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Design for Industry BA (Hons) fosters a critical, analytical and creative approach to designing products, services and experiences.

For over forty years, Design for Industry BA (Hons) has empowered graduate designers with the knowledge, skills and creative confidence to design products, services and experiences relevant to the needs of people, society and business. We are proud to state that the world’s foremost design leaders and countless globally respected design practitioners are ex-graduates of our course.

Combining industry-run projects with academic learning, we ensure that you have the skills necessary to make a significant contribution to your chosen field of professional design practice.

“Northumbria was ranked 4th in the Guardian University Guide 2017 for Design and Crafts”

Design for Industry BA (Hons) fosters a critical, analytical and creative approach to designing products, services and experiences.

For over forty years, Design for Industry BA (Hons) has empowered graduate designers with the knowledge, skills and creative confidence to design products, services and experiences relevant to the needs of people, society and business. We are proud to state that the world’s foremost design leaders and countless globally respected design practitioners are ex-graduates of our course.

Combining industry-run projects with academic learning, we ensure that you have the skills necessary to make a significant contribution to your chosen field of professional design practice.

“Northumbria was ranked 4th in the Guardian University Guide 2017 for Design and Crafts”

Course Information

UCAS Code
W240 BA/DI

Level of Study
Undergraduate

Mode of Study
4 years with a placement (sandwich)

Department
Northumbria School of Design

Location
Design Building, City Campus East

City
Newcastle

Start
September 2019

Self-Directed Projects / Creative Freedom

In the final year, our students have the creative freedom to design their own project. Take a look at some of our students past projects.

Student Work / Blog and Instagram

Our students produce high quality work, demonstrated through our enviable track record of design competition wins. Follow the links and take a look at some examples.

Book an Open Day / Experience Design for Industry BA (Hons)

Visit an Open Day to get an insight into what it's like to study Design for Industry. Speak to staff and students from the course and get a tour of the facilities.

Our exciting curriculum is responsive to current industrial design practices through our collaboration with partners in both research and global industry. It promotes a learning environment that supports creative approaches to research, iterative practice-based activities, and, the use of new and emerging technologies.

Our adaptable studio spaces provide a learning environment conducive to both independent and collaborative work, helping you to take ownership of your individual learning experience.

Predominant use of project and portfolio based assessment, supplemented with scheduled tutor-led studio sessions, allows multiple opportunities to receive feedback on both an informal and formal basis.

Competition Projects and Live Briefs / Competitive Advantage

Throughout your study on the course, we will run several competition projects and live briefs with our industrial partners. A shortlisting or win can really help your portfolio stand out. Take a look at our track record.

James Dyson Award / Mi Plug | Stackable Wall Plugs

Current student, Will De Brett, was driven to redesign the plug and develop a solution that truly support 21st century living. Placing runner up in the James Dyson Awards, Mi Plug has shown promise to several industry leaders including the John Lewis Design and Innovation Award.

Self-Directed Projects / Creative Freedom

In the final year, our students have the creative freedom to design their own project. Take a look at some of our students past projects.

Book an Open Day / Experience Design for Industry BA (Hons)

Visit an Open Day to get an insight into what it's like to study Design for Industry. Speak to staff and students from the course and get a tour of the facilities.

Our staff team can offer you a holistic academic support system due to their wealth of experience in teaching and working in global industry. They are also active researchers in areas such as ‘Responsible Innovation Practice’, ‘Design History’ and ‘Pitching Design Concepts’. Their expertise ensures currency in the quality of the teaching you will receive.

Thanks to our unique alumni network, your learning experience is further enhanced by visiting lectures and one-to-one sessions with world-leading industrial designers. In recent years these has included:

  • Sir Jonathan Ive, Apple
  • Rob Law MBE, Trunki
  • Richard Stevens, British Airway’s Creative Director and co-founder of Forpeople
  • Gavin Proctor, Director of Philips Lifestyle Design Innovation
  • Kevin McCullagh, founder of Plan Strategic
  • David Brisbourne, Jaguar and Land Rover Lifestyle Products Manager

You will also have access to dedicated technicians with skills in woodwork, metalwork, model making, experience prototyping and 3D printing.

Staff / Meet the Team

Our students learn from the best inspirational academic staff with a genuine passion for their subject. Our courses are at the forefront of current knowledge and practice and are shaped by world-leading and internationally excellent research.

Book an Open Day / Experience Design for Industry BA (Hons)

Visit an Open Day to get an insight into what it's like to study Design for Industry. Speak to staff and students from the course and get a tour of the facilities.

The technical facilities at Northumbria University are excellent. Our industry-standard studios and workshops support a culture of intellectual freedom, and the development of a creative community of practice.

You’ll have access to timber and metal workshops, a fully equipped photographic studio, a specialist CAD laboratory, CNC machinery and 3D printing for rapid prototyping. There are also several mobile laboratories that deliver IT facilities for creative working. All workshops are supervised by skilled technical staff who will help you make the best use of the facilities available.

Your learning is also enhanced by the eLearning Portal (Blackboard); an online software package that organises your module assignments, supportive learning materials, electronic reading lists and when appropriate, electronic submissions and feedback on your work.

Where the Action Happens / Studio and Workshop Facilities

Our open plan studios offer adaptable spaces to accommodate all sorts of design projects. Each studio has a suite of iMacs and PCs equipped with the latest industry standard software. Our workshops are full of industry standard equipment and the latest in rapid prototyping machinery.

Virtual Tour

Come and explore our outstanding facilities in this interactive virtual tour.

Book an Open Day / Experience Design for Industry BA (Hons)

Visit an Open Day to get an insight into what it's like to study Design for Industry. Speak to staff and students from the course and get a tour of the facilities.

Our Design for Industry staff team are entrepreneurial, research active and in some cases, still working in industry part-time. This ensures that our students have a truly inspiring experience, driven by current research and relevant up-to-date knowledge.

You will also undertake your own research activity, learning how to use and adapt methods employed by leading design consultancies; many of which our staff have worked for.

By the final year, you will have adopted your own design philosophy and be fully prepared to carve your own unique career in this exciting field.

Research Active / Our Publications

Our research is ingrained in the teaching we provide so that you benefit from the latest advances in design. Take a look at some of the most recent publications from our staff team.

Book an Open Day / Experience Design for Industry BA (Hons)

Visit an Open Day to get an insight into what it's like to study Design for Industry. Speak to staff and students from the course and get a tour of the facilities.

Real-world industrial experience lies at the heart of our course, as we believe that it is key to building the knowledge and skills for a successful career in design.

You have the opportunity to apply for a professional placement in your second and third years of study. Placement experience gives you a competitive edge as it can considerably develop your skillset and is highly sought by graduate employers. Many students acquire placements with global brands and leading designers/design consultancies such as: Grohe AG, Mars, Tom Dixon, Unilever, The Alloy, Black + Blum, Forpeople, Native, Seymourpowell, Therefore, Tin Horse and Plan. We believe this ‘real-world’ experience is invaluable.

You also have the opportunity to study abroad with a partner institution on our exchange programme, helping you to gain a more global perspective on design. Recent exchange destinations include Australia, Taiwan and South Korea.

Exhibitions and Degree Shows / Showing Your Work

During your studies you may be offered the chance to showcase your work at various exhibitions and events such as New Designers or Northumbria's own REVEAL Degree Showcase.

Brands We Work With

We regularly collaborate with leading international companies and cutting edge consultancies on live briefs and projects.

Book an Open Day / Experience Design for Industry BA (Hons)

Visit an Open Day to get an insight into what it's like to study Design for Industry. Speak to staff and students from the course and get a tour of the facilities.

After completing your four years of study, you will have developed your intellectual and practical skills in preparation for employment or further study. You will be able to employ the full range of communication skills at a designer’s disposal (such as sketching, model making, CAD work) towards the research, exploration and execution of a design project.

The course culminates at the annual New Designers exhibition in London, where our graduates are given the opportunity to make contact with industry and celebrate the outcomes of their final major projects on a public platform.

Some of our recent graduates have secured jobs in many London based agencies, such as ForPeople, DCA and Native. They always make an appearance at New Designers, scouting for new talent and often inviting newly graduating students to interview.

Alumni / Design for Industry BA (Hons)

Our graduates are really making an impact, transforming their lives and others. Here are a selection of some of our Alumni who have been taught Design for Industry BA (Hons).

Book an Open Day / Experience Design for Industry BA (Hons)

Visit an Open Day to get an insight into what it's like to study Design for Industry. Speak to staff and students from the course and get a tour of the facilities.

Course in brief

Your course in brief

Year 1

Year one You will become familiar with industry leading design processes and exploring your own solutions to a range of exciting and novel design challenges.

Year 2

Year two You will have the chance to go on an industry placement, gaining real-life experience in your chosen sector, boosting future employability.

Year 3

Year three Building on your recent industrial experience you will continue to work on high profile projects with organisations such as Nike, Philips, Intel and British Airways.

Year 4

Year four After a second industrial placement you will bring all your skills to a self-directed final major project that will prepare you for a career in the design industry.

Who would this Course suit?

Are you an independent creative thinker who is interested in the world around you? Do you prefer a hands-on approach and have a desire to broaden your understanding of design and creatively shape the future? Do you aspire to work within areas such as product, service, experience or interaction design or a combination of all of them? Then this is the course for you. 

Entry Requirements 2019/20

Standard Entry

A portfolio of creative design work available for consideration at interview

This portfolio containing examples of your work is to help us understand your creative experience and potential ability to undertake a degree in Design. It should evidence your interests in your creative specialism to date. It may include past and current school or college work, personal projects, work in progress and other work that you feel demonstrates your creative potential.

GCSE Requirements:

A good GCSE profile is expected including Maths and English Language at minimum grade C or equivalent.  If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a minimum grade 4.

UCAS Tariff Points:

120-128 UCAS Tariff points including one or more of the following: 

GCE and VCE Advanced Level:

From at least 2 GCE/VCE A Levels 

Edexcel/BTEC National Extended Diploma:

Distinction, Distinction, Merit 

Scottish Highers:

BBBCC - BBBBC at Higher level, CCC - BCC at Advanced Higher 

Irish Highers:

BBBBB  - ABBBB to include

IB Diploma:

120-128 UCAS Tariff points including minimum score of 4 in at least three subjects at Higher level

Access to HE Diploma:

Award of full Access to HE Diploma including 18 credits at Distinction and 27 at Merit

Qualification combinations:

The University welcomes applications from students studying qualifications from different qualification types - for example A level and a BTEC qualification in combination, and if you are made an offer you will be asked to achieve UCAS Tariff points from all of the qualifications you are studying at level 3.  Should the course you wish to study have a subject specific requirement then you must also meet this requirement, usually from GCE A Level or eqivalent

Plus one of the following:

  • International/English Language Requirements:

    Applicants from the EU:

    Applicants from the EU are welcome to apply and if the qualification you are studying is not listed here then please contact the Admissions Team for advice or see our EU Applicants pages here https://www.northumbria.ac.uk/international/european-union/eu-applications/ 

    International Qualifications:

    If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry 

    English Language Requirements:

    International applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).

    *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2019/20 Entry

UK/EU Fee in Year 1**: £9,250

International Fee in Year 1: £15,000

ADDITIONAL COSTS

Throughout your course you will be required to purchase materials for projects, an approximate cost would be in the range of £100-£200 per year. You are also expected to budget for travel and accommodation for final year exhibitions. Field trips are optional as part of your course, you may wish to budget for these accordingly (approximately £900 at current prices).

FUNDING INFORMATION

Click here for UK and EU undergraduate funding and scholarships information.

Click here for International undergraduate funding and scholarships information.

Click here for UK/EU undergraduate tuition fee information**.

Click here for International undergraduate tuition fee information.

Click here for additional costs which may be involved while studying.

Click here for information on fee liability.

If you'd like to receive news and information from us in the future about the course or finance then please complete the below form

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

Modules Overview

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

DE4007 -

Industrial Design Foundation (Core, 40 Credits)

You will be given a series of design projects aimed at developing basic design skills and awareness. Each project will be introduced with a design brief which sets out the nature of the task and requirements to be met. The range of briefs will be designed to introduce you to different aspects of contemporary industrial design practice and will continually encourage and challenge your design skills and techniques. The briefs will place an emphasis on experimentation and creative exploration with a variety of media and techniques for the purposes of research, concept development and communication. The module will introduce you to the demands of time management, teamwork and will encourage you to develop critical self-awareness of your design practice.

More information

DE4008 -

Design History, Theory & Context (Core, 40 Credits)

At the start of the semester you will be provided with an overview of the content and structure of the Design for Industry programme, and the learning environment and processes of the Faculty and University.

This module also examines historical and contemporary influences on design within a global context. You will explore the history of design through a chronological survey of key styles, movements and practitioners. We will also address the underlying historical and cultural factors that shape design history. Classes will examine themes such as Modernism, Art Deco, Streamlining and Postmodernism. The module will develop your knowledge of design history, expanding your visual vocabulary as a designer and enabling you to take inspiration from the design of the past. We will also consider the wider social and cultural significance of design practice, reflecting on issues such as the meanings of design, the role of the designer and the position of design within society. Through lecturers, seminars and workshops, you will develop study skills vital for academic success and for your future career as design professionals.

You will be introduced to the considerations designers must make in relation to human factors/ergonomics, with particular focus on how we experience physical products, digital interfaces and services. You will also be encouraged to consider usability more generally within each of these focuses.

More information

DE4009 -

Communicating Design (Core, 40 Credits)

You will be introduced to and start to develop a range of essential practical design skills for the development and communication of design concepts. These skills will comprise both physical and digital production techniques and processes.

You will acquire and develop knowledge of correct techniques and practices so that you are able to select and apply appropriate skills both within this module and your design practice in other modules. You will be given an induction into the safe use of machinery and professional working practices within a workshop, studio and computer lab environment. You will undertake a range of tasks in physical and digital mediums to communicate design intent to others (tutors and peers).

You will build your competence and confidence in your design making and communication skills, whilst developing an experimental approach.

Practical exercises will reflect contemporary design skills and techniques and will include, but are not limited to:
• Visualisation techniques including sketching
• Design software techniques
• Making skills including model making
• Presentation – e.g. pitching design ideas to an audience

More information

YB5001 -

Academic Language Skills for Design (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

AD5007 -

Design Study Abroad (60 credit) (Optional, 60 Credits)

The Study Abroad module is a semester based 60 credit module which is available on degree courses which facilitate study abroad within the programme. You will undertake a semester of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. The course of study abroad will be constructed to meet the learning outcomes for the programme for the semester in question, dependent on suitable modules from the partner and will be recorded for an individual student on the learning agreement signed by the host University, the student, and the home University (Northumbria). The module will be assessed by conversion of graded marks from the host University.

Learning outcomes on the year-long modules on which the student is unable to attend the home institution must be met at the host institution, and marks from the host are incorporated into the modules as part of the overall assessment.

More information

DE5006 -

Industrial Design Practice (Core, 40 Credits)

You will learn to work with more challenging design projects, developing your skills and design process as a student of design. You will be encouraged to develop a flexible and creative enquiry-based approach to projects. You will become more engaged in this process, beginning to integrate your design practice with your developing intellectual skills and awareness of broader contexts.
A mixed diet of design briefs and industry-facing collaborative projects will provide you with the opportunity to develop your design processes, specialist skills and abilities through simulated and real-life scenarios – providing a rich learning experience. A range of projects will be presented in order for you to experience different specialised practices in the pursuit of design solutions in the sphere of products, services and experiences. You will work across each area of activity offered (including but not limited to product, service and experience).

You will continue to develop your communication and visual thinking skills in the production of a visual design process sketchbook, capturing a range of design development work produced in the pursuit of your design projects. The ability to think and explore visually in two-dimensions is still a crucial skill for designers and one that is highly sought-after within professional practice. Visual thinking and communication facilitates effective discussion, idea generation and feedback.

More information

DE5007 -

Contemporary Design Contexts (Core, 20 Credits)

This module introduces you to the culture of design, examining historical contexts and theory of design in order to better understand current design practice and situate your own activity. You will explore how design is shaped by the cultural contexts within which it is produced and consumed. The lecture programme is organised in to four distinct blocks that examine the dynamic relationship between design production and consumption.

This module examines historical and contemporary influences on design within a global context. You will explore the history of design through a chronological survey of key styles, movements and practitioners. We will also address the underlying historical and cultural factors that shape design history. Lessons will examine themes such as Modernism, Art Deco, Streamlining and Postmodernism. The module will develop your knowledge of design history, expanding your visual vocabulary as a designer and enabling you to take inspiration from the design of the past. We will also consider the wider social and cultural significance of design practice, reflecting on issues such as the meanings of design, the role of the designer and the position of design within society. Through lecturers, seminars and workshops, you will develop study skills vital for academic success and for your future career as design professionals.

You will also be introduced to the considerations designers must make in relation to human factors/ergonomics, with particular focus on how we experience physical products, digital interfaces and services. You will also be encouraged to consider usability more generally within each of these focuses.

You will also produce a Contextual assignment for each main area of practice (product, service and/or interaction) – related to your design practice projects and supported by a series of lectures and seminars that will further develop your understanding and appreciation of the context of design practice. This will comprise of three separate pieces of work.

More information

DE5008 -

Personal Project and Placement (Optional, 60 Credits)

You will be guided and prepared for placement applications in a series of sessions delivered by tutors and others. You will further develop your design portfolio in order to give you the best chance in applying for placements in a competitive environment. You will also undertake a design projects with external stakeholder(s) or a design competition.

You will have the opportunity to apply for a number of placement opportunities offered by a wide range of employers and organisations. Securing a placement will significantly develop your skills and abilities and your direct experience of real world design practice, greatly enhancing your awareness of how design is used in practice.

You will write and submit an illustrated reflective placement report – documenting your activity and reflecting upon what you learn/experience. This will also develop your ability to record and communicate your design process to others, it also will encourage you to think about your work and articulate it in written form.

You will also have the option to undertake a personal project if you choose not to apply for a placement, or you are not successful in securing one. This will require you to complete a design project for an external brand or organisation, acting as if you were designing for them in a consultant role or pursuing an agreed project of your own choice.

More information

YB5001 -

Academic Language Skills for Design (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

AD5007 -

Design Study Abroad (60 credit) (Optional, 60 Credits)

The Study Abroad module is a semester based 60 credit module which is available on degree courses which facilitate study abroad within the programme. You will undertake a semester of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. The course of study abroad will be constructed to meet the learning outcomes for the programme for the semester in question, dependent on suitable modules from the partner and will be recorded for an individual student on the learning agreement signed by the host University, the student, and the home University (Northumbria). The module will be assessed by conversion of graded marks from the host University.

Learning outcomes on the year-long modules on which the student is unable to attend the home institution must be met at the host institution, and marks from the host are incorporated into the modules as part of the overall assessment.

More information

DE5009 -

Professional Design Practice (Core, 40 Credits)

You will learn to tackle sophisticated and stimulating design projects, further developing your skills and abilities as an aspiring professional designer. You will be encouraged to further develop a flexible and imaginative enquiry-based approach to design projects. You will become an active participant, integrating your design practice with distinguishable practical and intellectual skills.
A framework of design competitions and live industry-facing collaborative projects will provide you with the opportunity to refine your specialist skills, professional qualities, enterprise and entrepreneurial capabilities through real-life scenarios – providing an authentic and professional learning experience. A range of projects will be available in order for you to develop you own specialised practice in the design of products, services and experiences.

You will continue to further develop your design communication and visual thinking skills in the production of a creative process journal, capturing a range of design development work produced in the pursuit of your design projects. The ability to think and explore visually in two-dimensions remains a crucial skill for designers and one that is highly sought-after by employers. Visual thinking and design communication facilitates effective discussion, idea generation and feedback.

You will be given the opportunity to engage and deliver in professional design presentations, developing your verbal and visual communication skill of complex design solutions either individually or as part of a creative group to tutors, peers and, when possible, stakeholders. An essential skill to successfully communicate solutions, ideas or concepts at any level.

More information

DE5010 -

Professional Design Context (Core, 20 Credits)

You will further develop your awareness of contemporary issues relating to design practice and theory, through a series of lectures and supporting seminars. The topics covered will include areas of design culture, social issues, technology, commercial design practice and realising design outputs (e.g. manufacturing and/or rolling out a service).

This module provides the preparatory groundwork for your dissertation, which will form part of your assessment in the final year.
A dissertation is a combination of researching, writing and thinking about a specific topic that you devise yourself in consultation with your tutors. The module aims to help you develop your ideas about how you might approach the dissertation. It will introduce you to some ways to research your topic, reflect upon and assess your work, and write up your conclusions. The syllabus will include:

What is a Dissertation?
Choosing a Topic
Developing a Research Question
Research Methods
Library Skills
Structure
Bibliography, Referencing and Style

As such, your finished proposal will also provide a guide to yourself and your tutors for the development of the dissertation, to be undertaken in Semester 1of your final year.

You will prepare a dissertation topic in two stages, with supporting sessions and constructive feedback, based upon an area of your interest. You will take this dissertation topic forward into Level 6 and produce a dissertation submission based upon it.

You will also produce a contextual assignment appropriate to your area of practice (product, service and/or interaction) – supported by a series of lectures and seminars that will further develop your understanding and appreciation of the context of design practice.

More information

DE5011 -

Professional Placement (Optional, 60 Credits)

You will be guided and prepared for placement applications in a series of sessions delivered by tutors and others. You will further develop your design portfolio in order to give you the best chance in applying for placements in a competitive environment.

You will have the opportunity to apply for a number of placement opportunities offered by a wide range of employers and organisations. Securing a placement will significantly develop your skills and abilities and your direct experience of real world design practice, greatly enhancing your awareness of how design is used in practice.

You will write and submit an illustrated reflective placement report – documenting your activity and reflecting upon what you learn/experience. This will also develop your ability to record and communicate your design process to others, it also will encourage you to reflect upon your work and articulate it in written form. This is very good preparation for your Critical Justification and Reflection Report in Level 6.

You will also have the option to undertake a personal live project if you choose not to apply for a placement or you are not successful in securing one. This will require you to complete a design project for an external brand or organisation, acting as if you were designing for them in a consultant role or pursuing an agreed project of your own choice.

More information

YB5001 -

Academic Language Skills for Design (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

DE6007 -

Design Dissertation (Core, 20 Credits)

The Design Dissertation is the level 6 (20 credit point) module that is the opportunity to demonstrate your ability as a critical, independent, design thinker and writer of a rigorous scholarly, 6000 word, dissertation. It is the culmination of your studies associated with the Design in Context, modules in levels 4 and 5.

You will develop, in consultation with your tutors, the Design Dissertation Proposal submitted in level 5 and create a precise title/question to work on during Semester 1 of your final year. The topic of your work will be related to your design interests, specialism or the context in which design and design process are influenced.

In writing the dissertation you have the opportunity to demonstrate your skills in researching and organising material and then communicating a critically and cogently argued, focused, response to the reader. You will learn to research with integrity and in line with the ethical expectations of the Department and University. You will discuss your worth with, and be guided by, a tutor but the work will be yours alone. (Included in section 6.6 of the QAA (2008), Subject benchmark statement for Art and Design)

Thus the dissertation is not only an opportunity for you to demonstrate your knowledge of a particular subject in which you are interested, but also that you are able to work independently, think analytically and write rigorously; skills and abilities which potential employers may seek and which will benefit you in your professional life.

More information

DE6008 -

Competitive Design Practice (Core, 20 Credits)

You will be given a choice of design competition briefs selected from one or more sources (Including but not limited to the RSA Student Design awards, Lexus Design award and others) to challenge your design knowledge and skills in a competitive environment. The Design Competitions are selected carefully to facilitate your learning in pursuit of the learning outcomes of this module. Tackling such a challenging design brief from a prestigious competition gives you the opportunity to develop and hone your design abilities via an enquiry-led design project. Such complex design competition projects are excellent preparation for the other projects you will undertake in your final year, as the competition(s) offered challenge your understanding and knowledge of design contexts, research methods and your abilities to develop and refine and communicate creative solutions to a high standard. It also gives you the chance to gain recognition for your work by being shortlisted and/or being awarded a prize, being judged against many other entries from other design courses in the UK/Europe or further afield (depending upon the specific competition). We know from experience that recognition in such design competitions greatly benefits your employment prospects and enhances your professional standing as a graduate designer seeking gainful employment.

More information

DE6009 -

Design Exploration (Core, 20 Credits)

The module gives you the opportunity to research, conceptualise and realise a self-determined Industrial Design project, building on the skills, knowledge and understanding that you have gathered over the previous three years of the programme. You will undertake in-depth research on a subject area of your own choosing. You will gather primary and secondary research to help you further understand audiences and markets and inform your strategy and direction.

The project may take the form of a concept free from commercial and/or technical constraints of the present but paying special attention to the needs of the environment, other cultures or minority groups. - alternatively, the project may be more evaluative in nature, based upon predetermined aims explored through a recognised design process and its solution.

The topic and approach will support your career/specialism aspirations.

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DE6010 -

Advanced Design Practice (Core, 40 Credits)

The module gives you the opportunity to research, conceptualise and realise a self-determined Industrial Design project, building on the skills, knowledge and understanding that you have gathered over the previous three years of the programme.

You will undertake in-depth research on a subject area of your own choosing, using a range of methodologies to explore markets.

Your project will be realised through final outcomes that support your goals as future professionals and will be supported by a visually rich and eclectically varied range of supporting work. The project may be based upon earlier exploration of a topic undertaken in Semester 1, in which case it will greatly expand the scope and depth of exploration potentially moving into a more conceptual or evaluative direction as appropriate.

Your Major Project outcomes will be determined by your career goals and ambitions, and agreed through regular supervision, formative critiques and presentations, studio sessions, personal project plans and peer discussions. You are encouraged to demonstrate an experimental and open-minded approach, while considering the requirements of your chosen target audience

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DE6011 -

Critical Justification and Reflection Report (CJRR) (Core, 20 Credits)

This module represents the culmination of the theoretical components of the BA(Hons) Design for Industry programme and is the vehicle through which you will demonstrate your understanding of such theory.

Consequently, you will learn how to select, plan and execute design research and practice approaches pertinent to your chosen area of study (as conducted to the Industrial Design Exploration and Industrial Design Major Projects. You will learn how to do this in an ethically acceptable fashion. Additionally, you will learn how make and justify decisions pertinent to your design activity; how to critically analyse your findings and creative ideas; how to engage external experts in your projects and how to rationalise their input and feedback. The module will teach you how to report on design research activity in a professional manner and how to reflect on your own practice.

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YB5001 -

Academic Language Skills for Design (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

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