Gianluca Boran

Digital Marketing

Which course are you studying?

Digital Marketing MSc with Advanced Practice.

Please tell us a bit about your background and why you chose to study a Masters at Northumbria?

I did my bachelor's in Italy in Business Administration and Management. When I attended the marketing course I felt that was the area I wanted to specialise, given also my interest for psychology. I always wanted to study abroad to differentiate my studies from the others and at the end of the second year of university I started thinking to do a masters in the UK. After looking at rankings online, consulting friends that lived in the UK and comparing my budget with tuition fees and living costs of different universities I decided to focus on Northumbria. Then I went to a fair in Milan to understand more about my course and I got in contact with a student ambassador that helped me throughout the application.

What is it like studying at Northumbria? What inspires you on your course?

I love studying at Northumbria especially for the facilities that made me give the most of myself. I liked the practical learning approach and the soft skills that I learned and put into practice during the course.

What doors do you think this course will open for you? How will your course help you #TakeOnTommorow?

I think that the most important thing I've learned is how to work in a culturally diverse team and this will help me to succeed in a globally integrated work environment.