Dr Edita Petrylaite

Edita's research interests include entrepreneurial leadership, entrepreneurial learning, entrepreneurial career choices, entrepreneurial marketing and strategic development of small businesses. In her research, Edita also explores the interlinkages between gender and leadership, and gender and consumer behaviour in the entrepreneurial and consumer research contexts. She has published her work in general business, marketing and human resource development journals.  She is also interested in CSR and its implementation in business practices and operations. She collaborates nationally and internationally in the area of entrepreneurial talent management as part of the GETM3 and GETM4 projects.

Edita presents her research in marketing, innovation and entrepreneurship conferences, namely, Gender, Marketing and Consumer Behaviour, Institute for Small Business and Entrepreneurship  (ISBE) and European Conference on Innovation and Entrepreneurship (ECIE). She has published her work in the Journal of Marketing Management, Journal of Research in Marketing and Entrepreneruship, Economic and Business Review and International Journal of HRD: Practice, Policy and Research.

Edita is happy to take PhD candidates who have similar research interests. 

• Please visit the Pure Research Information Portal for further information
• A Micro-Business Turnaround Model for Surviving the Covid-19 Crisis Through Enacted Sensemaking, Petrylaite, E., Skoumpopoulou, D., Djafarova, E., Rodrigo, P. 19 Jan 2026, In: International Journal of Technology, Innovation and Management
• Guest editorial: The dark side of CSR: Causes, constraints and consequences of (un)delivering the promise, Petrylaite, E., Kazlauskaitė, R., Johnston, L. 30 Jan 2026, In: European Business Review
• The dark side of CSR: Causes, constraints and consequences of (un)delivering the promise, Petrylaite, E., Kazlauskaitė, R., Johnston, L. 30 Jan 2026
• The Baltic and Scandinavian approaches to Europe’s green transition strategy implementation, Petrylaite, E., Kazlauskaitė, R., Lepik, K., Sætre, H. 21 Dec 2025, Sustainable Development Goals and Business, London, United Kingdom, Routledge
• The dual side of charities: the “responsible” and the “unwanted” space of doing good, Petrylaite, E., Owusu-Kwarteng, A., EL Maalouf, N. 21 Dec 2025, Sustainable Development Goals and Business, London, United Kingdom, Routledge
• Towards Physical and Mental Well-Being in a Disrupted World via Entrepreneurial Action Underpinned by Responsible Digital Innovation: A Research Approach, Pearce, A., Oredo, J., Bailey, M., Dziewanowska, K., Godfrey, A., Tawiah, V., Petrylaite, E., Doyle, P., Quan, R., Valencia, A., Clegg, S., Ko, I. 10 May 2025, Humanizing the Digital Workspace, Cham, Switzerland, Springer
• Sustainability and Open Innovation in Higher Education, EL Maalouf, N., Petrylaite, E., Owusu-Kwarteng, A. 6 Nov 2024, World Open Innovation Conference
• Calls for papers: The dark side of CSR: Causes, constraints and consequences of (un)delivering the promise, Petrylaite, E., Kazlauskaitė, R., Johnston, L. 26 Jan 2023
• Is self-love a vanity or a coping strategy? An auto-ethnographic reflection on self-care during the Covid-19 pandemic, Petrylaite, E. 30 Jun 2022, Consumer Culture Theory Conference 2022
• Situated masculinities and leadership in an all-male entrepreneurial team, Petrylaite, E., Robson, A. 21 Jul 2022, Entrepreneurial Place Leadership, Bingley, Emerald

• Please visit the Pure Research Information Portal for further information
• Publication Peer-review: Business and Society Review (Journal) 2026
• Publication Peer-review: International Journal of Entrepreneurial Behavior & Research (Journal) 2026
• Visiting an external academic institution: Tallinn University 2025
• Visiting an external academic institution: Warsaw University 2025
• Publication Peer-review: Consumption Markets and Culture (Journal) 2024
• Visiting an external academic institution: Chonnam National University 2024
• Editorial work: European Business Review (Journal) 2023
• Publication Peer-review: Consumption Markets and Culture (Journal) 2023
• Publication Peer-review: British Academy of Management 2023 (Event) 2023
• Publication Peer-review: International Journal of Entrepreneurial Behavior & Research (Journal) 2023

• Viktoriia Tretiakova The impact of CSR on the SMES financial performance from the technology sector in Eastern Europe Start Date: 01/03/2022 End Date: 17/10/2025
• Viktoriia Tretiakova The impact of CSR on the SMES financial performance from the technology sector in Eastern Europe Start Date: 01/03/2022

orcid.org/0000-0002-9799-4341

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• Business andManagement Studies PhD May 21 2015
• Business Studies MSc November 09 2010
• Fellow (FHEA) Higher Education Academy (HEA) 2016