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Dr Shahzeb Hussain

Assistant Professor

Department: Newcastle Business School

Shahzeb Hussain

  • Please visit the Pure Research Information Portal for further information
  • Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors, Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, T., Dennis, C. 20 Jun 2023, In: European Business Review
  • The relationship between consumer personality traits and celebrity personality traits, Hussain, S., Khaneja, S., Pacholi, K., Yousef, W., Kourtoubelides, M. 16 Jun 2023, In: Journal of Asia Business Studies
  • Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market, Yousef, W., Foroudi, P., Hussain, S., Yousef, N., Melewar, T., Dennis, C. 1 Feb 2022, In: Corporate Reputation Review
  • The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers, Khaneja, S., Hussain, S., Melewar, T., Foroudi, P. 29 Mar 2022, In: Qualitative Market Research
  • Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation, Hussain, S. 30 Jul 2021, Building Corporate Identity, Image and Reputation in the Digital Era, London, Taylor & Francis
  • Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach, Hussain, S., Melewar, T., Priporas, C., Foroudi, P., Yusef, W. 1 Nov 2021, In: Corporate Reputation Review

Lilia Dreschner Optimizing the Customer Journey in B2B Marketing with Artificial Intelligence Start Date: 31/05/2022

Not Specified PhD March 01 2018


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