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Entry year
2026/27

International Sport Management MSc

International Sport Management at Northumbria

International Sport Management MSc at Northumbria gives you the opportunity to develop strategic insight and management expertise to lead in the global sports industry.

You'll explore complexities of resource management, marketing, governance and event delivery while engaging directly with industry professionals and real-world challenges.

Strengthen your leadership capabilities through live projects and strategic planning exercises that mirror demands of international sports organisations. Learn by doing as you analyse high-profile case studies, create sponsorship strategies, and tackle contemporary issues around sustainability and inclusivity.

Our research-active team brings the latest insights on sport policy, governance and international management into your teaching. Graduate equipped with transferable skills that can open doors into federations, events companies, professional clubs and sports marketing agencies.

Learning & Assessment

Teaching combines face-to-face sessions, interactive workshops, and independent study, drawing on real industry case studies and collaboration with peers from diverse international backgrounds to enrich your learning.

Real world learning
During your time at Northumbria, there are lots of opportunities to apply your knowledge in real-world settings. We call this experiential learning. Our Real-World Learning hub provides more information about how at Northumbria, learning goes beyond lectures.

Module Information

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

Year One Core Modules

You will develop your understanding of academic conventions in UK higher education aligned to your level of study, including expectations around critical analysis, structure, argumentation, evidencing, and referencing. The module focuses on developing communication strategies that will help you express your ideas clearly and coherently in written assignments and spoken activities. You will also reflect on your current academic and language skills and develop strategies for development ahead of your assessments.

This module provides you with the opportunity for independent study in an area of relevance to your degree. You are expected to use skills and knowledge acquired in modules as the basis for an in depth investigation of specific issues in the discipline. The aim of this module is to provide you with the opportunity to carry out an extensive, empirical investigation related to a topic of your own choice, where you will develop skills in communication, critical thinking and independent enquiry.

In this module you will be provided with the opportunity to develop knowledge, competencies and skills in resource management and planning in an international context. Managing people and finances is the key to successful international sport organisations. ‘International Resource Management for Sport’ allows you to develop your knowledge, skills and competencies in these two key facets of management by focusing both the teaching and the assessment to specific resource issues in sport organisations. You will be considering recent and relevant research articles to supplement practical application which will enhance your employability. Finally, you will benefit from the international context of this module in terms of content, examples and the experiences of your fellow-students.

In this module you will be provided with the opportunity to develop your knowledge of, and a practical approach towards, the theories and principles of sport marketing. You will develop a critical appreciation of the skills of marketing through the study of industry examples and case studies from the world of sport. You will engage with contemporary theory and research to inform, develop and expand strategic/tactical planning and control techniques in organisational sport marketing. Finally, you will benefit from the international context of this module in terms of content, examples and the experiences of your fellow-students.

This module locates sport in a socio-political context. To facilitate a broad understanding of sport policy it considers the economic, social, and cultural importance of sport in contemporary society. You will develop a critical view of governance in, and between, organisations across key parts of the sector, including federations, events, and business. This will include comparing governance design archetypes in relation to organisational values, structure, and capacity. You will learn how sport governance differs from other sectors, considering the concepts of authority, autonomy, and legitimacy. Leadership as individual, leader centric and/or collective behaviour, understood as interactions and networks of relationships that shift and change over time is explored. Overall, the module encourages students to engage with the ‘sociological imagination’ to explore issues, tensions, and contradictions surrounding the process, role, position and outcomes synthesised across sport; policy, governance and leadership.

You will learn a range of research approaches and data analysis methods applicable to your subject of study as well as a critical understanding of their relative strengths and weaknesses. You will learn how these approaches can be applied in the planning of a methodologically-rigorous and ethically-sound research study.

Year One Optional Modules

Optional modules may include:

  • Sport Professional Practice
  • Sponsorship and Strategic Sport Brand Management
  • International Sport Event Management

Entry Requirements 2026/27

Applicants should normally have:

A minimum of a 2:2 honours degree, ideally in a sport-related subject, or an academic qualification in a non-sport discipline with a demonstrable interest in sport.

International qualifications

If you have studied a non-UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry 

English Language requirements

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 6 in each component (or approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2026/27 Entry

Tuition fees in the academic year 2027/28* will be £10,050. Fees are set in line with the UK Government's tuition fee cap. The University may increase fees in subsequent years in line with any changes to the tuition fee cap. Increases will be linked to inflation. For example, increases may be linked to RPIX (Retail Price Index excluding mortgage interest payments) Students will be notified of any increase ahead of it taking effect. Student fee loans rise in line with the tuition fees cap.

*if your course is longer than one year


This is the tuition fee for your first year of study. You should expect to pay tuition fees for every year of study. The University may increase fees in the second and subsequent years of your course at our discretion in line with any inflationary or other uplift. Students will be notified of any increase ahead of it taking effect.

There are no Additional Costs



Scholarships and Discounts

Discover More about Fees, Scholarships and other Funding options available for UK and International applicants.

Apply Now

Start your application

To start your application, simply select the month you would like to start your course.

How to apply

Apply directly to Northumbria using our online application.

WHY NORTHUMBRIA?

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Research Excellence

Sport, Exercise and Rehabilitation at Northumbria ranked 5th in the UK for research power (Research Excellence Framework, 2021).

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Industry Connections

Engage with leading sports professionals through guest lectures and venue visits. Build your network whilst learning from practitioners shaping the global industry.

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Global Graduate Network

Become part of our inspirational alumni community. Graduates can go on to pursue careers across professional clubs, governing bodies, and international sports organisations around the world.

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Reliable Schedule

All teaching aims to take place on Mondays and Tuesdays, giving you time to balance commitments beyond your studies.

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Applied Learning

Tackle real-world challenges through strategic case studies and industry projects. Graduate with a professional portfolio showcasing your capabilities to sport employers.

Career Prospects

The course’s emphasis on strategic thinking, resource management and contemporary practice can equip you with capabilities for diverse roles in event management, sport marketing, sponsorship, governance, and business development. These skills are built through industry engagement, with guest speakers, venue visits, and networking opportunities connecting you with potential employers.

Our alumni network showcases diverse career journeys, with some progressing into roles across the global sports sector. Graduates of this course can aspire to advance into careers such as partnerships management, strategy consultancy, and roles across international federations and professional clubs.
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Student Projects

Throughout the course, you’ll be encouraged to apply strategic thinking to real-world scenarios. Build comprehensive marketing plans for sports organisations, analyse market position and campaigns, and design creative storyboards for sponsorship activation. Produce professional reports on resource management challenges, from human resource planning to financial strategy for events.

Your final research project investigates a topic aligned with your career ambitions, allowing you to explore areas that interest you whilst demonstrating your research capabilities. These applied assessments help build your portfolio, whilst enhancing the critical analysis and presentation skills employers value.
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Facilities

Based at Newcastle City Campus, you'll have access to our industry-standard Sport Central. Here you can find professional spaces including indoor sprint track, strength and conditioning suite, biomechanics laboratory and physiology facilities.

Our City Campus Library and Digital Commons are open 24/7 during term time, offering specialist resources, software, collaborative study spaces, and quiet zones. Benefit from Skills Support including workshops on critical thinking, statistics and academic writing. If you're an international student, you can access tailored language support through our Academic Language Skills provision.

Volunteer opportunities are often available within university sport, allowing you to gain practical experience whilst building your network.

Virtual tours
Experience Northumbria University from the comfort of your own home. Our immersive virtual tours and interactive 360 images allow you to explore our vibrant campus and dynamic learning spaces, all from anywhere in the world.

Teaching Staff

Learn from research-active academics who are recognised experts in sport policy, governance, marketing, event management and international business. Our teaching team publishes widely on contemporary issues in global sport, from sustainability to governance reform, bringing latest research insights directly into your modules.

Study Options

You are currently viewing International Sport Management MSc , 1 year Full Time with a September start.

The following alternative study options are available for this course:

Any Questions?

Our Applicant Services team will be happy to help. They can be contacted on 0191 406 0901.

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