Skip navigation

Dr Alison Pearce

Associate Professor

Department: Newcastle Business School

Dr. Alison Pearce is Associate Professor of Strategic Entrepreneurship at Newcastle Business School, Affiliate Professor at Grenoble Ecole de Management and Maitre des Conferences at Universite Grenoble Alpes (France) and teaches regularly at the University of Ljubljana in Slovenia. She a Senior Fellow of the Higher Education Academy. One of the original cohort of British Erasmus students sent abroad in 1987 she spent 15 years living and working internationally in marketing, design and product development culminating in Head of Innovation and Business Development and running her own marketing and design consultancy. Joining the business school in 2005 she led the development of international student exchange programmes and partnerships, representing the university on the KEUDOS project (EU-Korean double degree development) which was runner-up for the Best International Partnership award from the THE. Nominated for National Teaching Fellow in 2015, she was then asked to lead the development of international staff mobility for the university. As part of this work, she developed and now leads the Global Entrepreneurial Talent Management 3 Research & Innovation Staff Exchange Project, funded with over 1 million euros by the EU's Horizon 2020 and the Korean Research Foundation in 2016. This involves 16 partners in HE and industry in 5 countries. She is the co-convenor of a faculty Research Interest Group and her work has been published in academic journals, industry magazines, books, blogs, and news media.

Alison Pearce

Research Themes and Scholarly Interests

Alison's original academic qualifications were in marketing and she completed a Masters dissertation on the marketing of 'unmentionable' products as part of her MBA. After living and working abroad throughout her career, she completed a 3 year action research study for her DBA entitled "How can international staff exchange be implemented as part of the execution of an internationalisation strategy in higher education? The case of a strategic entrepreneur". She has published widely in the intersection between strategic entrepreneurship as an approach to strategy execution and international mobility for both staff and students. With a professional design background, she is also interested in the concept and method of the design entrepreneur.

Since leading the Global Entrepreneurial Talent Management 3 research and innovation staff exchange (RISE) project, Alison has studied the role of strategic entrepreneurs, autonomous strategic behaviour and strategic neglect in project management and delivery. She has also explored international collaboration and the entrepreneurial traits of young people. 

Alison is a qualitaive researcher, preferring participatory and democratic research methods which produce actionable knowledge and change. She particularly likes the concept of the tempered radical and has coined the terms 'multisociation' and 'tempered flexibility' in her writing.

Alison's work has been published in international academic journals, handbooks, conference proceedings, in the news media, industry magazines and blogs. She is on the Editorial Board of the Business & Technological University's (Tblisi) journal and has edited various journal special issues.

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Developing entrepreneurial talent through pedagogical innovations: Insights from three international case studies, Harney, B., Pearce, A., Doyle, P., Hovelja, T., Lyons, R., Dziewanowska, K. 11 Nov 2021, Organisation Studies and Human Resource Management, London, Routledge
  • Evolving the Narrative of Managing Young Talent in SMEs, Mihelic, K., Pearce, A., Zupan, N. 23 Aug 2021, In: Economics and Business Review
  • From INERTIA to BEYOND: achieving cognitive engagement through international mobility or how we developed our students’ talent by sending them away and bringing them back again. A Working Paper, Pearce, A., Dziewanowska, K., Quan, R. 21 Jun 2021, Proceedings of the 2021 International Conference on Global Entrepreneurial Talent Management and Social Collaboration, Gwangju, Korea, Chonnam National University
  • Managing a mega-project to explore and enhance careers: insights from Global Entrepreneurial Talent Management 3, Pearce, A., Harney, B., Bailey, M., Dziewanowska, K., Bosak, J., Pease, P., Stalker, B., Skoumpopoulou, D., Doyle, P., Clegg, S., Shokri, A., Crane, S., Quan, R., Ko, I., Mihelic, K., Kase, R., Cerne, M., Sun, H., Brueckner, J., Wu, S., Valencia Hernandez, J., McMackin, J. Jun 2021, Handbook of Research Methods in Careers, Cheltenham, Edward Elgar
  • Young People's Self-meaning Making Through Entrepreneurship in Poland, Slovenia and the UK: Implications for Human Resource Management in SMEs, Balas Rant, M., Dziewanowska, K., Petrylaite, E., Pearce, A. Aug 2021, In: Economic and Business Review
  • Beware Casual Leaders: Leadership Matters (Book Review), Pearce, A. 31 Dec 2019, In: International Journal of Human Resource Development Practice, Policy and Research
  • Capturing the Value of International Staff Mobility in Higher Education: A Customer-Dominant Logic Approach, Dziewanowska, K., Quan, R., Pearce, A. 9 Jan 2019, In: Management Issues (Problemy Zarzadzania)
  • Combining Korean Confucianism with European Values to Build Successful Business Relationships, Pearce, A., Dziewanowska, K., Quan, R., Ko, I. 8 Dec 2019, In: European Journal of International Management
  • Designing a Design Thinking Approach to HRD, Bailey, M., Harney, B., Pearce, A. 31 Dec 2019, In: International Journal of Human Resource Development Practice, Policy and Research
  • Editorial: Global Entrepreneurial Talent Management challenges and opportunities in HRD, Pearce, A., Harney, B., Zupan, N., Stalker, B. 31 Dec 2019, In: International Journal of Human Resource Development Practice, Policy and Research

Current and Recent Projects

Professional Activity

  • Please visit the Pure Research Information Portal for further information
  • Invited talk: Lessons from the outside: sports, advertising and mental health 2021
  • Visiting an external academic institution: Chonnam National University 2021
  • Visiting an external academic institution: Grenoble Ecole de Management 2021
  • Visiting an external academic institution: University of Ljubljana 2021
  • Organising a conference, workshop, ...: The 2021 International Conference on Global Entrepreneurial Management & Social Collaboration 2021
  • Visiting an external academic institution: Kyungpook National University 2021
  • Organising a conference, workshop, ...: NICE (New Initiatives & Challenges in Europe) Network Annual Conference 2021
  • Oral presentation: Blood, Sweat, Tears & Cats: international project management through the lens of GETM3 2021
  • Visiting an external academic institution: Université Grenoble Alpes 2021
  • Oral presentation: Project Management in Crisis 2020


  • Teaching and Learning Certificate March 18 2021
  • Teaching & Learning PCAPL October 05 2006
  • Business and Administration PhD January 01 2005
  • Business and Administration MA June 30 1996
  • Senior Fellow (SFHEA) Higher Education Academy (HEA) 2015
  • Fellow (FHEA) Higher Education Academy (HEA) 2008

a sign in front of a crowd

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

a person sitting at a table

Order your prospectus

If you would like to know more about our courses, or life in general as a student at Northumbria, then we can help you.

Latest News and Features

More news

Back to top