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At Northumbria it's not about where you're from, it's about where you want to go. So, whatever your future ambitions, we make it our mission to help you achieve them.

To find out more about the range of flexible admissions options we have to support students to access study at Northumbria, take a look at our Entry Requirements.

Our Sport Management programme is designed to enable you to appreciate and evaluate sport, as a global business, from an informed and inquisitive managerial viewpoint. At every level of study, you will develop vocationally relevant experience and skills; such as event management, strategic and economic planning, social media management, and sport marketing. You will also develop transferable skills in areas such as; communication, negotiation, teamwork, leadership, and problem-solving.

Would you like to be a sport manager for the Olympic Organising Committee, a partnership manager at Chelsea FC, a key account executive at Nike, a marketing manager at Tottenham Hotspur FC, or perhaps manage a global events management company?  These are just some of the professional careers our recent graduates have chosen. The sport industry has changed significantly in recent years but it continues to be dynamic and innovative, creating challenges and well-paid career opportunities for knowledgeable sport managers.

If you’d like to study sport management in a supportive and enjoyable environment whilst preparing for an exciting career in a global multi-million pound industry then the Northumbria University BSc (Hons) Sport Management is the degree for you.

Our programme of study responds to the distinctive needs of international sports organisations. Therefore, the programme has been designed from the outset as a sport management degree, rather than a business degree with a few sport modules attached.

Due to our unique learning and teaching experience, you will graduate from our degree programme with a rounded knowledge of specific and transferable management skills, which are desirable to a variety of graduate-level employers.

This programme is delivered entirely at our partner ISDE in Spain, and is offered on a full-time basis.

If you would like to apply or for further information please visit the ISDE website. For any specific queries relating directly to Northumbria please contact tne@northumbria.ac.uk.


Course Information

Level of Study
Undergraduate

Mode of Study

Location
Spain

City
Barcelona

Start
September

Fee Information

Module Information

If you’d like to receive the latest updates from Northumbria about our courses, events, finance & funding then enter your details below.

* At Northumbria we are strongly committed to protecting the privacy of personal data. To view the University’s Privacy Notice please click here

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

SP4000 -

Academic and Professional Skills

The aim of the Academic and Professional Skills module is to develop your knowledge, understanding and application of academic, personal and professional skills relevant to university graduates which will help you to successfully complete your degree programme. Both formal and informal techniques will be used to assess your development in key areas such as written communication, critical analysis and self-reflection. You will develop a range of general transferable skills useful for other modules throughout your programme, including knowing how to find appropriate literature to support your ideas and how to develop balanced arguments. The information you will learn will be linked to topics of interest to those working in the areas of sport, exercise and rehabilitation, giving you insight into these fields as potential career paths in addition to more general employability skills such as communication, digital fluency and time management.

More information

SP4003 -

Introduction to Research

This module will introduce you to research in relation to sport, exercise and rehabilitation. The module will guide you through the research process involved in generating new information via scientific methods. The module will provide both a theoretical and practical introduction to basic experimental approaches, data analysis techniques and report writing, and demonstrate the usefulness and limitations of research-generated information.

More information

SP4009 -

Social Issues and Sport Consumers

This module is centred on two important and interrelated areas. First, we examine the modern make-up of sport across all levels and track key changes in sport organisations occurring due to changes in the way that we live and work in modern society. For example, we will investigate issues including (but not limited to) commercialisation and globalisation, modern consumption practices, celebrity and stardom, neoliberalism and corruption. Second, we will explore the benefits and drawbacks, winners and losers, accepters and resisters to these social movements manifest in sport. To do this, we look at myriad definitions of the sport consumer and sport stakeholders. We will examine who benefits from sport’s current organisation and what are some of the costs (e.g. social, human, economic) of such practices.

More information

SP4010 -

Fundamentals of Sport Management

You will learn about the key management theories and principles relevant to the global sport industry. You will be introduced to the core concepts, functions and principles of management, which will help you develop an understanding of the sport management discipline. You will be introduced to such topics as leadership, resource management, organisational theory and behaviour, marketing, facility and event management. You will also learn about how the various theoretical concepts are inter-related and how knowledge of such areas will help make you an effective global sports manager. You will also learn about international aspects of sport management and the opportunities and various jobs that sport management encompasses across the globe.

More information

SP4011 -

Principles of Sport Marketing

You will learn about the key principles and theories of sport marketing. The ‘Principles of Sport Marketing’ module introduces you to the core concepts, functions and the internal and external environmental of marketing, applied to the sport industry, which will help you to develop an initial understanding of the processes, strategies and techniques involved in marketing, by identifying links between theory and practice. On this module you will use literature which helps to explain key sport marketing concepts, such as: sport branding; sport sponsorship; relationship marketing; market research; and sport consumer culture. Throughout this module you will explore sport marketing in a global context; the aim is to provide you with sensitivity to and an understanding of societal and cultural differences. You will explore the strategies adopted by sport marketers, non-sport marketer’s use of sport as a promotional tool, and sports consumer’s responses to these strategies. We will scrutinize sport marketing strategies adopted by global sport organisations, NGBs, and sport clubs, providing you with an understanding of similarities and differences between the private, public and third sectors.

More information

SP4012 -

Finance and Governance in Sport

You will learn about the key aspects of finance and governance relevant to the global sport industry. You will be introduced to the core concepts of finance including financial planning, budgeting, income and expenditure, sources of funding and financial reporting. You will also learn how governance is utilised within sport organisations, and how policies are used to deliver strategic plans within sport. The diverse nature of sport and the various stakeholders associated with sport organisations will be introduced to explain how organisational culture and legislation impacts upon legitimacy. Such understanding will help you learn about the key theoretical concepts and skills needed to work within sport organisations across the globe and highlight the diverse opportunities available within the sport management sector.

More information

SP5026 -

Research Design and Analysis

In this module, you will learn how to apply the systematic-scientific method to address problems of relevance to your discipline. The module will guide you through designing, conducting, analysing and presenting your own research findings and prepare you for carrying out an independent research project. The module will provide both a theoretical and practical perspective on the research process, with a focus towards understanding the usefulness and limitations of research-generated information.

More information

SP5029 -

SER Professional Development and Practice

The main focus of the module is work, or career, specific learning. It encourages you to develop independence and to take responsibility for your own career-relevant skill development. This process is supplemented by the inclusion of generic lectures, workshops, associated directed learning tasks and individual tutorial support. The generic lectures will provide you with the knowledge necessary to allow you to capitalise upon this Continuing Professional Development (CPD) opportunity. Workshops and directed tasks will allow for the development of essential self-reflection skills.

Generic lecture and workshop topics include:
· Self-reflection and SMART analysis and Key Skills exercises to establish your development needs as a Practitioner in Sport and Exercise.
· Creating a CPD contract and CPD Portfolio
· Identifying appropriate CPD opportunities to enhance your degree related expertise and aspirations

Once you have written your SMART / Key Skills analysis and CPD contract you will then be able to identify a number of potential CPD opportunities in the form of short courses, workshops, and coaching awards. Many of the skills and abilities you will learn will be of value to your life-long learning aspirations.

Potential CPD Opportunities may include:
· Volunteering / working in a sport and exercise environment
· Working in a PE context
· Shadowing a professional in the workplace
· Writing business plans
· Writing grant applications
· Attendance at conferences, workshops, courses.

Regular contact is maintained between you and your supervisor in order to ensure that you are supported throughout the module.

More information

SP5033 -

Contemporary Issues in PE and School Sport (PESS)

The module is designed to provide students with an insight into a range of contemporary UK education, and Physical Education (PE) specific policies, strategies and initiatives published by professional bodies and government departments. More broadly, students will critically discuss and analyse a range of contemporary strategies impacting on PE and School Sport (PESS). Particular attention will be directed to the statutory programmes of study and attainment targets for PE at Key Stages 1 to 4 enshrined in the new NCPE, and the impact that the PE and Sport Premium has had on the delivery of primary school PE. Students will develop awareness of the shifting role of the PE teacher and sports coach as well as other contemporary issues such as obesity, intensity training and inclusion.

More information

SP5035 -

Physical Activity & Health

This module provides you with an understanding of the factors that contribute to health status and health management, the role of physical activity in public health and how health promotion strategies are applied in practice. The module will give you an insight to the public health strategies and the social, cultural and economic impact on the management of health and well-being. In this module you will also learn about the role of physical activity in promoting health and well-being, including how individual, social, cultural and economic factors influence uptake and adherence of physical activity. The module will also give you insight into health promotion initiatives and the role of physical activity in health promotion. The module will draw upon expertise to provide you with up-to-date information on research both within the department and further afield.

More information

SP5036 -

Managing & Developing the Business of Sport

You will examine the work of sport business professionals, agencies, organisations and governing bodies to gain an appreciation of how business principles are applied to the sports industry. You will cover areas such as the principles of strategy, governance, marketing, finance, legal issues and performance management to help develop you understanding of the sport business sector.

More information

SP5037 -

Digital Sport & Business Marketing

This module addresses the rapidly evolving areas which have an impact upon sport and sport business. The digital age has brought many challenges and opportunities to those who are managing in sport. This module looks to equip those who have aspirations of working in sport business with the capacity to address the challenges and take advantage of the opportunities presented by digital sport and business marketing. The key concepts which will be considered in this module can include sport marketing in the digital age, social media in sport marketing, fan engagement in online environments, fan activation and involvement with sport business, the importance of sport communication strategies and future considerations for the sport marketer. Students will engage with the current key digital platforms available. By the end of the module students will have developed an awareness of the significance that digital marketing has on the sport business and the challenges and opportunities.

More information

SP5038 -

Analytics for Sport

This module considers how the increasing availability of data has transformed the way in which sport is managed, played, promoted and consumed. The data revolution is having a profound impact across the sport industry and this module helps students to understand how data can be utilised across a range of situations in sport. The key areas which are considered in this module include; an introduction to data and analytics, the current data ecosystem, analysing data for better sports performance, analytics in digital and sport marketing, analytics for event and facility management. In addition to this, there are considerations given to how individual and team sports can use data analytics to improve sporting performance and competitiveness. By the end of the module students will have developed an awareness of the significance of data in the sport industry and gain an insight into the different ways data can be used to inform decision making across a range of sport situations.

More information

SP5040 -

Sport Facility and Operational Management

In this module your focus will be sport facility and operational management. These areas are intrinsically linked and are usefully explored together. The module will focus on issues and skills relating to strategic planning, marketing, programming, management of operations, finance, technology, security and information. The module will provide you with the opportunity to critically consider the operation of sport facilities, by integrating concepts and theories from sport specific, leisure management and business literature.

More information

SP5041 -

Sport Leadership and Organisation Behaviour

This module will enable you to develop an in-depth understanding of leadership and leaders across a range of sport organisations including the often un-sung but crucial DNA of organisational operations. The module takes a broad approach to these concepts and is inclusive of leadership and organisational behaviour across multiple sports settings. Topics will include (but are not limited to) the processual aspects of managing people in organisations such as the key aspects of the human resource management (HRM), contemporary issues of people management in multiple sports organisations, non-profit organisations and the role of volunteers, how leaders enact policy in practice, and how leaders operationalise inclusion and diversity. We will look in depth at how leaders build organisational culture and integrity, and how leaders nurture their teams. We will underpin discussions with recognition of the contextual challenges and opportunities that leaders and managers are tasked with navigating, ensuring that they are sensitive to the interests and priorities of multiple stakeholders.

More information

ML6001 -

Unilang - Languages for All - Level 6 Placeholder

The 20-credit yearlong Unilang modules (stages 1 – 5 depending on language) aim to encourage a positive attitude to language learning and to develop and practise the four language skills of speaking, listening, reading and writing introducing the basic/increasingly complex grammatical structures and vocabulary of the spoken and written language (depending on stage) and developing your ability to respond appropriately in spoken and written form in simple and increasingly complex everyday situations.

These modules also introduce you to the country and the culture of the country. In doing this, Unilang modules are intended to encourage and support international mobility; to enhance employability at home and abroad; to improve communication skills in the foreign language and in English as well as cultural awareness.

More information

SP6035 -

SER UG Project

The module aims to develop your skills of independent working by engaging with a topic of your own choosing. You will develop a critical and in-depth knowledge of a specific area (within the remit of your degree programme) in relation to a research or clinical problem of contemporary relevance to the industry/profession. You will learn aspects of research such as literature searching, filtering and quality assessment, project design considerations, ethical implications and data analysis methods. You will develop skills such as time management, contingency planning and critical thinking to produce a well-planned, coherent and ethical project.

More information

SP6044 -

Sport Event Management

You will learn how to plan, implement, and evaluate a sport event. This module is designed to provide you with a vocationally-relevant sport management experience, founded upon theoretical principles. You are required to work in a group to plan and deliver a sports event, and then individually evaluate one aspect of the event. The module is intended to promote entrepreneurship and creativity as well as personal and collective responsibility by means of a real-life challenge.

On this module you will conduct a critical analysis of sport event literature, evaluate planning models, conduct market research, and reflect on the acquisition of graduate attributes, such as;
· Creativity
· Resilience;
· Teamwork and leadership;
· Advanced communication skills;
· Entrepreneurship and Employability;
· Cultural awareness and ethical behaviour within the sport environment.

Planning, implementing, and evaluating a sports event is challenging. It will test your knowledge and skills across a number of academic disciplines. Similarly, the live project assessments will add a new dimension to your learning experience. They are designed to be authentic, as such you will have a significant degree of autonomy in how you develop your team, conceptualise your event plan, and begin the implementation process. Due to the autonomous, yet supportive, teaching philosophy adopted on this module, you will find it a highly rewarding experience.

Generally through your active engagement with this module, you will develop a portfolio of evidence to demonstrate your professional competencies in a range of skills and attributes, which are transferable and desirable in a number of industry sectors.

More information

SP6045 -

Applied Coaching of Individual Sports in an Educational Setting

The module aims to provide students with the opportunity to build upon and apply the knowledge, skills and experience gained to the teaching of net wall games and individual activities, such as badminton, gymnastics and athletics. Throughout the module you will have the opportunity to further develop your coaching skills and practice but with specific emphasis on utilising these in order to teach the skills and techniques involved in individual activities and net wall games in a school environment. A major part of this module will be the opportunity to develop your practical skills and gain a critical understanding of how to develop these with students in an educational context.

More information

SP6046 -

Global Sport Business and Management

This module aims to enable you to develop an understanding of key elements of the global sport industry. You will be introduced to the contemporary principles of management in international sport business and will learn about economic and social benefits that sport brings across the globe. Topics that will be covered in this module include international sport governance; globalisation of sport; international sport events, bidding for them and their impacts and legacies; managing international sport brands and rights; the impact of technology on global sport; international athlete management and role of intermediaries; sport as an instrument of “soft power”; international sport tourism; and the sustainability of international sport industry.

More information

SP6047 -

SER Professional & Career Development

This module is focused on you gaining experience with the sport, exercise and rehabilitation industry using a variety of professional and career development opportunities to suit your own needs; including, but not limited to work-based experience, shadowing professionals, attending workshops/courses/conferences, and careers events. Therefore, much of the learning on this module takes place away from the classroom and out in the sport, exercise and the rehabilitation industry. This module is designed to provide you with the opportunity to undertake an individually tailored programme of professional and career development activities, which you design, relevant to your own sport/exercise/rehabilitation-related career interests and needs. In addition, you will develop your knowledge and understanding of the value of professional and career development activities in enhancing employability within the sport, exercise and rehabilitation industry. It is an opportunity to take the learning you have gained in other modules and put it in to practice within the real-world settings.

More information

SP6048 -

Health, Exercise and Behaviour Change

This module provides you with an understanding of the role of physical activity and exercise in relation to health, the theories of behaviour change and how the theories are applied in practice. In the first half of the module, you will gain an understanding of the physiology of physical activity and exercise, and how this can prevent and manage a number of health conditions in a range of populations. The latter half of the module focuses on providing you with an insight of behaviour change including factors that influence behaviour change and an understanding of how such models can be applied in practice. The module will review current health promotion strategies and initiatives to enable you to develop your skills and competencies in evaluating empirical evidence and in designing health-based intervention strategies.

More information

SP6051 -

Strategic Business Planning for Managing Sport

This module aims to introduce students to the concepts of strategic management and planning, combined with techniques used in analysing

strategic plans and making strategic decisions. It aims to provide an overview of relevant frameworks and techniques with which to analyse

contemporary sports development and management issues, and critically appraise sports development plans and strategies. The module will

place greater emphasis on strategic planning theories and models than Level 4 and Level 5 modules, and the aim is to enable students to

make evidence-based and theory-informed decisions, and establish and sustain competitive advantage. Topics will include internal and

external factors affecting sport organisations, resource-based view and market-based view, formulating strategic options, implementing and

evaluating plans and government policy with a primacy given to strategic prioritisations. British and international examples across the public,

private and voluntary sectors, ranging from elite sport and professional sport, to mass participation sport and sports mega events will be

provided to bolster weekly topics.

More information

SP6052 -

Managing Sport Equity, Diversity, Inclusion & Sustainability

This module will enable you to develop a critical understanding of real-world issues concerning equity, inclusion, diversity and sustainability

across a broad range of sport and contexts. Topics will include (but are not limited to) gender inequality, institutional racism, disability,

sexuality and athlete activism. This module will provide an opportunity to discuss, debate and challenge your own and others’ biases and

assumptions relating to sport and workplace contexts. You will gain an understanding of the impact of these complex issues on professional

practice and individual wellbeing in sport organisations and will work on developing creative solutions that can be applied in practice, to

address these problems.

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

SP4000 -

Academic and Professional Skills

The aim of the Academic and Professional Skills module is to develop your knowledge, understanding and application of academic, personal and professional skills relevant to university graduates which will help you to successfully complete your degree programme. Both formal and informal techniques will be used to assess your development in key areas such as written communication, critical analysis and self-reflection. You will develop a range of general transferable skills useful for other modules throughout your programme, including knowing how to find appropriate literature to support your ideas and how to develop balanced arguments. The information you will learn will be linked to topics of interest to those working in the areas of sport, exercise and rehabilitation, giving you insight into these fields as potential career paths in addition to more general employability skills such as communication, digital fluency and time management.

More information

SP4003 -

Introduction to Research

This module will introduce you to research in relation to sport, exercise and rehabilitation. The module will guide you through the research process involved in generating new information via scientific methods. The module will provide both a theoretical and practical introduction to basic experimental approaches, data analysis techniques and report writing, and demonstrate the usefulness and limitations of research-generated information.

More information

SP4009 -

Social Issues and Sport Consumers

This module is centred on two important and interrelated areas. First, we examine the modern make-up of sport across all levels and track key changes in sport organisations occurring due to changes in the way that we live and work in modern society. For example, we will investigate issues including (but not limited to) commercialisation and globalisation, modern consumption practices, celebrity and stardom, neoliberalism and corruption. Second, we will explore the benefits and drawbacks, winners and losers, accepters and resisters to these social movements manifest in sport. To do this, we look at myriad definitions of the sport consumer and sport stakeholders. We will examine who benefits from sport’s current organisation and what are some of the costs (e.g. social, human, economic) of such practices.

More information

SP4010 -

Fundamentals of Sport Management

You will learn about the key management theories and principles relevant to the global sport industry. You will be introduced to the core concepts, functions and principles of management, which will help you develop an understanding of the sport management discipline. You will be introduced to such topics as leadership, resource management, organisational theory and behaviour, marketing, facility and event management. You will also learn about how the various theoretical concepts are inter-related and how knowledge of such areas will help make you an effective global sports manager. You will also learn about international aspects of sport management and the opportunities and various jobs that sport management encompasses across the globe.

More information

SP4011 -

Principles of Sport Marketing

You will learn about the key principles and theories of sport marketing. The ‘Principles of Sport Marketing’ module introduces you to the core concepts, functions and the internal and external environmental of marketing, applied to the sport industry, which will help you to develop an initial understanding of the processes, strategies and techniques involved in marketing, by identifying links between theory and practice. On this module you will use literature which helps to explain key sport marketing concepts, such as: sport branding; sport sponsorship; relationship marketing; market research; and sport consumer culture. Throughout this module you will explore sport marketing in a global context; the aim is to provide you with sensitivity to and an understanding of societal and cultural differences. You will explore the strategies adopted by sport marketers, non-sport marketer’s use of sport as a promotional tool, and sports consumer’s responses to these strategies. We will scrutinize sport marketing strategies adopted by global sport organisations, NGBs, and sport clubs, providing you with an understanding of similarities and differences between the private, public and third sectors.

More information

SP4012 -

Finance and Governance in Sport

You will learn about the key aspects of finance and governance relevant to the global sport industry. You will be introduced to the core concepts of finance including financial planning, budgeting, income and expenditure, sources of funding and financial reporting. You will also learn how governance is utilised within sport organisations, and how policies are used to deliver strategic plans within sport. The diverse nature of sport and the various stakeholders associated with sport organisations will be introduced to explain how organisational culture and legislation impacts upon legitimacy. Such understanding will help you learn about the key theoretical concepts and skills needed to work within sport organisations across the globe and highlight the diverse opportunities available within the sport management sector.

More information

SP5026 -

Research Design and Analysis

In this module, you will learn how to apply the systematic-scientific method to address problems of relevance to your discipline. The module will guide you through designing, conducting, analysing and presenting your own research findings and prepare you for carrying out an independent research project. The module will provide both a theoretical and practical perspective on the research process, with a focus towards understanding the usefulness and limitations of research-generated information.

More information

SP5029 -

SER Professional Development and Practice

The main focus of the module is work, or career, specific learning. It encourages you to develop independence and to take responsibility for your own career-relevant skill development. This process is supplemented by the inclusion of generic lectures, workshops, associated directed learning tasks and individual tutorial support. The generic lectures will provide you with the knowledge necessary to allow you to capitalise upon this Continuing Professional Development (CPD) opportunity. Workshops and directed tasks will allow for the development of essential self-reflection skills.

Generic lecture and workshop topics include:
· Self-reflection and SMART analysis and Key Skills exercises to establish your development needs as a Practitioner in Sport and Exercise.
· Creating a CPD contract and CPD Portfolio
· Identifying appropriate CPD opportunities to enhance your degree related expertise and aspirations

Once you have written your SMART / Key Skills analysis and CPD contract you will then be able to identify a number of potential CPD opportunities in the form of short courses, workshops, and coaching awards. Many of the skills and abilities you will learn will be of value to your life-long learning aspirations.

Potential CPD Opportunities may include:
· Volunteering / working in a sport and exercise environment
· Working in a PE context
· Shadowing a professional in the workplace
· Writing business plans
· Writing grant applications
· Attendance at conferences, workshops, courses.

Regular contact is maintained between you and your supervisor in order to ensure that you are supported throughout the module.

More information

SP5033 -

Contemporary Issues in PE and School Sport (PESS)

The module is designed to provide students with an insight into a range of contemporary UK education, and Physical Education (PE) specific policies, strategies and initiatives published by professional bodies and government departments. More broadly, students will critically discuss and analyse a range of contemporary strategies impacting on PE and School Sport (PESS). Particular attention will be directed to the statutory programmes of study and attainment targets for PE at Key Stages 1 to 4 enshrined in the new NCPE, and the impact that the PE and Sport Premium has had on the delivery of primary school PE. Students will develop awareness of the shifting role of the PE teacher and sports coach as well as other contemporary issues such as obesity, intensity training and inclusion.

More information

SP5035 -

Physical Activity & Health

This module provides you with an understanding of the factors that contribute to health status and health management, the role of physical activity in public health and how health promotion strategies are applied in practice. The module will give you an insight to the public health strategies and the social, cultural and economic impact on the management of health and well-being. In this module you will also learn about the role of physical activity in promoting health and well-being, including how individual, social, cultural and economic factors influence uptake and adherence of physical activity. The module will also give you insight into health promotion initiatives and the role of physical activity in health promotion. The module will draw upon expertise to provide you with up-to-date information on research both within the department and further afield.

More information

SP5036 -

Managing & Developing the Business of Sport

You will examine the work of sport business professionals, agencies, organisations and governing bodies to gain an appreciation of how business principles are applied to the sports industry. You will cover areas such as the principles of strategy, governance, marketing, finance, legal issues and performance management to help develop you understanding of the sport business sector.

More information

SP5037 -

Digital Sport & Business Marketing

This module addresses the rapidly evolving areas which have an impact upon sport and sport business. The digital age has brought many challenges and opportunities to those who are managing in sport. This module looks to equip those who have aspirations of working in sport business with the capacity to address the challenges and take advantage of the opportunities presented by digital sport and business marketing. The key concepts which will be considered in this module can include sport marketing in the digital age, social media in sport marketing, fan engagement in online environments, fan activation and involvement with sport business, the importance of sport communication strategies and future considerations for the sport marketer. Students will engage with the current key digital platforms available. By the end of the module students will have developed an awareness of the significance that digital marketing has on the sport business and the challenges and opportunities.

More information

SP5038 -

Analytics for Sport

This module considers how the increasing availability of data has transformed the way in which sport is managed, played, promoted and consumed. The data revolution is having a profound impact across the sport industry and this module helps students to understand how data can be utilised across a range of situations in sport. The key areas which are considered in this module include; an introduction to data and analytics, the current data ecosystem, analysing data for better sports performance, analytics in digital and sport marketing, analytics for event and facility management. In addition to this, there are considerations given to how individual and team sports can use data analytics to improve sporting performance and competitiveness. By the end of the module students will have developed an awareness of the significance of data in the sport industry and gain an insight into the different ways data can be used to inform decision making across a range of sport situations.

More information

SP5040 -

Sport Facility and Operational Management

In this module your focus will be sport facility and operational management. These areas are intrinsically linked and are usefully explored together. The module will focus on issues and skills relating to strategic planning, marketing, programming, management of operations, finance, technology, security and information. The module will provide you with the opportunity to critically consider the operation of sport facilities, by integrating concepts and theories from sport specific, leisure management and business literature.

More information

SP5041 -

Sport Leadership and Organisation Behaviour

This module will enable you to develop an in-depth understanding of leadership and leaders across a range of sport organisations including the often un-sung but crucial DNA of organisational operations. The module takes a broad approach to these concepts and is inclusive of leadership and organisational behaviour across multiple sports settings. Topics will include (but are not limited to) the processual aspects of managing people in organisations such as the key aspects of the human resource management (HRM), contemporary issues of people management in multiple sports organisations, non-profit organisations and the role of volunteers, how leaders enact policy in practice, and how leaders operationalise inclusion and diversity. We will look in depth at how leaders build organisational culture and integrity, and how leaders nurture their teams. We will underpin discussions with recognition of the contextual challenges and opportunities that leaders and managers are tasked with navigating, ensuring that they are sensitive to the interests and priorities of multiple stakeholders.

More information

ML6001 -

Unilang - Languages for All - Level 6 Placeholder

The 20-credit yearlong Unilang modules (stages 1 – 5 depending on language) aim to encourage a positive attitude to language learning and to develop and practise the four language skills of speaking, listening, reading and writing introducing the basic/increasingly complex grammatical structures and vocabulary of the spoken and written language (depending on stage) and developing your ability to respond appropriately in spoken and written form in simple and increasingly complex everyday situations.

These modules also introduce you to the country and the culture of the country. In doing this, Unilang modules are intended to encourage and support international mobility; to enhance employability at home and abroad; to improve communication skills in the foreign language and in English as well as cultural awareness.

More information

SP6035 -

SER UG Project

The module aims to develop your skills of independent working by engaging with a topic of your own choosing. You will develop a critical and in-depth knowledge of a specific area (within the remit of your degree programme) in relation to a research or clinical problem of contemporary relevance to the industry/profession. You will learn aspects of research such as literature searching, filtering and quality assessment, project design considerations, ethical implications and data analysis methods. You will develop skills such as time management, contingency planning and critical thinking to produce a well-planned, coherent and ethical project.

More information

SP6044 -

Sport Event Management

You will learn how to plan, implement, and evaluate a sport event. This module is designed to provide you with a vocationally-relevant sport management experience, founded upon theoretical principles. You are required to work in a group to plan and deliver a sports event, and then individually evaluate one aspect of the event. The module is intended to promote entrepreneurship and creativity as well as personal and collective responsibility by means of a real-life challenge.

On this module you will conduct a critical analysis of sport event literature, evaluate planning models, conduct market research, and reflect on the acquisition of graduate attributes, such as;
· Creativity
· Resilience;
· Teamwork and leadership;
· Advanced communication skills;
· Entrepreneurship and Employability;
· Cultural awareness and ethical behaviour within the sport environment.

Planning, implementing, and evaluating a sports event is challenging. It will test your knowledge and skills across a number of academic disciplines. Similarly, the live project assessments will add a new dimension to your learning experience. They are designed to be authentic, as such you will have a significant degree of autonomy in how you develop your team, conceptualise your event plan, and begin the implementation process. Due to the autonomous, yet supportive, teaching philosophy adopted on this module, you will find it a highly rewarding experience.

Generally through your active engagement with this module, you will develop a portfolio of evidence to demonstrate your professional competencies in a range of skills and attributes, which are transferable and desirable in a number of industry sectors.

More information

SP6045 -

Applied Coaching of Individual Sports in an Educational Setting

The module aims to provide students with the opportunity to build upon and apply the knowledge, skills and experience gained to the teaching of net wall games and individual activities, such as badminton, gymnastics and athletics. Throughout the module you will have the opportunity to further develop your coaching skills and practice but with specific emphasis on utilising these in order to teach the skills and techniques involved in individual activities and net wall games in a school environment. A major part of this module will be the opportunity to develop your practical skills and gain a critical understanding of how to develop these with students in an educational context.

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SP6046 -

Global Sport Business and Management

This module aims to enable you to develop an understanding of key elements of the global sport industry. You will be introduced to the contemporary principles of management in international sport business and will learn about economic and social benefits that sport brings across the globe. Topics that will be covered in this module include international sport governance; globalisation of sport; international sport events, bidding for them and their impacts and legacies; managing international sport brands and rights; the impact of technology on global sport; international athlete management and role of intermediaries; sport as an instrument of “soft power”; international sport tourism; and the sustainability of international sport industry.

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SP6047 -

SER Professional & Career Development

This module is focused on you gaining experience with the sport, exercise and rehabilitation industry using a variety of professional and career development opportunities to suit your own needs; including, but not limited to work-based experience, shadowing professionals, attending workshops/courses/conferences, and careers events. Therefore, much of the learning on this module takes place away from the classroom and out in the sport, exercise and the rehabilitation industry. This module is designed to provide you with the opportunity to undertake an individually tailored programme of professional and career development activities, which you design, relevant to your own sport/exercise/rehabilitation-related career interests and needs. In addition, you will develop your knowledge and understanding of the value of professional and career development activities in enhancing employability within the sport, exercise and rehabilitation industry. It is an opportunity to take the learning you have gained in other modules and put it in to practice within the real-world settings.

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SP6048 -

Health, Exercise and Behaviour Change

This module provides you with an understanding of the role of physical activity and exercise in relation to health, the theories of behaviour change and how the theories are applied in practice. In the first half of the module, you will gain an understanding of the physiology of physical activity and exercise, and how this can prevent and manage a number of health conditions in a range of populations. The latter half of the module focuses on providing you with an insight of behaviour change including factors that influence behaviour change and an understanding of how such models can be applied in practice. The module will review current health promotion strategies and initiatives to enable you to develop your skills and competencies in evaluating empirical evidence and in designing health-based intervention strategies.

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SP6051 -

Strategic Business Planning for Managing Sport

This module aims to introduce students to the concepts of strategic management and planning, combined with techniques used in analysing

strategic plans and making strategic decisions. It aims to provide an overview of relevant frameworks and techniques with which to analyse

contemporary sports development and management issues, and critically appraise sports development plans and strategies. The module will

place greater emphasis on strategic planning theories and models than Level 4 and Level 5 modules, and the aim is to enable students to

make evidence-based and theory-informed decisions, and establish and sustain competitive advantage. Topics will include internal and

external factors affecting sport organisations, resource-based view and market-based view, formulating strategic options, implementing and

evaluating plans and government policy with a primacy given to strategic prioritisations. British and international examples across the public,

private and voluntary sectors, ranging from elite sport and professional sport, to mass participation sport and sports mega events will be

provided to bolster weekly topics.

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SP6052 -

Managing Sport Equity, Diversity, Inclusion & Sustainability

This module will enable you to develop a critical understanding of real-world issues concerning equity, inclusion, diversity and sustainability

across a broad range of sport and contexts. Topics will include (but are not limited to) gender inequality, institutional racism, disability,

sexuality and athlete activism. This module will provide an opportunity to discuss, debate and challenge your own and others’ biases and

assumptions relating to sport and workplace contexts. You will gain an understanding of the impact of these complex issues on professional

practice and individual wellbeing in sport organisations and will work on developing creative solutions that can be applied in practice, to

address these problems.

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To start your application, simply select the month you would like to start your course.

BSC (HONS) SPORT MANAGEMENT (ISDE, BARCELONA, SPAIN)

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Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

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