Dr Shahzeb Hussain

Assistant Professor

Department: Newcastle Business School

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Key Publications

Please visit the Pure Research Information Portal for further information
The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers, Khaneja, S., Hussain, S., Melewar, T., Foroudi, P. 18 Mar 2022, In: Qualitative Market Research
Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation, Hussain, S. 30 Jul 2021, Building Corporate Identity, Image and Reputation in the Digital Era, London, Taylor & Francis
Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market, Yousef, W., Foroudi, P., Hussain, S., Yousef, N., Melewar, T., Dennis, C. 4 Feb 2021, In: Corporate Reputation Review
Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach, Hussain, S., Melewar, T., Priporas, C., Foroudi, P., Yusef, W. 1 Nov 2021, In: Corporate Reputation Review

PGR Supervision

Lilia Dreschner Optimizing the Customer Journey in B2B Marketing with Artificial Intelligence Start Date: 31/05/2022

Qualifications

Not Specified PhD March 01 2018

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