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BA (Hons) Fashion Design and Marketing at Northumbria offers you the opportunity to creatively explore fashion design, products and promotion for future markets.

You will develop creative, intellectual and practical skills while exploring fashion, not only from an aesthetic and technical understanding of garment design and construction, but also through an understanding of products, lifestyle and culture that surrounds us.

You’ll gain an understanding of, trend analysis and prediction, craftsmanship, functionality and technological aspects of design work together to create fashion products. You will also gain an understanding of concepts and the creative market place, alongside lifestyle aspiration, the consumer and brand values.

This four-year sandwich course nurtures innovative designers by integrating design practice, knowledge and skills within a studio rich environment. Applying your creative skills through industry based live projects and work placements, you will gain the specialist professional, cultural, ethical and commercial skills to prepare you for a career in the diverse and vibrant fashion industry.

Northumbria was ranked 16th in the Complete University Guide 2017 for Art and Design.

BA (Hons) Fashion Design and Marketing at Northumbria offers you the opportunity to creatively explore fashion design, products and promotion for future markets.

You will develop creative, intellectual and practical skills while exploring fashion, not only from an aesthetic and technical understanding of garment design and construction, but also through an understanding of products, lifestyle and culture that surrounds us.

You’ll gain an understanding of, trend analysis and prediction, craftsmanship, functionality and technological aspects of design work together to create fashion products. You will also gain an understanding of concepts and the creative market place, alongside lifestyle aspiration, the consumer and brand values.

This four-year sandwich course nurtures innovative designers by integrating design practice, knowledge and skills within a studio rich environment. Applying your creative skills through industry based live projects and work placements, you will gain the specialist professional, cultural, ethical and commercial skills to prepare you for a career in the diverse and vibrant fashion industry.

Northumbria was ranked 16th in the Complete University Guide 2017 for Art and Design.

Course Information

UCAS Code
W231

Level of Study
Undergraduate

Mode of Study
4 years with placement

Department
Northumbria School of Design

Location
Design Building, City Campus East

City
Newcastle

Start
September 2019

Concept Realisation and Promotion

This project involved students to take their concept from product development and manufacture through to promotion and exhibition. The final outcome had to clearly and creatively demonstrate their innovative fashion marketing concept. Check out some of the final concepts.

The Student View

We know that sometimes you just want to hear from the people studying the course! So check out some student profiles and this recording from our live Periscope with Fashion Design

Keith Chung

Student

View Profile

Clare Baumfield

Student

View Profile

Degree Shows / Graduate Fashion Week

During your studies you may be offered the chance to showcase your work at Graduate Fashion Week in London. Showing at Graduate Fashion Week is a great opportunity to network with potential employers.

Book an Open Day / Experience Fashion Design

Visit an Open Day to really get an inside view of what its like to study Fashion Design

Learning and teaching will enable you to acquire a flexible and imaginative approach to real-life problem solving. Studio activities and the specialist workshop environment are integral to this process in all levels of your study, encouraging individual intellectual freedom supported by a staff and peer collaborative community.

You’ll be encouraged to be hands-on, exploring technical skills, materials and processes as well as developing research and critical thinking.

Studying Contemporary Design Influences and business studies puts fashion in a cultural and commercial context and allows you to develop your personal practice within a social, moral and ethical setting.

You’ll be assessed on the whole range of learning and activity, through a range of projects and tasks. Assessment is designed to support your progression through levels of study by formative and summative methods and through feedback from staff and peers.  

Concept Realisation and Promotion

This project involved students to take their concept from product development and manufacture through to promotion and exhibition. The final outcome had to clearly and creatively demonstrate their innovative fashion marketing concept. Check out some of the final concepts.

Studying a Fashion Course / Our Fashion Community

Book an Open Day / Experience Fashion Design

Visit an Open Day to really get an inside view of what its like to study Fashion Design

You will learn from award-winning, research-active academic staff who bring a wealth of professional experience from the world of fashion to Northumbria. Our academic staff have worked as successful designers globally for some of the world’s biggest brands including Berghaus, Barbour Vivienne Tam, Abercrombie & Fitch and Nigel Cabourn. You will be taught by industry experts, developing the essential skills you need to succeed in your future career from inspiring, exciting and innovative staff.

Research-active staff act as consultants and provide supportive critiques, questioning the reasoning and aesthetic judgement behind your work, to support you in developing your practice through self-reflection.

Alumni and industry collaborators support the course at every level through professional association, live projects, internships, visiting lecturers and competitive portfolio briefs. We have recently collaborated with Urban Outfitters, Old Navy, Joseph, Dunhill, Sense Worldwide, Lacoste, Alfred Brown Worsteds and Nike. 

View Fashion Design and Marketing staff profiles.

Book an Open Day / Experience Fashion Design

Visit an Open Day to really get an inside view of what its like to study Fashion Design

A studio and workshop-based learning environment is at the core of this course and you’ll find that the technical facilities at Northumbria are excellent. You’ll have access to a specialist Mac laboratory and photographic studio as well as several mobile laboratories that deliver IT facilities for creative working. The machine room is equipped to industry standards and you can use digitally-enabled textile printing, pattern-making and embroidery.

Your course is supported by technology with tools such as the eLearning Portal and electronic reading lists that guide your preparation for seminars and independent research. Electronic Submission and Feedback (eSAF) will facilitate feedback on your project work, while Turnitin allows you to submit written documents with a critical eye on research, sources and developing your own ideas.

You’ll also produce an online portfolio which will act as a reference for your work and enhance your employability.

Studio Space

We really like to create a collaborative studio culture here at Northumbria and that is why each of our Fashion courses and all year groups have access to large open plan studio spaces.

Machine Room

The machine room is equipped to industry standards with sewing machines, button holers, press and steaming stations and both industrial and portable knit machinery.

The Print Room

Our Print Room houses all the kit you will need to design and produce your own fabrics through digitally-enabled textile printing, pattern-making and embroidery.

Mac Lab and Photographic Studio

Alongside our studio space and machine workshops you will have access to a specialist Mac laboratory and photographic studio to fully enhance your creative working.

Book an Open Day / Experience Fashion Design

Visit an Open Day to really get an inside view of what its like to study Fashion Design

Your studies in Fashion Design and Marketing are mainly research-based and delivered by inspiring, entrepreneurial staff who are active in their own research.

You’ll be encouraged to ask questions and embark on your own research, developing independent judgement and critical self-awareness as you tackle real-life challenges that integrate design practice with research, academic and intellectual skills. 

In your first year you’ll be introduced to research methodologies, studio and workshop activities, giving you the knowledge of industry standards and professional competencies to prepare you for placement or study abroad.

In your final year you’ll define and deliver an enquiry-based project that includes a research report and marketing plan. This will demonstrate your ability to plan, organise and manage effective research to evaluate your marketing strategy and launch your product or service in a real world fashion scenario.

Red Project / Research Informed Learning

The colour RED was set as a drawing brief to first year students as a vehicle for creative exploration. Research led projects encourage students to construct their knowledge of the key concepts of the discipline through collaboration with the research interests of their tutors.

Book an Open Day / Experience Fashion Design

Visit an Open Day to really get an inside view of what its like to study Fashion Design

Working on creative projects, some set by external collaborators, will enable you to build and curate a portfolio of your own work to act as a calling card in applications for work placements and employment.

A one-year placement within the fashion industry will amplify your commercial awareness and clarify your career goals. You may also have the opportunity to join a field trip to Paris, London or New York to experience fashion in a different culture.

Your final project allows you to demonstrate design and professional skills including project management, communication and promotion that will make you valuable to the fashion industry.

You’ll have the opportunity to show your project at an industry-facing national showcase for graduate talent. This will help you establish contacts and employment opportunities by mixing directly with invited employers and alumni.

Northumbria University’s Careers Service offers support to all students with regards to employment.

Degree Shows / Graduate Fashion Week

During your studies you may be offered the chance to showcase your work at Graduate Fashion Week in London. Showing at Graduate Fashion Week is a great opportunity to network with potential employers.

Collaborative Projects with Industry / Live Briefs

Projects with industry allow our Fashion Design and Marketing students to gain valuable experience of working to real live briefs with companies such as Nike, Abercrombie and Fitch, Marks and Spencer and Urban Outfitters.

Book an Open Day / Experience Fashion Design

Visit an Open Day to really get an inside view of what its like to study Fashion Design

You’ll graduate with a wide range of design knowledge, practice and transferable skills that prepare you for a future career in the fashion or wider industries.

Through working on real-life projects, industry placement and by establishing your own creative portfolio you’ll demonstrate the specialist skills, professionalism and commercial awareness to enter a successful career within major brands around the world.

Alistair Smith / Design Manager, Rapha

Ali knew that after studying Fashion Design

Alistair Smith

Design Manager, Rapha

Adam Atkinson / Owner of Cherchbi

Adam has worked in the leather goods industry since graduating from our BA Honours Fashion Marketing degree. Fifteen years with brands such as Radley, Nike and Puma led to the establishment of his own brand Cherchbi and consultancy roles with numerous others.

Book an Open Day / Experience Fashion Design

Visit an Open Day to really get an inside view of what its like to study Fashion Design

Course in brief

Who would this Course suit?

Creative, self-motivated individuals aspiring to a career in the fashion industry. This course will help you develop the intellectual, practical and transferable skills to prepare you for a career as a fashion designer in areas such as women’s-wear, men’s-wear, children’s-wear, lingerie and sport’s-wear along with accessories, trend prediction and marketing. 

Entry Requirements 2019/20

Standard Entry

A portfolio of creative design work available for consideration. 

This portfolio containing examples of your work is to help us understand your creative experience and potential ability to undertake a degree in Design. It should evidence your interests in your creative specialism to date. It may include past and current school or college work, personal projects, work in progress and other work that you feel demonstrates your creative potential

GCSE requirements

A good GCSE profile is expected including Maths and English Language at minimum grade C or equivalent.  If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a minimum grade 4.

UCAS Tariff Points

128-136 UCAS Tariff points including one or more of the following: 

GCE and VCE Advanced Level: 

From at least 2 GCE/VCE A Levels 

Edexcel/BTEC National Extended Diploma:

Distinction, Distinction, Merit 

Diploma in Foundation Studies Art and Design/Art Design and Media:

The Diploma in Foundation Studies Art and Design/Art Design and Media is also accepted in combination with other qualifications

Scottish Highers:

BBBBC - BBBBB at Higher level, BCC - BBB at Advanced Higher 

Irish Highers:

ABBBB  - AABBB

IB Diploma:

128-136 UCAS Tariff points including minimum score of 4 in at least three subjects at Higher level

Access to HE Diploma:

Award of full Access to HE Diploma including 27 credits at Distinction and 18 at Merit

Qualification combinations:

The University welcomes applications from students studying qualifications from different qualification types - for example A level and a BTEC qualification in combination, and if you are made an offer you will be asked to achieve UCAS Tariff points from all of the qualifications you are studying at level 3.  Should the course you wish to study have a subject specific requirement then you must also meet this requirement, usually from GCE A level.

Plus one of the following:

  • International/English Language Requirements:

    Applicants from the EU:

    Applicants from the EU are welcome to apply and if the qualification you are studying is not listed here then please contact the Admissions Team for advice or see our EU Applicants pages here https://www.northumbria.ac.uk/international/european-union/eu-applications/ 

    International Qualifications:

    If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry 

    English Language Requirements:

    International applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).

    *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2019/20 Entry

UK/EU Fee in Year 1**: £9,250

International Fee in Year 1: £15,000

ADDITIONAL COSTS

Throughout your course you will be expected to purchase specialist equipment, these may include; large fabric shears, scissors, small sewing scissors, quick unpick, tape measure, dressmaker pins & tailor’s chalk, fine liners, pens, pencils, ruler, craft knife and blades, cutting mat, sketchbook, mount board, spray mount, masking tape, PVA glue, A3 portfolio, layout pad and other specialist equipment. An approximate cost would be £150 per year. You will be expected to purchase ‘Designing Patterns’ (1980) by Hillary Campbell & ‘Sewing for Fashion Designers’ by Annette Fischer, a guide price is approximately £40, and these books are also accessible from our university library. You may also wish to purchase a domestic Sewing machine, Calico software and a Bamboo Wacom tablet and pen. These will range in cost, as guide these can range from approximately £50-£500. There are optional field trips that you may wish to participate in, as a guide these can range from approximately £400-£900. Adobe Creative Cloud is available on university computers however, you may wish to rent access to the software for your personal laptop, and discount may be available online. In the final year of study, you will need to source and/or purchase fabric and haberdashery to manufacture your fashion outcome. The cost of this is at the discretion of the individual student. You may also choose to purchase other accessories to present and promote your work; again, the cost of this is at the discretion of the individual student. Students choose to purchase a professional portfolio for employment recruitment purposes; this cost is approximately £100. Finally, you will be expected to budget for travel and accommodation in order to attend Northumbria graduate exhibitions within the UK.

FUNDING INFORMATION

Click here for UK and EU undergraduate funding and scholarships information.

Click here for International undergraduate funding and scholarships information.

Click here for UK/EU undergraduate tuition fee information**.

Click here for International undergraduate tuition fee information.

Click here for additional costs which may be involved while studying.

Click here for information on fee liability.

If you'd like to receive news and information from us in the future about the course or finance then please complete the below form

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

Modules Overview

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

FA4001 -

Fashion Marketing and Contemporary Design Influences (Core, 20 Credits)

Fashion Marketing and Contemporary Design Influences is a theoretical module comprising of two components, Fashion Marketing (50%), and Contemporary Design Influences (50%). You will explore some of the principal theoretical approaches to fashion marketing, equipping you with the tools to critically analyse its operation in the fashion industry. You will also be introduced to the cultural history of fashion from historical to contemporary times providing you the foundation to understand how fashion is traditionally produced, circulated and consumed.

In the component of Fashion Marketing, you will learn basic marketing concepts, principles, theories and techniques with particular reference to the fashion environment in which they will practice. You will be introduced to how organisations analyse and segment markets and learn to take a wide range of marketing decisions in light of changing environments.

In the component of Contemporary Design Influences, you will learn the history of fashion through various socio-cultural, political, economical influences. You will learn the etymology of fashion and the ways in which fashion has changed throughout history. You will be introduced to why and how styles have changed, trends have been formulated through key historical events and figures.

Through this module, you will learn to be independent, to carry out individual study through empirical research and to formulate ideas and articulate the subject through a marketing portfolio and essay writing.

More information

FA4002 -

Fashion Illustration & Trend Research (Core, 40 Credits)

In this Fashion Illustration & Trend Research module you will learn essential intellectual, creative and technical skills to prepare you for working in the fashion industry. You will be introduced to the fundamentals of Trend Forecasting in the Fashion industry, a highly creative and inspirational field grounded in the practicalities of the business by a team of experienced, specialist tutors. Through fashion research and the exploration of trend and market analysis, you will explore your own creative concepts in order to produce a directional Fashion Forecasting package communicated through illustrative, photographic and graphic practices. Through observation and practical exercises you will learn fashion-related visual communication skills by exploring different types of hand-rendered and digital drawing, for a range of purposes using a variety of media techniques and experimentation.

To prepare you for the rigours of Higher Education study, you will engage in a series tasks in preparation to guide your own learning, evaluate your own progress, and build your confidence and capabilities, independently and as a part of a team. You will take part in the following projects and activities:

Induction project;
This project initially introduces you to the content and structure of the Fashion Design & Marketing programme and the learning environment and processes of the School and University. This short period of ‘orientation’ then develops into a (non-assessed) ‘ice-breaker’ group project where, working to a creative ‘theme’, you learn to work collegiately in a team, to collectively discuss your ideas and take the negotiate outcome into a final product.

Fashion Illustration & Trend;
The second project revolves around understanding how the Trend Forecasting industry underpins fashion design and market research. You will be encouraged to develop your skills in concept generation by creatively interpreting market intelligence to produce your own directional trend package. You will explore the formal elements of design (colour, texture, pattern, shape, detail, etc.) and learn skills in photography, drawing and illustration, trend research, research and design development, creative writing and graphic presentation

More information

FA4003 -

Fashion Practice and Promotion (Core, 60 Credits)

Fashion Design Practice is a year-long 60 credit module that introduces you to the professional standards of contemporary fashion design practice.

In your studio-based environment you will learn practical skills and theories that will give you the abilities, techniques and skills to create 2D sketchbooks, 3D fashion product (e.g. a shirt) and a promotional product (e.g. brand look book). You will learn how fashion is communicated from concept to final product through fashion research and design development, and developing your practical and technical skills in; drawing, pattern cutting, fitting, toile development and sewing construction.

You will be introduced to the essential practical skills in a technical programme delivered in our specialist workshops to learn appropriate health and safety regulations and procedures. You will learn elementary methodologies and processes in pattern cutting and through demonstrations, garment construction and sewing techniques to manufacture of a basic garment. As you progress to a creative garment project, you will evidence your independent judgement in your ability to generate and explore ideas through experimental pattern cutting techniques for fashion outcomes. You will also be introduced to a range of fabrications and given guidance on how to handle and prepare cloth.

You will work collaboratively in groups to promote your 3D fashion product outcomes in a creative way. To enable you to undertake this promotional aspect of the module, you will learn how to use Digital SLR cameras to produce contemporary fashion photography. You will also learn digital image editing and creative publishing techniques to underpin your knowledge and understanding of visual literacy skills. You will learn how brands use imagery, typography and photography to convey their company brand values and products, and you will be able to apply this knowledge to begin to develop your own aesthetics and design awareness in your promotional work.

Through staff support and guidance in the module, you will learn how to work both independently and collaboratively, be able to identify and redefine problems, and to focus on solutions that are both relevant and creative.

More information

YB5001 -

Academic Language Skills for Design (Undefined, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

FA5001 -

Professional Practice Preparation (Core, 20 Credits)

You will develop a critical understanding of the key social, political, theoretical and practical work-based considerations relating to contemporary fashion design and the broader fashion industry to support your development as a responsible creative in a challenging professional environment.

You will gain important tools to join the fashion or broader creative industry with a clear vision of the processes involved in undertaking a student internship or study abroad. Lectures and seminars in Consumer Behaviour and the Fashion Industry will enhance your cultural awareness in relation to fashion design and marketing and related critical theory.

You will gain insight into roles and responsibilities, rules of engagement and expectations of industry interns from Lectures and seminars. This will to give you a realistic overview of industrial experience and how to realistically approach the application process for a successful outcome. You will develop the ability to evaluate your skills from an area of practice, highlighting your strengths and communicate this in a way that is a desirable asset to a placement provider.

Professional Practice Preparation is designed to prepare you for professional practice through Industrial placement. The module is taught between the award-winning Newcastle Business School and the School of Design and is divided into two components.

In Component A of this module, you will learn a range of key consumer behaviour concepts and frameworks that will help you to understand the complex behaviour of fashion consumers. Lectures and seminars in consumer behaviour will prepare students for their assessment in this part, which includes a written consumer behaviour report that draws from relevant secondary research. The report includes an in-depth analysis of the consumer decision-making process of an identified audience for a fashion brand of choice.

In Component B you will learn how to identify fashion-related issues and plan, create and write an essay based around a current issue affecting the fashion industry. A lecture series will highlight some of the key points to stimulate your research and design thinking. Topics will include; the role of the designer in fashion sustainability; made in the UK; ethical production; off-shore production; and ‘professional practice in a fashion and creative environment’.

More information

FA5002 -

Fashion: Concept to Product (Second Year) (Core, 40 Credits)

Fashion; Concept to Product is a 40 credit module that offers you the opportunity to further develop your professional and creative skills and techniques in preparation for your Industrial Work Placement year. Building on your prior learning from your Level 4 module FA4003 Fashion Practice and Promotion, you will be supported to explore contemporary and historical topics to inform your concepts and you will create both 2D and 3D fashion products. This module follows industry practice; from research that informs your concept, to idea development, to creating your 2D and 3D products, to understanding the visual communication in order to promote your artefact. The work completed in this module forms the content of your digital portfolio for your industrial work placement interviews.

You will be encouraged to be curious, imaginative and empathetic in developing your ideas - employing an aesthetic and intelligent approach to creating products. Learning to use a variety of media to develop your individual creative ‘handwriting’ will enable you to effectively communicate your concepts and outcomes, evidencing all the elements essential to fashion design aesthetics. You will further improve your visual literacy skills through the use of creative photography and digital imaging software as a research tool, observing, recording, and developing conceptual photographic projects and generating contemporary publications with visual narrative to promote your concepts and products.

You will work in our design studios and workshops to refine your portfolio skills and acquire more advanced technical skills in pattern cutting, moulage, garment construction, photography and promotion. You will further develop important team-working skills via group projects, and gain confidence in presenting your ideas to a variety of audiences. By learning to work more independently, evaluating and challenging your ideas, you will develop a professional approach to study and be prepared for industrial work placement.

More information

FA5003 -

INDUSTRIAL PLACEMENT 1 (Core, 60 Credits)

Industrial Placement 1 offers you the opportunity to complete a minimum of 24 weeks in the fashion industry, gaining experience in one or more placements. This opportunity affords you a broad insight into how industry operates, its differing market levels and consumer profiles. Being part of a team in a Fashion Company means a greater understanding of design processes; product development and range planning, price points, production processes and lead times. Through your industrial work experience, you potentially gain an understanding of the importance of comparative product analysis; brand image, packaging and labelling, traditional/digital retail, marketing and promotion. By undertaking placement(s), you develop a greater awareness of fashion, contemporary culture and trends, and to be able to advance your visual and verbal communication skills. The experience of applying your academic studies in a real work environment will help you to develop a confident and professional attitude and to make informed decisions about your future fashion career. In Industrial Placement 1 module you will keep a digital diary of your learning and professional experience; documenting your new skills and knowledge acquired from your Placement(s).

During this 12 month period you are expected to complete a minimum of 24 weeks. The weeks can run consecutively or as a series of individual placements throughout the year. If you are unable to complete or secure an industrial work placement an alternative industry-focused project brief will be set.

More information

YB5001 -

Academic Language Skills for Design (Undefined, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

FA5004 -

Industrial Placement 2 (Core, 60 Credits)

Industrial Placement 2 offers you the opportunity to complete the requirement of undertaking 24-week placement/s in the fashion industry, gaining experience in one or more placements. This opportunity affords you a broad insight into how industry operates, its differing market levels and consumer profiles. Being part of a team in a Fashion Company means a greater understanding of design processes; product development and range planning, price points, production processes and lead times. Through your industrial work experience, you potentially gain an understanding of the importance of comparative product analysis; brand image, packaging and labelling, traditional/digital retail, marketing and promotion. By undertaking placement(s), you develop a greater awareness of fashion, contemporary culture and trends, and to be able to advance your visual and verbal communication skills. The experience of applying your academic studies in a real work environment will help you to develop a confident and professional attitude and to make informed decisions about your future fashion career. In Industrial Placement 2 module you will keep a digital diary of your learning and professional experience; documenting your new skills and knowledge acquired from your Placement(s).

During this 12 month period you are expected to complete a minimum of 24 weeks. The weeks can run consecutively or as a series of individual placements throughout the year. If you are unable to complete or secure an industrial work placement an alternative industry-focused placement brief will be set.

More information

FA5006 -

Fashion Futures (Core, 40 Credits)

Fashion Futures is a 40 credit module in which you will use the skills you acquired during your Industrial Placement(s) to investigate the more challenging aspects of fashion product and promotion concepts; researching and analysing consumer trends that will affect design direction and future markets. You will apply this knowledge to your research, developing your conceptual design ideas and employing an aesthetic and intellectual approach to creating and promoting contemporary fashion design solutions. In your studio-based practice you will learn advanced technical skills to enable you to produce professional 2D (publication) or 3D (garment) fashion product solution underpinned by cultural and ethical awareness, and creative versus commercial viability.

You will work in the design studios and workshops to advance your technical skills in pattern cutting, moulage, garment construction, illustration, styling photography typography and graphic layout. In this module you will be able to specialise and focus on areas of design such as menswear, womenswear, sportswear, lingerie, or trend publications to create innovative, contemporary fashion garments or products. You may have the opportunity to work on live projects with industry, both as part of a team and individually, gaining experience of managing research, design development and promotional briefs with a professional and confident approach to presentation. Your ability to interpret contemporary media will play an important role in the promotion of your product.

This Fashion Futures module is designed to give you the skills, knowledge and understanding to support decision-making with regards to your individual direction of study in Level 6.

More information

MK9518 -

Market Research Methods and Enterprise (Core, 20 Credits)

This module is designed to provide fashion students with an introduction to marketing research and how research results can be used to develop strategies and inform fashion enterprise.

The module will cover the following themes:

• Purpose and role of marketing research in the fashion industry: understanding the importance of marketing research as an instrument to better understand customer’s needs and wants, and specifically how fashion industries use marketing research to inform their marketing strategies (price, products, distribution, promotion etc)

• Use of primary and secondary data: introduction to the different types of data (qualitative/quantitative), their advantages and disadvantages and how they can be collected and analysed by fashion businesses.

• Reporting and use of research findings: understanding how research findings can be reported and interpreted and how they can be used to develop a fashion marketing strategy.

• Environmental analysis: understanding the importance of environmental analysis, including an investigation of a range of tools and approaches that can be used to understand the micro-and macro- environment as well as the competitive environment of a business.

• Organisational structure and risks: Explain the main forms of organisation/business structure, their main advantages/ disadvantages and how to assess and manage the associated business risks.

• Create a structured business report: explain the role and use of business reports in enterprise and introduce the basics of developing a business report that brings together research findings and environmental analysis to propose a marketing plan for a fashion business.

More information

YB5001 -

Academic Language Skills for Design (Undefined, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

FA6001 -

Final Major Project Research Report (Core, 20 Credits)

Final Major Project Research Report is an enquiry-based theoretical module, which supports and informs the development of your professional practical Final Major Project (FMP). The learning and teaching strategy for this module helps you to identify and frame an appropriate discussion question, and to independently source and critically engage with sophisticated research materials, theories and debates appropriate to exploring your chosen topic.

The subject matter for this module is dependent upon your specialism for your FMP, but staff with years of research expertise will support you to define and plan your research, reflect on the findings and, through the academic writing of the report, project directional conclusions that support and enhance the development of your practical project work.

The skills covered will include:
? Writing and justifying your FMP proposal; defining your project objectives.
? Planning a schedule of research through primary and secondary sources.
? Carrying out primary research.
? Critically appraising your source materials and findings.
? Undertaking a piece of academic writing and academic conventions of writing (e.g. referencing, presenting an argument, plagiarism).

You will build on your learning in this module to enable you to undertake the Marketing Plan (a component of FA6003 Final Major Project Realisation) in semester 2. Together, these two documents demonstrate your ability to plan, organise and manage effective research in order to produce a fashion marketing strategy which launches your FMP product/service into a real world fashion scenario.

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FA6002 -

Final Major Project: Exploration (Core, 40 Credits)

Final Major Project: EXPLORATION provides a framework for exploring a range of approaches to design for future or specialist markets. During this module you will define a fashion concept and undertake a body of research underpinning your major project proposal, allowing you the opportunity to explore and develop creative design practice. This body of research will enable you to make and illustrate your ideas through garments/collections, products, publications and aims to promote these through cutting-edge graphics and photography in Semester 2. You will deploy techniques of enquiry, analysis and synthesis aiming to build relationships between ideas and challenge orthodox approaches through creative enquiry. You are encouraged to seek industrial collaboration/sponsorship if this is desirable and appropriate.

Advanced skills are taught in one of the following pathways to support the individual nature of your concept proposal; (Advanced Pattern Cutting 1), developing intermediate skills for specialist areas, (Fashion Photography and Graphic Promotion 1) developing your knowledge base and level of critical enquiry in the areas of creative digital publishing, graphics, and photography as a research tool and visual narrative, (Creative Textiles 1), enabling you to experiment with surface design and print. This is supported through photographic, sewing and textile workshops offering silk-screen and digital print and embroidery, resources, and a team of dedicated technicians.

Fashion design and trends are observed from a wide range of sources developing aesthetic awareness and the understanding of your practice within a cultural and commercial context. You will be encouraged to work autonomously and think independently in the observation, generation and development of ideas. The module will encourage all aspects of visual research skills taking a distinctive and experimental approach demonstrated through drawing, design development, sampling and prototypes.

Enhancement is offered through field study trips to Fashion capitals, for example; New York, London, Paris, museums and exhibitions additional to the curriculum.

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FA6003 -

Final Major Project: Realisation (Core, 60 Credits)

Final Major Project: REALISATION enables you to consolidate and extend your intellectual and creative skills through a self-directed final major project. Applying research generated in your Semester 1 modules, you will design, make and promote your concept through garments, collections, products and publications. Your skills will be applied to promoting your concept using a wide range of visual media from print to photography and film. This work will be underpinned by an understanding of your practice within a cultural and commercial context, enhanced with specialist practical skills and evidenced through the creation of your individual design portfolio. This Final Major Project enables the synthesis of acquired knowledge, skills and expertise into a body of work encouraging you to relate your personal practice to contemporary society, culture and commerce. This comprehensive body of work will culminate in a final exhibition.

Using your creative, contextual and market research generated in Semester 1, you will produce a Marketing Plan which justifies, documents and evaluates the work of your Final Major Project. This report offers an objective account of the design process, a validation of the proposed design solution and an understanding of the fashion marketing planning process applied to a real fashion-marketing scenario.

The specialist subject component selected in Semester 1 continues to support the individual nature of your concept proposal through study of either (Advanced Pattern Cutting 2), (Fashion Photography and Graphic Promotion 2), (Creative Textiles 2).

You will create a professional portfolio of design, illustration and photography. Guidance is provided in building a personal portfolio through independent research and analysis of contemporary fashion design development to specific product area, illustration and media techniques and style. Industry-facing collaborations, competitions and Final Major Project work are compiled with the aim of presenting you as a creative designer who is able to visually communicate concepts and final designs to a highly professional standard.

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YB5001 -

Academic Language Skills for Design (Undefined, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

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