Skip navigation

Dr Matthew Sutherland

Senior Lecturer

Department: Newcastle Business School

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Improving Student Transition and Retention; a Netnographic Insight into Information Exchange and Conversation Topics for Pre-arrival Students., Hardcastle, K., Cook, P., Sutherland, M. 21 Oct 2019, In: Journal of Perspectives in Applied Academic Practice
  • Social Media in the SME Business to Business Environment and Toolkit, Bradshaw, C., Dodds, K., Crumbley, J., Sutherland, M., Shaw, A. 5 Apr 2019
  • Try before you buy, Sutherland, M., Thompson , D., Edirisingha, P. 25 Oct 2019, In: Studies in Higher Education
  • Exploring the relationships between motivation, attachment and loyalty within sport event tourism, Kirkup, N., Sutherland, M. 2 Jan 2017, In: Current Issues in Tourism
  • An investigation into the role of place attachment within extreme sport tourism, Kirkup, N., Sutherland, M. Jul 2014
  • Continuing Professional Development: A Model for Selecting Sports Development Courses, McLeay, F., Sutherland, M., Thompson, K. Dec 2013
  • Using Discrete Choice Modelling in the Marketing of Higher Education in the North East of England, Sutherland, M. 2012
  • Business performance management, Yeoh, K., Mitchinson, B., Shokri, A., Sutherland, M., Creaby-Attwood, N. 2011
  • Student reservation price: how much will prospective students pay for their undergraduate degrees?, Sutherland, M., Waring, T., Coates, N. 19 Jun 2011
  • Choice Modelling in English Higher Education: an investigation in to how prices affects student choice., Sutherland, M. 6 Jul 2009


  • Marketing PhD February 01 2008
  • Business Studies BA (Hons) June 30 2006
  • Fellow (FHEA) Higher Education Academy (HEA) 2014

PGR Supervision

  • Mohammad Islam Start: 01/10/2017
  • Sahar Abugharara Factors Influencing Water-pipe Tobacco Smoking among Eastern Mediterranean Youth and the Role of Fear of Negative Evaluation Start: 04/09/2018
  • Mahmoud Elsaid Start: 01/03/2016
  • Nicholas Edwards Start: 24/05/2017

Research Themes and Scholarly Interests

Matt is Director for Enterprise and Engagement and Faculty Lead for Knowledge Transfer Partnerships (KTPs). Matt’s research interests include the development of consumer choice and in particular the application of stated preference methods to value non-market goods. Matt is currently supervising eight doctorates (PhD and DBA) in the marketing field and has supervised to completion. Matt is also an external examiner at Anglia Ruskin. Whilst working at the Newcastle Business School (AACSB), Matt has worked with academics and practitioners from a number of different fields. Matt currently works with over 240 North-East SMEs as well as some of the regions larger businesses including Greggs plc. Matt is a trained assessor for the Small Business Charter and has been invited to contribute to a working group to explore ‘How business schools can develop staff to work more effectively with SMEs’. Furthermore, Matt has been involved in Knowledge Transfer Partnerships with the Talented Athlete Scholarship Scheme (TASS) and Chemical Manufacturer, Thomas Swan. Matt has also ran a number of consultancy events and continuing professional development courses with the regions Law firms. Matt is a school governor, sits on a number of boards and is chair of a North-East based charity. 


Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.


Order your prospectus

If you would like to know more about our courses, or life in general as a student at Northumbria, then we can help you.

Latest News and Features

Making life better with age

Northumbria University has been selected along with Newcastle University as part of €2.7 million…

More news
More events

Upcoming events

Back to top