Skip navigation

Dr Anders Wappling

Senior Lecturer

Department: Newcastle Business School

Anders Wappling 3Anders is a lecturer in Marketing. Prior to joining Newcastle Business School, he worked as teaching fellow in Marketing at Newcastle University Business School, Newcastle University. Anders completed his PhD, titled “Consumer Evaluations of Selected Multi-Product Food Bundles” at the University of Ulster in 2011. He also holds a Ph.Lic. in Marketing from Umeå University and he is a Fellow of the Higher Education Academy.

 

 

 

 

 

Qualifications

  • Marketing DPhil September 01 2008
  • Fellow (FHEA) Higher Education Academy (HEA) 2013

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Internal Demarketing in the U.K. Civil Service since the 2007-2009 Financial Crisis, Brown, D., Lal Dey, B., Wappling, A., Woodruffe-Burton, H. Sep 2019, In: Strategic Change
  • The moderating effect of cultural value orientations on behavioral responses to dissatisfactory service experiences, Schoefer, K., Wäppling, A., Heirati, N., Blut, M. 1 May 2019, In: Journal of Retailing and Consumer Services
  • The Questionnaire: A Weak Link in Corporate Identity?, Brown, J., Wappling, A., Woodruffe-Burton, H. 22 Apr 2019, In: Qualitative Market Research
  • Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context, Brown, D., Wappling, A., Woodruffe-Burton, H. 23 May 2017
  • The orbit of consumer credit choices, Brown, J., Wappling, A., Woodruffe-Burton, H., Black, K. 24 Apr 2017, In: Journal of Financial Services Marketing
  • Affording Christmas: The Festive Season as Identity Work, Brown, J., Black, K., Woodruffe-Burton, H., Wappling, A. 7 Sep 2016
  • Evaluating Private and State-owned Companies Differently? The Role of Corporate Reputation in Employer Brand Building, Ren, C., Wappling, A., Woodruffe-Burton, H. 6 Jul 2016
  • Pressures and Jolts: Consumer Credit Choices, Brown, J., Wappling, A., Woodruffe-Burton, H. 6 Jul 2016
  • Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation, Brown, D., Wappling, A., Woodruffe-Burton, H. 5 Jul 2016
  • Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"?, Brown, D., Wappling, A., Woodruffe-Burton, H. 8 Sep 2016

PGR Supervision

  • Jane Brown Exploring payday loan consumers’ lived experience of managing money Start: 08/10/2015
  • David Brown Reconceptualising Internal Marketing: A Multi-Stakeholder Perspective Start: 13/11/2015
  • David Brown Reconceptualising Internal Marketing: A Multi-Stakeholder Perspective Start: 13/11/2015


+

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria
+

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

+

Order your prospectus

If you would like to know more about our courses, or life in general as a student at Northumbria, then we can help you.

Latest News and Features

More news
More events

Upcoming events

NHS Scientist Training Programme Open Day
Public Lecture Professor Tanya Wyatt

Back to top