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Dr Anders Wappling

Senior Lecturer

Department: Newcastle Business School

Anders Wappling 3Anders is a lecturer in Marketing. Prior to joining Newcastle Business School, he worked as teaching fellow in Marketing at Newcastle University Business School, Newcastle University. Anders completed his PhD, titled “Consumer Evaluations of Selected Multi-Product Food Bundles” at the University of Ulster in 2011. He also holds a Ph.Lic. in Marketing from Umeå University and he is a Fellow of the Higher Education Academy.

 

 

 

 

 

Qualifications

  • Marketing DPhil September 01 2008
  • Fellow (FHEA) Higher Education Academy (HEA) 2013

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Internal Demarketing in the UK Civil Service since the 2007-9 Financial Crisis, Brown, D., Lal Dey, B., Wappling, A., Woodruffe-Burton, H. 2 May 2019, In: Strategic Change
  • The moderating effect of cultural value orientations on behavioral responses to dissatisfactory service experiences, Schoefer, K., Wäppling, A., Heirati, N., Blut, M. 1 May 2019, In: Journal of Retailing and Consumer Services
  • The Questionnaire: A Weak Link in Corporate Identity?, Brown, J., Wappling, A., Woodruffe-Burton, H. 22 Apr 2019, In: Qualitative Market Research
  • Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context, Brown, D., Wappling, A., Woodruffe-Burton, H. 23 May 2017, European Marketing Academy 46th Annual Conference
  • The orbit of consumer credit choices, Brown, J., Wappling, A., Woodruffe-Burton, H., Black, K. 24 Apr 2017, In: Journal of Financial Services Marketing
  • Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"?, Brown, D., Wappling, A., Woodruffe-Burton, H. 8 Sep 2016, The 30th British Academy of Management Conference : Thriving in turbulent times
  • Affording Christmas: The Festive Season as Identity Work, Brown, J., Black, K., Woodruffe-Burton, H., Wappling, A. 7 Sep 2016, The 30th British Academy of Management Conference : Thriving in turbulent times
  • Evaluating Private and State-owned Companies Differently? The Role of Corporate Reputation in Employer Brand Building, Ren, C., Wappling, A., Woodruffe-Burton, H. 6 Jul 2016, The 49th Academy of Marketing Conference
  • Pressures and Jolts: Consumer Credit Choices, Brown, J., Wappling, A., Woodruffe-Burton, H. 6 Jul 2016, The 49th Academy of Marketing Conference
  • Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation, Brown, D., Wappling, A., Woodruffe-Burton, H. 5 Jul 2016, The 49th Academy of Marketing Conference

PGR Supervision

  • Jane Brown Start: 08/10/2015
  • David Brown Start: 13/11/2015
  • David Brown Reconceptualising Internal Marketing: A Multi-Stakeholder Perspective Start: 13/11/2015


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