Skip navigation

Northumbria hosts seminar to analyse gendered media misrepresentations

4th March 2015

Northumbria University, Newcastle will host the second seminar in the ‘Challenging Gendered Media Mis(s) Representations of Women Professionals and Leaders’ series next month.

The seminar series, funded by the Economic and Social Research Council (ESRC), will be hosted by Newcastle Business School and will focus on ‘Analysing Gendered Media Misrepresentations: Multi-disciplinary Methodological Approaches’. It is a collaborative project involving Northumbria, Durham, Lancaster and Bradford Universities.

The series brings together leading international researchers, journalists, lobbyists and those committed to the progress of women professional leaders. Together they will explore, examine and challenge how media shapes and influences the way in which women are constructed as professionals and leaders.

Following the success of the first seminar ‘The Power of Gendered Media Representations’, the second will discuss the ways that academics from different disciplines have interrogated gendered media representations, their methods of enquiry and the empirical results. The event will also look at the impact these methods have had to date and how these and future studies can be further explored to inform media audiences and challenge gendered misrepresentations.

Professor Sharon Mavin, Professor of Organisation and HRM at Newcastle Business School and key collaborator said: “The seminar series is an important part of current equality initiatives to challenge gender stereotypes and establish social, political and economic equality for women. The media is a powerful messenger of what a leader and professional looks like. Focusing on women’s dress, appearance and family situation is no longer acceptable. The seminar at Northumbria will discuss ways of challenging this practice from research and practice perspectives.”

Speakers who are attending the event include Professor Elisabeth Kelan from Cranfield School of Management, Dr Rebecca Coleman from Goldsmiths University of London and Professor Liesbet van Zoonen from Loughborough University.

The event will be held on Wednesday 11th March from 9.30-16.00. To book your place, contact Chloe Anson at business.esrcseminars@durham.ac.uk.

News

a sign in front of a crowd
+

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria
+

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

NU World
+

Explore NU World

Find out what life here is all about. From studying to socialising, term time to downtime, we’ve got it covered.


Latest News and Features

Volunteering builds inroads and supports communities. In this photo, UN Volunteers interview community members to assess basic health services in the rural areas of Rwanda. Copyright UNV, 2023
HICSA partners at the site
Jupiter with a spot visible at the south pole
Image of mother and baby
Imogen Russell sitting on a sofa
Dr Rosie Morris, Director of Northumbria University’s Physiotherapy Innovation Laboratory.
3D construction printer at Northumbria University
Sycamore Gap
More events

Upcoming events

Commercialising Social Sciences for Impact
Northumbria University Carol Service
The Future of Evaluation in Health and Social Care Symposium
-

Back to top