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Dr David Parkinson

Senior Lecturer

Department: Northumbria School of Design

David’s experience within the design industry predominantly consists of the management of product and service development projects, handling industrial engagement and collaborations and more recently doctoral level research. In 2009, after graduating from his MA in Multidisciplinary Design Innovation he worked as a service designer on contracts looking at the provision of services by NHS ward districts in the Greater London area. 

He then went on to lead and be part of consultant design teams on new product and service development projects on a freelance basis for Unilever’s research and development plant in Port Sunlight, Liverpool. Simultaneously, he was appointed the position of Industrial Liaison Officer at Northumbria University’s School of Design, as part of the team negotiating collaborative projects  between MA students and local enterprises including; Options UK, Roman Showers, Sarabec and Percy Hedley. Armed with these experiences, he constructed a doctoral research proposal focusing on the relationship between design and storytelling.

In 2013, whilst entering into the final stages of his doctoral research programme, he joined the academic staff team at Northumbria University as a lecturer, delivering across all year groups on the Design for Industry undergraduate programme.

David Parkinson


  • PhD July 15 2015
  • Design Studies MA June 30 2009
  • Fellow (FHEA) Higher Education Academy (HEA) 2015

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Establishing Trust through Storytelling, Parkinson, D., Warwick, L. 2 Sep 2019
  • A Landscape of Design, Hewitt, I., O'Leary, D., Parkinson, D., Forsyth, A., Scott-Harden, S., Warwick, L., Wong, R., Smith, N., Young, R. 4 May 2018
  • Animation as a Creative Tool: Insights into the Complex, Hewitt, I., Parkinson, D., Hilton, K. 1 Nov 2017
  • How Does Storytelling Unlock the Potentialities of Communities; The Design-Client Relationship, Parkinson, D. 1 Feb 2017, Pearl Diver: The Designer as Storyteller, Milano, Italy
  • Stimulating Thinking at the Design Pitch: Storytelling Approach and Impact, Parkinson, D., Warwick, L. 28 Jul 2017, In: The Design Journal
  • Engaging Design Pitches: Storytelling Approaches and their Impacts, Parkinson, D. 23 Nov 2016
  • Developing an Understanding of Storytelling at the Design Pitch: Relating Approach to Impact, Parkinson, D. 1 Jul 2014
  • Designer Storytelling, Parkinson, D., Bohemia, E. 2012
  • Design Process and Organisational Strategy: A Storytelling Perspective, Parkinson, D., Bohemia, E., Yee, J., Smith, N. Jul 2012
  • Design Process and Organisational Strategy: A Storytelling Perspective, Parkinson, D., Bohemia, E., Yee, J., Smith, N. 2012, Design Research Society 2012: Bangkok, DRS


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