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Nigel Coates

Associate Professor

Department: Newcastle Business School

Prior to joining NBS Nigel worked in both consumer and business to business (high technology sector) marketing / commercial management, in both SME's and for a blue chip multinational.

Whilst at NBS, Nigel has undertaken applied research, Knowledge Transfer Partnerships and consultancy in a number of areas including, New Product Development (for a major industrial manufacturing company), market orientation and the implementation of strategic marketing planning (for a group of SME companies), the relationship of marketing and Total Quality Management, and the application and development of marketing; including the non-traditional areas.

Nigel also undertakes research into Learning and Teaching.

Nigel teaches on UG / PG Programmes and supervisors doctoral students. He has examined at all these level both internal and external to the University.

Qualifications

  • Marketing MPhil September 01 1988
  • Educational Psychology PGCE September 01 1988
  • Fellow (FHEA) Higher Education Academy (HEA) 2001

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • The Digitally Enabled Business Clinic, Coates, N., Cottam, E. 1 Jul 2019
  • The Digitally Enabled Business Clinic, Cottam, E., Coates, N. 1 Jul 2019
  • ‘Think about what our industry stands for...’, Mullen, E., Alexander, J., Coates, N. 3 Sep 2019, In: Journal of Higher Education Policy and Management
  • Investigating the Nigerian small and medium enterprises (SME)-banking long term relationship building, Coates, N., Robson, A., Ojeme, M. 31 Jan 2018, In: International Journal of Bank Marketing
  • ‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016 [Editorial], McLeay, F., Coates, N., Dzhafarova, E., Hart, D., Woodruffe-Burton, H. 7 Aug 2017, In: Journal of Marketing Management
  • Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship, Ojeme, M., Robson, A., Coates, N. 5 Jul 2016
  • Consumer assessment of the retro-designed BMW MINI: an Anglo-German comparison, Kelecker, A., Robson, A., Coates, N. 5 Jul 2016
  • Developing a Methodology to Research the Avatar/User Relationship, Ward, J., Coates, N. Feb 2016
  • From engineering to market led customer centric value propositions in a MNC subsidiary: a case study of Parker domnick hunter Filtration and Separation Division, Jones, S., Coates, N., McLeay, F., Cunningham, J. 7 Jul 2016
  • Nigerian SMEs: Commitment and loyalty to their banks, Ojeme, M., Robson, A., Coates, N. 1 Dec 2016, In: Journal of Financial Service Marketing

PGR Supervision

  • Jill Grisedale Start: 22/07/2019
  • Jill Grisedale Start: 22/07/2019
  • Jane Underhill The Role of the Customer in the Demise and Potential Regeneration of the High Street: A Study of Stockton-on-Tees Start: 20/02/2014
  • Shannon Jones Start: 01/10/2014
  • Kumud Wijayaratna The Role Of Information Communication Systems (Ict) In Marketing Telehealth Devices: A Study Of Rural Healthcare Provision In Sri Lanka Start: 21/02/2014
  • Rebecca Dutson Start: 01/03/2017
  • Craig Bradshaw Start: 01/03/2018
  • Thi Dao Start: 01/02/2016

Research Themes and Scholarly Interests

Nigel Coates is the Director of the Business Clinic and Associate Professor at Newcastle Business School, Northumbria University.
BA (Hons), MPhil, Dip M, MRS Dip, PGC Ed Dev, FCIM, MMRS, FHEA, MAM, FRSA, Chartered Marketer, CIM President's Award

The Business Clinic provides pro-bono consultancy advice to a diverse range of organisations including SMEs, multi-nationals, not for profit organisations and charities.

Nigel has worked in consumer and B2B marketing/commercial management, for SMEs and a multinational before joining the University.

Nigel has undertaken applied research, Knowledge Transfer Partnerships and consultancy in a number of areas including, new product development, marketing strategy for multinational companies as well as strategic marketing planning for SMEs. He also undertakes research into Learning and Teaching.

Nigel teaches on UG/Masters Programmes and supervisors doctoral students. He has examined at all these level both internal and external to the University.

Nigel is also a trustee / board member of two charities:
- The Marketing Trust
- Smile for Life Children's Charity 
and a governor / board member of Sir Charles Parsons School.


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