Mass Communication with Public Relations BA (Hons)
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Please note: Last entry for this course is September 2023. For September 2024 entry, please visit BA (Hons) Media and Communication.
The BA (Hons) Mass Communication with Public Relations pathway course is an innovative media-based degree that allows you to develop specialist knowledge of the concepts, theories, practices and methods that characterise contemporary media, communication, and cultural studies.
Northumbria University is ranked top 20 in the UK for Communication & Media Studies (Times Good University Guide, Subject League Table 2023).
From day one, you will be supported in developing an independent critical understanding of the key developments within mass communications, a field of study that encompasses a wide variety of media organisations, technological innovations, cultural industries, and audiences.
You will develop your knowledge, skills and abilities on a course that will enable you to critically evaluate contemporary mass communications industries and to understand the technological, social and political factors that shape those industries.
The course’s unique framework structure allows you to tailor your interest in media towards a particular career route in PR in your third year, specialising in specific modules that are directly applicable to your future employment, whichever career path you choose.
The student satisfaction rate for this course is 93% (NSS 2022)
UCAS Code
P3P2
Level of Study
Undergraduate
Mode of Study
3 years Full Time or 4 years with a placement (sandwich)/study abroad
Department
Arts
Location
City Campus, Northumbria University
City
Newcastle
Fees
Fee Information
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As a pathway degree, the BA (Hons) Mass Communication framework provides greater opportunities to tailor your degree to your future career aspirations than most other courses usually offer.
The course’s core and option modules provide you with a detailed knowledge of mass communications, encompassing media and cultural theory, media organisations, technological innovations, creative industries, and consumers.
The first two years of the course will follow a core programme of study, whether you have chosen to study Mass Communication as a single subject or combined with advertising, business or public relations.
In your third year, you will specialise by undertaking specific Public Relations modules, and by completing a dissertation that is applicable to Mass Communications with Public Relations.
You will be assessed via a wide variety of methods including essays, presentations, exams and blogs. The variety of assessment mechanisms will develop your ability to present your ideas in a variety of forms, thereby encouraging you to become a flexible and dynamic thinker.
Find out what makes studying at Northumbria so great.
This course has an excellent academic support system provided by knowledgeable and enthusiastic staff, who have a shared passion for their profession and this course.
Our tutors are leading experts in the fields of media, cultural studies and mass communications. Our staff bring a wealth of research experience to the course, with specialisms in digital technology, philosophy, contemporary cinema, popular culture, and audience research. Their research is underpinned by successful collaborative partnerships with external organisations such as the BBC and a number of international film festivals.
Our experienced academic staff will engage you in a range of stimulating, contemporary debates that explore the global influence of the mass communication industries and the factors that drive changes in media industries. Our tutors are committed to excellence in teaching and learning, and to delivering an outstanding student experience.
At Northumbria we know how important it is that you are taught by staff who understand the course you are studying. That's why all of our staff have industry experience and connections to help your learning.
We provide a supportive and informal learning environment, staffed by tutors who are focused on your learning needs. This course encourages you to develop independent learning skills as well as the ability to work efficiently and effectively in a group. You will be taught discipline specific knowledge. You will also develop transferable intellectual and professional skills, which will be directly relatable to your future career.
We use technology to enhance your learning experience on this course, including tools such as electronic reading lists that will guide your preparation for seminars and independent research. Each module is accompanied by a ‘Blackboard’ eLearning portal that contains lecture slides and assessment information. Electronic Submission and Feedback (eSAF) is used to hand-in and provide feedback on your assessments.
You will have access to our award winning library, which not only provides access to a vast array of books and journal articles, but also supplies high quality training guidance materials that will support your personal and professional development.
Our campus has been fitted out with state-of-the-art facilities and the latest in art and design technology.
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Our team of academic staff on this course is comprised of highly research-active experts in the field, whose international influence has been demonstrated by our success in the last Research Excellence Framework assessment.
Our tutors are leading experts in the fields of media, cultural studies and mass communications. Our staff bring a wealth of research experience to the course, with specialisms in digital technology, philosophy, contemporary cinema, popular culture, and audience research. Their research is underpinned by successful collaborative partnerships with external organisations such as the BBC and a number of international film festivals. All of the modules on this course are informed by our team’s research expertise.
On graduating you will have the knowledge and skills required for employment in a wide range of media-related professions, including careers in the creative and cultural industries, marketing, journalism, management, public relations and press offices.
This course is designed to instil key transferable skills that you will draw upon in your future career, including communication skills, literacy skills, and the ability to work in teams.
Graduates from this course are currently employed by high profile companies such as BBC Digital, Wolff Olins, Framestore and Nexus.
You can boost your CV and develop your experience whilst studying at Northumbria.
From first year through to final year and beyond graduation, we are here to help.
We have a fantastic service for students' to use to gain advice and tips on furthering careers and enhancing their employability.
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Visit an Open Day to get an insight into what it's like to study Mass Communication with Public Relations. Speak to staff and students from the course and get a tour of the facilities.
120 UCAS Tariff points
From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.
Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator
Subject Requirements:
There are no specific subject requirements for this course.
GCSE Requirements:
Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent.
Additional Requirements:
There are no additional requirements for this course.
International Qualifications:
We welcome applicants with a range of qualifications which may not match those shown above.
If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry
English Language Requirements:
International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications
UK Fee in Year 1: TBC
* This is the tuition fee for your first year of study. You should expect to pay tuition fees for every year of study. The University may increase fees in the second and subsequent years of your course at our discretion in line with any inflationary or other uplift, as decided by the UK Government, up to the maximum amount for fees permitted by UK law or regulation for that academic year. To give students an indication of the likely scale of any future increase, the UK government has recently suggested that increases may be linked to RPIX ( Retail Price Index excluding mortgage interest payments) * Fees subject to annual increases over the course of the period of study. Students will be liable for payment of any/all tuition fees which are not sponsored by their employer or other third party.
International Fee in Year 1: TBC
ADDITIONAL COSTS
There are no Additional Costs
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