Dr Gyuzel Gadelshina

Assistant Professor

School: Newcastle Business School

Gyuzel is a researcher, educator and visual artist. Her interdisciplinary work draws on visual research methods, discourse analysis, ethnomethodology and multimodal conversation analysis, with a current focus on exploring human–technology boundaries in virtual organisational environments and the specific challenges posed by various types of AI. Pedagogically, she integrates visual methods into her teaching of management and research practice, with a particular interest in visual literacy. Her artistic practice serves as a mode of inquiry that enriches her research and teaching, and she exhibits regionally, nationally and internationally, including the International Visual Literacy Association exhibitions.

Campus Address

Office 208
Newcastle Business School
Newcastle upon Tyne
NE1 8ST

Email Gyuzel

Key Publications

Please visit the Pure Research Information Portal for further information
The Use of Freehand Drawing as a Means of Teaching Research Methods in a Business School, Gadelshina, G., Wilson, R., Richter, P., Lloyd-Smith, M. 3 Oct 2022, Visual pedagogies in Higher Education, Leiden, Brill
Shared leadership: struggles over meaning in daily instances of uncertainty., Gadelshina, G. 1 Oct 2020, In: Leadership
The discursive construction of authenticity: The case of Jeremy Corbyn, Mueller, F., Whittle, A., Gadelshina, G. 1 Oct 2019, In: Discourse, Context and Media
Understanding corruption through freehand drawings: a case study of undergraduate business students' visual learning in the classroom, Gadelshina, G., Cornwell, A., Spoors, D. Apr 2019, In: Journal of Visual Literacy
The ‘Corbyn Phenomenon’: Media Representations of Authentic Leadership and the Discourse of Ethics Versus Effectiveness, Iszatt-White, M., Whittle, A., Gadelshina, G., Mueller, F. 1 Oct 2019, In: Journal of Business Ethics

PGR Supervision

Marc Owens Teaming and Sensemaking: Navigating Disruptions in Technology-Mediated Virtual Environments Start Date: 01/10/2020 End Date: 17/10/2025
Marc Owens Teaming and Sensemaking: Navigating Disruptions in Technology-Mediated Virtual Environments Start Date: 01/10/2020 End Date: 18/10/2025