Skip navigation

Dr Alyaa Darwish

Assistant Professor

Department: Newcastle Business School

Alyaa Darwish

  • Please visit the Pure Research Information Portal for further information
  • Tourist destination reputation: an empirical definition, Darwish, A., Burns, P. 3 Apr 2019, In: Tourism Recreation Research
  • Tourist Destination Reputation: Seeking a Definition, Darwish, A., Burns, P. Dec 2018, Back to the Future, Society of Marketing Advances
  • The Influence of Online Marketing Tactics in Tourist Destination Reputation: Egypt as a Case Study, Darwish, A. 24 Jan 2017, International Federation for IT and Travel & Tourism

Sehar Sohail Brand Experiences in the Metaverse: An Exploratory Study Start Date: 01/10/2023

Marketing PhD March 01 2020


a sign in front of a crowd
+

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria
+

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

NU World
+

Explore NU World

Find out what life here is all about. From studying to socialising, term time to downtime, we’ve got it covered.


Latest News and Features

NIHR multiple and complex needs
Paramedics at work
Joint Institute of Clean Hydrogen
Volunteering builds inroads and supports communities. In this photo, UN Volunteers interview community members to assess basic health services in the rural areas of Rwanda. Copyright UNV, 2023
HICSA partners at the site
Jupiter with a spot visible at the south pole
More news

Back to top