Professor Philip Cash

Professor

School: Design Arts and Creative Industries

Research Themes and Scholarly Interests

Philip is a Professor of Design. He received a PhD in engineering design from the University of Bath in 2012. His research focuses on design processes with a particular interest in the processes and methods of design for behaviour change. He also works on research quality in design.

Over the last decade he has published multiple journal papers on design and innovation processes and design for behaviour change, based on close collaboration with industry as well as co-authors from behavioural science, management, and design. He has also published extensively on design research quality, theory, and research methods, and has led the Research Notes and other quality related projects.

Key Publications

Please visit the Pure Research Information Portal for further information
Ambiguity in behavioural design: exploring how ambiguity in motivation, capabilities, and opportunities leads to unexpected outcomes, Duarte, C., Daalhuizen, J., Cash, P., Stilbo, R., Pedersen, M. 16 Feb 2026, In: Journal of Engineering Design
Complex Behavioural Design (CBD): Exploring how behavioural design teams develop systemic interventions, Cash, P., Joo, J. 21 Mar 2026, In: Designing
One Step Forward, Two Steps Back: Managing Uncertainties in Outcomes, Deliverables, and Means in Behavioral Intervention Development Projects, Cash, P., Kreye, M., Browning, T. 1 Jan 2026, In: Journal of Operations Management
Designing: A new era for design research, Cash, P., Daalhuizen, J., Cross, N. 1 Dec 2025, In: Designing
Design Research Notes II, Cash, P., Daalhuizen, J. 2 Dec 2025, In: Journal of Engineering Design
Determining the Prioritization of Behavior Change Techniques for Long-Term Stroke Rehabilitation: Delphi Survey Study, Wróbel, A., Cash, P., Maier, A., Hansen, J. 12 Apr 2025, In: Interactive Journal of Medical Research
Evaluating reframing in behavioural design, Bay Brix Nielsen, C., Cash, P., Daalhuizen, J., Tromp, N. 12 Jun 2025, In: Journal of Engineering Design
The impact of clashing clockspeeds on innovation in the energy sector, Lauritsen, E., Cash, P., Kreye, M. 26 Oct 2025, In: Production Planning & Control
Theorizing in Design Research: A Systematic Review of Theory Development, Brubaker, E., Cash, P. 27 Oct 2025, Proceedings of ASME 2025 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, Livingston, NJ, American Society of Mechanical Engineers (ASME)
ETHICA: Designing Human Digital Twins - A Systematic Review and Proposed Methodology, Lauer-Schmaltz, M., Cash, P., Tacdeo Rivera, D. 27 Jun 2024, In: IEEE Access