Northumbria University’s new
campus in Amsterdam has welcomed its first students as part of an MBA study programme.
The 12 students from
Northumbria, and partner institution Amsterdam University of Applied Sciences
(AUAS), were invited to the Campus to take part in a real-life project to
develop branding ideas for a new product planned for the automotive sector.
Following an ‘international
sandpit’ format, the event was designed to generate innovate ideas and
encourage team learning. It was supported by thought-provoking industry
speakers and an Agency brand manager responsible for the product launch.
Robert De Boer, Director of
Northumbria’s Amsterdam campus, said: “This live project provided the students
with an experiential learning opportunity that enhanced their critical and
innovative thinking through a complex real-world business challenge. Some of
the high-quality ideas generated by the students will be utilized in the actual
product launch.”
The workshop was a partnership
between Newcastle Business School, Northumbria University’s School of Design
and the AUAS School of International Business (AMSIB).
Northumbria’s partnership with
AUAS brings together two universities with shared values, a commitment to
quality, research-informed teaching and creating the best possible learning
experience for students. Masters courses in both Business and Project Management
have also started this year at the new campus. Further collaboration including
undergraduate courses, exchange programmes and research partnerships are also
being developed.
Academics involved in the
international sandpit event included: Angela Mazzetti, MBA Programme Leader;
Mark Bailey, Director of Learning and Teaching Industrial Design; Michele Rusk
Associate Professor Innovation and Entrepreneurial Research; Justine
Carrion-Weiss, Innovator in Residence, and John Sterk, Dean of AMSIB.
For more information on our Amsterdam campus please click here
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