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Dr Muhammad Asif Khan

Assistant Professor

Department: Newcastle Business School

Dr. Muhammad Asif Khan (MAK) joined the Marketing, Operations and Systems department at Newcastle Business School, Northumbria University as a Senior Lecturer in June 2021. Dr. MAK is teaching modules related to consumer behaviour and Business Simulation. Previously, he served as Associate Professor of Marketing at the King Abdulaziz University Jeddah, Saudi Arabia. His research interests include Consumer Behaviour and Emotions, Digital Marketing, Knowledge-Networks, Bibliometric/Big Data Analytics, and Quantitative Research Methods.

In his 12+ years of experience in industry and academia, he has successfully developed, executed, supervised, and completed numerous tasks assigned to him in several business schools in Europe, the Middle East, and South Asia. He has published articles in the Journal of Business Research, Psychology & Marketing, Personality & Individual Differences, Information Technology & People, Asia Pacific Journal of Marketing & Logistics, and the Journal of Relationship Marketing. He is also the Editorial Board Member of Psychology & Marketing.

Dr. MAK has secured many research grants as PI and Co-I from various institutions and research grant bodies. Moreover, he is a member of prestigious scholarly groups such as the American Psychological Association (APA), the International Centre for Anti-consumption Research (ICAR), the International Institute of Marketing Professionals (IIMP), and the Consumer Brand Relationship Association (CBRA).


Muhammad Asif Khan

  • Please visit the Pure Research Information Portal for further information
  • Proactive personality: A bibliographic review of research trends and publications, Din, S., Khan, M., Farid, H., Rodrigo, P. 5 Jan 2023, In: Personality and Individual Differences
  • Knowledge creation dynamics of technological forecasting and social change special issues, Ashraf, R., Khan, M., Khuhro, R., Bhatti, Z. 1 Jul 2022, In: Technological Forecasting and Social Change
  • The role of integrated offline/online social activity and social identification in Facebook citizenship behaviour formation, Bhatti, Z., Arain, G., Yasin, H., Khan, M., Akram, M. 19 Aug 2021, In: Information Technology & People
  • Value of special issues in the journal of business research: A bibliometric analysis, Khan, M., Pattnaik, D., Ashraf, R., Ali, I., Kumar, S., Donthu, N. 1 Mar 2021, In: Journal of Business Research
  • A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984‐2020, Khan, M., Ali, I., Ashraf, R. 3 Sep 2020, In: Psychology and Marketing
  • Consumer involvement with corporate ads vs product ads: a cross-national study, Ashraf, R., Albert, N., Merunka, D., Khan, M. 27 Jan 2020, In: Asia Pacific Journal of Marketing and Logistics
  • Haleeb: Rejuvenating the Market Leader of the Past, Usman, U., Ashraf, R., Khan, M. 9 May 2020, In: Asian Journal of Management Cases
  • Higher-Order Utilitarian and Symbolic Antecedents of Brand Love and Consumers’ Behavioral Consequences for Smartphones, Khan, M., Zulqarnain, M., Bhatti, Z., Raza, A. 30 Apr 2020, In: Journal of Relationship Marketing
  • Do identity-based perceptions lead to brand avoidance? A cross-national investigation, Khan, M., Ashraf, R., Malik, A. 21 Aug 2019, In: Asia Pacific Journal of Marketing and Logistics

  • Marketing PhD June 22 2012
  • Marketing MRes October 31 2008
  • Marketing MBA July 07 2007
  • Statistics MSc February 28 2002

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