Dr Anam Javeed

Lecturer

School: Newcastle Business School

Dr. Anam Javeed is a Lecturer in Marketing Operations and Systems at Northumbria University City Campus. She completed her PhD in 2018 from Universiti Utara Malaysia, and previously held a position at the University of Wah, Pakistan. Dr. Javeed’s research interests span a broad spectrum, including social media marketing, political marketing, Islamic marketing, and consumer behaviour. Her work aims to explore how digital platforms and marketing strategies influence consumer perceptions and societal outcomes, particularly in evolving global and political landscapes.

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Research Themes and Scholarly Interests

Dr. Anam Javeed is a Lecturer in Marketing at Northumbria University, City Campus. She completed her PhD in Marketing at University Utara Malaysia in 2018, specializing in consumer behaviour. Her research interests span Islamic marketing, social media marketing, political marketing, and related fields. Prior to her current role, she served as a faculty member at the University of Wah, Pakistan. Dr. Javeed’s research combines theoretical and empirical perspectives to contribute to the growing body of knowledge in consumer behaviour and its practical applications in modern marketing. She is committed to creating an enriching academic environment and advancing research that addresses emerging challenges in marketing.

Key Publications

Please visit the Pure Research Information Portal for further information
An Evidence-Based Approach to Understanding Sustainable Urbanization in a Developing Country, Javeed, A., Khan, M., Raheem, M. 1 Feb 2026, In: European Journal of Sustainable Development
Beyond convenience and security: a trust-integrated framework for digital wallet adoption, Javeed, A., Elghuweel, M., Khan, M. 11 May 2026, In: Future Business Journal
Inclusive leadership and financial–marketing decision-making in crises: gender diversity and brand resilience, Javeed, A., Khan, M., Alomair, A., Al. Naim, A. 18 Feb 2026, In: Frontiers in Psychology
Prevalence of Online Political Incivility: Mediation Effects of Cognitive and Affective Involvement, Javeed, A., Khan, M., Alomair, A., Al Naim, A. 12 Sep 2024, In: Journal of Theoretical and Applied Electronic Commerce Research
Factors affecting youth empowerment and entrepreneurial initiatives: Social implications and way forward, Javeed, A., Aljuaid, M., Mehmood, S., Khan, M., Mahmood, Z., Shahid, D., Wali, S. 5 Oct 2022, In: Frontiers in Psychology
Role of Extrinsic Cues in the Formation of Quality Perceptions, Javeed, A., Aljuaid, M., Khan, Z., Mahmood, Z., Shahid, D. 25 Jul 2022, In: Frontiers in Psychology
Tracking sustainable development goals – a case study of Pakistan, Javeed, A., Khan, M., Rehman, M., Khurshid, A. 1 Dec 2022, In: Journal of Cultural Heritage Management and Sustainable Development
Dynamics of selecting Islamic home financing, Khan, M., Ud Din, S., Khan, M., Javeed, A. 1 Oct 2021, In: International Journal of Finance and Economics
Political Participation Through Social Media: Comparison of Pakistani and Malaysian Youth, Khan, M., Javeed, A., Khan, M., Din, S., Khurshid, A., Noor, U. 2 Apr 2019, In: IEEE Access