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The first intake for this course is Sept 2021/22.

Have your sights set on a graduate training scheme? Or looking to enter the world of marketing? With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing. 

During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience. Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles. 

You will be encouraged to undertake a work placement, study abroad or combine both.  In your final year, you’ll have the option to carry out a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. 

The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. It’s also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. 

What’s more, when you study at Northumbria you’ll be part of a leading, business-focused university. We rank 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Administrative Studies graduates five years after graduation. (Longitudinal Education Outcomes (LEO) 2017) 

And with 96% of students on the course agreeing that the books, online services and learning services offered have supported their learning well (National Student Survey, 2018), you’ll have all the resources you need to achieve your potential.

The University are actively seeking the following Professional, Statutory and Regulatory Body (PSRB) accreditations for the programme, however these are subject to approval by the relevant accrediting body:

  • CIM - Chartered Institute of Marketing (Level 4)
  • DMA - Data & Marketing Association (previously known as IDM - Institute of Data and Marketing)

      

The first intake for this course is Sept 2021/22.

Have your sights set on a graduate training scheme? Or looking to enter the world of marketing? With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing. 

During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience. Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles. 

You will be encouraged to undertake a work placement, study abroad or combine both.  In your final year, you’ll have the option to carry out a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. 

The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. It’s also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. 

What’s more, when you study at Northumbria you’ll be part of a leading, business-focused university. We rank 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Administrative Studies graduates five years after graduation. (Longitudinal Education Outcomes (LEO) 2017) 

And with 96% of students on the course agreeing that the books, online services and learning services offered have supported their learning well (National Student Survey, 2018), you’ll have all the resources you need to achieve your potential.

The University are actively seeking the following Professional, Statutory and Regulatory Body (PSRB) accreditations for the programme, however these are subject to approval by the relevant accrediting body:

  • CIM - Chartered Institute of Marketing (Level 4)
  • DMA - Data & Marketing Association (previously known as IDM - Institute of Data and Marketing)

      

Course Information

UCAS Code
N660

Level of Study
Undergraduate

Mode of Study
3 years full-time or 4 year sandwich

Department
Newcastle Business School

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2021

Fee Information

Module Information

Department / Newcastle Business School

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK.

Student Profiles / Business with Marketing Management BA (Hons)

Hear what it is really like to study Business with Marketing Management from our current students.

Sustainability

Book an Open Day / Experience Business with Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

You’ll learn through a variety of teaching methods including lectures, seminars, problem-based workshops, webinars, case discussions, practical activities, group work and tutorials. To help you develop your independent learning skills, you’ll also complete directed tasks – assignments you undertake in your own time.   

We back up all our teaching with well-designed support systems to help you get the most from your opportunities. And we make sure that we build extensive feedback, from both tutors and peers, into the course. Throughout your studies, you’ll be able to discuss any academic or personal issues with your Personal Tutor.   

Assessments involve applying business principles to solve problems and then demonstrating your thinking through business reports, presentations, portfolios and more. In the final year, you’ll complete an assessed dissertation, management enquiry or consultancy project. 

Northumbria University has joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. 

Book an Open Day / Experience Business with Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

Newcastle Business School has a global reputation for delivering some of the UK’s best business management education. We’re part of an elite group of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting. 

Our staff come from a range of backgrounds and specialisms include consumer decision-making, evaluations of sports events and digital marketing. What’s more, the School’s teaching team is always looking to explore new fields of knowledge and generate ground-breaking concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. 

Within the Marketing department, you’ll also benefit from the work of our internal Behaviour, Brand and Digital Insights research group. Its aim is to create a collaborative research culture and deliver impactful research, helping to keep your studies at the forefront of academic thinking. 

Staff / Meet the Team

At Northumbria we know how important it is that you are taught by staff who understand the business world. That is why all of our staff have industry experience and connections to help your learning.

Book an Open Day / Experience Business with Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

At Newcastle Business School you’ll experience a first-class education in a world-class environment. From our social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. For example, the 24/7 university library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010. 

We’re also committed to helping you make the most of Technology Enhanced Learning (TEL) by embedding it throughout the course. Tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists are there to help you efficiently and thoroughly prepare for seminars and independent research. Lecture capture software means you can revise previously lectured material online in your time, as well as at your speed.  

There are plenty of opportunities to put your learning into practice through volunteering, internships and placements. This includes the Business Clinic that enables you to participate in a ‘consultancy firm’ to provide advice for our region’s businesses – an initiative that’s seen our students work with almost 300 client organisations, providing free consultancy worth an estimated £1.2 million. 

Business Facilities

Newcastle Business School delivers first class teaching in a world class environment.

Virtual Tour

Come and explore our outstanding facilities in this interactive virtual tour.

University Library

At the heart of each Northumbria campus, our libraries provide a range of study space and technology to suit every learning style.

Book an Open Day / Experience Business with Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

There’s a strong research ethos at Northumbria and it plays an important role in how you’ll develop as a critical, reflective and independent thinker. We take an enquiry-based, problem-solving approach. This introduces you to key research skills including information literacy, sampling, statistical reporting and surveying through the first year Marketing Consultancy and Study Skills modules, before developing your knowledge more deeply in the second year Business Research and Analysis module. In the final year you’ll undertake a significant investigatory task that can be either a dissertation, management enquiry or consultancy project.  

Throughout the course your learning will be shaped directly by the teaching team’s active research into their specialist subjects, as well as signature research themes that include digital business, strategic innovation and entrepreneurial leadership, and responsible business. Specific research areas include consumer behaviour, digital marketing and brand management.  

Research / Newcastle Business School

Newcastle Business School (NBS) is the 8th most improved Business School in the 2014 Research Excellence Framework (REF) National Assessment.

Book an Open Day / Experience Business with Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

Making your career happen is at the heart of all our Business courses – with every module designed to reinforce the transferable skills you’ll need in the workplace. We’ve also introduced two dedicated modules focusing on career-development skills: Marketing Study and Consultancy Skills, and Preparing for Professional Practice. 

Beyond the classroom, you’ll have opportunities to develop your career through practical experience and wider learning. In your second year, you can spend a semester studying abroad, or take an extra year before your final year studying elsewhere in the EU, or further afield such as the USA, Australia or China. 

There’s also the option of a work placement year, while our Marketing Internship Programme is on hand to help you gain hands-on marketing experience. And there’s our Business Clinic, offering you the chance to work with real clients to help solve their business challenges.  

Once you complete your studies, you’ll be ready to pursue career paths across a wide range of sectors – with a particular edge in roles such as a marketing executive or a branding strategist thanks to your specialist learning. Should you wish to push your knowledge even further, the course also prepares you for postgraduate study – for example, on our MSc in Digital Marketing. 

Or, if your inner entrepreneur comes calling, you can take inspiration from our previous students’ outstanding track record, with the combined turnover of Northumbria graduate startups higher than any other UK university. 

Whatever you decide to do, you’ll have strong employability as a Northumbria graduate as every module of Northumbria Business School courses reinforces what you need to succeed. This includes the transferable skills that really matter to employers such as critical reflection and self-learning, collaboration and curiosity, and the ability to solve problems in sustainable and ethical ways. 

Book an Open Day / Experience Business with Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

Entry Requirements 2021/22

Standard Entry

120 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.

Additional Requirements:

There are no additional requirements for this course.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants shoud have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

Fees and Funding 2021/22 Entry

UK/EU Fee in Year 1*: TBC

* It is anticipated that fees for 21/22 will be £9,250. EU fees status will be confirmed following confirmation from Government


International Fee in Year 1: TBC

 

ADDITIONAL COSTS

TBC



Scholarships and Discounts

Scholarships and Discounts have not been announced for 2021/22 entry, please use the links below as in indication of what schemes are available for 2020/21 entry.

Click here for UK and EU undergraduate funding and scholarships information.

Click here for International undergraduate funding and scholarships information.



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Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AF4038 -

Financial Decision Making (Core,20 Credits)

The ‘Financial Decision Making’ module will provide you with the knowledge and numerical and problem solving skills that will greatly enhance your employability within any business environment. You will be able to assess the performance of businesses with regard to profitability, solvency, financial structure and working capital management by means of analysing and interpreting their financial statements. You will also be able to make decisions in relation to planning and control for a business as a whole, and evaluate individual projects by using investment appraisal techniques, taking into account risk and uncertainty.

More information

BM9403 -

Business Analysis for Decision Making (Core,20 Credits)

The module will equip you with skills to help you when dealing with analytical content in future study and employment, either work placement or graduate role, with an appropriate level of understanding and proficiency in some commonly used analytical business applications. The module will provide you with a theoretical understanding of various business modelling and data-handling applications supported through practical tutor-led workshops.

You will be assessed on your understanding and proficiency in data management, analysis and presentation using appropriate tools. The assessment will aim, wherever possible, to simulate “real-world” tasks and scenarios. You will therefore be required to work on a series of tasks over the course of the semester in preparation for the final assessment.

The data-handling and interpretative skills learned on this module are directly transferable to your further academic study and working life and are vital in a wide range of graduate roles. The skills and tools identified for use in the module are based upon research and collaboration with a variety of businesses. In line with this, and to deepen your understanding of the practical content of the module, you will also be expected to engage in additional reading to aid your understanding of the importance of the use of data modelling, analysis and interpretation in both business and academic settings, thereby engaging in research-led learning.

More information

GA5001 -

Academic Language Skills for Newcastle Business School (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

HR9409 -

Preparing for Professional Practice (Core,20 Credits)

There is currently no summary for this module.

HR9412 -

Business, Economy and Society (Core,20 Credits)

There is currently no summary for this module.

MK9412 -

Marketing Study and Consultancy Skills (Core,20 Credits)

Marketing Study and Consultancy Skills takes an experiential learning approach and is designed so that you will conduct research and integrate marketing theory and practice, applying knowledge and skills to develop viable solutions to real marketing problems, thereby giving you an experience of enquiry-based research-rich learning early in your programme. You will learn through a process of enquiry, often co-operatively with peers, using digital information and technology. It will develop your ability to think independently, apply discipline knowledge to complex problems/opportunities, to work in teams, to communicate (present and report) and to collaborate to create new knowledge and understanding of contemporary issues within your discipline area. You will undertake practical tasks which place emphasis on your personal reflection and interpretation of business problems. Your academic tutor will monitor your progress by ensuring all students are involved and will encourage you to share your ideas and to comment constructively on those of others.

More information

MK9414 -

Introduction to Marketing (Core,20 Credits)

Introduction to Marketing does exactly what it says on the tin. The module will lead you through basic principles and strategies used by marketers to research, design, produce, distribute, sell and manage products and services to satisfy a variety of target markets.
Employment opportunities within this discipline are very broad, suiting the needs of a wide variety of personality types and skills sets – introverts and extroverts; from logically focused analysts, thorough to researchers, creative designers, and strategic salesperson. You will develop both knowledge and the ability to apply principles of marketing to different types of organisations using a variety of marketing tools, and developing employability skills around teamwork, presentation delivery, research and the use of IT.

More information

BM9501 -

Business Research and Analysis (Core,20 Credits)

In this module you will experience a comprehensive coverage of research methods and analysis that will prepare you both for work placement or study abroad opportunities alongside preparation for your final-year “capstone” research module of either Dissertation, Management Enquiry or Consultancy Project.

You will learn how to develop a research question, and linked to this, be able to choose an appropriate method of research, dovetailing both learning experiences to the development of a critical assessment of the academic literature. You will gain a basic understanding of research philosophy, whilst the coverage and importance given to research ethics will play an important part of your learning within the module and you will appreciate as part of your learning how this underpins research of quality and integrity. The role of Ethics in research will cover study design, participant selection, data collection, data handling and storage and presentation of research findings.

You will learn how to apply quantitative and qualitative methods. In the quantitative applications, you will learn about questionnaire design, sampling, presenting and summarising data, statistical inference and hypothesis testing. You will have the opportunity to use a range of appropriate software tools, including Excel and SPSS. In the qualitative part of the module, techniques covered will include interviewing and focus groups to collect data, supported by analysis methods including content analysis and thematic analysis. You will learn how to execute a critical and effective analysis of your research data for both approaches, as well as appreciating the importance of piloting.

More information

MK9525 -

Digital Business Models, Marketing and Operations (Core,20 Credits)

As consumers increasingly move towards conducting much of their everyday lives online, organisations are adapting to the opportunities provided by the digital revolution. However, to be successful in a cluttered digital marketplace, organisations face a raft of strategic decisions, and this module will consider these in the context of contemporary digital business examples.

You will consider how organisations combine their online and offline operations and the specific online models they can adopt (e.g. subscription models used by Spotify, Netflix etc.). You will also explore online marketing tools used throughout the customer journey. As part of this you will also develop an appreciation of core marketing metrics which allow businesses to assess their marketing success on a live basis. Finally, you will also appreciate how supply chain systems are designed to meet the challenges of digital business.

More information

MK9526 -

Market Research and Planning (Core,20 Credits)

Marketing research and marketing planning are core activities performed by just about any successful organisation today, and therefore it is imperative for any marketing student to develop skills in these areas. Upon completion of this module, you will have learned how to conduct quantitative data analysis using the SPSS software package as well as qualitative research and data analysis skills, however the essence of the module is about teaching you how to make use of research findings in producing research- and evidence-driven marketing plans. These skills are directly applicable in the workplace and as a result highly desirable to employers. The module also provides a research-rich learning experience where you actively participate and hence benefit from research-tutored and enquiry-based experiences.

More information

MK9530 -

Dynamics of Marketing in Sport, Music and Fashion (Optional,20 Credits)

Marketing has undergone significant changes over the past few years due to highly competitive and dynamic global environment. This module is designed for the students who have a passion for the sport/music/fashion sectors and a desire to work within the exciting sport/music/fashion industries. Featuring the main issues, new trends, and key challenges in sport/music/fashion marketing, this module helps you understand how marketing has evolved and how marketing theories are applied and tailored to a particular industry. It also helps you build relevant marketing and management skills required to begin a career in areas such as events marketing, sponsorship, public relations, retailing, brand management, customer relationship management, and digital marketing etc. The module is delivered by a dynamic academic team of tutors, researchers, and industry professionals who have extensive and up-to-date experience in sport/music/fashion business.

More information

MK9531 -

Communications and Content Marketing (Optional,20 Credits)

Marketers are increasingly tasked with creating exciting marketing communications and online content which grabs audiences’ attention, conveys the brand, fuels customer desire and encourages prospects and customers to purchase from, and interact with, an organisation. Marketing professionals not only need to build relationships, communicate value, and differentiate their products and services from those of competitors, but they also need to demonstrate a commercial return on their investment.

This module takes a hands-on approach, inviting you to analyse and critique the content and communications strategies of well-known organisations through the lens of theory and industrial best practice, creating alternative approaches. It focuses on the importance of marketers understanding the needs and wants of Generation Y & Z consumers, and the media and messages most likely to appeal to them.

More information

MO9528 -

Applied Logistics and Supply Chain Management (Core,20 Credits)

The supply chain has become the competitive advantage for many companies and the demand for supply chain management understanding and related competencies is significant. This module provides the essential knowledge and competencies in logistics and supply chain management giving you a theoretical understanding of various contemporary topics. This module will lead you to apply these theories and principles to real-world business practices. You will learn about contemporary research, which will underpin formal teaching and be applied to practice. Various interventions including and online supply chain simulation will be used to help you apply theory to practice. You will undertake various assessment tasks leading to a final essay which places emphasis on your research findings related to selected topics. These problem solving and analytical skills are directly transferable to your work life, through part-time employment, placement or full-time graduate role. Your additional experiences within the module centre on support reading giving you additional awareness of the broad scope of supply chain management including crucial areas such as sustainability, ensuring your overall experience is research led, tutored and experiential.

More information

NX9527 -

Newcastle Business School Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to study abroad in Semester 2 of Year 2. You will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning.

When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

More information

NX9525 -

Newcastle Business School Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

More information

NX9526 -

Newcastle Business School Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

More information

NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

BM9615 -

Project Management (Core,20 Credits)

Globalisation and technological advancement have created opportunities for organisations but have exposed them to threats and challenges. Projects represent a key approach by which organisations can adapt to a fast-changing environment. Effective Project Management supports the delivery of improved products, services and processes across, providing the building blocks in the execution of organisational strategy. Effective project managers are crucial to organisations seeking to successfully achieve their performance objectives.

This module seeks to develop you as a project management practitioner. You will acquire knowledge and skills to plan and manage various aspects of a project, such as its stakeholder relationships, scope, cost, schedule and risk, thereby enhancing your graduate employability. Working as a team, you will have the opportunity to apply your knowledge and skills to develop project management documents for a chosen project and make use of advanced IT software to manage a project more effectively. You will write up your experience, evaluation and reflection in an individual report for the module assessment, achieved through research tutored and enquiry-based learning.

More information

MK9625 -

Marketing Metrics (Optional,20 Credits)

With global marketing expenditure approaching £1.1 trillion, a major challenge faced by marketers is demonstrating the impact of their marketing activity. How do we know which marketing activities generated positive results? How can we convince senior leadership to maintain or increase marketing budgets? This module is designed to equip you with the skills necessary to measure the effectiveness of both online and offline marketing activity and report this information in a professional manner.

In this module you will address an array of metrics that can be used across online and offline marketing activity, from assessing brand awareness and sentiment through to understanding visitor behaviour on websites via Google Analytics and other digital dashboards. The module will develop your ability to identify the most suitable metrics, interpret data and report this effectively to other stakeholders.

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MK9626 -

Responsible Marketing Strategy (Core,20 Credits)

The module provides students with a comprehensive understanding of concepts, theories and techniques in the context of strategic marketing, responsible marketing and sustainability. The intension is to support the development of knowledge and skills required to undertake strategic analysis of markets and organisations and formulate a competitive, responsible marketing strategy. A contemporary approach to marketing is adopted throughout the module, as you will have the opportunity to learn and discuss the concepts that have changed the way we perceive marketing today. In doing so you will examine, both theoretically and practically, a number of areas associated with responsible marketing strategies, such as:


Theme 1 Strategic marketing
• Marketing Audit and key trends that impact on marketing and the society
• New product development and Disruptive Innovation
• Service-Dominant Logic and Value co-creation
• Developing appropriate marketing strategies and metrics


Theme 2 Responsible marketing
• Ethics and Sustainability in a marketing context
• Responsible Marketing strategies, Ethics and the Marketing Mix
• Sustainable Consumer Behaviour and Ethical Consumerism
• Ethics and New Media

On completing the module, you will be able to critically evaluate the usefulness of marketing knowledge in the context of responsible business and sustainable consumer behaviour and apply theory to develop appropriate marketing strategies. You will also develop the skills required for effective Integration of learning from marketing and other business areas into a plan for solving business problems.

More information

MK9627 -

Buyer Behaviour and Integrated Marketing Communications (Optional,20 Credits)

If an organisation truly understands their customers, how they make buying decisions and how they can be influenced, then they are ideally placed to develop marketing campaigns that successfully manipulate consumer behaviour and help us meet our organisational objectives.

This module brings together two important and closely related areas of study for marketing students, namely understanding how buyers behave and make decisions (Buyer Behaviour), and how to use this knowledge to effectively communicate with selected target markets (Integrated marketing Communications). The study of theoretical frameworks underpins the module, which are then applied to a variety of buyer and business contexts to equip you with the practical skills to engage in professional standard buyer behaviour analysis and subsequent campaign design and planning.

More information

MK9628 -

Modern Brand Management (Optional,20 Credits)

Many organisations are defined by their brands. A brand is responsible for communicating the values of an organisation, how it differs from its competitors, and is a critical issue not only for dealing with customers but also corporate investors. In this module you will develop a detailed understanding of branding strategy. How does a brand position itself in the marketplace? If we have multiple brands how do we manage this brand portfolio? How do we measure the worth of our brands so they can feature on our balance sheet? By addressing such questions, you will develop the skills required to contribute to an organisation’s branding strategy.

More information

MK9629 -

Digital and Data Driven Marketing (Optional,20 Credits)

Marketing thrives on data. No matter what type of business you have, or work for, whether it’s a large e-commerce site, a personal website, or a site for a small business, there are a veritable smorgasbord of tools that enable marketers to capture a range of data at all stages of their marketing campaigns. Gone are the days of mass, untargeted broadcasting. The digital age has brought about widened reach, but pinpoint targeting accuracy.

However, navigating the wealth of data available to you can be incredibly daunting. In this module, you will address contemporary digital media channels and explore how you can use these to understand how people interact with your business. The module will then develop your ability to use real data and turn it into actionable information in order to create an integrated marketing campaign as part of a national student competition.

More information

MK9630 -

B2B Marketing (Optional,20 Credits)

B2B Marketing is at the heart of any successful commercial operation – even within famous ‘retail’ brands – and this is home to the majority of Marketing roles. Any successful business graduate must also be sales-oriented and understand how to market to other organisations, in order to flourish in a competitive employment market. The huge number of Sales Management vacancies available in industry allow graduates to demonstrate their commercial prowess, usually providing attractive pay and benefits and swift career progression to upper management and board level. This module gives you the skills and knowledge not just to compete in this arena, but to gain a competitive advantage over other graduates during the recruitment process and to achieve success thereafter.

More information

MK9631 -

Marketing Dissertation (Optional,40 Credits)

This module provides you with the opportunity to examine, in depth, a Marketing-related challenge of direct interest and/or that faces you from with your working life or work placement. Following initial weekly lectures that build from the Business Research and Analysis module at Level 5, which provide an introduction to undertaking Marketing research, you will work with a supervisor to identify a suitable research area, to generate empirical (primary) or secondary data, to analyse this data and to draw theoretically informed conclusions.

The module aims to equip you with the necessary intellectual and practical skills for undertaking your individual student-led, ethical investigation, while alongside, it also aims to equip you with key transferable, employability skills, including: time management, project management, communication (written and verbal), negotiation, persuasion and influence, discovery, initiative, creativity and innovation in problem-solving and analysis. You will therefore engage significantly in enquiry-based research rich learning, alongside research-led learning as you explore the Marketing literature as part of your independent study.

You will be assessed through the submission of a final, individual dissertation.

More information

MK9632 -

Marketing Management Enquiry (Optional,40 Credits)

The Management Enquiry module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals within the Marketing discipline, and to integrate the knowledge developed during your programme of study to explore theory in practice. Your learning on this module is experiential and problem-based, with a focus upon you discovering, probing, questioning and critically reflecting upon practice-based issues. Therefore, you will engage significantly in enquiry-based research rich learning, alongside research-led learning as you evaluate the Marketing literature as part of your independent study.

You will meet and discuss with a manager/professional within the Marketing area to scope an initial problem or issue that you will then explore. You will review this issue/problem, examining the depth of pre-existing academic knowledge. You will then undertake the collection/generation of primary or secondary data to probe and investigate this issue/problem more widely. Having analysed your data, you will feed-back to the participants of the Enquiry (usually the manager and/or participants) your key findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing Marketing practice to inform workplace decision-making.

More information

NX9626 -

Undergraduate Consultancy Project (Optional,40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

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Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AF4038 -

Financial Decision Making (Core,20 Credits)

The ‘Financial Decision Making’ module will provide you with the knowledge and numerical and problem solving skills that will greatly enhance your employability within any business environment. You will be able to assess the performance of businesses with regard to profitability, solvency, financial structure and working capital management by means of analysing and interpreting their financial statements. You will also be able to make decisions in relation to planning and control for a business as a whole, and evaluate individual projects by using investment appraisal techniques, taking into account risk and uncertainty.

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BM9403 -

Business Analysis for Decision Making (Core,20 Credits)

The module will equip you with skills to help you when dealing with analytical content in future study and employment, either work placement or graduate role, with an appropriate level of understanding and proficiency in some commonly used analytical business applications. The module will provide you with a theoretical understanding of various business modelling and data-handling applications supported through practical tutor-led workshops.

You will be assessed on your understanding and proficiency in data management, analysis and presentation using appropriate tools. The assessment will aim, wherever possible, to simulate “real-world” tasks and scenarios. You will therefore be required to work on a series of tasks over the course of the semester in preparation for the final assessment.

The data-handling and interpretative skills learned on this module are directly transferable to your further academic study and working life and are vital in a wide range of graduate roles. The skills and tools identified for use in the module are based upon research and collaboration with a variety of businesses. In line with this, and to deepen your understanding of the practical content of the module, you will also be expected to engage in additional reading to aid your understanding of the importance of the use of data modelling, analysis and interpretation in both business and academic settings, thereby engaging in research-led learning.

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GA5001 -

Academic Language Skills for Newcastle Business School (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

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HR9409 -

Preparing for Professional Practice (Core,20 Credits)

There is currently no summary for this module.

HR9412 -

Business, Economy and Society (Core,20 Credits)

There is currently no summary for this module.

MK9412 -

Marketing Study and Consultancy Skills (Core,20 Credits)

Marketing Study and Consultancy Skills takes an experiential learning approach and is designed so that you will conduct research and integrate marketing theory and practice, applying knowledge and skills to develop viable solutions to real marketing problems, thereby giving you an experience of enquiry-based research-rich learning early in your programme. You will learn through a process of enquiry, often co-operatively with peers, using digital information and technology. It will develop your ability to think independently, apply discipline knowledge to complex problems/opportunities, to work in teams, to communicate (present and report) and to collaborate to create new knowledge and understanding of contemporary issues within your discipline area. You will undertake practical tasks which place emphasis on your personal reflection and interpretation of business problems. Your academic tutor will monitor your progress by ensuring all students are involved and will encourage you to share your ideas and to comment constructively on those of others.

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MK9414 -

Introduction to Marketing (Core,20 Credits)

Introduction to Marketing does exactly what it says on the tin. The module will lead you through basic principles and strategies used by marketers to research, design, produce, distribute, sell and manage products and services to satisfy a variety of target markets.
Employment opportunities within this discipline are very broad, suiting the needs of a wide variety of personality types and skills sets – introverts and extroverts; from logically focused analysts, thorough to researchers, creative designers, and strategic salesperson. You will develop both knowledge and the ability to apply principles of marketing to different types of organisations using a variety of marketing tools, and developing employability skills around teamwork, presentation delivery, research and the use of IT.

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BM9501 -

Business Research and Analysis (Core,20 Credits)

In this module you will experience a comprehensive coverage of research methods and analysis that will prepare you both for work placement or study abroad opportunities alongside preparation for your final-year “capstone” research module of either Dissertation, Management Enquiry or Consultancy Project.

You will learn how to develop a research question, and linked to this, be able to choose an appropriate method of research, dovetailing both learning experiences to the development of a critical assessment of the academic literature. You will gain a basic understanding of research philosophy, whilst the coverage and importance given to research ethics will play an important part of your learning within the module and you will appreciate as part of your learning how this underpins research of quality and integrity. The role of Ethics in research will cover study design, participant selection, data collection, data handling and storage and presentation of research findings.

You will learn how to apply quantitative and qualitative methods. In the quantitative applications, you will learn about questionnaire design, sampling, presenting and summarising data, statistical inference and hypothesis testing. You will have the opportunity to use a range of appropriate software tools, including Excel and SPSS. In the qualitative part of the module, techniques covered will include interviewing and focus groups to collect data, supported by analysis methods including content analysis and thematic analysis. You will learn how to execute a critical and effective analysis of your research data for both approaches, as well as appreciating the importance of piloting.

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MK9525 -

Digital Business Models, Marketing and Operations (Core,20 Credits)

As consumers increasingly move towards conducting much of their everyday lives online, organisations are adapting to the opportunities provided by the digital revolution. However, to be successful in a cluttered digital marketplace, organisations face a raft of strategic decisions, and this module will consider these in the context of contemporary digital business examples.

You will consider how organisations combine their online and offline operations and the specific online models they can adopt (e.g. subscription models used by Spotify, Netflix etc.). You will also explore online marketing tools used throughout the customer journey. As part of this you will also develop an appreciation of core marketing metrics which allow businesses to assess their marketing success on a live basis. Finally, you will also appreciate how supply chain systems are designed to meet the challenges of digital business.

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MK9526 -

Market Research and Planning (Core,20 Credits)

Marketing research and marketing planning are core activities performed by just about any successful organisation today, and therefore it is imperative for any marketing student to develop skills in these areas. Upon completion of this module, you will have learned how to conduct quantitative data analysis using the SPSS software package as well as qualitative research and data analysis skills, however the essence of the module is about teaching you how to make use of research findings in producing research- and evidence-driven marketing plans. These skills are directly applicable in the workplace and as a result highly desirable to employers. The module also provides a research-rich learning experience where you actively participate and hence benefit from research-tutored and enquiry-based experiences.

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MK9530 -

Dynamics of Marketing in Sport, Music and Fashion (Optional,20 Credits)

Marketing has undergone significant changes over the past few years due to highly competitive and dynamic global environment. This module is designed for the students who have a passion for the sport/music/fashion sectors and a desire to work within the exciting sport/music/fashion industries. Featuring the main issues, new trends, and key challenges in sport/music/fashion marketing, this module helps you understand how marketing has evolved and how marketing theories are applied and tailored to a particular industry. It also helps you build relevant marketing and management skills required to begin a career in areas such as events marketing, sponsorship, public relations, retailing, brand management, customer relationship management, and digital marketing etc. The module is delivered by a dynamic academic team of tutors, researchers, and industry professionals who have extensive and up-to-date experience in sport/music/fashion business.

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MK9531 -

Communications and Content Marketing (Optional,20 Credits)

Marketers are increasingly tasked with creating exciting marketing communications and online content which grabs audiences’ attention, conveys the brand, fuels customer desire and encourages prospects and customers to purchase from, and interact with, an organisation. Marketing professionals not only need to build relationships, communicate value, and differentiate their products and services from those of competitors, but they also need to demonstrate a commercial return on their investment.

This module takes a hands-on approach, inviting you to analyse and critique the content and communications strategies of well-known organisations through the lens of theory and industrial best practice, creating alternative approaches. It focuses on the importance of marketers understanding the needs and wants of Generation Y & Z consumers, and the media and messages most likely to appeal to them.

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MO9528 -

Applied Logistics and Supply Chain Management (Core,20 Credits)

The supply chain has become the competitive advantage for many companies and the demand for supply chain management understanding and related competencies is significant. This module provides the essential knowledge and competencies in logistics and supply chain management giving you a theoretical understanding of various contemporary topics. This module will lead you to apply these theories and principles to real-world business practices. You will learn about contemporary research, which will underpin formal teaching and be applied to practice. Various interventions including and online supply chain simulation will be used to help you apply theory to practice. You will undertake various assessment tasks leading to a final essay which places emphasis on your research findings related to selected topics. These problem solving and analytical skills are directly transferable to your work life, through part-time employment, placement or full-time graduate role. Your additional experiences within the module centre on support reading giving you additional awareness of the broad scope of supply chain management including crucial areas such as sustainability, ensuring your overall experience is research led, tutored and experiential.

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NX9527 -

Newcastle Business School Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to study abroad in Semester 2 of Year 2. You will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning.

When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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NX9525 -

Newcastle Business School Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

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NX9526 -

Newcastle Business School Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

More information

BM9615 -

Project Management (Core,20 Credits)

Globalisation and technological advancement have created opportunities for organisations but have exposed them to threats and challenges. Projects represent a key approach by which organisations can adapt to a fast-changing environment. Effective Project Management supports the delivery of improved products, services and processes across, providing the building blocks in the execution of organisational strategy. Effective project managers are crucial to organisations seeking to successfully achieve their performance objectives.

This module seeks to develop you as a project management practitioner. You will acquire knowledge and skills to plan and manage various aspects of a project, such as its stakeholder relationships, scope, cost, schedule and risk, thereby enhancing your graduate employability. Working as a team, you will have the opportunity to apply your knowledge and skills to develop project management documents for a chosen project and make use of advanced IT software to manage a project more effectively. You will write up your experience, evaluation and reflection in an individual report for the module assessment, achieved through research tutored and enquiry-based learning.

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MK9625 -

Marketing Metrics (Optional,20 Credits)

With global marketing expenditure approaching £1.1 trillion, a major challenge faced by marketers is demonstrating the impact of their marketing activity. How do we know which marketing activities generated positive results? How can we convince senior leadership to maintain or increase marketing budgets? This module is designed to equip you with the skills necessary to measure the effectiveness of both online and offline marketing activity and report this information in a professional manner.

In this module you will address an array of metrics that can be used across online and offline marketing activity, from assessing brand awareness and sentiment through to understanding visitor behaviour on websites via Google Analytics and other digital dashboards. The module will develop your ability to identify the most suitable metrics, interpret data and report this effectively to other stakeholders.

More information

MK9626 -

Responsible Marketing Strategy (Core,20 Credits)

The module provides students with a comprehensive understanding of concepts, theories and techniques in the context of strategic marketing, responsible marketing and sustainability. The intension is to support the development of knowledge and skills required to undertake strategic analysis of markets and organisations and formulate a competitive, responsible marketing strategy. A contemporary approach to marketing is adopted throughout the module, as you will have the opportunity to learn and discuss the concepts that have changed the way we perceive marketing today. In doing so you will examine, both theoretically and practically, a number of areas associated with responsible marketing strategies, such as:


Theme 1 Strategic marketing
• Marketing Audit and key trends that impact on marketing and the society
• New product development and Disruptive Innovation
• Service-Dominant Logic and Value co-creation
• Developing appropriate marketing strategies and metrics


Theme 2 Responsible marketing
• Ethics and Sustainability in a marketing context
• Responsible Marketing strategies, Ethics and the Marketing Mix
• Sustainable Consumer Behaviour and Ethical Consumerism
• Ethics and New Media

On completing the module, you will be able to critically evaluate the usefulness of marketing knowledge in the context of responsible business and sustainable consumer behaviour and apply theory to develop appropriate marketing strategies. You will also develop the skills required for effective Integration of learning from marketing and other business areas into a plan for solving business problems.

More information

MK9627 -

Buyer Behaviour and Integrated Marketing Communications (Optional,20 Credits)

If an organisation truly understands their customers, how they make buying decisions and how they can be influenced, then they are ideally placed to develop marketing campaigns that successfully manipulate consumer behaviour and help us meet our organisational objectives.

This module brings together two important and closely related areas of study for marketing students, namely understanding how buyers behave and make decisions (Buyer Behaviour), and how to use this knowledge to effectively communicate with selected target markets (Integrated marketing Communications). The study of theoretical frameworks underpins the module, which are then applied to a variety of buyer and business contexts to equip you with the practical skills to engage in professional standard buyer behaviour analysis and subsequent campaign design and planning.

More information

MK9628 -

Modern Brand Management (Optional,20 Credits)

Many organisations are defined by their brands. A brand is responsible for communicating the values of an organisation, how it differs from its competitors, and is a critical issue not only for dealing with customers but also corporate investors. In this module you will develop a detailed understanding of branding strategy. How does a brand position itself in the marketplace? If we have multiple brands how do we manage this brand portfolio? How do we measure the worth of our brands so they can feature on our balance sheet? By addressing such questions, you will develop the skills required to contribute to an organisation’s branding strategy.

More information

MK9629 -

Digital and Data Driven Marketing (Optional,20 Credits)

Marketing thrives on data. No matter what type of business you have, or work for, whether it’s a large e-commerce site, a personal website, or a site for a small business, there are a veritable smorgasbord of tools that enable marketers to capture a range of data at all stages of their marketing campaigns. Gone are the days of mass, untargeted broadcasting. The digital age has brought about widened reach, but pinpoint targeting accuracy.

However, navigating the wealth of data available to you can be incredibly daunting. In this module, you will address contemporary digital media channels and explore how you can use these to understand how people interact with your business. The module will then develop your ability to use real data and turn it into actionable information in order to create an integrated marketing campaign as part of a national student competition.

More information

MK9630 -

B2B Marketing (Optional,20 Credits)

B2B Marketing is at the heart of any successful commercial operation – even within famous ‘retail’ brands – and this is home to the majority of Marketing roles. Any successful business graduate must also be sales-oriented and understand how to market to other organisations, in order to flourish in a competitive employment market. The huge number of Sales Management vacancies available in industry allow graduates to demonstrate their commercial prowess, usually providing attractive pay and benefits and swift career progression to upper management and board level. This module gives you the skills and knowledge not just to compete in this arena, but to gain a competitive advantage over other graduates during the recruitment process and to achieve success thereafter.

More information

MK9631 -

Marketing Dissertation (Optional,40 Credits)

This module provides you with the opportunity to examine, in depth, a Marketing-related challenge of direct interest and/or that faces you from with your working life or work placement. Following initial weekly lectures that build from the Business Research and Analysis module at Level 5, which provide an introduction to undertaking Marketing research, you will work with a supervisor to identify a suitable research area, to generate empirical (primary) or secondary data, to analyse this data and to draw theoretically informed conclusions.

The module aims to equip you with the necessary intellectual and practical skills for undertaking your individual student-led, ethical investigation, while alongside, it also aims to equip you with key transferable, employability skills, including: time management, project management, communication (written and verbal), negotiation, persuasion and influence, discovery, initiative, creativity and innovation in problem-solving and analysis. You will therefore engage significantly in enquiry-based research rich learning, alongside research-led learning as you explore the Marketing literature as part of your independent study.

You will be assessed through the submission of a final, individual dissertation.

More information

MK9632 -

Marketing Management Enquiry (Optional,40 Credits)

The Management Enquiry module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals within the Marketing discipline, and to integrate the knowledge developed during your programme of study to explore theory in practice. Your learning on this module is experiential and problem-based, with a focus upon you discovering, probing, questioning and critically reflecting upon practice-based issues. Therefore, you will engage significantly in enquiry-based research rich learning, alongside research-led learning as you evaluate the Marketing literature as part of your independent study.

You will meet and discuss with a manager/professional within the Marketing area to scope an initial problem or issue that you will then explore. You will review this issue/problem, examining the depth of pre-existing academic knowledge. You will then undertake the collection/generation of primary or secondary data to probe and investigate this issue/problem more widely. Having analysed your data, you will feed-back to the participants of the Enquiry (usually the manager and/or participants) your key findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing Marketing practice to inform workplace decision-making.

More information

NX9626 -

Undergraduate Consultancy Project (Optional,40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

More information

To start your application, simply select the month you would like to start your course.

Business and Marketing BA (Hons)

Home or EU applicants please apply through UCAS

International applicants please apply using the links below

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Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

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We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

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