Mass Communication and Business BA (Hons)

UCAS code PN91

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About this course

From digital advertising and the internet to TV, popular film and news, the mass media is a significant force in modern culture, touching many aspects of our lives and influencing the ways in which we interact with the world around us. Mass Communication and Business is an innovative media-based top up course that provides an insight into the ways in which the mass media influences our perceptions, our choices and our feelings towards brands and businesses. Studying areas such as advertising, buyer behaviour and organisational analysis, you will develop specialist knowledge of the concepts, theories, practices and methods that typify contemporary media, communication, cultural studies, and related business theory. Building on your previous educational experience, the top up award aims to instill the specialist knowledge, skills and confidence you will need to take on complex communication problems and issues, particularly in relation to business.

Modules and Learning

This one year top up will equip you with a comprehensive knowledge of the world you will enter into beyond your degree. The course structure will enhance your interest in media and cultural studies, tailoring that interest towards business-related career routes. The course modules will be delivered through a combination of lectures, seminars and subject-specific small group sessions. These sessions will test your ability to critically engage with advanced mass communications and business theory and demonstrate your understanding of the concepts raised in lectures. Seminars will give you the opportunity to discuss ideas with your peers, working together to find solutions to theoretical problems. Assessment takes a variety of forms including essays, presentations, projects, and reports. This approach encourages you to think flexibly and dynamically, as you explore complex ideas and find the best ways to present your findings.

Teaching Staff

You will benefit from the extensive experience and expertise – both professional and academic – of the academic staff, many of whom have international reputations in teaching and research and have published extensively in the areas of media, cultural studies and mass communications. The academic team includes specialists in diverse areas including digital technology, philosophy, contemporary cinema, popular culture, and audience research. Their work is underpinned by successful collaborative partnerships with external organisations such as the BBC and a number of international film festivals. You will be designated a personal guidance tutor to provide support and to promote your learning and personal development as you progress through the course. We also offer extensive pastoral support to ensure that you always have access to the appropriate level of assistance.


The course draws upon Newcastle’s status as a vibrant cultural city, the department’s partnerships with local cultural hubs including the Baltic gallery and the Tyneside cinema, as well as a close working relationship with the Sage, and St James’ Park. You will have access to a range of contemporary facilities such as the University library, which has been recognised as one of the best in the UK. The City Campus library provides 24/7 access to learning resources and additional study space. The University makes extensive us of technology to support learning, teaching and the student experience. Using your student e-learning portal you will be able to download PowerPoints of weekly lectures and seminars, access electronic reading lists and consult module guides.

Research-Rich Learning

Research-rich learning is embedded into all modules which means from day one you will develop research skills that will prepare you for life beyond the University. All members of the academic team are highly research-active with areas of expertise including media, cultural studies, mass communications, and business. Throughout the course you will benefit from their extensive subject knowledge, drawing on research activity undertaken at both national and international levels. You will also undertake a case-study project, which will test your academic maturity, research skills and scholarly independence.

Career Edge

The course has been developed with employability in mind. We focus on developing articulate, self-motivated graduates who can communicate effectively to a diverse range of audiences using a range of formats and media. On completion of the course you will have developed an informed, critical and creative approach both to understanding the connections between mass communication and modern businesses, and to your own relationships with mass communication and expressive practice. You will be able to effectively demonstrate skills that are valued by employers and meet the challenges of employment (including enterprise related activities) in a society in which the cultural and communication industries play an increasingly central role.

Your future

As a graduate of Mass Communications and Business you will be in a strong position to gain employment in the mass communication, cultural, promotional, creative, and heritage industries, and will be ideally placed to work in roles such as journalism, marketing, public relations and business research. The skills developed on the course are also valuable in the fields of public administration and management, teaching, lecturing and research, retailing and the business world. A number of graduates also opt to undertake further postgraduate study with us.

Course info

UCAS Code PN91

Level of Study Undergraduate

Mode of Study 1 year full-time

Department Arts

Location City Campus, Northumbria University

City Newcastle

Start September 2020 or September 2021

Fee Information

Module Information

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