Dr Eustathios Sainidis

Associate Professor

School: Newcastle Business School

Eustathios joined Newcastle Business School in 2002 and is currently a Senior Lecturer in Strategic Management. Eustathios is currently Faculty Coordinator of the Northumbria London Campus. In the past he has held academic management positions as Program Leader of the MSc Business with Management and earlier in his career of the Corporate MBA (Severstal) and MA Leading Business Excellence. He acted as Project Manager of the Accreditation Agreement of the Severstal Corporate University by Northumbria University. Has held a number of External Examiner positions for UK universities.

His teaching mainly covers Strategic Management and International Business. He has been invited as guest speaker at the MBA program of the Stockholm School of Economics.

His research interest is in UK Manufacturing in the SMEs sector, and has published his work in a number of SMEs and operations management related international conferences. He has contributed to a number of published research reports and academic textbooks. He is a member of the British Academy of Management (BAM) and a regular reviewer of the Academy’s annual conference.

Campus Address

Newcastle Business School
City Campus East
Newcastle upon Tyne
NE1 2SW

Email Eustathios

Key Publications

Please visit the Pure Research Information Portal for further information
Multilevel interaction mechanisms influencing knowledge integration in innovation projects reflecting elements of entrepreneurial culture, Matheus, T., Schaarschmidt, M., Sainidis, E., Senaratne, C., Damij, N. 6 Oct 2025, In: Management International (Mi)
An Analysis of Blockchain Adoption in Zimbabwean Mining Land Title Management (MLTM) Using NVivo, Kilpin, D., Sainidis, E., Jahankhani, H., Brown, G. 19 Feb 2024, Cybersecurity Challenges in the Age of AI, Space Communications and Cyborgs, Springer
Absorptive capacity for innovation management control: Empirical evidence from hybrid product-service bundles, Schaarschmidt, M., Sainidis, E., Matheus, T., El Kohli, D. 2023, In: International Journal of Innovation Management
AI, Blockchain and Self-Sovereign Identity in Higher Education, Jahankhani, H., Jamal, A., Brown, G., Sainidis, E., Fong, R., Butt, U. 23 Jun 2023
Manufacturing SME Strategy to Grow and Develop in an Emerging Economy: Evidence from Nigeria, Eziashi, J., Sainidis, E. 29 Dec 2023, Drivers of SME Growth and Sustainability in Emerging Markets, Hershey, PA, IGI Global
Understanding complexity in sustainable business: the impetus for mixed method research, Factor, A., Bressan, A., Sainidis, E. 1 Oct 2023, Handbook of Mixed Methods Research in Business and Management, Cheltenham, Edward Elgar
Reflecting on the use of mixed methods in the subject of sustainable strategies in manufacturing SMEs, Sainidis, E. 30 Mar 2021, Sustainability and small and medium-sized enterprises, London, Taylor & Francis
The application of AI in continuous professional development (CPD), Sainidis, E., Brown, G. 1 Feb 2021, Strategy, Leadership, and AI in the Cyber Ecosystem, Elsevier
Career Management and Employee Productivity in Service SMEs: North East England, Sainidis, E., Kolawole, B. 15 Nov 2019, ISBE Conference 2019
Environmental turbulence and the role of business functions in the manufacturing strategy debate: the case of UK-based SMEs and the Great Recession, Sainidis, E., Robson, A., Heron, G. 1 Jul 2019, In: Journal of General Management