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Pro Vice-Chancellor (International)

Professor Jon Reast

Jon ReastProfessor Jon Reast joined Northumbria University as Pro Vice-Chancellor (International) in October 2015, and his main responsibility is leading the University's International Strategy.  This includes International and European student recruitment, the overseas degree programme and research partnerships, staff and student exchange, international student performance and the internationalisation of the student experience at Northumbria University at Newcastle.  Jon was previously Faculty Dean of Management and Law at Bradford University for several years, working with a substantial overseas partnership network and a significant number of Bradford-based international students, and led the University of Bradford Internationalisation strategy. 

Jon has worked in the UK university sector for 25 years, working for three Triple Crown UK Business Schools.  Jon’s background is Marketing, and until his role as Dean, he was formerly Professor of Marketing and Research Cluster Head for Marketing at Bradford. Jon was until recently the co-editor of the Corporate Social Responsibility Section of the Journal of Business Ethics.  Jon’s teaching specialisms have been Marketing Strategy, Relationship Marketing, Marketing Ethics and CSR and Marketing Communications. Jon has professional marketing experience in healthcare, toiletries, food and beverage sectors, working for companies such as Reckitt & Colman (now Reckitt-Benckiser) and Kraft General Foods, and has consulted widely.  He is a graduate of Leeds University (BA Econ) and Leicester University (MBA), with a PhD from Leeds University. His research work has previously been published in journals such as Journal of Business Research, Journal of Business Ethics, Psychology and Marketing, Long Range Planning, Journal of Marketing Management, Industrial Marketing Management, Journal of Advertising Research and International Journal of Advertising.

Prior to working at Bradford University Professor Reast was Head of Department and Director of the Centre for Marketing Innovations and Applications at Hull University Business School (UK), and Director of Marketing MSc Programmes at Leeds University Business School (UK).

The breadth of Jon’s experience over the last 25 years in the UK HE market across programme development and management, quality systems, accrediting bodies, research leadership, marketing and corporate strategy development, as well as international strategy, means that in addition to his core responsibility for international strategy, he is well able to contribute to wider University Executive strategic developments in all areas.  In addition to his primary portfolio role, Jon is proud to be leading on the University’s new Integrated Sport, Physical Activity, Health and Wellbeing strategy, and is also closely involved in Northumbria’s staff engagement strategy.


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