and interpreted and how they can be used to develop a fashion marketing strategy.

• Environmental analysis: understanding the importance of environmental analysis, including an investigation of a range of tools and approaches that can be used to understand the micro-and macro- environment as well as the competitive environment of a business.

• Organisational structure and risks: Explain the main forms of organisation/business structure, their main advantages/ disadvantages and how to assess and manage the associated business risks.

• Create a structured business report: explain the role and use of business reports in enterprise and introduce the basics of developing a business report that brings together research findings and environmental analysis to propose a marketing plan for a fashion business.

More information

YB5001 -

Academic Language Skills for Design (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

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FA6001 -

Final Major Project Research Report (Core, 20 Credits)

Final Major Project Research Report is an enquiry-based theoretical module, which supports and informs the development of your professional practical Final Major Project (FMP). The learning and teaching strategy for this module helps you to identify and frame an appropriate discussion question, and to independently source and critically engage with sophisticated research materials, theories and debates appropriate to exploring your chosen topic.

The subject matter for this module is dependent upon your specialism for your FMP, but staff with years of research expertise will support you to define and plan your research, reflect on the findings and, through the academic writing of the report, project directional conclusions that support and enhance the development of your practical project work.

The skills covered will include:
? Writing and justifying your FMP proposal; defining your project objectives.
? Planning a schedule of research through primary and secondary sources.
? Carrying out primary research.
? Critically appraising your source materials and findings.
? Undertaking a piece of academic writing and academic conventions of writing (e.g. referencing, presenting an argument, plagiarism).

You will build on your learning in this module to enable you to undertake the Marketing Plan (a component of FA6003 Final Major Project Realisation) in semester 2. Together, these two documents demonstrate your ability to plan, organise and manage effective research in order to produce a fashion marketing strategy which launches your FMP product/service into a real world fashion scenario.

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FA6002 -

Final Major Project: Exploration (Core, 40 Credits)

Final Major Project: EXPLORATION provides a framework for exploring a range of approaches to design for future or specialist markets. During this module you will define a fashion concept and undertake a body of research underpinning your major project proposal, allowing you the opportunity to explore and develop creative design practice. This body of research will enable you to make and illustrate your ideas through garments/collections, products, publications and aims to promote these through cutting-edge graphics and photography in Semester 2. You will deploy techniques of enquiry, analysis and synthesis aiming to build relationships between ideas and challenge orthodox approaches through creative enquiry. You are encouraged to seek industrial collaboration/sponsorship if this is desirable and appropriate.

Advanced skills are taught in one of the following pathways to support the individual nature of your concept proposal; (Advanced Pattern Cutting 1), developing intermediate skills for specialist areas, (Fashion Photography and Graphic Promotion 1) developing your knowledge base and level of critical enquiry in the areas of creative digital publishing, graphics, and photography as a research tool and visual narrative, (Creative Textiles 1), enabling you to experiment with surface design and print. This is supported through photographic, sewing and textile workshops offering silk-screen and digital print and embroidery, resources, and a team of dedicated technicians.

Fashion design and trends are observed from a wide range of sources developing aesthetic awareness and the understanding of your practice within a cultural and commercial context. You will be encouraged to work autonomously and think independently in the observation, generation and development of ideas. The module will encourage all aspects of visual research skills taking a distinctive and experimental approach demonstrated through drawing, design development, sampling and prototypes.

Enhancement is offered through field study trips to Fashion capitals, for example; New York, London, Paris, museums and exhibitions additional to the curriculum.

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FA6003 -

Final Major Project: Realisation (Core, 60 Credits)

Final Major Project: REALISATION enables you to consolidate and extend your intellectual and creative skills through a self-directed final major project. Applying research generated in your Semester 1 modules, you will design, make and promote your concept through garments, collections, products and publications. Your skills will be applied to promoting your concept using a wide range of visual media from print to photography and film. This work will be underpinned by an understanding of your practice within a cultural and commercial context, enhanced with specialist practical skills and evidenced through the creation of your individual design portfolio. This Final Major Project enables the synthesis of acquired knowledge, skills and expertise into a body of work encouraging you to relate your personal practice to contemporary society, culture and commerce. This comprehensive body of work will culminate in a final exhibition.

Using your creative, contextual and market research generated in Semester 1, you will produce a Marketing Plan which justifies, documents and evaluates the work of your Final Major Project. This report offers an objective account of the design process, a validation of the proposed design solution and an understanding of the fashion marketing planning process applied to a real fashion-marketing scenario.

The specialist subject component selected in Semester 1 continues to support the individual nature of your concept proposal through study of either (Advanced Pattern Cutting 2), (Fashion Photography and Graphic Promotion 2), (Creative Textiles 2).

You will create a professional portfolio of design, illustration and photography. Guidance is provided in building a personal portfolio through independent research and analysis of contemporary fashion design development to specific product area, illustration and media techniques and style. Industry-facing collaborations, competitions and Final Major Project work are compiled with the aim of presenting you as a creative designer who is able to visually communicate concepts and final designs to a highly professional standard.

More information

How to apply

Applications via UCAS

Most full-time and sandwich first degrees, extended degrees, DipHE and HND courses require that application is made through the Universities and Colleges Admissions Service (UCAS) Clearing House.

If you are at school or college, staff there will advise you on how to apply. If you are not at school or college, you can apply using the UCAS secure, web-based online application system ucasapply.

Applicants apply via UCAS apply wherever there is access to the internet, and full instructions and an online help facility is available. Application details can be checked and printed at any time, text for personal statements and references can be copied and pasted into applications from a word processing package, and applications can normally be processed by the relevant Clearing House within one working day once submitted. More details on apply can be found on the UCAS website at www.ucas.com.

  • The UCAS institution code for Northumbria University is NORTH N77

If you wish to defer your entry, you should ensure you indicate this in section 3i of the application form. Full details of application deadlines and the application fee can be found on the UCAS website. Please note, however, we are unable to consider applications for deferred entry to our Teacher Training, Nursing, Midwifery and Operating Department Practice programmes.

Application Deadlines

Equal consideration is given to all applications received at UCAS by 6.00pm on 15 January. Details of all UCAS deadlines can be found on the UCAS website www.ucas.com.

UCAS will accept applications up to 30 June, but we can only consider these if there are still vacancies in relevant subjects. You are advised to check with the University before applying for popular courses which may already be full. Candidates applying for any courses after early September must follow the UCAS Late Registration Procedure, and we will provide the appropriate form.

Decision Making Process

When we receive your application it will be forwarded to the Admissions Tutor who will consider your application in accordance with the University’s Admissions Policy.

Most subject areas do not require applicants to attend an interview as part of the selection procedure. However, if the standard procedure is to interview candidates, this is specified in the degree programme entrance requirements. Some courses, such as Health, Social Work and Teacher Training, require specific checks or requirements to be put in place during the normal selection process. These are detailed on the individual course details pages.

Fairness and Transparency

The University is committed to a system of admissions that ensures fairness, transparency and equal opportunities within the legal framework of the UK and best practice. All reasonable effort will be made to ensure that no prospective or existing student is unreasonably treated less favourably on the grounds of age, race, colour, nationality, ethnic origin, creed, disability, sexual orientation, gender, marital or parental/carer status, political belief or social or economic class, or any other type of discrimination.

What Happens Next

You will receive one of the following from UCAS or our Admissions Office:

  • Conditional offer which depends on you achieving certain grades from forthcoming examinations, completing relevant checks, or other requirements prior to entry. You may be asked to send us a copy of your certificates/qualifications once these have been received to enable us to confirm your offer. Not all examination results are sent to Universities via UCAS.
  • Unconditional offer if you have already satisfied entry requirements.
  • Reject your application.

Tuition Fee Assessment

Tuition fees are set at different levels for Home/EU and International Students. Before you begin your course the University must establish your tuition fee status. In many cases, the University will be able to make this assessment without requiring any additional information.

Guidance can be found on the UK Council for International Student Affairs (UKCISA) website www.ukcisa.org.uk to help you understand how Higher Education Institutions (HEI’s) make an assessment on your fee status.

Selection Process

Interviews

Applicants who may not have the standard entry qualifications are welcome to apply and may be interviewed. Some courses will interview as part of the selection process. This applies particularly to courses in art and design, teaching and health.

Health Screening

Applicants for Nursing, Midwifery, Physiotherapy, Occupational Therapy, Primary (Early Years) and Social Work will be required to complete a health questionnaire, and you may be required to attend a doctor or nurse assessment at the University Health Centre.

Prior to beginning your programme, all applicants to Nursing, Midwifery, Physiotherapy and Occupational Therapy are advised to start a course of Hepatitis B vaccinations, available from your own GP. In addition, Midwifery applicants must provide evidence before they commence training that they are immune to Hepatitis B or have Hepatitis B non-carried status.

Applicants to these courses who have had contact with MRSA in the previous 6 months may be asked to provide evidence that they are not colonised by submitting negative swabs results prior to commencement of training. Alternatively, you may be screened on commencement of the programme.

All applicants will receive vaccination screening at the University Health Centre on commencement of their programme.

Disclosure of Criminal Background

To help the University reduce the risk of harm or injury to any member of its community caused by the criminal behaviour of other students, it must know about any relevant criminal convictions an applicant has.

Relevant criminal convictions are only those convictions for offences against the person, whether of a violent or sexual nature, and convictions for offences involving unlawfully supplying controlled drugs or substances where the conviction concerns commercial drug dealing or trafficking. Convictions that are spent (as defined by the Rehabilitation of Offenders Act 1974) are not considered to be relevant and you should not reveal them - unless you are applying for one of the courses outlined within the following paragraph.

If you are applying for courses in teaching, health, social work and courses involving work with children or vulnerable adults, you must complete the section of your UCAS application form entitled ‘Criminal Convictions’. You must disclose anycriminal convictions, including spent sentences and cautions (including verbal cautions) and bindover orders. Further information on how to complete this section is available from the UCAS booklet ‘How to Apply’. For these courses, applicants are required to undergo police clearance for entry and will need to complete a Disclosure and Barring Service (DBS) enhanced disclosure form. 

The Disclosure and Barring Service (DBS) helps employers make safer recruitment decisions and prevent unsuitable people from working with vulnerable groups, including children. It replaces the Criminal Records Bureau (CRB) and Independent Safeguarding Authority (ISA). Access to the DBS checking service is only available to registered employers who are entitled by law to ask an individual to reveal their full criminal history, including spent convictions - also known as asking 'an exempted question'. The University is such a 'registered employer' and will send you the appropriate documents to fill in if you are offered a place in the course.

If you are convicted of a relevant criminal offence after you have applied, you must tell UCAS and the University. Do not send details of the offence; simply tell UCAS and the University that you have a relevant criminal conviction. You may then be asked to supply more details.

Anti-fraud Checks

Please note that both UCAS and the University follow anti-fraud procedures to detect and prevent fraudulent applications. If it is found that an applicant supplies a fraudulent application then it will be withdrawn.

Plagiarism

Applicants suspected of providing, or found to have provided, false information will be referred to UCAS if their application was made via UCAS. The same is true for applicants who are suspected of omitting, or found to have omitted, information that they are required to disclose according to UCAS regulations. Applications identified by UCAS’s Similarity Detection software to contain plagiarised material will be considered on an individual basis by Admissions Staff, taking into account the nature, relevance and importance of the plagiarism. The University reserves the right to cancel an application or withdraw any offer made if it is found that an application contains false, plagiarised or misleading information.

Extra

The Extra process enables applicants who have not been offered a place, or have declined all offers received, can use EXTRA to apply for other courses that still have vacancies before Clearing starts. The Extra process normally operates from late February until the end of June and Applicants should use the Course Search facility at UCAS to find which courses have vacancies.

Clearing

If you have not succeeded in gaining a place at your firm or insurance university, UCAS will send you details about Clearing, the procedure which matches course vacancies with students who do not have a university place. Information about degree vacancies at Northumbria is published in the national press; and you can also find information on our dedicated Clearing web pages during this period. We operate a Helpline - 0191 40 60 901 - throughout the Clearing period for enquiries about course vacancies.

Adjustment
If an applicant has both met and exceeded the conditions of their firmly accepted offer, they will have up to five calendar days from the time their place was confirmed (or A level results day, whichever is the later) to research places more appropriate to their performance. Applicants will have to nominate themselves for this system, and their eligibility will be confirmed by the institution they apply to adjust to.

Going to University from Care
Northumbria University is proud of its work in widening participation of young people and adults to university. We have recently been successful in being awarded the Frank Buttle Trust Quality Mark for Care Leavers in Higher Education. This mark was created to recognise institutions who go that extra mile to support students who have been in public care. To find out more, visit our Going to University from Care web page.

Disabled Students

Northumbria welcomes enquiries and applications from disabled students whether disability is due to mobility or sensory impairment, specific learning difficulties, mental health issues or a medical condition. Applications from disabled students are processed in the usual way, but applicants should declare their disability at the application stage so that the University can contact them to assess how to meet any support needs they may have. Disabled applicants may be invited to visit the University so that this can be done in person.

To find out more contact:
Disability Support Team
Tel +44 (0)191 227 3849 or
Minicom +44 (0)191 222 1051

International Students

The University has a thriving overseas community and applications from International students are welcome. Advice on the suitability of overseas qualifications is available from:

International Office
Northumbria University
Newcastle upon Tyne
NE1 8ST
UK
Email: international@northumbria.ac.uk
Tel +44 (0)191 227 4274
Fax +44 (0)191 261 1264

(However, if you have already applied to Northumbria and have a query, please contact internationaladmissions@northumbria.ac.uk or telephone 00 44 191 243 7906)

Provision of Information

The University reserves the right at any stage to request applicants and enrolling students to provide additional information about any aspect of their application or enrolment. In the event of any student providing false or inaccurate information at any stage, and/or failing to provide additional information when requested to do so, the University further reserves the right to refuse to consider an application, to withdraw registration, rescind home fees status where applicable, and/or demand payment of any fees or monies due to the University.

UniStats

Any Questions?

Our admissions team will be happy to help. They can be contacted using the details below:

UK/EU Applicants Contact Details:

TEL: 0191 227 4444

ar.admissions@northumbria.ac.uk

International Applicants Contact Details:

TEL: 00 44 191 227 4274

FAX: 00 44 191 261 1264

international@northumbria.ac.uk

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy

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