BR6004 - Operating in A Global Context

What will I learn on this module?

Orgnisations increasinly operate in a global environent which requires us to develop business strategies accordingly.

As such this module will enhance your strategic understanding about the complexities involved in operating worldwide and you will learn to manage strategically in a global and local context.

Key themes include:

• International Cultures
• Global People Strategy
• Marketing Globally
• Global Logistics and Supply Chain Management
• Strategic Alliances
• Developing an internatinal Strategy

At the end of the module, you will be able to critically assess the considerations needed to be taken by an organisation to operate globally and create an international plan.

How will I learn on this module?

At The Bridge you learn through a blended approach where short, focused and interactive face-to-face sessions are underpinned by guided and independent online learning. Your attendance for scheduled activities is monitored regardless of whether you are on campus or joining the session remotely. This ensures you access all of the learning opportunities which have been purposefully designed for your success.

A range of teaching and learning approaches are adopted to accelerate your learning in this module.

During the first week of this module, you will receive information about the module and Teaching & Learning Plan. The teaching and learning plan (TLP) sets out
• Learning outcomes and overall module and programme aims
• Teaching, learning and assessment strategy
• Teaching schedule
• Directed reading references (text and journals) and core texts for the module
• References to data sources and details of lab activities

You will also receive the assessment brief which sets out the formative and summative assessments throughout the module.

How will I be supported academically on this module?

There are three key sources of academic support available to you during your time at the Bridge in addition to Ask4Help who are available 24/7 for general queries related to your studies.

Your Module Tutor
Your module tutor is responsible for your learning outcomes on the module. They deliver the workshops and provide guidance in relation to learning and assignments. They develop all of the key resources and make them available through the eLP (electronic learning portal module) Blackboard, which is used to provide support materials, interactive learning tasks and give you regular opportunities to test and get feedback on your learning. You will be given both written and verbal feedback and guidance on your work and progress during the semester by your module tutor.

Your Learning Mentor
On programme, you will have your in-person and online engagement activity tracked against the learning plan with key check-in points built into the academic calendar to ensure you maximise your learning potential. Engagement with formative assessments will also be used by the learning mentor to discuss any action planning required to ensure success.

Academic Skills Team
The Bridge aspires to build a range of student skillsets, including digital skills, academic writing and discourse, working alone and in teams. Your learning mentor may refer you a dedicated academic skills team which is based in the centre. Here you can attend drop-ins or schedule 1-1 sessions on issues which have been identified at the diagnostic stages of the programme however you may also have self-identified areas for your own growth and self-refer yourself for support.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
MLO1: Acquire, apply and critically assess knowledge of international business strategy
MLO2: Apply and critically appraise knowledge of international culture and the impact on operating globally.

Intellectual / Professional skills & abilities:
MLO3: Demonstrate effective interpersonal communication skills and the ability to work in a team.
MLO4: Demonstrate critical thinking and problem-solving skills.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
MLO5: Demonstrate and critically appraise cultural, ethical and social awareness in assessment of operating globally

How will I be assessed?

You will receive formative feedback throughout the module including at the following checkpoints:-

•Week 2: Navigating the course materials
•Week 4: Completing the in-module reflective tasks
•Week 6: Completing the in-module knowledge checks and tasks

In this module you will be assessed based on the simulated scenario from class. You will complete two assessments:

Assessment One - You are required to complete an Operations Plan for a new global venture - this is based on a simulated company (data will be provided). (2500 word) (70%) MLO1, 2 and 5)

Assessment Two – In Groups Based on data provided you are required to evaluate the performance of a new global venture 3 years into its formation. and create an action plan for future growth in the format of a slide deck. You are not required to present the slide deck. (MLO2,3,4 and 5) (30%)

Pre-requisite(s)

NA

Co-requisite(s)

NA

Module abstract

Increasingly organisations operate on a global scale.

The module provides you with significant knowledge to critically appraise the opportunities, considerations and changes required to operate a business globally. Specifically you will learn how to build and evaluation a global business strategy and apply your learning through a business simulation activity.

Course info

Credits 15

Level of Study Undergraduate

Mode of Study 4 years Full Time

School Newcastle Business School

Location Coach Lane Campus, Northumbria University

City Newcastle

Start November 2026 or February 2027 or July 2027

Fee Information

Module Information

All information is accurate at the time of sharing. 

Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.  

Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.

 

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