Skip navigation

MBA students converge on Amsterdam campus

20th September 2018

Northumbria University’s new campus in Amsterdam has welcomed its first students as part of an MBA study programme.

The 12 students from Northumbria, and partner institution Amsterdam University of Applied Sciences (AUAS), were invited to the Campus to take part in a real-life project to develop branding ideas for a new product planned for the automotive sector.

Following an ‘international sandpit’ format, the event was designed to generate innovate ideas and encourage team learning. It was supported by thought-provoking industry speakers and an Agency brand manager responsible for the product launch.

Robert De Boer, Director of Northumbria’s Amsterdam campus, said: “This live project provided the students with an experiential learning opportunity that enhanced their critical and innovative thinking through a complex real-world business challenge. Some of the high-quality ideas generated by the students will be utilized in the actual product launch.”

The workshop was a partnership between Newcastle Business School, Northumbria University’s School of Design and the AUAS School of International Business (AMSIB).

Northumbria’s partnership with AUAS brings together two universities with shared values, a commitment to quality, research-informed teaching and creating the best possible learning experience for students. Masters courses in both Business and Project Management have also started this year at the new campus. Further collaboration including undergraduate courses, exchange programmes and research partnerships are also being developed.

Academics involved in the international sandpit event included: Angela Mazzetti, MBA Programme Leader; Mark Bailey, Director of Learning and Teaching Industrial Design; Michele Rusk Associate Professor Innovation and Entrepreneurial Research; Justine Carrion-Weiss, Innovator in Residence, and John Sterk, Dean of AMSIB.

For more information on our Amsterdam campus please click here

comments powered by Disqus


a sign in front of a crowd

Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

Research at Northumbria

Research at Northumbria

Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.

NU World

Explore NU World

Find out what life here is all about. From studying to socialising, term time to downtime, we’ve got it covered.

Latest News and Features

International Travel and Tourism roadshow
Poetry collection shortlisted for prestigious international prize
Northumbria University launches series of events to help businesses retain top talent
Prof Katie Jenkins
A plaque dedicated to Mary Astell situated outside Newcastle Cathedral

Back to top