Digital Marketing MSc: 6 Reasons Why You Should Study It

Digital Marketing is marketing using digital technologies, such as mobile devices and the Internet. The course covers a range of platforms and topics, anything from digital strategy, social media, web and search.

What makes digital marketing such an exciting area for study and work is the lightening pace at which it is changing. New technologies, apps and devices can change the way we market to consumers very quickly and hence make our learning very diverse and open-ended. 

So what makes Digital Marketing such a relevant topic for students to study at Northumbria?

1. Companies are keen on data collection and management

Data has always been important to businesses, but with the emergence of modern technology and new platforms, it's now easier than ever to capture and use that data to create targeted campaigns and customer profiling.

The course offers a well-rounded view of the importance and theory of data and its collection and consumption within marketing teams. The course also offers industry experts in the area to give greater clarity and understanding of profiling, customer journey mapping and the importance and legal aspects of consumer data; such as adhering to GDPR.

2. Social media is an ever-changing marketing platform

"Go to Facebook and I guarantee you have an ad within the top 10 posts on your newsfeed". Ever wondered how tailored advertisements infiltrate our newsfeed and constantly evolve and adapt to our search and buying patterns? The course, again with industry experts, gives you a greater understanding of how and why this happens on our social channels. It will also prepare you for practical skills within social media that are very, very useful within industry.

In recent years, the emergence of Instagram Reels and the explosion of Tik Tok has drastically changed the way in which companies reach audiences on social media. This course will give you the opportunity to explore emerging trends and think creatively about how you might reach online communities.

3. Websites need to capture the eye and be accessible to its user

Websites need to be immersive, user friendly and visual. They also need to be well connected to all other elements of your brand and communicative channels. Again, how do you best use your website to collect, maintain and tailor content through newsletters and subscriptions to the audience which is browsing your website?

4. Mobile is a 24/7 marketing tool

One of the more recent marketing tools that has exploded is location and mobile marketing. Mobile phones are potentially a 24/7 marketing tool. Smartphones that have countless applications  with a variety of different uses, such as gaming, socialising, transactions and lifestyle tools (e.g. Strava). GPS enabled maps and data that allow us to access the web, are something that has whet the appetite of marketers around the world. However, mobile marketing is is changing as fast as it's growing.

Digital Marketing and the knowledge and skills it can provide will help you shape the future of what mobile marketing can, or will, be. The data that is captured and used through mobile technology is staggering and something that will definitely stand you in good stead with technological growth not slowing down.

5. Our Dual-accredited course is suitable for any academic or professional background

This Digital Marketing course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), two of the world's leading professional bodies in the marketing field. The accreditation's provide the chance to work towards professional marketing qualifications upon graduation through the CIM's IDM graduate gateway. Furthermore, you do not require a marketing background to enrol on the course, meaning it caters to anyone from any discipline.

6. Hear what our current students have to say

"Being a student both new to digital marketing and new to Northumbria University, I was slightly nervous at first. In our first week of introduction, I was welcomed with open arms and from then on was offered any guidance and support needed. The team of lecturers are both supportive of their students and charismatic. Their positivity and level of passion allows those like me, with no previous digital marketing experience, and those with previous experience, to engage in the course and enjoy our learning. Throughout we have been given numerous opportunities for additional skill enhancing activities such as the DMA case and the optional CIM certification." - Jen, Digital Marketing MSc student.

"The Digital Marketing MSc Course has exceeded my expectations of what a Master's course is all about. The jump from Undergrad to Master's was a massive one, but David, Danielle, Kirk, Craig and Alya have made it the easiest learning experience I have ever had." - Faye, Digital Marketing MSc student.

 How does the course work?

Our Digital Marketing masters is broken down into lectures, seminars and practical workshops. It also has a balance of individual and group assessments, as well as practical and theoretical pieces of work.

Available for both full-time and part-time students, including those pursuing an Online Digital Marketing Masters.

With all business programmes, a consultancy project is available as an alternative to a Masters dissertation.

Learn more about the course and apply here.