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Dr Sarah Bowman

Senior Lecturer

Department: Arts

Sarah has over 25 years working in organisational communications in the public, private and not-for-profit sectors primarily in London.  She has held a variety of senior positions in the UK and in Europe before entering academia where she obtained her PhD in corporate communications. Her formative academic career was at the University of the Arts, London before moving to Northumbria in 2017.  Sarah is rhizomatic and ecological in her research interests and is drawn to overlapping and interconnected themes, in particular how stakeholders, organisations, professions and communities navigate change. She uses a range of conceptual frameworks to explore phenomena from sense-making and sense-giving, to various sociological theories, as well as drawing on and in rhetorical and visual communications.

Sarah Bowman

Sarah has over 25 years working in organisational communications in the public, private and not-for-profit sectors.  Her interests focus on how to bring about, understand, manage, and implement change.  Areas of expertise include:

  • organisational communications drawing on a range of sociological theories from the work of Bourdieu, Habermas, Bauman, Goffman, Foucault and more recently a range of feminist theories (in particular, radical feminism)
  • building belonging, community, and identification both inside and outside organisations drawing on the theoretical lens of sense-making and sense-giving 
  • exploring the sociology and evolution of the professions in an age of liquid modernity, with a specific interest in 'discourse work' such as public relations, public affairs, advocacy, and activism and is becoming increasingly drawn to metamodernism to reflect the reality of working in complexity
  • radical pedagogy to support graduates and those in the professions to build the sensibilities to navigate the precarity and liminality prevalent in late modernity
  • the role of the media in shaping and reflecting cultural norms

  • Please visit the Pure Research Information Portal for further information
  • Internal crisis communication and the social construction of emotion: university leaders' sensegiving discourse during the COVID-19 pandemic, Yeomans, L., Bowman, S. 20 Jul 2021, In: Journal of Communication Management
  • Using a meta-modernist and ecological lens to underpin professionalism: Establishing communications as a reflective and sustainable practice , Bowman, S., Yaxley, H. 1 Jun 2021, A post-conference of the 2021 Annual Meeting of the International Communication Association
  • Developing a liminality competency for promotional work: Using process philosophy to understand the traits necessary in an age of liquid professionalism , Bowman, S. 2020, COMPLEXITY, HYBRIDITY, LIMINALITY: CHALLENGES OF RESEARCHING CONTEMPORARY PROMOTIONAL CULTURES
  • Public Relations and Communications, Bowman, S. 27 Oct 2020, The Public Relations Handbook, London, Routledge
  • Public Relations and Corporate Communications, Bowman, S., Walker, G. 27 Oct 2020, The Public Relations Handbook, London, Routledge
  • Public Relations, politics and the media, Bowman, S., Walker, G. 27 Oct 2020, The Public Relations Handbook, London, Routledge
  • The Dublin Conversations: An evolving response to a turbulent communications landscape: Putting purpose centre stage in liquid times, Bowman, S., Green, A., McKeon, P. 20 Oct 2020, Pubic Relations Institute of Australia
  • What is public relations?, Bowman, S. 27 Oct 2020, The Public Relations Handbook , London, Routledge

  • Please visit the Pure Research Information Portal for further information
  • Publication Peer-review: Corporate Communications (Journal) 2021
  • Membership of committee: Chartered Institute of Public Relations (External organisation) 2020
  • Membership of committee: Chartered Institute of Public Relations (External organisation) 2020
  • Other: North East Sales and Marketing Academy 2020
  • Consultancy: Project: Roll out of CDRC_Precision for the Academic Health Science Network 2019
  • Organising a conference, workshop, ...: 19th Annual Congress of the European Public Relations Research Association (EUPRERA) 2017
  • Organising a conference, workshop, ...: Global Tasks for PR: The role of defence, diplomacy and development, London College of Communiation 2016
  • Publication Peer-review: EUPRERA (Event) 2016
  • Organising a conference, workshop, ...: PR and The Visual: Exploring Space, Identity and Performance 2014
  • Organising a conference, workshop, ...: PR and Disruption: Embracing and Surviving Change 2013

Gloria Walker Tracking the Development Narrative – investigating the use of themes from the Narrative Project by NGOs and media in sub-Saharan Africa and their impact on participants in development initiatives Start Date: 01/03/2022

  • Philosophy PhD August 04 2017
  • Senior Fellow Higher Education Academy SFHEA 2021


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