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Nigel Coates

Associate Professor

Department: Newcastle Business School


Nigel is an Associate Professor / Director of the Business Clinic at Newcastle Business School, Northumbria University.

The Business Clinic has been providing pro bono consultancy (since 2013)  to more than 300 organisations in a diverse range of sectors, including multinationals, small-to-medium size enterprises (SMEs), social enterprises, not-for-profit organisations and charities, at an estimated (by the client) value of £1.6 million (2013-19).

Nigel has worked in consumer and B2B marketing/commercial management, for SMEs and a multinational before joining the University.

Nigel has undertaken applied research, Knowledge Transfer Partnerships and consultancy in a number of areas including, new product development, marketing strategy for multinational companies as well as strategic marketing planning for SMEs. He also undertakes research into Learning and Teaching.

Nigel teaches on UG/Masters Programmes and supervisors doctoral students. He has examined at all these level both internal and external to the University.

Nigel is also a trustee / board member of two charities:
- The Marketing Trust
- Smile for Life Children's Charity 
and a governor / board member of Sir Charles Parsons School.

Nigel Coates


  • Marketing MPhil July 01 2003
  • Educational Development PGCert July 17 1989
  • Business Studies BA (Hons) June 30 1983
  • PG CIM Diploma in Marketing Chartered Institute of Marketing 1986 PG CIM DipM 1983
  • Diploma in Marketing Research, Market Research Society Dip MRS 1983
  • Fellow of The Royal Society of Arts FRSA 2018
  • Fellow of the Chartered Institute of Marketing FCIM 2018
  • Fellow (FHEA) Higher Education Academy (HEA) 2001
  • Chartered Marketer CMKtr 1998
  • Certified Member Market Research Society CMRS 1983

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • The Digitally Enabled Business Clinic, Coates, N., Cottam, E. 1 Jul 2019
  • The Digitally Enabled Business Clinic, Cottam, E., Coates, N. 1 Jul 2019
  • ‘Think about what our industry stands for...’, Mullen, E., Alexander, J., Coates, N. 3 Sep 2019, In: Journal of Higher Education Policy and Management
  • Investigating the Nigerian small and medium enterprises (SME)-banking long term relationship building, Coates, N., Robson, A., Ojeme, M. 31 Jan 2018, In: International Journal of Bank Marketing
  • ‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016 [Editorial], McLeay, F., Coates, N., Dzhafarova, E., Hart, D., Woodruffe-Burton, H. 7 Aug 2017, In: Journal of Marketing Management
  • Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship, Ojeme, M., Robson, A., Coates, N. 5 Jul 2016
  • Consumer assessment of the retro-designed BMW MINI: an Anglo-German comparison, Kelecker, A., Robson, A., Coates, N. 5 Jul 2016
  • Developing a Methodology to Research the Avatar/User Relationship, Ward, J., Coates, N. Feb 2016
  • From engineering to market led customer centric value propositions in a MNC subsidiary: a case study of Parker domnick hunter Filtration and Separation Division, Jones, S., Coates, N., McLeay, F., Cunningham, J. 7 Jul 2016
  • Nigerian SMEs: Commitment and loyalty to their banks, Ojeme, M., Robson, A., Coates, N. 1 Dec 2016, In: Journal of Financial Service Marketing

PGR Supervision

  • Shannon Jones Start: 01/10/2014
  • Thi Dao Start: 01/02/2016
  • Jane Underhill The Role of the Customer in the Demise and Potential Regeneration of the High Street: A Study of Stockton-on-Tees Start: 20/02/2014
  • Jill Grisedale Start: 22/07/2019
  • Jill Grisedale Start: 22/07/2019
  • Rebecca Dutson Start: 01/03/2017
  • Craig Bradshaw Start: 01/03/2018
  • Kumud Wijayaratna The Role Of Information Communication Systems (Ict) In Marketing Telehealth Devices: A Study Of Rural Healthcare Provision In Sri Lanka Start: 21/02/2014


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