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Dr Anders Wappling

Senior Lecturer

Department: Newcastle Business School

Anders is a Senior Lecturer in Marketing and the Faculty Lead Study Abroad for the Faculty of Business and Law. Prior to joining Newcastle Business School, he worked as teaching fellow in Marketing at Newcastle University Business School, Newcastle University. Anders completed his PhD, titled “Consumer Evaluations of Selected Multi-Product Food Bundles” at Ulster University in 2012. He also holds a Ph.Lic. in Marketing from Umeå University and he is a Fellow of the Higher Education Academy.

Anders Wappling

Research Themes and Scholarly Interests

Anders' primary research interests are consumer decision making, food choice, intercultural studies and technology adoption. Anders' methodological preferences include both qualitative and quantitative research methods, with a focus on the latter.

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Questionnaire design: A weak link in corporate identity?, Brown, J., Wappling, A., Woodruffe-Burton, H. 30 Jan 2020, In: Qualitative Market Research
  • Internal Demarketing in the U.K. Civil Service since the 2007-2009 Financial Crisis, Brown, D., Lal Dey, B., Wappling, A., Woodruffe-Burton, H. Sep 2019, In: Strategic Change
  • The moderating effect of cultural value orientations on behavioral responses to dissatisfactory service experiences, Schoefer, K., Wäppling, A., Heirati, N., Blut, M. 1 May 2019, In: Journal of Retailing and Consumer Services
  • Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context, Brown, D., Wappling, A., Woodruffe-Burton, H. 23 May 2017, European Marketing Academy 46th Annual Conference
  • The orbit of consumer credit choices, Brown, J., Wappling, A., Woodruffe-Burton, H., Black, K. 1 Jun 2017, In: Journal of Financial Services Marketing
  • Affording Christmas: The Festive Season as Identity Work, Brown, J., Black, K., Woodruffe-Burton, H., Wappling, A. 7 Sep 2016, The 30th British Academy of Management Conference : Thriving in turbulent times
  • Evaluating Private and State-owned Companies Differently? The Role of Corporate Reputation in Employer Brand Building, Ren, C., Wappling, A., Woodruffe-Burton, H. 6 Jul 2016, The 49th Academy of Marketing Conference
  • Pressures and Jolts: Consumer Credit Choices, Brown, J., Wappling, A., Woodruffe-Burton, H. 6 Jul 2016, The 49th Academy of Marketing Conference
  • Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation, Brown, D., Wappling, A., Woodruffe-Burton, H. 5 Jul 2016, The 49th Academy of Marketing Conference
  • Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"?, Brown, D., Wappling, A., Woodruffe-Burton, H. 8 Sep 2016, The 30th British Academy of Management Conference : Thriving in turbulent times

PGR Supervision

  • David Brown Reconceptualising Internal Marketing: A Multi-Stakeholder Perspective Start Date: 13/11/2015 End Date: 10/11/2017
  • Jane Brown Exploring payday loan consumers’ lived experience of managing money Start Date: 08/10/2015 End Date: 10/10/2018
  • David Brown Reconceptualising Internal Marketing: A Multi-Stakeholder Perspective Start Date: 13/11/2015 End Date: 10/11/2017
  • David Brown Reconceptualising Internal Marketing: A Multi-Stakeholder Perspective Start Date: 13/11/2015 End Date: 10/11/2017

Qualifications

  • Marketing PhD April 25 2012
  • Fellow (FHEA) Higher Education Academy (HEA) 2013


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