Dr Kayleigh Watson

Assistant Professor

School: Newcastle Business School

Prior to joining the school Kayleigh held the role of Postgraduate Academic Assistant at the University of Sunderland, following completion of her undergraduate and post graduate degree studies at Newcastle University. Kayleigh also holds a Post Graduate Certificate in Teaching and Learning in Higher Education and is a fellow of the HEA.

Kayleigh’s main research area concerns the promotion of start-up competitions as an entrepreneurial learning experience. Her doctoral research explored Business Plan Competition participation from the perspective of the nascent entrepreneur participant, this involved employing an approach which captured participant narratives before, immediately after and six months after competition participation. This work has formed the basis for the production of papers for journal publication and presentation at international conferences; whilst also compelling a wider impetus for consideration of how competition provision might be reimagined going forward.

In addition to her core research interests, Kayleigh is keen to use her practice as an educator to inform research. This has inspired pedagogical research around the embedding of formative feedback within module design and delivery.

Campus Address

City Campus East 1

Email Kayleigh

Key Publications

Please visit the Pure Research Information Portal for further information
Public sector entrepreneurship, principal investigators, and entrepreneurial effectuation, Cunningham, J., Menter, M., Watson, K. 12 Aug 2022, Developments in Entrepreneurial Finance and Technology, Cheltenham, United Kingdom, Edward Elgar
Getting caught between discourse(s): hybrid choices in technology use at work, Ivory, C., Sherratt, F., Casey, R., Watson, K. 1 Mar 2020, In: New Technology, Work and Employment
Emergent Perspectives toward the Business Plan among Nascent Entrepreneur Start-Up Competition Participants, Watson, K., McGowan, P. 4 Jun 2019, In: Journal of Small Business and Enterprise Development
Rethinking Competition-based Entrepreneurship Education in Higher Education Institutions: Towards an Effectuation-informed Coopetition Model, Watson, K., McGowan, P. 2 Dec 2019, In: Education + Training
Stimulating entrepreneurial behaviour through start-up competitions: Current features of provision in UK higher education institutions, Watson, K. 2019, Entrepreneurial Behaviour, Cham, Switzerland, Palgrave Macmillan
An exploration of the Business Plan Competition as a methodology for effective nascent entrepreneurial learning, Watson, K., McGowan, P., Cunningham, J. 8 Jan 2018, In: International Journal of Entrepreneurial Behaviour and Research
Technology Nascent Entrepreneur Experiences of Start-up Competition Participation, Watson, K., McGowan, P. 2017, Technology-Based Nascent Entrepreneurship , New York, Palgrave Macmillan
Learning for competitions sake: the competition know-how imperative amongst nascent entrepreneurs, Watson, K., McGowan, P. 28 Oct 2016, ISBE 2016
Reimagining the extracurricular business plan competition through the incorporation of effectuation, Watson, K., McGowan, P., Cooper, S. Feb 2016, Australian Centre for Entrepreneurship Research Exchange 2016 Conference
The role of communities of practice in mediating the effects of technology change amongst skilled workers., Ivory, C., Casey, R., Watson, K. 2016, In: Work, Employment & Society