BR4007 - The Marketing Environment

At The Bridge you learn through a blended approach where short, focused and interactive face-to-face sessions are underpinned by guided and independent online learning. Your attendance for scheduled activities is monitored regardless of whether you are on campus or joining the session remotely. This ensures you access all of the learning opportunities which have been purposefully designed for your success.

A range of teaching and learning approaches are adopted to accelerate your learning in this module.

During the first week of this module, you will receive information about the module and Teaching & Learning Plan. The teaching and learning plan (TLP) sets out
• Learning outcomes and overall module and programme aims
• Teaching, learning and assessment strategy
• Teaching schedule
• Directed reading references (text and journals) and core texts for the module
• References to data sources and details of lab activities

You will also receive the assessment brief which sets out the formative and summative assessments throughout the module.

There are three key sources of academic support available to you during your time at the Bridge in addition to Ask4Help who are available 24/7 for general queries related to your studies.

Your Module Tutor
Your module tutor is responsible for your learning outcomes on the module. They deliver the workshops and provide guidance in relation to learning and assignments. They develop all of the key resources and make them available through the eLP (electronic learning portal module) Blackboard, which is used to provide support materials, interactive learning tasks and give you regular opportunities to test and get feedback on your learning. You will be given both written and verbal feedback and guidance on your work and progress during the semester by your module tutor.

Your Learning Mentor
On programme, you will have your in-person and online engagement activity tracked against the learning plan with key check-in points built into the academic calendar to ensure you maximise your learning potential. Engagement with formative assessments will also be used by the learning mentor to discuss any action planning required to ensure success.

Academic Skills Team
The Bridge aspires to build a range of student skillsets, including digital skills, academic writing and discourse, working alone and in teams. Your learning mentor may refer you a dedicated academic skills team which is based in the centre. Here you can attend drop-ins or schedule 1-1 sessions on issues which have been identified at the diagnostic stages of the programme however you may also have self-identified areas for your own growth and self-refer yourself for support.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:
MLO1: Understand the essential principles of Marketing theory and their application in a variety of situations and organisations
MLO2: Understand and apply Marketing principles in given scenarios to assist in the solution of marketing problems.
MLO3: Analyse marketing problems; identify and justify solutions and consider their potential success.

Intellectual / Professional skills & abilities:
MLO4: Present solutions to marketing problems through effective teamwork and associated communication.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
MLO5: Develop research skills appropriate to the assessment of your chosen marketing topic.

You will receive formative feedback throughout the module including at the following checkpoints:-

•Week 2: Navigating the course materials
•Week 4: Completing the in-module reflective tasks
•Week 6: Completing the in-module knowledge checks and tasks

This module is assessed in two parts:

Assessment One (40%) is undertaken in groups and forms the basis of the individual second assessment. Students will present a marketing strategy in the context of a chosen organisation. Both the presentation and the preparation (the slides and notes) will be assessed. It will address MLO2, MLO3 and MLO4.

The second component (60%) is an individual piece of work in the format of either a written business report (2000 words) or an oral exam in a simulated marketing team meeting where you justify your previously presented marketing strategy. In either option you will analyse a scenario and propose solutions. It will address MLO1, MLO2, MLO3 and MLO5.

Universal Design for Learning
This module allows the option for you to chose how you are assessed formally for Assessment Two depending on your learning preference and approach to the specific module. In discussion and agreement with your Learning Mentor you should indicate your chosen assessment choice by the in-module reflective check-point at week 4.

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This module gives you an introduction to Marketing which will lead you through principles and strategies used by marketers to research, design, produce, distribute, sell and manage products and services to satisfy a variety of target markets. This will culiminate with you writing a marketing strategy for a given organisation. You’ll also be introduced to the types of career paths that marketing opens up. Employment opportunities in this fast-paced industry are wide-ranging and suit a variety of personality types and skills sets, including both introverts and extroverts. These range from roles for logically focused analysts and researchers through to creative designers and strategic sales people. You’ll develop your knowledge and ability to apply principles of marketing to different types of organisations using a variety of marketing tools. And you’ll build employability skills around teamwork, presentation delivery, research and the use of IT.