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From clothes and technology, to food and entertainment, the products and services we buy help define our lives. And as a marketing professional, you’ll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree. 

Your studies will comprise two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing. 

You’ll also be in full control of your learning journey, with opportunities in your second and final year to select from a range of optional modules such as digital marketing, business-to-business marketing and retail marketing, as well sport, fashion or music marketing. This allows you to hone your skills and knowledge in a specific area within the wider world of marketing, giving you a further edge when pursuing graduate roles.  

You will be encouraged to undertake a work placement, study abroad or combine both.  In your final year, you’ll have the option to carry out a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. 

The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. You can also enhance your industry knowledge further by gaining additional CIM and DMA qualifications alongside your studies. Our BA (Hons) Marketing degree is also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. 

Beyond this recognition, our students’ experience speaks for itself – in the National Student Survey 2020, 95% of students on the course said that they thought staff taught the course in an easy to understand way, while 93% said they’d had the right opportunities to work with other students as part of the course. 

The University are actively seeking Professional, Statutory and Regulatory Body (PSRB) accreditations from the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM) for this programme, however these are subject to approval by the relevant accrediting body.

           

From clothes and technology, to food and entertainment, the products and services we buy help define our lives. And as a marketing professional, you’ll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree. 

Your studies will comprise two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing. 

You’ll also be in full control of your learning journey, with opportunities in your second and final year to select from a range of optional modules such as digital marketing, business-to-business marketing and retail marketing, as well sport, fashion or music marketing. This allows you to hone your skills and knowledge in a specific area within the wider world of marketing, giving you a further edge when pursuing graduate roles.  

You will be encouraged to undertake a work placement, study abroad or combine both.  In your final year, you’ll have the option to carry out a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. 

The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. You can also enhance your industry knowledge further by gaining additional CIM and DMA qualifications alongside your studies. Our BA (Hons) Marketing degree is also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. 

Beyond this recognition, our students’ experience speaks for itself – in the National Student Survey 2020, 95% of students on the course said that they thought staff taught the course in an easy to understand way, while 93% said they’d had the right opportunities to work with other students as part of the course. 

The University are actively seeking Professional, Statutory and Regulatory Body (PSRB) accreditations from the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM) for this programme, however these are subject to approval by the relevant accrediting body.

           

Course Information

UCAS Code
N555

Level of Study
Undergraduate

Mode of Study
3 years full-time or 4 year sandwich

Department
Newcastle Business School

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2021

Fee Information

Department / Newcastle Business School

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK.

Sustainable / Northumbria supports the UN Sustainable Development Goals

Student Life / #IAMNORTHUMBRIA

Discover more about life in Newcastle and studying at Northumbria

Book an Open Day / Experience Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Accounting. Speak to staff and students from the course and get a tour of the facilities.

In your first year, you’ll be introduced to key global marketing principles as well as the core analytical skills required for building effective marketing strategies. Studies in subsequent years include modules covering a wide range of marketing disciplines – from content marketing, consumer experience and market research and planning, to digital and data driven marketing and branding. 

You’ll learn through a variety of teaching methods including lectures, seminars, problem-based workshops, webinars, case discussions, practical activities, group work and tutorials. To help you develop your independent learning skills, you’ll also complete directed tasks – assignments you undertake in your own time.   

We back up all our teaching with well-designed support systems to help you get the most from your opportunities. And we make sure that we build extensive feedback, from both tutors and peers, into the course. Throughout your studies, you’ll be able to discuss any academic or personal issues with your Personal Tutor.   

Assessments involve applying business principles to solve problems and then demonstrating your thinking through business reports, presentations, portfolios and more. In the final year, you’ll complete an assessed dissertation, management enquiry or consultancy project. 

Northumbria University has joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. The (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. 

Book an Open Day / Experience Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

Newcastle Business School has a global reputation for delivering some of the UK’s best business management education. We’re part of an elite group of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting. 

Our staff have come to us from a range of backgrounds and now share their passion with students. A number have an international background and have worked on both the client and agency sides of the marketing profession. Our specialisms include search engine optimisation and online content creation, sustainable marketing, consumer psychology and branding strategy. What’s more, the School’s teaching team is always looking to explore new fields of knowledge and generate ground-breaking concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading (REF 2014). 

Within the Marketing department, you’ll also benefit from the work of our internal Behaviour, Brand and Digital Insights research group. Its aim is to create a collaborative research culture and deliver impactful research, helping to keep your studies at the forefront of academic thinking. 

Staff / Meet the Team

At Northumbria we know how important it is that you are taught by staff who understand the business world. That is why all of our staff have industry experience and connections to help your learning.

Book an Open Day / Experience Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

At Newcastle Business School you’ll experience a first-class education in a world-class environment. From our social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. For example, the 24/7 university library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010. 

We’re also committed to helping you make the most of Technology Enhanced Learning (TEL) by embedding it throughout the course. Tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists are there to help you efficiently and thoroughly prepare for seminars and independent research. Lecture capture software means you can revise previously lectured material online in your time, as well as at your speed.  

There are plenty of opportunities to put your learning into practice through volunteering, internships and placements. This includes the Business Clinic that enables you to participate in a ‘consultancy firm’ to provide advice for our region’s businesses – an initiative that’s seen our students work with almost 300 client organisations, providing free consultancy worth an estimated £1.2 million. 

Business Facilities

Newcastle Business School delivers first class teaching in a world class environment.

University Library

At the heart of each Northumbria campus, our libraries provide a range of study space and technology to suit every learning style.

Book an Open Day / Experience Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

There’s a strong research ethos at Northumbria and it plays an important role in how you’ll develop as a critical, reflective and independent thinker. We take an enquiry-based, problem-solving approach. This introduces you to key research skills including information literacy, sampling, statistical reporting and surveying through the first year Marketing Consultancy and Study Skills modules, before developing your knowledge more deeply in the second year Business Research and Analysis module. In the final year you’ll undertake a significant investigatory task that can be either a dissertation, management enquiry or consultancy project.  

Throughout the course your learning will be shaped directly by the teaching team’s active research into their specialist subjects, as well as signature research themes that include digital business, strategic innovation and entrepreneurial leadership, and responsible business. Specific research areas include consumer behaviour, digital marketing and brand management. 

Research / Newcastle Business School

Newcastle Business School (NBS) is the 8th most improved Business School in the 2014 Research Excellence Framework (REF) National Assessment.

Book an Open Day / Experience Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

Making your career happen is at the heart of all our Business courses – with every module designed to reinforce the transferable skills you’ll need in the workplace. We’ve also introduced two dedicated modules focusing on career-development skills: Marketing Study and Consultancy Skills, and Preparing for Professional Practice. 

Beyond the classroom, you’ll have opportunities to develop your career through practical experience and wider learning. In your second year, you can spend a semester studying abroad, or take an extra year before your final year studying elsewhere in the EU, or further afield such as the USA, Australia or China. 

Once you complete your studies, you’ll be in an excellent position to apply for graduate training schemes and graduate roles across the business world – from large corporations to small and medium-sized enterprises. Previous graduates have gone on to a variety of marketing roles covering everything from digital marketing and customer experience to market research. Should you wish to push your knowledge even further, the course also prepares you for postgraduate study – for example, on our MSc in Digital Marketing. 

Or, if your inner entrepreneur comes calling, you can take inspiration from our previous students’ outstanding track record, with the combined turnover of Northumbria graduate startups higher than any other UK university. 

Whatever you decide to do, you’ll have strong employability as a Northumbria graduate as every module of Northumbria Business School courses reinforces what you need to succeed. This includes the transferable skills that really matter to employers such as critical reflection and self-learning, collaboration and curiosity, and the ability to solve problems in sustainable and ethical ways. 

 

Career Edge / Added Experiences

You can boost your CV and develop your experience whilst studying at Northumbria.

Careers and Employment / Develop

From first year through to final year and beyond graduation, we are here to help.

Newcastle Business School

Book an Open Day / Experience Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

Entry Requirements 2021/22

Standard Entry

128 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.

Additional Requirements:

There are no additional requirements for this course.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants shoud have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

Fees and Funding 2021/22 Entry

UK Fee in Year 1*: £9,250

* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.



EU Fee in Year 1: £16,000

** You may be eligible for an EU Undergraduate Scholarship


International Fee in Year 1: £16,000

 

ADDITIONAL COSTS

There are various advised books for purchase throughout the duration of this course, and the cost is approximately £500. This course is accredited by the Institute of Data & Marketing, students are eligible to complete their Certificate in Digital Marketing (CertDM). This is optional but could incur the following costs :- Examination fee of £100 plus VAT. This course is certified by the Chartered Institute of Marketing, students are eligible to complete the Certificate in Professional Marketing. This is optional but could incur the following costs: CIM membership, £65: assessment £140.



Scholarships and Discounts

Scholarships and Discounts have not been announced for 2021/22 entry, please use the links below as in indication of what schemes are available for 2020/21 entry.

Click here for UK, EU and International Scholarships scholarship, fees, and funding information.





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Marketing BA (Hons)

Home or EU applicants please apply through UCAS

International applicants please apply using the links below

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Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

All information on this course page is accurate at the time of viewing.

Courses starting in 2021 are offered as a mix of online and face to face teaching due to the ongoing Covid-19 pandemic.

We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Students will be required to attend campus as far as restrictions allow. Contact time will increase as restrictions ease, or decrease, potentially to a full online offer, should restrictions increase.

Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.


Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Admissions Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy
Admissions Complaints Policy - northumbria.ac.uk/complaints



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