FA5034 - Content Creation and Media 2

You will attend weekly sessions, where workshops will assist you in developing your practice and understanding of contemporary fashion communication in the form of editorial content disseminated through relevant and appropriate media channels. You will fully focus on your chosen subject in the form of representations of otherness, inclusivity and diversity to generate celebratory and engaging media in the form of written, visual and/or oral content. Skills will be implicitly and explicitly developed throughworkshops, identifying appropriate themes to be deployed in your final outcomes. Technical delivery will also allow you to improve hard skills associated with communication and documentation, where you will be able to access equipment and spaces necessary to the development of your abilities. Workshops and tutorials will benefit from peer discussion, where best practice can be further identified for students to align their process and outcomes to.

Further, more focused support in tutorial sessions will assist in refining your final portfolio of work for submission, recognising the uniqueness of your chosen subject, but also your own individuality in the work you produce.

An initial briefing will outline the goals of the module, alongside the structure of the sessions to follow. Workshops will be delivered by knowledgeable staff, often reflecting their own research interests linked to the Fashion Communication sector. Where applicable, technical skills will be delivered by expert staff, providing demonstrations and support for students across their process. Methodologies of communication and practice (creating appropriate visual, textual and oral content) will be introduced and discussed within workshops, with tutorials aimed at further developing your final submission. Group work/peer discussion linked to the ongoing improvement of your practice, will assist your development in terms of knowledge, understanding and communication skills.

Further support regarding academic writing will be provided via the University Library.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:
1. Recognise and respond to contemporary Fashion Communication issues from economic, environmental, ethical, historical, political and social perspectives.
2. Independently source and engage with a broad range of research material, and demonstrate your ability to review, reflect on and evaluate findings.

Intellectual / Professional skills & abilities:
3. Create concepts, proposals or solutions that appropriately respond to clearly identified needs or issues through specified relevant outputs.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
4. Demonstrate a professional attitude to your studies through engagement with programme staff, peer interactivity; and through project management skills such as the investigation, organisation, curation, realisation and presentation of your activities.
5. Effectively use a range of media and communication tools to articulate your knowledge and skills in response to set briefs.

SUMMATIVE
Final Portfolio 100%
Editorial Portfolio, including visual and textual (written/oral) media which encapsulates and communicates the narrative of your chosen subject. Plus Research and Development File including reflective content.
(LO 1,2,3,4,5)

N/A

N/A

In Content Creation and Media 2, you will focus on further developing your communicative ability, in the form of visual, textual and oral content. You will focus on themes of otherness and inclusivity to foreground subjects not often seen in the mainstream spotlight of fashion media. You will produce a final portfolio celebrating uniqueness and demonstrating the value of individuality to the wider fashion sector through subjects that represent the future of the industry. Using photography and image-making to capture your subject/s, you will construct textual narratives in the form of a written editorial feature, long form copy, and/or oral audio media (e.g. podcasts). This will reflect contemporary communication, where skills will be developed in line with industry standards and expectations.