Business

We will discuss the increasing role of central banks in the financial markets. We will look into potential research questions.

Live Subject Taster Talk - Are Central Banks Manipulating the Stock Market from Northumbria University on Vimeo.

The talk will focus on social media marketing and will explain its relation to traditional online marketing and mobile marketing. You will be introduced to the different types of social networks and their business models. Also, you will have the chance to understand the tools and techniques that companies use to understand their target audience. Finally, the challenges that companies face when they use social networks will be discussed.

Live Subject Taster Talk - Let's Get Social: Introduction to Social Media Marketing from Northumbria University on Vimeo.

Family, the most fundamental social institution, has great implications to marketing strategy. However, contemporary family is experiencing many transformations. What are these transformations? What is the role of marketing in both inspiring as well as reflecting these changes? The lecture will bring further insight on these questions.

Live Subject Taster Talk - Marketing and the Contemporary Family from Northumbria University on Vimeo.

Why do firms exist, for shareholders or for society, customers and employees? To earn a profit or to serve a purpose? Shareholders and stakeholders both play fundamental roles in a firm, but their aims and interests are very different. The question of whom a firm should serve has been debated over a long period of time and still has no clear answer to date. In light of COVID19, some companies have been criticised for valuing shareholders over other stakeholders and, critics have called for firms to create greater value for all stakeholders. This taster session aims to help you develop your curiosity in exploring the ‘complex’ issue of the purpose of a firm. Understanding this debate is a key starting point for accounting, finance and economics studies.

Live Subject Taster Talk - The Big Debate: Shareholders vs Stakeholders from Northumbria University on Vimeo.