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Dr Jie Ma

Senior Lecturer

Department: Newcastle Business School

Jie is a Senior Lecturer in Operations Management and programme leader at Newcastle Business School. Jie has a broad research interest in operations management and supply chain management. He is particularly interested in sustainable supply chain management, lean and agile implementations. One of his recent research interests is within the realm of social network analysis and using Big Data analytics to manage crisis. He has published high impact journals such as Transportation Research Part E, Information Technology & People, Journal of Business Research, Enterprise Information System, Journal of Management and Organisation, and many others.

Jie Ma

Campus Address


Research Themes and Scholarly Interests

Research interests:

  • Supply Chain Management
  • Risk Management
  • Lean and Agile, TPS, Shop floor management and Kaizen

 Current projects (funded):

  1. investigating the risks of Covid-19 vaccine supply chain
  2. factors affecting Airbnb reviews
  3. the challenges and opportunities of Virtual Learning
  4. the Development of an Inter-trading Tool for North Tyneside Business Forum

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Exploring the Social Broadcasting Crisis Communication: Insights from the Mars Recall Scandal, Ma, J., Tse, Y., Sato, Y., Zhang, M., Lu, Z. 26 Mar 2021, In: Enterprise Information Systems
  • Investigating the risks of Covid-19 vaccine supply chain, Ma, J., Chan, T., Small, A. 7 Jul 2021, 28th EurOMA Conference
  • Maximal Marginal Relevance-Based Recommendation for Product Customisation, Wu, C., Wang, Y., Ma, J. 24 Oct 2021, In: Enterprise Information Systems
  • Perception of supply chain quality risk: Understanding the moderation role of supply market thinness, Tse, Y., Zhang, M., Zeng, W., Ma, J. Jan 2021, In: Journal of Business Research
  • Relationship between employability and turnover intention: The moderating effects of organizational support and career orientation, Baranchenko, Y., Xie, Y., Lin, Z., Lau, M., Ma, J. 1 Mar 2020, In: Journal of Management and Organization
  • The impact of ethical leadership on employee creative deviance: the mediating role of job autonomy, Liu, X., Baranchenko, Y., An, F., Lin, Z., Ma, J. 23 Dec 2020, In: Leadership & Organization Development Journal
  • Analysing online reviews to investigate customer behaviour in the sharing economy: The case of Airbnb, Lee, C., Tse, Y., Zhang, M., Ma, J. 30 Jul 2019, In: Information Technology & People
  • Examining customer perception and behaviour through social media research – An empirical study of the United Airlines overbooking crisis, Ma, J., Tse, Y., Wang, X., Zhang, M. 1 Jul 2019, In: Transportation Research, Part E: Logistics and Transportation Review
  • The influences of transformational leadership on employee employability: Evidence from China, Xie, Y., Baranchenko, Y., Lin, Z., Lau, C., Ma, J. 7 Jan 2019, In: Employee Relations
  • Exploring the Public Perception in Social Big Data: An Investigation in Mars Recall Scandal, Ma, J., Tse, Y., Zhang, M., Sato, Y., Yu, J. Feb 2018, 20th International Working Seminar on Production Economics

PGR Supervision

Alicia Roman Alonso Understanding the factors that influence the adoption of big data by SMEs Start Date: 01/10/2019


  • Management MA
  • Operations Management PhD
  • Computer Science MSc
  • Computer Science BSc (Hons)
  • Fellow (FHEA) Higher Education Academy (HEA) 2016

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