Fashion Communication BA (Hons)
UCAS Code: WP29 BA/FC

The Work Placement Year module is a 120 credit year-long module available on degree courses which include a work placement year, taken as an additional year of study at level 5 and before level 6 (the length of the placement(s) will be determined by your programme but it can be no less than 30 weeks. You will undertake a guided work placement at a host organisation. This is a Pass/Fail module and so does not contribute to classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format – “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the work placement agreement signed by the placement provider, the student, and the University.

Note: Subject to placement clearance; this is a competitive process and a place on the module cannot be guaranteed.

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study at level 5 and before level 6. You will undertake a year abroad at a partner university equivalent to 120 UK credits This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. The course of study abroad will be dependent on the partner and will be recorded for an individual student on the learning agreement signed by the host University, the student, and the home University (Northumbria). Your study abroad year will be assessed on a pass/fail basis. It will not count towards your final degree classification but, if you pass, it is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format – “Degree title (with Study Abroad Year)”.

Note: Subject to placement clearance; this is a competitive process and a place on the module cannot be guaranteed.

The programme comprises of six modules consisting of 20-credits each. They are delivered by means of lectures, seminars, and where appropriate business clinic workshop.
Each of the modules is presented and delivered according to a Teaching and Learning Plan and is supported through its suite of module-based e-learning portals. The e-learning portals will encompass various standard interventions in line with Faculty and University expectations. These include Panopto recordings of lectures, electronic reading lists and Electronic Marking and Assessment (EMA) submission.

Research provides an essential pillar to the teaching of the programme, with a research-led approach being adopted within various modules with directed reading towards various research outputs. As this is a programme delivered at Level 5, research papers and professional industry-produced reports play a part in the delivery of the module sessions, and as such, research tutored interventions play a part. The group-based assessments will provide instruction on how to undertake research in a team-setting and therefore demonstrates research-oriented approaches, whilst the individual research activity gives you experience of enquiry-based approaches to research and engagement with a number of real-world issues for which you will provide research-informed solutions.

The modules are outlined below:

Semester 1 - Newcastle
HR9513 (20 credits) People, Management & Organisation
SM9513 (20 credits) Introduction to Entrepreneurship
AF5022 (20 credits) Financial Decision Making

Semester 2 – Amsterdam
AT5011 (20 credits) International Business Consultancy Project
AT5012 (20 credits) Global Business Environment
AT5000 (20 credits) Digital Business

In semester 1, students will learn in an environment aligned to that of business students on full time programmes. A mixture of large group and small group sessions will take place. In semester 2, in accordance with the experiential learning pedagogical approach in the Business Clinic operated at Newcastle Business School, the International Business Consultancy Project will involve students working in groups, facilitated by academics but also independently and amongst their peers in collaborative project work to provide real business consultancy. Assessment has been developed in accordance with Northumbria’s Assessment for Learning principles including a broad mix of assessment appropriate to the learning outcomes being assessed and with opportunities for formative feedback.

A student who passes all modules will have these recorded on their transcript and HEAR record.

What will I learn on this module?

This overarching module descriptor covers the Year in International Multidisciplinary Innovation which is made up of 4 modules that the students will study in Amsterdam (semester 1) and Newcastle (semester 2).

This additional year of studies has been designed to develop students’ creative thinking and practical problem-solving skills in the context of design thinking approaches, all of which will significantly development academic and research skills and so strengthen employability on graduation. This year of study enhances your employability by unlocking and developing your creative problem-solving skills, knowledge, and expertise to make you more employment and industry-ready when you graduate through in multidisciplinary teams throughout your year of study in Amsterdam and Newcastle to creatively tackle and solve real-world challenges.
Semester 1 in Amsterdam comprises of two 20-credit modules aimed at students new to design thinking which also equips them for a semester in Newcastle, working in creative teams on a series of real-world projects that enhance creative thinking skills and attributes and multidisciplinary working practices. The modules studied in Semester 1, Innovative Design Practices and Tools and Multidisciplinary Exploration and Value Creation provide students with analytical design-inspired tools that enable students to examine real-world case studies that require multidisciplinary professional team-based responses and solution formation and implementation. In Semester 2, students will move to Newcastle to study two modules at Northumbria University. The first module, Design-Inspired Research Methods enables students to critically investigate key social, cultural, and technological challenges that modern urban spaces, cities, and professions. The final module, Creative Cities, enables students to engage in the creative comparative research of problems, challenges and potential innovative developments between Amsterdam and Newcastle (in terms of mobility, sustainable practices, energy provision, smart and digital technologies, urban design, or the role of cultural and humanities-oriented institutions).

The modules are outlined below:

Semester 1
AT5005 Innovative Design Practices and Tools (20 credits)
AT5006 Multidisciplinary Exploration and Value Creation (40 credits)

Semester 2
DE5012 Design-Inspired Research Methods (20 credits)
DE5013 Creative Cities (40 credits)

In semester 1, students will learn in a creative environment in the Amsterdam campus dedicated to full time programmes. A mixture of large group and small group sessions will take place in sessions and workshops that bring together AUAS and Northumbria students and staff. The focus of the teaching and learning is on creative interdisciplinary team activities that develop creative thinking and address real-world issues and problems. In semester 2, students engage in comparative city-based research to identify differing challenges facing Amsterdam and Newcastle. Students will approach a range of real-world issues from the perspective of their academic discipline and work with students from other perspectives to see how differing knowledges and skillsets can combine to address challenges in innovative and creative ways. These can include cultural institutions, design, technology, IT, and engineering, architecture, history, and the social sciences. Therefore, the programme is relevant for students from a range academic disciplines who will work together to stress how differing disciplines combine to provide solutions to challenges. Assessment has been developed in accordance with Northumbria’s Assessment for Learning principles including a broad mix of assessment appropriate to the learning outcomes being assessed and with opportunities for formative feedback.

A student who passes all modules will, on successful completion of their undergraduate programme of study, have these recorded on their transcript and HEAR record.