Dr Eustathios Sainidis

Associate Professor

School: Newcastle Business School

Dr Eustathios Sainidis is an Associate Professor in Strategic Management at Northumbria University and Head of Educational Partnerships for the university. He is an experienced academic and has taught extensively at undergraduate and postgraduate levels, and has supervised and examined several doctoral candidates.

Eustathios is an active researcher in the subject of organisational strategy and has a particular interest in the application of mixed methods in business and management research. He has published in high quality, peer reviewed international journals and has also contributed chapters to a number of scholarly books and academic textbooks.

Currently he serves as Editor in Chief for the Journal of Business and Digital Innovation (JBDI).

Campus Address

Newcastle Business School
City Campus East
Newcastle upon Tyne
NE1 2SW

Email Eustathios

Key Publications

Please visit the Pure Research Information Portal for further information
Relationships between airline sustainability and consumer behaviour: an assessment of the Influence of environmental awareness on the decision-making process of European airline Customers, Sainidis, E., Kremer, Y. 26 Feb 2026, In: Journal of Business and Digital Innovation
Multilevel interaction mechanisms influencing knowledge integration in innovation projects reflecting elements of entrepreneurial culture, Matheus, T., Schaarschmidt, M., Sainidis, E., Senaratne, C., Damij, N. 6 Oct 2025, In: Management International (Mi)
An Analysis of Blockchain Adoption in Zimbabwean Mining Land Title Management (MLTM) Using NVivo, Kilpin, D., Sainidis, E., Jahankhani, H., Brown, G. 19 Feb 2024, Cybersecurity Challenges in the Age of AI, Space Communications and Cyborgs, Springer
Absorptive capacity for innovation management control: Empirical evidence from hybrid product-service bundles, Schaarschmidt, M., Sainidis, E., Matheus, T., El Kohli, D. 2023, In: International Journal of Innovation Management
AI, Blockchain and Self-Sovereign Identity in Higher Education, Jahankhani, H., Jamal, A., Brown, G., Sainidis, E., Fong, R., Butt, U. 23 Jun 2023
Manufacturing SME Strategy to Grow and Develop in an Emerging Economy: Evidence from Nigeria, Eziashi, J., Sainidis, E. 29 Dec 2023, Drivers of SME Growth and Sustainability in Emerging Markets, Hershey, PA, IGI Global
Understanding complexity in sustainable business: the impetus for mixed method research, Factor, A., Bressan, A., Sainidis, E. 1 Oct 2023, Handbook of Mixed Methods Research in Business and Management, Cheltenham, Edward Elgar
Reflecting on the use of mixed methods in the subject of sustainable strategies in manufacturing SMEs, Sainidis, E. 30 Mar 2021, Sustainability and small and medium-sized enterprises, London, Taylor & Francis
The application of AI in continuous professional development (CPD), Sainidis, E., Brown, G. 1 Feb 2021, Strategy, Leadership, and AI in the Cyber Ecosystem, Elsevier
Career Management and Employee Productivity in Service SMEs: North East England, Sainidis, E., Kolawole, B. 15 Nov 2019, ISBE Conference 2019