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Nigel Coates

Associate Professor

Department: Newcastle Business School


Nigel is an Associate Professor / Director of the Business Clinic at Newcastle Business School, Northumbria University.

The Business Clinic has been providing pro bono consultancy (since 2013)  to more than 600 organisations in a diverse range of sectors, including multinationals, small-to-medium size enterprises (SMEs), social enterprises, not-for-profit organisations and charities, at an estimated (by the client) value of £3.3 million (2013-22).

Nigel has worked in consumer and B2B marketing/commercial management, for SMEs and a multinational before joining the University.

Nigel has undertaken applied research, Knowledge Transfer Partnerships and consultancy in a number of areas including, new product development, marketing strategy for multinational companies as well as strategic marketing planning for SMEs. He also undertakes research into Learning and Teaching.

Nigel teaches on UG/Masters Programmes and supervisors doctoral students. He has examined at all these level both internal and external to the University.

Nigel is also a trustee / board member of two charities:
- The Marketing Trust
- Smile for Life Children's Charity 
and a governor / board member of Sir Charles Parsons School.

Nigel Coates

  • Please visit the Pure Research Information Portal for further information
  • The HR Consultant – An Experiential Learning Approach: A case study approach of HR students working on live client projects, Coates, N., Dutson, R. 11 Nov 2021, Organisation Studies and Human Resource Management, London, Taylor & Francis
  • A Micro-Level View on Knowledge Co-Creation Through University-Industry Collaboration in a Multi-National Corporation, Jones, S., Coates, N. 6 May 2020, In: Journal of Management Development
  • The Digitally Enabled Business Clinic: Final Report, Coates, N., Cottam, E. 1 Jul 2019
  • The Digitally Enabled Business Clinic: A How-To Guide, Cottam, E., Coates, N. 1 Jul 2019
  • ‘Think about what our industry stands for...’: exploring the impact of external factors on line manager perceptions of graduate employability, Mullen, E., Alexander, J., Coates, N. 3 Sep 2019, In: Journal of Higher Education Policy and Management
  • Investigating the Nigerian small and medium enterprises (SME)-banking long term relationship building, Coates, N., Robson, A., Ojeme, M. 31 Jan 2018, In: International Journal of Bank Marketing
  • ‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016 [Editorial], McLeay, F., Coates, N., Dzhafarova, E., Hart, D., Woodruffe-Burton, H. 7 Aug 2017, In: Journal of Marketing Management
  • Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship, Ojeme, M., Robson, A., Coates, N. 5 Jul 2016, Academy of Marketing Conference 2016 : Radical Marketing
  • Consumer assessment of the retro-designed BMW MINI: an Anglo-German comparison, Kelecker, A., Robson, A., Coates, N. 5 Jul 2016, Academy of Marketing Conference 2016 : Radical Marketing
  • Developing a Methodology to Research the Avatar/User Relationship, Ward, J., Coates, N. Feb 2016, American Marketing Association - Winter Conference

  • Rebecca Dutson An exploration into the world of micro social entrepreneurs in the North East of England; the story behind their motivation, and their own perception of their social enterprise world. Start Date: 01/03/2017 End Date: 27/01/2023
  • Kavian Javanshirgiv Role Identity's Influence on Successor and Incumbent Roles, Family Dynamics, and the Succession Process in Family Businesses Start Date: 01/10/2022
  • Shannon Jones An Evaluation of New Product Development as an Antecedent of B2B Brand Equity Start Date: 01/10/2014 End Date: 19/06/2022
  • Kumud Wijayaratna Business Ready Marketing Graduates: Exploring the Process of Knowledge co-creation within Collaborative Learning Community Start Date: 21/02/2014 End Date: 23/12/2021
  • Jill Grisedale A Critical Evaluation of Alumni and Employers’ Perceptions of the Impact of Clinical Legal Education on Employability Start Date: 22/07/2019 End Date: 16/12/2021
  • Ning Li The Antecedents and Consequences of Brand Commitment Towards Luxury Brands Buying Behaviour: A Study of Mainland China Start Date: 21/03/2014 End Date: 16/10/2014
  • Lavinia Wilson-Youlden Exploring the Journey from Farmer's Wife to Small Business Owner in Hospitality: Gender Dynamics and Business in the Commercial Farm Home Start Date: 27/09/2010 End Date: 11/06/2015
  • Hatice Kizgin The Impact of Consumer Acculturation on Ethnic Turkish-Dutch Consumers in the Netherlands Start Date: 19/03/2014 End Date: 26/05/2016
  • Sin Cheah Factors Influencing International Students' Choice of Malaysia as their Study Destination, with Reference to the COO of Educational Programmes Start Date: 18/10/2010 End Date: 24/01/2013
  • Mark Ojeme An Investigation into the Antecedents and Consequences of Small and Medium Enterprises' (SMEs) Commitment Relationships to Banks in Nigeria Start Date: 27/03/2014 End Date: 23/04/2015
  • Omale Garba Employee Engagement: Developing a Measurement Instrument and Examining Selected Antecedents and Outcomes in the Nigerian Banking Sector Start Date: 09/02/2012 End Date: 24/06/2014
  • Jane Underhill The Role of the Customer in the Demise and Potential Regeneration of the High Street: A Study of Stockton-on-Tees Start Date: 20/02/2014 End Date: 02/04/2020
  • Jane Underhill The Role of the Customer in the Demise and Potential Regeneration of the High Street: A Study of Stockton-on-Tees Start Date: 20/02/2014 End Date: 02/04/2020
  • Thi Dao An Assessment of How Mindfulness Affect Service Quality and Service Experience in Vietnam’s Luxury Hotels. Start Date: 01/02/2016 End Date: 02/03/2022
  • Craig Bradshaw Exploring the Key Factors Influencing the Effectiveness of Search Engine Optimisation (SEO): A Study of Organisational Capabilities and Competencies Through the Lens of Dynamic Marketing Capabilities (DMCs) Start Date: 01/03/2018
  • Shannon Jones Start Date: 01/10/2014 End Date: 28/02/2020
  • Jill Grisedale Start Date: 22/07/2019 End Date: 28/02/2020
  • Rebecca Dutson Start Date: 01/03/2017 End Date: 28/02/2020
  • Thi Dao Start Date: 01/02/2016 End Date: 28/02/2020

  • Marketing MPhil July 01 2003
  • Educational Development PGCert July 17 1989
  • Business Studies BA (Hons) June 30 1983
  • PG CIM Diploma in Marketing Chartered Institute of Marketing 1986 PG CIM DipM 1983
  • Diploma in Marketing Research, Market Research Society Dip MRS 1983
  • Fellow of The Royal Society of Arts FRSA 2018
  • Fellow of the Chartered Institute of Marketing FCIM 2018
  • Fellow (FHEA) Higher Education Academy (HEA) 2001
  • Chartered Marketer CMKtr 1998
  • Certified Member Market Research Society CMRS 1983

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