Skip navigation

Nigel Coates

Principal Lecturer/Teaching Fellow

Department: Newcastle Business School

Prior to joining NBS Nigel worked in both consumer and business to business (high technology sector) marketing / commercial management, in both SME's and for a blue chip multinational.

Whilst at NBS, Nigel has undertaken applied research, Knowledge Transfer Partnerships and consultancy in a number of areas including, New Product Development (for a major industrial manufacturing company), market orientation and the implementation of strategic marketing planning (for a group of SME companies), the relationship of marketing and Total Quality Management, and the application and development of marketing; including the non-traditional areas.

Nigel also undertakes research into Learning and Teaching.

Nigel teaches on UG / PG Programmes and supervisors doctoral students. He has examined at all these level both internal and external to the University.


  • Marketing MPhil September 01 1988
  • Educational Psychology PGCE September 01 1988
  • Fellow (FHEA) Higher Education Academy (HEA) 2001

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • The Digitally Enabled Business Clinic, Coates, N., Cottam, E. 1 Jul 2019
  • The Digitally Enabled Business Clinic, Cottam, E., Coates, N. 1 Jul 2019
  • ‘Think about what our industry stands for...’, Mullen, E., Alexander, J., Coates, N. 8 May 2019, In: Journal of Higher Education Policy and Management
  • Investigating the Nigerian small and medium enterprises (SME)-banking long term relationship building, Coates, N., Robson, A., Ojeme, M. 31 Jan 2018, In: International Journal of Bank Marketing
  • ‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016 [Editorial], McLeay, F., Coates, N., Dzhafarova, E., Hart, D., Woodruffe-Burton, H. 7 Aug 2017, In: Journal of Marketing Management
  • Nigerian SMEs: Commitment and loyalty to their banks, Ojeme, M., Robson, A., Coates, N. 1 Dec 2016, In: Journal of Financial Service Marketing
  • From engineering to market led customer centric value propositions in a MNC subsidiary: a case study of Parker domnick hunter Filtration and Separation Division, Jones, S., Coates, N., McLeay, F., Cunningham, J. 7 Jul 2016, Academy of Marketing Annual Conference 2016: Radical Marketing
  • Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship, Ojeme, M., Robson, A., Coates, N. 5 Jul 2016, Academy of Marketing Conference 2016 : Radical Marketing
  • Consumer assessment of the retro-designed BMW MINI: an Anglo-German comparison, Kelecker, A., Robson, A., Coates, N. 5 Jul 2016, Academy of Marketing Conference 2016 : Radical Marketing
  • The impact of ethnic identity and bi-dimensional identification on consumption: a Turkish-Dutch assessment, Kizgin, H., Robson, A., Coates, N. 5 Jul 2016, Academy of Marketing Conference 2016 : Radical Marketing

PGR Supervision

  • Shannon Jones Start: 01/10/2014
  • Kumud Wijayaratna Start: 21/02/2014
  • Rebecca Dutson Start: 01/03/2017
  • Craig Bradshaw Start: 01/03/2018
  • Thi Dao Start: 01/02/2016
  • Jane Underhill The Role of the Customer in the Demise and Potential Regeneration of the High Street: A Study of Stockton-on-Tees Start: 20/02/2014
  • Jane Underhill Start: 20/02/2014


Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.


Order your prospectus

If you would like to know more about our courses, or life in general as a student at Northumbria, then we can help you.

Latest News and Features

Woon Prize winner announced

The 2019 winner of one of the UK’s most generous art prizes has been announced during a ceremony…

More news

Back to top