Skip navigation

Michael David Wood

Programme Leader, Senior Lecturer, BSc (Hons) Sport Management

Department: Sport, Exercise and Rehabilitation

Following a 20-year career in marketing and advertising across a broad scope of business sectors, channels and brands, including Adidas, Sky Sports, Nokia, Canon, Mars, HSBC and Great Run, Michael joined Northumbria University as a Senior Lecturer in February 2015, and was appointed Programme Leader for BSc Sport Management in July 2015.

Michael has an active network in the sports industry, providing multiple benefits to students and the University – employment and placement opportunities, guest lectures, facility visits, consultancy and research projects, industry led dissertation topics and access to the latest industry insight, trends and developments.

He is undertaking doctoral research, and has recently been awarded Fellowship of the HEA. He also holds a UEFA B coaching licence.

Michael continues to be active in North East sport; on the fundraising committee of Sport Newcastle, on the committee of the Friends of Tynemouth Outdoor Pool, and a fundraiser for grass roots football club Gosforth Bohemian FC.

Campus Address

Room 237
Northumberland Building

  • PGD Marketing, Northumbria University
  • 2.i BSc (Hons) Management Sciences, Hull University

Michael is undertaking doctorate research to understand modernist marketing in the postmodern era of fandom: the needs and demands for digitised sport stadia. The theoretical framework for this investigation is Holt and Cameron's (2010) Cultural Strategy.

  • European Tour
  • Newcastle United
  • Newcastle United Women’s
  • Newcastle United Foundation
  • Newcastle Eagles
  • Sport Newcastle
  • Team Northumbria

a sign in front of a crowd

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

a person sitting at a table

Order your prospectus

If you would like to know more about our courses, or life in general as a student at Northumbria, then we can help you.

Latest News and Features

International Volunteer Day 2022
Hon Grad Roma Agrawal
Hon Grad Paul Blake
Tom Harrison
Dr Cook at Camp Nou
Stephanie L. Young pictured in a lecture theatre smiling at the camera
More news
More events

Upcoming events

Northumbria University Carol Service
SAFECONOMY- Solar to Alternative Fuel Economy Workshop
Childhood, Care and Coronavirus Conference

Back to top