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Offering a variety of options, Northumbria University’s BA (Hons) Business Management is the most flexible of Newcastle Business School’s undergraduate degrees.  Northumbria University's Business Management course will equip you with the skills, qualities and capabilities valued by employers across the private, public and not-for-profit sectors and that underpin successful enterprise. It means you’ll complete your studies as a highly employable, culturally and ethically aware graduate with the potential to make positive organisational change. 

You’ll have the freedom to explore and experiment in a range of different business areas. Broader management modules include marketing, finance strategy, organisational behaviour and HR. And you’ll also have the opportunity to choose specialist modules that suit your own interests and intended career.  

The programme’s integrated, cohesive approach will enable you to develop your understanding of global business, and how different business functions operate and complement each other. Through problem-based and experiential learning approaches you’ll focus on real-world challenges that equip you to resolve complex business problems in sustainable, responsible and transformative ways. 

Between Years 2 and 3 we offer the chance to undertake a work placement in the UK or overseas, or to study outside the UK with one of our long-standing partner institutions. So, you’ll gain crucial real-world experience, preparing you for professional employment or other enterprise-related activity.  

The programme is pending approval by the Chartered Management Institute (CMI) – the professional association for management professionals. Subject to approval, when you successfully complete this programme, you’ll receive Level 5 Diploma in Business and Management from the CMI alongside your degree. 

Northumbria ranks within the in top 30 for further study, sustained employment or both for Business and Management, 12 months after graduation. (LEO 2020)

Newcastle Business School holds accreditation from the prestigious Association to Advance Collegiate Schools of Business (AACSB) which places us in in an elite group of business schools globally. 

        

For more information in relation to studying Business Management, contact Northumbria University today on 0191 4060901 or register for Business Management updates

See other similar courses you may be interested in: Entrepreneurship BA (Hons)

Offering a variety of options, Northumbria University’s BA (Hons) Business Management is the most flexible of Newcastle Business School’s undergraduate degrees.  Northumbria University's Business Management course will equip you with the skills, qualities and capabilities valued by employers across the private, public and not-for-profit sectors and that underpin successful enterprise. It means you’ll complete your studies as a highly employable, culturally and ethically aware graduate with the potential to make positive organisational change. 

You’ll have the freedom to explore and experiment in a range of different business areas. Broader management modules include marketing, finance strategy, organisational behaviour and HR. And you’ll also have the opportunity to choose specialist modules that suit your own interests and intended career.  

The programme’s integrated, cohesive approach will enable you to develop your understanding of global business, and how different business functions operate and complement each other. Through problem-based and experiential learning approaches you’ll focus on real-world challenges that equip you to resolve complex business problems in sustainable, responsible and transformative ways. 

Between Years 2 and 3 we offer the chance to undertake a work placement in the UK or overseas, or to study outside the UK with one of our long-standing partner institutions. So, you’ll gain crucial real-world experience, preparing you for professional employment or other enterprise-related activity.  

The programme is pending approval by the Chartered Management Institute (CMI) – the professional association for management professionals. Subject to approval, when you successfully complete this programme, you’ll receive Level 5 Diploma in Business and Management from the CMI alongside your degree. 

Northumbria ranks within the in top 30 for further study, sustained employment or both for Business and Management, 12 months after graduation. (LEO 2020)

Newcastle Business School holds accreditation from the prestigious Association to Advance Collegiate Schools of Business (AACSB) which places us in in an elite group of business schools globally. 

        

For more information in relation to studying Business Management, contact Northumbria University today on 0191 4060901 or register for Business Management updates

See other similar courses you may be interested in: Entrepreneurship BA (Hons)

Course Information

UCAS Code
N205

Level of Study
Undergraduate

Mode of Study
3 years full-time or 4 year sandwich

Department
Newcastle Business School

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2022

Fee Information

Module Information

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Visit an Open Day to get an insight into what it's like to study Business Management. Speak to staff and students from the course and get a tour of the facilities.

Entry Requirements 2021/22

Standard Entry

120 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.

Additional Requirements:

There are no additional requirements for this course.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants shoud have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

Entry Requirements 2022/23

Standard Entry

120 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.

Additional Requirements:

There are no additional requirements for this course.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants shoud have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

Fees and Funding 2021/22 Entry

UK Fee in Year 1: £9,250

* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.


EU Fee in Year 1: £16,000

International Fee in Year 1: £16,000

 

Click here for UK, EU and International Scholarships scholarship, fees, and funding information.

ADDITIONAL COSTS

There are no Additional Costs

Fees and Funding 2022/23 Entry

UK Fee in Year 1*: £9,250

* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.

 

EU Fee in Year 1: £16,500

International Fee in Year 1: £16,500


For 22/23 scholarship information, please see the main Funding Pages.

 


ADDITIONAL COSTS

There are no Additional Costs

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* At Northumbria we are strongly committed to protecting the privacy of personal data. To view the University’s Privacy Notice please click here

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AF4038 -

Financial Decision Making (Core,20 Credits)

You will learn how financial information can be used to assist managers and external user groups in their decision-making processes. You will initially look at the informational needs of outside user groups, the nature of the information they are provided with, and how this information can be analysed and interpreted in order to enhance the effectiveness of their decision making.

Topic areas will include:

• The reporting frameworks and ethical principles that underpin financial reporting
• The nature of international financial reporting standards
• Format and content of the statement of profit or loss and statement of financial position
• The statement of cash flows
• Analysis and interpretation of financial statements using ratio analysis

You will then examine how financial information can facilitate managers in making operational decisions in relation to planning and control.

Topic areas will include:

• Costing (full and variable costing)
• Cost, volume, profit analysis
• Relevant costs for decision making
• Budgeting and variance analysis
• Balance scorecards
• Working capital management

Finally, you will explore the motivations for entrepreneurial activity and techniques that can be used to appraise investment decisions.

Topic areas will include:

• Investment appraisal techniques (payback, accounting rate of return, net present value and internal rate of return)
• Practical aspects of investment appraisal (inflation and capital rationing)
• Risk and uncertainty

More information

BM9403 -

Business Analysis for Decision Making (Core,20 Credits)

In this module, you will develop the knowledge and skills in applying a variety of quantitative data analysis techniques to support business decision making. You will be introduced to business modelling using appropriate analytical tools, and your learning will cover a range of techniques to help business forecasting and data presentation.
In this module you will be exposed to a range of data analysis tools and skills, including:

• Business Analysis and Modelling: management of complex and varied data sets; building spreadsheet models.
• Data Trends and Associations e.g. identifying relationships between business variables.
• Business Forecasting and Predictive Modelling – analysing factors and trends for business planning.
• Business and Dashboard reporting – consolidation, interpretation and presentation of data for professional output.
• Data distribution, data presentation and using summary statistics – handling a range of data for statistical analysis.
• Gaining an understanding of the overlap between business and research data and the selection of appropriate tools for management of both types of data.

Working with these analysis tools, you will learn to develop confidence in dealing with a wide range of data sets. You will become familiar with the role of modelling as an aid to problem solving and will build skills which enable you to interpret data and present your findings to a range of audiences. Very importantly, you will gain a good understanding of the crucial role that analysis of data and interpretation of results plays in the decision-making arena.

More information

GA4001 -

Academic Language Skills for Newcastle Business School (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

HR9409 -

Preparing for Professional Practice (Core,20 Credits)

Your programme aims to ensure that you are learners for business, not just of business, upon graduation. This module starts you on this journey by supporting your professional development. It aims to increase your awareness of and sensitivity to personal and employability/entrepreneurship/enterprise skills. It does this by focusing on programme-specific graduate career opportunities that require you to work on projects similar to those that graduates within your field will undertake once in employment. You are taking an experiential, team-focussed, project/problem-based approach. The module will support you in identifying and developing the essential skills, behaviours, and understanding required to sustainably and responsibly manage organisations and their people. These might include generic areas such as leadership, project management, management, resilience, empathy and professional judgment, and discipline-specific capabilities.
You will use this understanding to evaluate, practise, develop and re-evaluate your capabilities in these skills, behaviours and acumen areas, enabling you to build your own graduate identity. This approach underpins your successful future employability, entrepreneurship or enterprise activity. In addition, the activities provide you with authentic insights into the importance and challenges of team-working within organisations as you work to address real organisations’ issues.
Learner/team-led, tutor-guided sessions aim to support you in enhancing your employability and upon building your graduate identity. During the practical development of the key attributes and behaviours central to your future success within your chosen profession within a project-based environment, you will receive support from the programme team. In addition, by documenting and reflecting upon your progress towards achieving your own team defined KPIs, you will enhance your skills, behaviours, capabilities, and understanding.
In short, at the end of this module, you will:
• Have an understanding and increased awareness of, and sensitivity to, those personal skills and attributes which are central to your future employability in your chosen profession or future entrepreneurial or enterprise activity
• Be better prepared to understand the skills and qualities required by graduates in your field to secure future employment or engage in enterprise activity
Have practical experience of working on a real-life business project appropriate to your programme area, improving your project management, research, employability and collaboration skills

More information

HR9412 -

Business, Economy and Society (Core,20 Credits)

Governments and society are increasingly expecting business organisations to step up and assist in building cohesive societies through the application of more sustainable forms of capitalism. This module introduces you to the global economic, societal, technological and environmental challenges of the 21st century, and identifies how, through greater alignment of business interest with that of society and the economy, business can be a “force for good” as well as best prepared to ‘Take on Tomorrow’. You will focus on how contemporary businesses, broadly defined to include public, voluntary, not-for-profit and social enterprise, interact the economy and society though examination of topical news stories and events. In doing so, you will develop a deep understanding of the relationships between business, the economy and society and the global challenges we all face. You will explore a range of cultural, governmental and ethical issues that arise from current and developing global and national contexts through the lens of the Sustainable Development Goals (SDGs). Key issues include business ethics, the role of business in society, green issues, stakeholder theory, capitalist variants, the nature of globalisation at firm, economic and societal level and the interrelationship between business and government. By the end of the module you will be able to evidence critical thinking and analysis skills while bringing your own experiences as a citizen into your discussion and inquiry.

More information

HR9413 -

People, Management and Organisations (Core,20 Credits)

This module examines the foundations of organisations, their management and their people through which you will develop understanding of how people and work are organised; principles that underpin all business programmes. Organisational behaviours are interdependent, and this requires us to look at ongoing relationships – of both co-operation and conflict – between organisational functions, whether finance, marketing, HR, as well as the broader context and external environment.

Employers seek out graduates that have the knowledge and skills to transform organisation in the face of continuous, rapid economic, environmental and social change. Therefore, this module will develop your understanding of how organisational sustainability and team performance might be enhanced through your heightened awareness of people’s workplace behaviour, actions and attitudes.

We will examine aspects at the organisation and work level (macro-level) such as:
• Changing nature of work, of employment and of organisations
• Ethics, power and control
And at the team and individual level (micro-level), such as:
• Leading effective teams
• Difference and diversity
• Motivation, commitment and engagement

As we examine these aspects you will be introduced to a range of concepts, theories, models and subject knowledge and will apply these through a problem-solving approach, in a practical discipline-specific context using case studies, reflection upon personal understanding and experience and real organisation examples.

Throughout, you will be encouraged to adopt a critical perspective – to analyse and challenge what you read and hear. You will consider whose interests are served by conventional ways of understanding organisations, to become more aware of your own bias – perhaps causing you to re-think or your preconceived assumptions and beliefs.

More information

MK9414 -

Introduction to Marketing (Core,20 Credits)

This module will introduce you to the business philosophy and practice of marketing. It will examine how organisations can analyse and segment markets to improve performance and profitability by building long-term relationships with their customers. A wide range of marketing decisions is studied together with the influence of the changing marketing environment on these decisions.

Main lectures will introduce the basic theories of marketing:
• The Marketing Environment
• Consumer & Organisational Behaviour
• Target Marketing & Segmentation.
• Marketing Information Systems & Research.
• Dimensions of a Product, Branding and Product Life Cycle.
• Pricing Theory; strategies and tactics.
• The Promotional Mix: Advertising, PR, Direct & e-Marketing.
• Marketing channels

Whilst seminars and topical lectures will apply marketing theory to different case scenarios:
• Service Marketing
• Not for profit Marketing
• Food marketing
• Digital Marketing
• Environmental Marketing
• Sustainable Marketing

More information

AF5030 -

Financial Markets and Institutions (Optional,20 Credits)

You will learn the key aspects of the regulations, ethics and professional body requirements that define the ‘rules’ for the financial sector. You will draw from a range of historical case studies to see how regulation within the financial system has transformed. You will be encouraged to discuss and critique the latest regulation changes using academic literature to back up your arguments. You will explore the main financial instruments that are issued and traded including: money market instruments; bonds; equities; foreign exchange; and Insurance. You will learn about these instruments in the context of risk taking and the worldwide markets in which they are traded as well as the principal institutions that use these instruments. To apply the knowledge acquired in this module, you will be using real-time financial information. Therefore, throughout the module you will be required to keep up to date with the latest developments within the financial markets and sector commercial awareness to enable you to contribute to this module.

More information

AF5034 -

Applied Taxation (Optional,20 Credits)

The module will introduce you to the subject of taxation. You will learn about the underlying principles and technical areas of taxation as they affect individuals and businesses.

You will study the following five taxes:

• Income tax

Topics include: the tax computation, adjustment to profit, capital allowances, basis of assessment, employment income, treatment of pension contributions, property income, trading losses, and partnerships

• Corporation tax

Topics include: calculation of the corporation tax liability and the treatment of losses

• Value added tax

Topics include: the scope of VAT, registration and deregistration, the tax point, a VAT invoice, output tax and input tax computational issues, types of supplies and VAT schemes

• Capital gains tax

Topics include: calculation of gains and losses, part disposals, chattels and wasting assets, shares and securities, principal private residence and reliefs

• Inheritance tax

Topics include: chargeable lifetime transfers, exempt transfers and potentially exempt transfers, lifetime tax and tax payable upon death

You will also study National Insurance Contribution liabilities for both the self-employed and employees; compliance matters in respect of each of the five taxes above; tax avoidance v tax evasion. Professional ethics and ethical tax behaviour. The moral duty of corporations (and individuals) to pay taxes and societal implications.

More information

HR9514 -

Progressing Professional Practice (Core,20 Credits)

Your learning journey in this module will consist of a combination of tutor-led and learner-led session activities.
Tutor-led research-informed seminar sessions will facilitate learner-led activities to extend your knowledge of the graduate labour market. Topic areas will include an evaluation of graduate labour market statistics, challenges and opportunities for Business and HRM graduates, theoretical perspectives and models of employability.
Learner-led activities will further develop your awareness of your own personal skills and attributes and identification of areas for further development with the context of your individual career plan for your graduate employment, enterprise or entrepreneurial activity, with an emphasis on positioning your graduate identity.

More information

HR9516 -

Human Resource Management Essentials (Core,20 Credits)

Designed specifically for non-Human Resources specialists the HRM Essentials module will take you on a journey through the modern organisation offering you the opportunity to understand how Human Resource Management contributes to the strategic direction of organisations in varying industries and sectors. Building on the level 4 module ‘People, Management and Organisations’, this module is relevant to all those whose careers will involve dealing with and managing people in organisations. Managers are often considered the key link in ensuring the successful implementation of HR processes, and likewise, the support of the HR function is required to ensure that managers operate fairly and consistently within best practice guidelines. Managers are likely to play a key part in several core HR processes in order to ensure that they have the right people in their teams who are able to perform effectively. Thereby an understanding of Human Resources underpins effective management practice. ‘HRM Essentials’ provides a practical overview of each of these core areas, providing a broad grounding in HR practice ranging from recruitment and selection to performance and reward, and learning and development to absence and wellbeing.

This module will not only provide you with the key theoretical arguments in Human Resource Management but will also encourage you to apply this learning to practice and reflect on your own personal skill development in implementing effective HR processes which will be invaluable to you in your future graduate management role.

More information

HR9517 -

Responsible Business (Core,20 Credits)

Sustainable Development is the future of business and doing business responsibly is key to improving society as well as business success. This module builds upon your understanding of Business and Society developed from your previous study and will enable you to develop expertise in corporate social responsibility and business ethics as well as find out how to generate shared value. You will develop a current understanding of what makes a responsible business and the importance of acting responsibly and ethically, as well as the pitfalls involved in not doing so. You will learn about the tools and approaches organisations employ to develop responsible business strategy and the models which may be applied to develop a deeper understanding of the impacts, both negative and positive, that business can have on society at large. You will examine the way in which business report their activities and manage their internal and external profiles. In doing so you will develop awareness of the ethical issues involved from the perspective of the individual (manager /agent and stakeholder), of individual firms and of wider society, by combining a rigorous theoretical and a strong applied foundation on the topic. Finally, the module will equip you with the ability to critically examine business strategy and operations with a view to developing responsible business practices, key graduate employability/enterprise/entrepreneurial acumen that will enable you to lead organisations to ‘Take on Tomorrow’.

More information

HR9534 -

Resourcing and Development for Diversity (Optional,20 Credits)

‘Resourcing and Development for Diversity’ considers how HR practices can be utilised to ensure a diverse and inclusive workforce. This goes beyond the ‘business case’ approach to recognise other perspectives, that increasing workforce diversity does not only ensures equitable access to services and employment but also enables profitability through access to diverse markets. You will examine this premise within the wider context of social, economic and demographic changes, alongside local, national and global concerns. Your learning will focus upon resourcing and development activities, specifically, how organisations can promote diversity through recruitment and retention, ensure inclusion in organisational life and provide accessible career paths with the aim of increasing representation at senior levels. The effectiveness of practices to support this endeavour, such as monitoring workforce demographics, mentoring, network and support groups and zero tolerance of discrimination and harassment, will be examined. You will explore the role of development for ensuring that organisational commitments to diversity and inclusion are reflected in practice. In doing so, you will analyse specific organisational cases, focusing on those characteristics protected by law, as well as developing an understanding of other visible and non-visible differences, such as background, culture and accent. Your understanding will be underpinned by a consideration of the historic development of particular norms and stereotypes, how these impact on practices and how they can be challenged. You will also reflect on the ethical framework required to support diversity and inclusion, including values of openness, listening to diverse perspectives and inclusive participation in decision-making. This learning will be invaluable to your future employment, enterprise/entrepreneurial activity.

More information

HR9535 -

HR Analytics and the Labour Market (Optional,20 Credits)

HR Analytics and the Labour Market will introduce you to key theories in labour market analysis by understanding how equilibrium is achieved between the supply of and demand for labour through the dynamic interplay of wage structures and levels, employment levels and workforce utilisation. You will develop your knowledge of both macro and micro economic theory including the role of governments in labour market regulation, the comparative influence of trade unions, comparative analyses of the distribution of income and wealth and of global workforce mobility.

Within this context, you will develop your skills of critical and analytical thinking which are central to all graduate employability, enterprise and entrepreneurial activity and with specific relevance to HR and people management. Your learning will be research-informed, focusing on understanding the gathering, organisation, analysis and modelling of macro labour market data and firm level HR data such as attendance, turnover, salaries, productivity, and performance, to examine the contribution such analyses and models can make to the strategic management of organisations. You will also become familiar with Workforce Planning and other Management Information used inside organisations alongside labour market data from government and other sources.

This module therefore builds upon analysis undertaken at level 4. You will develop graduate skills in interpreting trends and potential causation in order to demonstrate impact, support evidence-based decision-making and inform strategy. The module therefore represents a shift from the ‘what’ of HR and people management, to the ‘how’ it can be done. You will also learn how to communicate data in meaningful and accessible ways in order to gain trust and management buy-in to HR proposals.

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HR9536 -

Reward and Performance (Optional,20 Credits)

Employee reward systems are of fundamental importance to the employment relationship; providing an important source of influence over employee behaviour and, so, over organisational performance. Reward systems are also the principal cause of conflict between employers and employees, and by far the most expensive part of people management. As such, their management principally entails the management of risk.
You will build a reward system from scratch. By utilising the full range of contextual analysis and organisational mechanisms you will enable the system to properly balance the inherent risks over conflict and resources, with the intention of optimising the potential for employee performance. This will entail the development of strategic reward objectives and their implementation through the design of: job and pay structures; pay policies; and pay for performance approaches.
This research-rich learning will draw upon existing knowledge of motivation, whilst developing knowledge of the application and effectiveness of reward and performance management. Much of this knowledge will be technical and skill-based, though you will also develop an understanding of important tensions and contradictions implicit in this area of management. The management of reward concerns the allocation of valuable organisational resources, this inevitably requires the recognition and resolution of conflicts of interest. The management of performance is also riven with controversy, which you will learn to navigate effectively.
The centrality of reward and performance management highlights the value of this module for your future career.

More information

HR9537 -

Management Research and Analysis (Core,20 Credits)

In this research-based module you will experience a comprehensive coverage of research methods and analysis that will prepare you both for work placement or study abroad opportunities alongside preparation for your final-year “capstone” research module of either Dissertation, Management Enquiry or Consultancy Project and for your future employment, enterprise or entrepreneurial activity.

You will learn how to develop a research question, and linked to this, be able to choose an appropriate method of research, dovetailing both learning experiences to the development of a critical assessment of the academic literature. You will gain a basic understanding of research philosophy, whilst the coverage and importance given to research ethics will play an important part of your learning within the module and you will appreciate as part of your learning how this underpins research of quality and integrity. The role of Ethics in research will cover study design, participant selection, data collection, data handling and storage and presentation of research findings.

You will learn how to apply quantitative and qualitative methods. In the quantitative applications, you will learn about questionnaire design, sampling, presenting and summarising data, statistical inference and hypothesis testing. You will have the opportunity to use a range of appropriate software tools, including Excel and SPSS. In the qualitative part of the module, techniques covered will include interviewing and focus groups to collect data, supported by analysis methods including content analysis and thematic analysis. You will learn how to execute a critical and effective analysis of your research data for both approaches, as well as appreciating the importance of piloting.

More information

HR9539 -

Employment Law (Optional,20 Credits)

The relationship between an employer and its employees is regulated by employment law, thereby providing a framework for HR Professionals and other managers making key people decisions. Both large and small-scale decisions made by employers such as recruitment, development, and changing, or implementing, policies, procedures and terms and conditions, all require a knowledge of employment law implications.
Through this module you will develop your introductory understanding of key areas of, and differing perspectives on, UK employment law with the aim of providing advice and protecting employers from discriminatory and unlawful practices. This practical knowledge is underpinned with an initial consideration of how employment law is created and how to source reliable information on employment law. You will focus upon how to apply employment law in practical and realistic employment scenarios. These case studies are drawn from ongoing issues for HR professionals including recruitment, pay, discipline, grievance, capability, as well as common areas of case law, such as discrimination. You will practically examine how organisational policies, procedures and employment practices can be adapted to take account of current and future developments in employment law. You will also develop understanding of the UK Employment Tribunal process and appeals against its judgments.
Upon completion of this module you will be equipped to demonstrate your knowledge, understanding and application of employment law which will be invaluable for you in your graduate human resources and/or management role.

More information

MK9513 -

Retail and Multichannel Marketing (Optional,20 Credits)

This module aims to provide you with the knowledge and skills covering a variety of strategic marketing principles and tools used by retailers to satisfy both transactional and relational objectives.

You will consider the principles of retailing and how they translate into the practice of digital alternatives which have evolved in this dynamic sector, enabling retailers to engage and interact with you across various platforms, channels (multi and omni) and touchpoints.

The issues you will cover can be split into three themed areas:
1 The principles of Retailing: its role and importance to the economy and to customers and their decision making/buying.
2 The Retail Mix: an applied marketing mix e.g. buying and selling, merchandising, service, store environment and image etc. and
3 The Digital Revolution: and how it has further evolved the retail function into a multichannel approach for ‘media meshing’ customers, requiring different approaches to the standard Retail Mix.

On completion of this module you will be able to link theory to practice and analyse the options for different trading platforms for different types of offerings of goods and services to different target markets, thereby interpreting and rationalising solutions to a range of business problems across alternative business retail models.

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MK9526 -

Market Research and Planning (Optional,20 Credits)

The aim of this module is for you to develop a comprehensive understanding of the roles of ‘Marketing Planning’ and ‘Marketing Research’ in a successful organisation. Having already developed basic skills in research, this module will provide you with an understanding of how marketing planning and marketing research can assist managers, entrepreneurs and other stakeholders in their relentless pursuit of gaining competitive advantage.

First, the basics of marketing research are presented, enabling you to develop skills in applied qualitative and quantitative research. You will then learn the fundamentals of marketing planning, underpinned by the core components of the marketing mix and analysis frameworks and will then learn how to use marketing research in order to underpin marketing planning.

Upon completion of the module, you will be able to:

• Describe and explain the key theoretical terms and concepts of marketing research. You will furthermore receive first-hand experience of qualitative and quantitative marketing research in the interest of developing qualitative and quantitative marketing research skills.
• Describe and explain the key theoretical terms and concepts of marketing planning. In addition, you will have the appropriate skills to develop research-driven marketing plans.
• Make use of qualitative and quantitative research findings in the development of evidence-driven marketing strategy and marketing plans.

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MK9528 -

Customer Experience Marketing (Optional,20 Credits)

The module will encourage you to think about the relationships that companies have with their customers over a period of time, rather than view each customer purchase as an individual ‘transaction’. Given the increasing use of online business models and consumer savviness of how to move between suppliers, the importance of managing the customer experience has never been higher. With this in mind you will address the following:

• Customer Journey Mapping: You will also be introduced to the principles of managing the customer decision making journey and the company-customer touchpoints that occur prior, during and post-consumption.
• Customer Satisfaction and Loyalty: You will consider how customer satisfaction is defined and measured in practice and reflect on the relationship between satisfaction and customer loyalty (incorporating the use of loyalty schemes). This will include appreciating relevant metrics such as net promoter scores.
• Customer Feedback and Complaint Handling: You will consider how organisations should respond to negative scenarios with a view to retaining customers and limiting reputational damage.
• Introduction to Database Marketing: As part of understanding customer relationships, you will be introduced to the principles of using a database to manage the customer relationship.

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MK9531 -

Communications and Content Marketing (Optional,20 Credits)

This module involves you developing a foundational knowledge of key marketing communication methods, content marketing and learning to appreciate the basics of the ‘conversation’ that surrounds brands and campaigns on various platforms (including online).

The taught component of the module will include the following broad topics but will naturally evolve to include the most current developments in this fast-changing field:

Marcomms methods (i.e. - the Marketing Communications Mix).
Different channels to engage customers (offline / online).
The digital platforms and channels as an increasingly important aspect of modern marketing.
The borderkless nature of the modern marketing environment - the audience can be, and often is, global.
Messages, big ideas and stories - developing a basic understanding of what engages audiences (i.e. - the ‘content’ of marketing campaigns).
The ‘word on the street’ - considering the fundamental elements of the ‘buzz’, hype, or conversation around a brand or company’s marketing campaign.
Measurement behind the methods – the basics of tracking and measuring the effectiveness of marketing communications on various platforms.
Ethical limits of marketing communications – appreciating that some messages are inappropriate or unfair for some audiences.

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MO9528 -

Applied Logistics and Supply Chain Management (Optional,20 Credits)

You will learn the key theories and principles of logistics and supply chain management and the knowledge and skills of applying these in real business practices. The module is delivered to you using weekly lectures and seminars, the seminars principally concentrate on the development of your discipline-specific problem solving skills and associated “soft skills”, e.g. communication and presentation competencies.

Within this module, you will cover the following main topics:
• Logistics in manufacturing and service
• SCOR model
• Order management
• Demand management
• Inventory management
• Distribution strategy
• Sourcing management
• Supply chain coordination
• Supply chain network design
• Transportation management
• Global supply chain management
• The future of supply chain management

The module will lead you to the development of supply chain management competencies and confidence in handling complex problems relating to logistics, supply chain and their inter-relationship. In doing so, it will expose you to a wide range of quantitative or qualitative models and techniques that support the analysis relating these problems. You will therefore become knowledgeable about the theory and practice of logistics and supply chain management and skilful in the use of various related tools and techniques.

On completing the module, you will be able to apply the theories and principles to analyse logistics and supply chain problems in a variety of business applications. You will be capable of identifying the root causes of various supply chain problems and be capable of proposing relevant solutions.

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MO9529 -

International Operations Management (Optional,20 Credits)

Your learning on this module captures global contemporary operations and supply chain challenges and issues, its contribution to organisational strategies and the development of competency in related tools. You will develop as an active learner and your learning on this module is three-fold:

1. This module provides you with an underpinning knowledge about international operations management, your learning underpinned by investigating the ongoing developments in both related theory and practice set in the global context. You will learn strategic theories and gain knowledge associated with common operations and supply chain management themes during interactive weekly lectures and seminars. The key themes include:
• Introduction to operations management
• Process, product and service design
• Global supply chain management
• Operations planning
• Global operations sustainability
• Quality management
• Resource and capacity planning
• Global procurement management
• Lean management
• Global location management
• Global logistics management
• Global supply chain risk management

2. This module will seek to develop your practical problem solving skills related to the global operations and supply chain context by analysing contemporary issues through interactive case study analysis that are central to weekly seminars. You will have opportunity to analyse cases relevant to each theoretical theme above and be able discuss these with your fellow learners with facilitation by your seminar tutor.

3. This research-informed module also aims at developing your research skills. You will have opportunity to learn more about critical reading and writing of the peer reviewed academic journal articles that enable you to develop the necessary and significant skills required to execute your research–intensive assessment tasks in this module and other modules as you progress through your programme.

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NX9527 -

Newcastle Business School Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to study abroad in Semester 2 of Year 2. You will undertake a semester abroad at a partner university equivalent to 60 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning.

When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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SM9532 -

Strategic Frameworks and Cultural Contexts in International Management (Optional,20 Credits)

This module aims to provide you with an understanding of and an introduction to the application of key strategic decision making aspects and their interface with cultural contexts. The module extends and develops your learnings from Level 4 (in Global Business Environment). The introduction to global forces shaping international business and the macro business environments at level 4- are taken forward to engage strategic frameworks that businesses may deploy to inform international business.

1. Key cultural paradigms in relation to international business
2. Cultural differences as the Big C in CAGE framework and its application
3. International market entry and growth
4. Introduction to IB strategy frameworks such as Porter’s national diamond, CAGE framework (extending the analytical perspective provided by the Big C, triple A framework and the Bartlett and Ghoshal continuums of choices. Porter’s five forces and generic strategies also put in context)
5. Communicating across cultures
6. Identify and evaluate the issues relating to the management of internationally mobile employees
7. International business protocol
8. Ethics and Responsible Business in context of growth, localised contexts of international markets and managing the value chain in international business

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SM9533 -

International Business: Growth Strategies and Resourcing (Optional,20 Credits)

On this module you will consider the management issues in relation to growth and resourcing for international business management. It is designed from a real world relevant point of view, and examines practical situations, with topical cases being used in seminars to highlight issues.

This module develops many of the concepts you were introduced to on the level 4 core modules “Financial Decision Making” and “International Business Environment”. In particular you will study:

• Mergers and Acquisitions including valuation issues in an international M&A context.
• Alliances, Joint Ventures and IB Networks
• Organic growth : coordination, coopetition and concentration premises
• Choosing and designing an appropriate growth strategy
• Investing in growth (investment decisions) and raising international finance
• Financial goals and corporate governance
• Investment environment volatility and international business currency
• Working capital management
• Professional and business ethical behaviour in an international financial management context.

This module will complement your studies in “Global and International Business Context” and “Performance Management”. Both of which are co-requisites of this module.

Completion of the course will ensure that you have the required knowledge to progress your studies in international business management.

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SM9537 -

Born Global Enterprise (Optional,20 Credits)

Some enterprises are ‘born global’ – they operate internationally from the start. Such companies stand out because of the way, speed and scale they gain presence, revenues and market share in several countries simultaneously. They differ not only in their strategic and operational ambition, but also in the way their founders learn, make decisions and use networks creating powerful alliances.

This module will help you gain knowledge and understanding of ‘born global’ firms, their key characteristics, how they are launched and developed. Using case studies, you will also learn about internationalization strategies and learning processes of born globals. You will use your learning to develop a launch plan for a born global startup in your chosen industry.

The topics you will study will draw from the following themes:
• Born global firms: definitions, examples, characteristics, types
• Born global firms: case studies
• International Entrepreneurship: speed, scale and patterns
• Strategies for international success
• Thinking differently: learning processes of born global and their founders
• Use of networks and alliances
• Dilemmas: rapid growth vs control trade-off
• Planning to launch a ‘born global’ startup

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SM9540 -

Entrepreneurial Management (Optional,20 Credits)

Successful entrepreneurship requires a broad understanding of management processes and techniques ranging from finance to strategy, HR and organisational behaviour. This module provides you with an overview of key management techniques and ideas which will be useful in your future entrepreneurial career. You will learn some basic concepts from a range of management disciplines with a focus on essential skills and their application in the entrepreneurial business.

Topics will include the following:

Foundations of strategic management
Entrepreneurial finance
HRM for new businesses
Organisational culture in the entrepreneurial business

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SM9542 -

International Digital Economy (Optional,20 Credits)

This module aims to provide you with the knowledge and skills to understand how the emergence of the digital economy has created opportunities and challenges for international business. The module is delivered through lectures and seminars.

The module will cover the following issues:

• The scale and scope of electronic commerce
• Digital infrastructures
• Digitalisation and international business
• International institutions and the digital economy
• Transnational businesses and national governance structures
• International digital platforms

Through this module you will gain skills enabling you to analyse the growth and developing of the international digital economy. On completing the module, you will appreciate the scale, scope and dynamism of the international digital economy.

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TM9539 -

Tourism, Events and Society (Optional,20 Credits)

Tourism and events are important social phenomena in contemporary times with significant impacts on societies around the globe. This module breaks the mould of approaching tourism and events as self-contained activities to develop a critical awareness of the relationships of tourism and events with culture, place and society. It takes fun, play and celebration seriously, placing tourism and events at the heart of modern life rather than as a peripheral feature added on after. It also reveals the ritual, performative and embodied dimensions of tourism and events experiences

The module provides an up-to-date overview of social sciences approaches to tourism and events drawing on ideas from sociology, geography anthropology and history. Some of the topics you will cover include the invention of tourism, events in modernity, authenticity and performativity, host and guest relationships, tourism art, the tourist gaze, embodiment, gender and sexuality, ritualization and tradition, transgressive and transformational events, tourism and its discontents, over tourism, youth cultures and night life economies

In this module you will develop a critical awareness of the main challenges and inequalities in tourism and events, supported by international case study examples and opportunities for critical debate. Special attention will be given to the social and environment tensions and frictions that tourism and events create as well as the various attempts to develop a more responsible approach to tourism and events. You will learn to develop a sustained reasoned argument where you research and assess paradigms, theories, principles, concepts and factual information, and apply such skills in explaining and solving questions.

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TM9542 -

Managing the Travel and Tourism Industry (Optional,20 Credits)

This module will provide you with the knowledge and a critical understanding of the management of travel and tourism offerings both packaged and unpackaged. The module analyses the pivotal role of principals (accommodation, airlines and attractions), intermediaries, such as tour operators and destination management companies, in the creation and distribution of tourism commodities. You will develop an appreciation of the complex management and operational challenges faced by managers when planning, marketing and operating responsibly in host destinations.

The module commences with sector overview providing an understanding of the external environment, researching strategic opportunities for new products and developments. It addresses the key operational, consumer and host destination supplier management challenges, within the political and legal constraints of tourism management in a global context. The creation of products offerings is examined, with attention being paid to special interest tourism and the complex supply chain necessary in creating such products. The intricacies and relationships between these actors are analysed and you will develop a working insight into the business of suppliers and management organisations including contracting, digital enterprises and crisis management. Your studies will highlight the importance of cost-effective dissemination though e-mechanisms and traditional distribution agents. You will examine the key issues in management operations such as customer service, product innovation and the sharing economy within the associated legal and regulatory frameworks.

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NX9525 -

Newcastle Business School Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

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NX9526 -

Newcastle Business School Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year abroad at a partner university equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

You will undertake a semester abroad at a partner university equivalent to 60 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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AF6002 -

International Finance and Responsible Financial Management (Optional,20 Credits)

This module is designed for business students to develop a non-technical understanding of the key aspects of corporate financial theory and practice. The module covers the core aspects of raising capital and determining financing, though to investing capital in major corporate decisions, and finally returning value to shareholders.

Specifically you will study in the module; Sustainable Value Management, Stock Market Efficiency, Capital Asset Pricing Model, Portfolio Theory, International Cost of Capital, Capital Structure Decisions, Dividend Policy, Corporate Valuation and International Merger & Acquisition activity.

The module has a focus on business responsibility of all of those areas, concentrating on professional codes of conduct in areas such as the banking industry, accounting and similar finance areas, and the types of dilemmas that graduates could face in professional practice. This module will develop you as a critical and reflective practitioner. In the module you will become more aware of the issues that responsible businesses face when attempting to implement financial concepts and theories into practice.

On completion of this module you will have produced a reflective learning journal (in the form of a Blog) based on your evaluation of theory to real world scenarios. As part of that journal will have watched and reflected on appropriate financial documentaries and movies which explore responsible financial management issues. Finally you will be apply your academic knowledge to a real world case and be able to critically evaluate the tensions between the financial academic theories as a responsible business attempts to maximise shareholder wealth.
critically evaluate the tensions between the financial academic theories as a responsible business attempts to maximise shareholder wealth.

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AF6004 -

Contemporary Corporate Reporting (Optional,20 Credits)

You will learn how to read and critically interpret both the financial information and narrative content of company reports. To do this, you will study the theory and context of corporate reporting, including ethical issues, and the international framework for reporting, as well as very practical techniques such as ratio analysis. Building on the calculation of ratios studied in previous modules, you will use ratios to help you analyse a company’s performance by selecting appropriate comparators and considering the figures in the context of a company’s industry and its business strategy. You will also consider the role of integrated reporting and sustainability reporting.

You will study impression management theories and apply these to evaluate how companies present themselves in their corporate reports.

The syllabus includes:
• regulatory and ethical framework, including the Conceptual Framework for Financial Reporting
• Generally Accepted Accounting Practice (GAAP) and convergence towards International Financial Reporting Standards (IFRS)
• the constituent elements of financial statements: balance sheets, income statements, cash flow statements, statements of changes in equity, notes to the accounts and accounting policies, and how to interpret these
• other elements of the annual report, such as the corporate governance report and auditor’s report, and how to interpret these
• progress in integrated reporting and sustainability reporting
• efficient market hypothesis, and how the market views the information in corporate reports
• impression management in corporate reporting
• current issues arising

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BM9615 -

Project Management (Optional,20 Credits)

In this module, you will learn about the role of a project and project manager in organisations and the concepts and techniques required to manage the core aspects of a project.

The main topics covered include the core knowledge areas outlined in A Guide to the Project Management Body of Knowledge (PMBOK) published by Project Management Institute (PMI) as well as essential fundamental theories, knowledge, and techniques required to manage a project in contemporary business settings.

These topics include:
• Defining project characteristics, lifecycle, and activities.
• Understanding how projects drive change and achieve strategic goals in organisations.
• Realising the role of the project and project manager in various organisational structures and cultures.
• Managing core project aspects, such as stakeholder relationships, scope, cost, schedule, and risk.
• Distinguishing traditional, agile, and extreme project management approaches.

Drawing on contemporary project management research and business case studies, this module will develop your knowledge, skills, and confidence in managing projects and your learning with take place though lectures and practical IT workshops. Your learning will expose you to a wide range of project management examples (successful and unsuccessful) and project management approaches (classic and contemporary) to broaden your understanding of project management in a dynamic business setting. You will be given opportunities to work as a team and develop essential project management documents for a chosen project.

On completing this module, you will be able to utilise appropriate project management techniques and technical skills to effectively and efficiently manage different projects and you will be able to critically challenge the assumptions and existing practices in project management.

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HR9633 -

Management and HRM Dissertation (Optional,40 Credits)

The Dissertation module will equip you with the necessary intellectual and practical skills for undertaking an individual student-led, responsible, ethical in-depth investigation into an HRM or Management-related problem or issue of interest to you. Concurrently you will further develop key transferable, employability and enterprise skills including: problem-solving and analysis, creative-thinking, time and project management, negotiation, communication (written, aural and verbal), persuasion and influence, discovery, initiative.
The learning on this module is student-led, experiential and research-based with a focus upon you discovering, probing and questioning key issues. Initial lectures will though provide a refresher of the underpinning knowledge you developed at Level 5, necessary for undertaking individual student-led research. Associated workshops support you in putting this knowledge into practice for your own proposed research project. These lecture/workshop sessions cover the following topics: critically reviewing the literature, researching ethically, quantitative and qualitative research techniques, quantitative and qualitative analysis techniques. You will study on the same taught sessions as students taking the Management Enquiry module

Upon completion of the Dissertation module you will be able to:
• Conduct independent and responsible, ethical research involving the application and critical evaluation of appropriate theories and models
• Engage critically with relevant literature to establish a framework in which to analyse and synthesise the findings of your primary or secondary research
• Generate / collect relevant primary or secondary data using an appropriate and justified method
• Analyse your data using appropriate and justified method/s of analysis
• Recognise the ethical implications of your work
• Critically evaluate the source/s of your data and the method you adopted

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HR9634 -

Management Enquiry for Management and HRM (Optional,40 Credits)

The Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed work commensurate with a capstone module. The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals from within HRM or Management more generally, and to integrate the knowledge you have developed during your programme to explore theory in practice.

The learning on this module is experiential and research-based with a focus upon you discovering, probing and questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable employability/enterprise skills including: problem-solving and analysis, creative-thinking, time and project management, negotiation, communication (written, aural and verbal), persuasion and influence, discovery, initiative.

The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission.

Part A (35%, 3,500 Words)
• Explore: Initial discussion a manager or HR professional explore with them the key issues that they feel they are facing in practice. It is expected that you will consider how you approach this conversation, drawing upon suitable forms of questioning and that you will provide evidence of the conversation, typically in a visual format, within the submitted enquiry report. From this conversation you will discern a specific area of focus for your Enquiry
• Review: Critical examination of appropriate literature to support your exploration. You will display your ability to critically assess and appraise the HR and/or management knowledge related to a specific key issue arising from your exploration.

Part B (65%, 6,500 Words)
• Engage: You will display your authentic engagement with the discipline problem/issue you identified in Part A, by collecting/generating and analysing live data regarding your identified problem/issue. This live data may be primary data (e.g. further interviews with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). You will apply appropriate, ethically-considered, research methods and appropriate qualitative or quantitative data analysis.
• Reflect and Connect: You will demonstrate your ability to critically evaluate and reflect on the issues arising from your Management Enquiry. You will use the conclusions you have derived from your findings to develop clear contextualised, prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing practice. This will include you demonstrating how the recommendations would potentially affect workplace professional decision making. You will demonstrate how you have connected and fed-back your key findings and recommendations to the participants of the Enquiry (usually the manager and/or participants).

A supporting reading list provides you with key references to enable you to undertake a more detailed and in-depth review of your enquiry. You will be expected to keep up-to-date with your project tasks.

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HR9636 -

Strategic Leadership for Responsible Organisational Change (Core,20 Credits)

Change is a constant factor in today’s globalised business world. All organisations, whether private, public NFP or social enterprises need to adapt to a rapidly changing external environment and world developments in technology and economics, the call for more social responsibility, wicked problems such as climate change, increased international competition and global pandemics. In order to address these issues, organisations need to create strategy that can respond as required in an agile manner and develop leaders who can get the best out of their teams in times of uncertainty and change.

Strategic Leadership and Organisational Change will equip you with the key graduate tools necessary for you to critically engage with the nature of strategy and change. It will critically examine the processes involved in setting an organisation's direction, objectives and priorities in changing landscapes, in focusing internal energy and resources to achieve the objectives and in aligning internal and external stakeholders. The module deals with analysis, decision making and planning alongside the implementation of strategic plans and organisational change programmes to meet key internal and external objectives. The module will introduce you to effective strategic leadership and tools and instruments that can help you in developing and implementing effective strategies which are central to your future employability, enterprise or entrepreneurial activity. You will learn how critically engage with change models, to questioning their relevance in an unstable world and recognise the value of unpredictable crisis driven change. You will examine the inequalities and unintended consequences borne out though change programmes and critically appraise the nature of leadership by engaging with leadership theorising.

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HR9637 -

Transforming Self and Organisations (Core,20 Credits)

Successive global and national crises and organisational failures have demonstrated that conventional approaches to understanding and managing organisations and their people are less than effective.
Transforming Self and Organisations will support you in developing alternative approaches to analysing organisations, people and work practices. Building upon the multiple perspectives that you have been introduced to in the second year of your programme and upon your understanding from the module “People, Management and Organisations”, a research-rich curriculum will enable you to develop your appreciation and application of Critical Management tools and perspectives which challenge conventional approaches to understanding organisations. Drawing upon tools from, for example, identity, aesthetics, power and culture, you will develop your capabilities for questioning the neoliberal status-quo and the politics of managerialist and performance-driven agendas. You will examine the practices of large corporates through to SMEs, NFPs and social enterprises, interrogating, challenging, questioning what is typically taken-for-granted, seen as usual and appropriate, to recognise the inherent power and control that exists, to propose far-reaching change within organisations and society that prioritises fairness, justice, equality, diversity and sustainability. Your learning will place you in good stead to bring about future transformation within organisations. In adopting these alternative Critical perspectives on organisations so this may also challenge your own assumptions, values and beliefs transforming yourself. This learning will be invaluable to your future employment, enterprise/entrepreneurial activity.

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HR9638 -

Employment Relations (Optional,20 Credits)

You will develop a critical and practical approach towards the employment relationship. Building upon work in the Level 5 Reward and Performance module, you will develop an understanding of the centrality of rewards to the employment relationship and address the central concept of power in attempting to negotiate the introduction of a new reward system. Whilst you will have previously considered the role of rewards from a competitive perspective, here you will do so in the face of opposition, you will learn to bargain, compromise and play with power.
This will lead you to understand that organisations and their employees will often seek different objectives, sometimes resulting in conflict.
You will be introduced to a wide range of employment relations practices, both traditional and modern, understanding how each of these may have very different meanings for each side of the employment relationship.
You will develop an understanding of the employment relationship and its connection to wider trends in the economy, society and politics. You will see the employment relationship as an outgrowth of powerful forces, rather than as a simple facet of an organisation’s structure.
You will learn the principles and skills of negotiation and compromise: finding your way to agreement through a complex mix of cooperation, consensus, power play and shrewd bargaining. Bargaining and negotiation are high level, strategically necessary skills. The focus of this module in developing these skills highlights the value of this module for the development of your future career to the most senior levels.

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HR9639 -

Critical Human Resource Development (CHRD) (Optional,20 Credits)

This research-rich module, Critical Human Resource Development (C-HRD) aims to equip you with the necessary knowledge and skills to develop as a critically reflective/reflexive, and capable graduate HRD professional, or manager, who can effectively and ethically facilitate the learning of others.
You will develop understanding of the contrasting ontological, epistemological and axiological bases of HRD to recognise the contribution HRD, and in particular, a critical approach to HRD, might make to organisations. Critical approaches to HRD embrace such organisational issues as power, politics, ideology and status. The module will, therefore, enable you to advance your understanding of how you might bring about change within organisations by discerning the tensions and complexities that characterise HRD, challenging and questioning assumptions, traditions and what is often ‘taken for granted’. Through this lens of power and control, you will:
• Appraise how gender, ethnicity, age, and other personal characteristics influence experiences of HRD interventions
• Examine the role of careers as crucial learning routes
• Examine the interplay of societal structures and individual agency that influence the efficacy of HRD to thereby evaluate the construct of identity as both a prerequisite and outcome of HRD
• Evaluate arguments for de-schooling and re-embedding learning within life and work
• Use critical and creative thinking in the design and evaluation of innovative, inclusive and emancipatory learning interventions

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MK9629 -

Digital and Data Driven Marketing (Optional,20 Credits)

This module is designed to develop your skills in understanding how one-to-one forms of marketing communications, across offline and online channels, can be combined into an overall campaign to generate new customers and enhance existing relationships. To do this, the module is broken into three distinct themes:

• Principles of Direct and Digital Marketing: In this part of the module you will cover the fundamental practices in the direct marketing field, which will include acquisition and retention strategies, customer profiling and segmentation, database marketing, permission marketing and personalisation, relevant legislation and campaign testing.
• Digital Media: In this section you will explore the range of communications media available, ranging from traditional offline channels (such as direct mail and telemarketing) through to the ever-growing range of digital media options (including social media, email, web design and mobile commerce).
• Campaign Planning: Here you will be introduced to the principles of campaign design, from initial context analysis and goal setting through to campaign implementation and evaluation. You will be encouraged to combine different marketing communications tools as part of an integrated campaign and consider campsign budgeting and measurement.

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MK9630 -

B2B Marketing and Sales Management (Optional,20 Credits)

This module provides the knowledge and skills necessary for you to understand, and pursue a career in, Business to Business Marketing and/or Sales Management. Learning will be via lectures, seminars and independent study.

Within the module, you will cover these main topics:

• The role, extent and importance of B2B Marketing
• Organisational Decision Making
• Marketing mix in B2B Marketing; products, value and pricing, comms (including trade shows)
• Interorganisational relationships & CRM
• Appointing and managing channel intermediaries
• Business services
• Sales and the Organisation / Sales Strategies / the Sales-Marketing interface
• Market Data, Customer Insight, Objectives and Metrics
• Prospecting, Negotiation & Sales-related Events
• New Business Sales vs Key Account Management
• Analysis and Planning in B2B Markets
• Strategy and implementation in B2B Markets

During the module you will fine-tune your existing Marketing skills and gain a robust understanding of the Sales function. You will critically analyse existing theory and practices, contribute your own ideas, and explore ways to apply this academic knowledge to an authentic commercial context. As a result, on embarking upon your career, you should be a skilled, informed practitioner able to deliver demonstrable value to your business and its stakeholders, and to differentiate yourself positively within a competitive employment market.

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MO9635 -

Global Supply Network Management (Optional,20 Credits)

In this module, you will experience an extensive coverage on logistics and supply networks. The module will enhance your strategic understanding about the complexities involved in supply network design and its architecture and you will learn to manage the supply networks strategically in a global and local context.

The module provides an understanding of the physical movements of goods through supply chain networks, the networks of organisations involved, and the modes of transport used. The module will explore logistical and network solutions for real business distribution problems across both inland and overseas operations and the challenges and future opportunities of logistics providers/freight operators in the balancing of sustainability priorities. The key themes include:

Network design and architecture

Warehouse trends, design, and management

Transportation systems and Intermodality

Forecasting and Inventory management

Logistics and Distribution networks

Supply network theory

Automation and warehouse management

Industry 4.0

The module also focuses on transport as a service to the public, both domestically and internationally, examining the allied industries it supports. It also provides an appreciation of the socio-political debate surrounding the sustainability of different transport modes, industry agendas and governance frameworks, whilst considering the realities of such debates when serving and operating in local and international environments.



At the end of the module, you will be able to critically assess the strategic management of particular specialist areas of business such as logistics and supply chain management and apply and critically appraise this knowledge to relevant business and management contexts. You will learn to conduct contemporary research into logistics and supply management. In doing so, you will learn to develop your interpersonal communication skills and ability to work in teams. You will develop critical thinking and problem-solving skills that contributes to your personal and professional development.

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NX9626 -

Undergraduate Consultancy Project (Optional,40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

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SM9633 -

International Business and Innovation (Optional,20 Credits)

This module aims to provide you with insights into some key considerations that international businesses need to be aware of. Creating and appropriating value from international business strategy, and aligning with innovation for competitive advantage, are topical aspects that you will engage with in this module.

1. Analysing and ascribing characteristic to organisations in international businesses and note how they change and emerge over time (Cultural profile, Presence and strategic structure profile: International, Multinational, Global and Transnational)
2. Key competitive advantage in international business
3. Multidimensional capabilities
4. First mover advantage in international business: from a strategy of position to that of movement
5. Managing Networks in International Business
6. Innovation and the international business context
7. Ethics and International business ‘Glocal and Global’ – a holistic perspective

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SM9649 -

Emerging Economies (Optional,20 Credits)

In this module, you will learn about emerging economies, their role in the global economy and their importance for international business management. Building on concepts, theories and techniques introduced in the previous years of your programme, you will engage with current debates in international management with a focus on emerging economies.
• You will study theoretical approaches to political and economic systems and the local and national embeddedness of business activities. You will use theoretical ideas and frameworks to critically examine the interactions between organisations and the political and administrative systems and institutions in countries with emerging economies.
• You will analyse business environments in major emerging economies in the world (including Brazil, Russia, India and China), how they differ from the West and from each other.
• You will investigate and critically discuss recent economic and political developments in emerging economies, analysing key trends relating to economic and social development.
• You will develop a broad understanding of issues managers face while operating in emerging economies, appraise business opportunities and formulate strategies for successful business management.

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Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AF4038 -

Financial Decision Making (Core,20 Credits)

You will learn how financial information can be used to assist managers and external user groups in their decision-making processes. You will initially look at the informational needs of outside user groups, the nature of the information they are provided with, and how this information can be analysed and interpreted in order to enhance the effectiveness of their decision making.

Topic areas will include:

• The reporting frameworks and ethical principles that underpin financial reporting
• The nature of international financial reporting standards
• Format and content of the statement of profit or loss and statement of financial position
• The statement of cash flows
• Analysis and interpretation of financial statements using ratio analysis

You will then examine how financial information can facilitate managers in making operational decisions in relation to planning and control.

Topic areas will include:

• Costing (full and variable costing)
• Cost, volume, profit analysis
• Relevant costs for decision making
• Budgeting and variance analysis
• Balance scorecards
• Working capital management

Finally, you will explore the motivations for entrepreneurial activity and techniques that can be used to appraise investment decisions.

Topic areas will include:

• Investment appraisal techniques (payback, accounting rate of return, net present value and internal rate of return)
• Practical aspects of investment appraisal (inflation and capital rationing)
• Risk and uncertainty

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BM9403 -

Business Analysis for Decision Making (Core,20 Credits)

In this module, you will develop the knowledge and skills in applying a variety of quantitative data analysis techniques to support business decision making. You will be introduced to business modelling using appropriate analytical tools, and your learning will cover a range of techniques to help business forecasting and data presentation.
In this module you will be exposed to a range of data analysis tools and skills, including:

• Business Analysis and Modelling: management of complex and varied data sets; building spreadsheet models.
• Data Trends and Associations e.g. identifying relationships between business variables.
• Business Forecasting and Predictive Modelling – analysing factors and trends for business planning.
• Business and Dashboard reporting – consolidation, interpretation and presentation of data for professional output.
• Data distribution, data presentation and using summary statistics – handling a range of data for statistical analysis.
• Gaining an understanding of the overlap between business and research data and the selection of appropriate tools for management of both types of data.

Working with these analysis tools, you will learn to develop confidence in dealing with a wide range of data sets. You will become familiar with the role of modelling as an aid to problem solving and will build skills which enable you to interpret data and present your findings to a range of audiences. Very importantly, you will gain a good understanding of the crucial role that analysis of data and interpretation of results plays in the decision-making arena.

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GA4001 -

Academic Language Skills for Newcastle Business School (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

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HR9409 -

Preparing for Professional Practice (Core,20 Credits)

Your programme aims to ensure that you are learners for business, not just of business, upon graduation. This module starts you on this journey by supporting your professional development. It aims to increase your awareness of and sensitivity to personal and employability/entrepreneurship/enterprise skills. It does this by focusing on programme-specific graduate career opportunities that require you to work on projects similar to those that graduates within your field will undertake once in employment. You are taking an experiential, team-focussed, project/problem-based approach. The module will support you in identifying and developing the essential skills, behaviours, and understanding required to sustainably and responsibly manage organisations and their people. These might include generic areas such as leadership, project management, management, resilience, empathy and professional judgment, and discipline-specific capabilities.
You will use this understanding to evaluate, practise, develop and re-evaluate your capabilities in these skills, behaviours and acumen areas, enabling you to build your own graduate identity. This approach underpins your successful future employability, entrepreneurship or enterprise activity. In addition, the activities provide you with authentic insights into the importance and challenges of team-working within organisations as you work to address real organisations’ issues.
Learner/team-led, tutor-guided sessions aim to support you in enhancing your employability and upon building your graduate identity. During the practical development of the key attributes and behaviours central to your future success within your chosen profession within a project-based environment, you will receive support from the programme team. In addition, by documenting and reflecting upon your progress towards achieving your own team defined KPIs, you will enhance your skills, behaviours, capabilities, and understanding.
In short, at the end of this module, you will:
• Have an understanding and increased awareness of, and sensitivity to, those personal skills and attributes which are central to your future employability in your chosen profession or future entrepreneurial or enterprise activity
• Be better prepared to understand the skills and qualities required by graduates in your field to secure future employment or engage in enterprise activity
Have practical experience of working on a real-life business project appropriate to your programme area, improving your project management, research, employability and collaboration skills

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HR9412 -

Business, Economy and Society (Core,20 Credits)

Governments and society are increasingly expecting business organisations to step up and assist in building cohesive societies through the application of more sustainable forms of capitalism. This module introduces you to the global economic, societal, technological and environmental challenges of the 21st century, and identifies how, through greater alignment of business interest with that of society and the economy, business can be a “force for good” as well as best prepared to ‘Take on Tomorrow’. You will focus on how contemporary businesses, broadly defined to include public, voluntary, not-for-profit and social enterprise, interact the economy and society though examination of topical news stories and events. In doing so, you will develop a deep understanding of the relationships between business, the economy and society and the global challenges we all face. You will explore a range of cultural, governmental and ethical issues that arise from current and developing global and national contexts through the lens of the Sustainable Development Goals (SDGs). Key issues include business ethics, the role of business in society, green issues, stakeholder theory, capitalist variants, the nature of globalisation at firm, economic and societal level and the interrelationship between business and government. By the end of the module you will be able to evidence critical thinking and analysis skills while bringing your own experiences as a citizen into your discussion and inquiry.

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HR9413 -

People, Management and Organisations (Core,20 Credits)

This module examines the foundations of organisations, their management and their people through which you will develop understanding of how people and work are organised; principles that underpin all business programmes. Organisational behaviours are interdependent, and this requires us to look at ongoing relationships – of both co-operation and conflict – between organisational functions, whether finance, marketing, HR, as well as the broader context and external environment.

Employers seek out graduates that have the knowledge and skills to transform organisation in the face of continuous, rapid economic, environmental and social change. Therefore, this module will develop your understanding of how organisational sustainability and team performance might be enhanced through your heightened awareness of people’s workplace behaviour, actions and attitudes.

We will examine aspects at the organisation and work level (macro-level) such as:
• Changing nature of work, of employment and of organisations
• Ethics, power and control
And at the team and individual level (micro-level), such as:
• Leading effective teams
• Difference and diversity
• Motivation, commitment and engagement

As we examine these aspects you will be introduced to a range of concepts, theories, models and subject knowledge and will apply these through a problem-solving approach, in a practical discipline-specific context using case studies, reflection upon personal understanding and experience and real organisation examples.

Throughout, you will be encouraged to adopt a critical perspective – to analyse and challenge what you read and hear. You will consider whose interests are served by conventional ways of understanding organisations, to become more aware of your own bias – perhaps causing you to re-think or your preconceived assumptions and beliefs.

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MK9414 -

Introduction to Marketing (Core,20 Credits)

This module will introduce you to the business philosophy and practice of marketing. It will examine how organisations can analyse and segment markets to improve performance and profitability by building long-term relationships with their customers. A wide range of marketing decisions is studied together with the influence of the changing marketing environment on these decisions.

Main lectures will introduce the basic theories of marketing:
• The Marketing Environment
• Consumer & Organisational Behaviour
• Target Marketing & Segmentation.
• Marketing Information Systems & Research.
• Dimensions of a Product, Branding and Product Life Cycle.
• Pricing Theory; strategies and tactics.
• The Promotional Mix: Advertising, PR, Direct & e-Marketing.
• Marketing channels

Whilst seminars and topical lectures will apply marketing theory to different case scenarios:
• Service Marketing
• Not for profit Marketing
• Food marketing
• Digital Marketing
• Environmental Marketing
• Sustainable Marketing

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AF5030 -

Financial Markets and Institutions (Optional,20 Credits)

You will learn the key aspects of the regulations, ethics and professional body requirements that define the ‘rules’ for the financial sector. You will draw from a range of historical case studies to see how regulation within the financial system has transformed. You will be encouraged to discuss and critique the latest regulation changes using academic literature to back up your arguments. You will explore the main financial instruments that are issued and traded including: money market instruments; bonds; equities; foreign exchange; and Insurance. You will learn about these instruments in the context of risk taking and the worldwide markets in which they are traded as well as the principal institutions that use these instruments. To apply the knowledge acquired in this module, you will be using real-time financial information. Therefore, throughout the module you will be required to keep up to date with the latest developments within the financial markets and sector commercial awareness to enable you to contribute to this module.

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AF5034 -

Applied Taxation (Optional,20 Credits)

The module will introduce you to the subject of taxation. You will learn about the underlying principles and technical areas of taxation as they affect individuals and businesses.

You will study the following five taxes:

• Income tax

Topics include: the tax computation, adjustment to profit, capital allowances, basis of assessment, employment income, treatment of pension contributions, property income, trading losses, and partnerships

• Corporation tax

Topics include: calculation of the corporation tax liability and the treatment of losses

• Value added tax

Topics include: the scope of VAT, registration and deregistration, the tax point, a VAT invoice, output tax and input tax computational issues, types of supplies and VAT schemes

• Capital gains tax

Topics include: calculation of gains and losses, part disposals, chattels and wasting assets, shares and securities, principal private residence and reliefs

• Inheritance tax

Topics include: chargeable lifetime transfers, exempt transfers and potentially exempt transfers, lifetime tax and tax payable upon death

You will also study National Insurance Contribution liabilities for both the self-employed and employees; compliance matters in respect of each of the five taxes above; tax avoidance v tax evasion. Professional ethics and ethical tax behaviour. The moral duty of corporations (and individuals) to pay taxes and societal implications.

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HR9514 -

Progressing Professional Practice (Core,20 Credits)

Your learning journey in this module will consist of a combination of tutor-led and learner-led session activities.
Tutor-led research-informed seminar sessions will facilitate learner-led activities to extend your knowledge of the graduate labour market. Topic areas will include an evaluation of graduate labour market statistics, challenges and opportunities for Business and HRM graduates, theoretical perspectives and models of employability.
Learner-led activities will further develop your awareness of your own personal skills and attributes and identification of areas for further development with the context of your individual career plan for your graduate employment, enterprise or entrepreneurial activity, with an emphasis on positioning your graduate identity.

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HR9516 -

Human Resource Management Essentials (Core,20 Credits)

Designed specifically for non-Human Resources specialists the HRM Essentials module will take you on a journey through the modern organisation offering you the opportunity to understand how Human Resource Management contributes to the strategic direction of organisations in varying industries and sectors. Building on the level 4 module ‘People, Management and Organisations’, this module is relevant to all those whose careers will involve dealing with and managing people in organisations. Managers are often considered the key link in ensuring the successful implementation of HR processes, and likewise, the support of the HR function is required to ensure that managers operate fairly and consistently within best practice guidelines. Managers are likely to play a key part in several core HR processes in order to ensure that they have the right people in their teams who are able to perform effectively. Thereby an understanding of Human Resources underpins effective management practice. ‘HRM Essentials’ provides a practical overview of each of these core areas, providing a broad grounding in HR practice ranging from recruitment and selection to performance and reward, and learning and development to absence and wellbeing.

This module will not only provide you with the key theoretical arguments in Human Resource Management but will also encourage you to apply this learning to practice and reflect on your own personal skill development in implementing effective HR processes which will be invaluable to you in your future graduate management role.

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HR9517 -

Responsible Business (Core,20 Credits)

Sustainable Development is the future of business and doing business responsibly is key to improving society as well as business success. This module builds upon your understanding of Business and Society developed from your previous study and will enable you to develop expertise in corporate social responsibility and business ethics as well as find out how to generate shared value. You will develop a current understanding of what makes a responsible business and the importance of acting responsibly and ethically, as well as the pitfalls involved in not doing so. You will learn about the tools and approaches organisations employ to develop responsible business strategy and the models which may be applied to develop a deeper understanding of the impacts, both negative and positive, that business can have on society at large. You will examine the way in which business report their activities and manage their internal and external profiles. In doing so you will develop awareness of the ethical issues involved from the perspective of the individual (manager /agent and stakeholder), of individual firms and of wider society, by combining a rigorous theoretical and a strong applied foundation on the topic. Finally, the module will equip you with the ability to critically examine business strategy and operations with a view to developing responsible business practices, key graduate employability/enterprise/entrepreneurial acumen that will enable you to lead organisations to ‘Take on Tomorrow’.

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HR9534 -

Resourcing and Development for Diversity (Optional,20 Credits)

‘Resourcing and Development for Diversity’ considers how HR practices can be utilised to ensure a diverse and inclusive workforce. This goes beyond the ‘business case’ approach to recognise other perspectives, that increasing workforce diversity does not only ensures equitable access to services and employment but also enables profitability through access to diverse markets. You will examine this premise within the wider context of social, economic and demographic changes, alongside local, national and global concerns. Your learning will focus upon resourcing and development activities, specifically, how organisations can promote diversity through recruitment and retention, ensure inclusion in organisational life and provide accessible career paths with the aim of increasing representation at senior levels. The effectiveness of practices to support this endeavour, such as monitoring workforce demographics, mentoring, network and support groups and zero tolerance of discrimination and harassment, will be examined. You will explore the role of development for ensuring that organisational commitments to diversity and inclusion are reflected in practice. In doing so, you will analyse specific organisational cases, focusing on those characteristics protected by law, as well as developing an understanding of other visible and non-visible differences, such as background, culture and accent. Your understanding will be underpinned by a consideration of the historic development of particular norms and stereotypes, how these impact on practices and how they can be challenged. You will also reflect on the ethical framework required to support diversity and inclusion, including values of openness, listening to diverse perspectives and inclusive participation in decision-making. This learning will be invaluable to your future employment, enterprise/entrepreneurial activity.

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HR9535 -

HR Analytics and the Labour Market (Optional,20 Credits)

HR Analytics and the Labour Market will introduce you to key theories in labour market analysis by understanding how equilibrium is achieved between the supply of and demand for labour through the dynamic interplay of wage structures and levels, employment levels and workforce utilisation. You will develop your knowledge of both macro and micro economic theory including the role of governments in labour market regulation, the comparative influence of trade unions, comparative analyses of the distribution of income and wealth and of global workforce mobility.

Within this context, you will develop your skills of critical and analytical thinking which are central to all graduate employability, enterprise and entrepreneurial activity and with specific relevance to HR and people management. Your learning will be research-informed, focusing on understanding the gathering, organisation, analysis and modelling of macro labour market data and firm level HR data such as attendance, turnover, salaries, productivity, and performance, to examine the contribution such analyses and models can make to the strategic management of organisations. You will also become familiar with Workforce Planning and other Management Information used inside organisations alongside labour market data from government and other sources.

This module therefore builds upon analysis undertaken at level 4. You will develop graduate skills in interpreting trends and potential causation in order to demonstrate impact, support evidence-based decision-making and inform strategy. The module therefore represents a shift from the ‘what’ of HR and people management, to the ‘how’ it can be done. You will also learn how to communicate data in meaningful and accessible ways in order to gain trust and management buy-in to HR proposals.

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HR9536 -

Reward and Performance (Optional,20 Credits)

Employee reward systems are of fundamental importance to the employment relationship; providing an important source of influence over employee behaviour and, so, over organisational performance. Reward systems are also the principal cause of conflict between employers and employees, and by far the most expensive part of people management. As such, their management principally entails the management of risk.
You will build a reward system from scratch. By utilising the full range of contextual analysis and organisational mechanisms you will enable the system to properly balance the inherent risks over conflict and resources, with the intention of optimising the potential for employee performance. This will entail the development of strategic reward objectives and their implementation through the design of: job and pay structures; pay policies; and pay for performance approaches.
This research-rich learning will draw upon existing knowledge of motivation, whilst developing knowledge of the application and effectiveness of reward and performance management. Much of this knowledge will be technical and skill-based, though you will also develop an understanding of important tensions and contradictions implicit in this area of management. The management of reward concerns the allocation of valuable organisational resources, this inevitably requires the recognition and resolution of conflicts of interest. The management of performance is also riven with controversy, which you will learn to navigate effectively.
The centrality of reward and performance management highlights the value of this module for your future career.

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HR9537 -

Management Research and Analysis (Core,20 Credits)

In this research-based module you will experience a comprehensive coverage of research methods and analysis that will prepare you both for work placement or study abroad opportunities alongside preparation for your final-year “capstone” research module of either Dissertation, Management Enquiry or Consultancy Project and for your future employment, enterprise or entrepreneurial activity.

You will learn how to develop a research question, and linked to this, be able to choose an appropriate method of research, dovetailing both learning experiences to the development of a critical assessment of the academic literature. You will gain a basic understanding of research philosophy, whilst the coverage and importance given to research ethics will play an important part of your learning within the module and you will appreciate as part of your learning how this underpins research of quality and integrity. The role of Ethics in research will cover study design, participant selection, data collection, data handling and storage and presentation of research findings.

You will learn how to apply quantitative and qualitative methods. In the quantitative applications, you will learn about questionnaire design, sampling, presenting and summarising data, statistical inference and hypothesis testing. You will have the opportunity to use a range of appropriate software tools, including Excel and SPSS. In the qualitative part of the module, techniques covered will include interviewing and focus groups to collect data, supported by analysis methods including content analysis and thematic analysis. You will learn how to execute a critical and effective analysis of your research data for both approaches, as well as appreciating the importance of piloting.

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HR9539 -

Employment Law (Optional,20 Credits)

The relationship between an employer and its employees is regulated by employment law, thereby providing a framework for HR Professionals and other managers making key people decisions. Both large and small-scale decisions made by employers such as recruitment, development, and changing, or implementing, policies, procedures and terms and conditions, all require a knowledge of employment law implications.
Through this module you will develop your introductory understanding of key areas of, and differing perspectives on, UK employment law with the aim of providing advice and protecting employers from discriminatory and unlawful practices. This practical knowledge is underpinned with an initial consideration of how employment law is created and how to source reliable information on employment law. You will focus upon how to apply employment law in practical and realistic employment scenarios. These case studies are drawn from ongoing issues for HR professionals including recruitment, pay, discipline, grievance, capability, as well as common areas of case law, such as discrimination. You will practically examine how organisational policies, procedures and employment practices can be adapted to take account of current and future developments in employment law. You will also develop understanding of the UK Employment Tribunal process and appeals against its judgments.
Upon completion of this module you will be equipped to demonstrate your knowledge, understanding and application of employment law which will be invaluable for you in your graduate human resources and/or management role.

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MK9513 -

Retail and Multichannel Marketing (Optional,20 Credits)

This module aims to provide you with the knowledge and skills covering a variety of strategic marketing principles and tools used by retailers to satisfy both transactional and relational objectives.

You will consider the principles of retailing and how they translate into the practice of digital alternatives which have evolved in this dynamic sector, enabling retailers to engage and interact with you across various platforms, channels (multi and omni) and touchpoints.

The issues you will cover can be split into three themed areas:
1 The principles of Retailing: its role and importance to the economy and to customers and their decision making/buying.
2 The Retail Mix: an applied marketing mix e.g. buying and selling, merchandising, service, store environment and image etc. and
3 The Digital Revolution: and how it has further evolved the retail function into a multichannel approach for ‘media meshing’ customers, requiring different approaches to the standard Retail Mix.

On completion of this module you will be able to link theory to practice and analyse the options for different trading platforms for different types of offerings of goods and services to different target markets, thereby interpreting and rationalising solutions to a range of business problems across alternative business retail models.

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MK9526 -

Market Research and Planning (Optional,20 Credits)

The aim of this module is for you to develop a comprehensive understanding of the roles of ‘Marketing Planning’ and ‘Marketing Research’ in a successful organisation. Having already developed basic skills in research, this module will provide you with an understanding of how marketing planning and marketing research can assist managers, entrepreneurs and other stakeholders in their relentless pursuit of gaining competitive advantage.

First, the basics of marketing research are presented, enabling you to develop skills in applied qualitative and quantitative research. You will then learn the fundamentals of marketing planning, underpinned by the core components of the marketing mix and analysis frameworks and will then learn how to use marketing research in order to underpin marketing planning.

Upon completion of the module, you will be able to:

• Describe and explain the key theoretical terms and concepts of marketing research. You will furthermore receive first-hand experience of qualitative and quantitative marketing research in the interest of developing qualitative and quantitative marketing research skills.
• Describe and explain the key theoretical terms and concepts of marketing planning. In addition, you will have the appropriate skills to develop research-driven marketing plans.
• Make use of qualitative and quantitative research findings in the development of evidence-driven marketing strategy and marketing plans.

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MK9528 -

Customer Experience Marketing (Optional,20 Credits)

The module will encourage you to think about the relationships that companies have with their customers over a period of time, rather than view each customer purchase as an individual ‘transaction’. Given the increasing use of online business models and consumer savviness of how to move between suppliers, the importance of managing the customer experience has never been higher. With this in mind you will address the following:

• Customer Journey Mapping: You will also be introduced to the principles of managing the customer decision making journey and the company-customer touchpoints that occur prior, during and post-consumption.
• Customer Satisfaction and Loyalty: You will consider how customer satisfaction is defined and measured in practice and reflect on the relationship between satisfaction and customer loyalty (incorporating the use of loyalty schemes). This will include appreciating relevant metrics such as net promoter scores.
• Customer Feedback and Complaint Handling: You will consider how organisations should respond to negative scenarios with a view to retaining customers and limiting reputational damage.
• Introduction to Database Marketing: As part of understanding customer relationships, you will be introduced to the principles of using a database to manage the customer relationship.

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MK9531 -

Communications and Content Marketing (Optional,20 Credits)

This module involves you developing a foundational knowledge of key marketing communication methods, content marketing and learning to appreciate the basics of the ‘conversation’ that surrounds brands and campaigns on various platforms (including online).

The taught component of the module will include the following broad topics but will naturally evolve to include the most current developments in this fast-changing field:

Marcomms methods (i.e. - the Marketing Communications Mix).
Different channels to engage customers (offline / online).
The digital platforms and channels as an increasingly important aspect of modern marketing.
The borderkless nature of the modern marketing environment - the audience can be, and often is, global.
Messages, big ideas and stories - developing a basic understanding of what engages audiences (i.e. - the ‘content’ of marketing campaigns).
The ‘word on the street’ - considering the fundamental elements of the ‘buzz’, hype, or conversation around a brand or company’s marketing campaign.
Measurement behind the methods – the basics of tracking and measuring the effectiveness of marketing communications on various platforms.
Ethical limits of marketing communications – appreciating that some messages are inappropriate or unfair for some audiences.

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MO9528 -

Applied Logistics and Supply Chain Management (Optional,20 Credits)

You will learn the key theories and principles of logistics and supply chain management and the knowledge and skills of applying these in real business practices. The module is delivered to you using weekly lectures and seminars, the seminars principally concentrate on the development of your discipline-specific problem solving skills and associated “soft skills”, e.g. communication and presentation competencies.

Within this module, you will cover the following main topics:
• Logistics in manufacturing and service
• SCOR model
• Order management
• Demand management
• Inventory management
• Distribution strategy
• Sourcing management
• Supply chain coordination
• Supply chain network design
• Transportation management
• Global supply chain management
• The future of supply chain management

The module will lead you to the development of supply chain management competencies and confidence in handling complex problems relating to logistics, supply chain and their inter-relationship. In doing so, it will expose you to a wide range of quantitative or qualitative models and techniques that support the analysis relating these problems. You will therefore become knowledgeable about the theory and practice of logistics and supply chain management and skilful in the use of various related tools and techniques.

On completing the module, you will be able to apply the theories and principles to analyse logistics and supply chain problems in a variety of business applications. You will be capable of identifying the root causes of various supply chain problems and be capable of proposing relevant solutions.

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MO9529 -

International Operations Management (Optional,20 Credits)

Your learning on this module captures global contemporary operations and supply chain challenges and issues, its contribution to organisational strategies and the development of competency in related tools. You will develop as an active learner and your learning on this module is three-fold:

1. This module provides you with an underpinning knowledge about international operations management, your learning underpinned by investigating the ongoing developments in both related theory and practice set in the global context. You will learn strategic theories and gain knowledge associated with common operations and supply chain management themes during interactive weekly lectures and seminars. The key themes include:
• Introduction to operations management
• Process, product and service design
• Global supply chain management
• Operations planning
• Global operations sustainability
• Quality management
• Resource and capacity planning
• Global procurement management
• Lean management
• Global location management
• Global logistics management
• Global supply chain risk management

2. This module will seek to develop your practical problem solving skills related to the global operations and supply chain context by analysing contemporary issues through interactive case study analysis that are central to weekly seminars. You will have opportunity to analyse cases relevant to each theoretical theme above and be able discuss these with your fellow learners with facilitation by your seminar tutor.

3. This research-informed module also aims at developing your research skills. You will have opportunity to learn more about critical reading and writing of the peer reviewed academic journal articles that enable you to develop the necessary and significant skills required to execute your research–intensive assessment tasks in this module and other modules as you progress through your programme.

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NX9527 -

Newcastle Business School Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to study abroad in Semester 2 of Year 2. You will undertake a semester abroad at a partner university equivalent to 60 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning.

When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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SM9532 -

Strategic Frameworks and Cultural Contexts in International Management (Optional,20 Credits)

This module aims to provide you with an understanding of and an introduction to the application of key strategic decision making aspects and their interface with cultural contexts. The module extends and develops your learnings from Level 4 (in Global Business Environment). The introduction to global forces shaping international business and the macro business environments at level 4- are taken forward to engage strategic frameworks that businesses may deploy to inform international business.

1. Key cultural paradigms in relation to international business
2. Cultural differences as the Big C in CAGE framework and its application
3. International market entry and growth
4. Introduction to IB strategy frameworks such as Porter’s national diamond, CAGE framework (extending the analytical perspective provided by the Big C, triple A framework and the Bartlett and Ghoshal continuums of choices. Porter’s five forces and generic strategies also put in context)
5. Communicating across cultures
6. Identify and evaluate the issues relating to the management of internationally mobile employees
7. International business protocol
8. Ethics and Responsible Business in context of growth, localised contexts of international markets and managing the value chain in international business

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SM9533 -

International Business: Growth Strategies and Resourcing (Optional,20 Credits)

On this module you will consider the management issues in relation to growth and resourcing for international business management. It is designed from a real world relevant point of view, and examines practical situations, with topical cases being used in seminars to highlight issues.

This module develops many of the concepts you were introduced to on the level 4 core modules “Financial Decision Making” and “International Business Environment”. In particular you will study:

• Mergers and Acquisitions including valuation issues in an international M&A context.
• Alliances, Joint Ventures and IB Networks
• Organic growth : coordination, coopetition and concentration premises
• Choosing and designing an appropriate growth strategy
• Investing in growth (investment decisions) and raising international finance
• Financial goals and corporate governance
• Investment environment volatility and international business currency
• Working capital management
• Professional and business ethical behaviour in an international financial management context.

This module will complement your studies in “Global and International Business Context” and “Performance Management”. Both of which are co-requisites of this module.

Completion of the course will ensure that you have the required knowledge to progress your studies in international business management.

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SM9537 -

Born Global Enterprise (Optional,20 Credits)

Some enterprises are ‘born global’ – they operate internationally from the start. Such companies stand out because of the way, speed and scale they gain presence, revenues and market share in several countries simultaneously. They differ not only in their strategic and operational ambition, but also in the way their founders learn, make decisions and use networks creating powerful alliances.

This module will help you gain knowledge and understanding of ‘born global’ firms, their key characteristics, how they are launched and developed. Using case studies, you will also learn about internationalization strategies and learning processes of born globals. You will use your learning to develop a launch plan for a born global startup in your chosen industry.

The topics you will study will draw from the following themes:
• Born global firms: definitions, examples, characteristics, types
• Born global firms: case studies
• International Entrepreneurship: speed, scale and patterns
• Strategies for international success
• Thinking differently: learning processes of born global and their founders
• Use of networks and alliances
• Dilemmas: rapid growth vs control trade-off
• Planning to launch a ‘born global’ startup

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SM9540 -

Entrepreneurial Management (Optional,20 Credits)

Successful entrepreneurship requires a broad understanding of management processes and techniques ranging from finance to strategy, HR and organisational behaviour. This module provides you with an overview of key management techniques and ideas which will be useful in your future entrepreneurial career. You will learn some basic concepts from a range of management disciplines with a focus on essential skills and their application in the entrepreneurial business.

Topics will include the following:

Foundations of strategic management
Entrepreneurial finance
HRM for new businesses
Organisational culture in the entrepreneurial business

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SM9542 -

International Digital Economy (Optional,20 Credits)

This module aims to provide you with the knowledge and skills to understand how the emergence of the digital economy has created opportunities and challenges for international business. The module is delivered through lectures and seminars.

The module will cover the following issues:

• The scale and scope of electronic commerce
• Digital infrastructures
• Digitalisation and international business
• International institutions and the digital economy
• Transnational businesses and national governance structures
• International digital platforms

Through this module you will gain skills enabling you to analyse the growth and developing of the international digital economy. On completing the module, you will appreciate the scale, scope and dynamism of the international digital economy.

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TM9539 -

Tourism, Events and Society (Optional,20 Credits)

Tourism and events are important social phenomena in contemporary times with significant impacts on societies around the globe. This module breaks the mould of approaching tourism and events as self-contained activities to develop a critical awareness of the relationships of tourism and events with culture, place and society. It takes fun, play and celebration seriously, placing tourism and events at the heart of modern life rather than as a peripheral feature added on after. It also reveals the ritual, performative and embodied dimensions of tourism and events experiences

The module provides an up-to-date overview of social sciences approaches to tourism and events drawing on ideas from sociology, geography anthropology and history. Some of the topics you will cover include the invention of tourism, events in modernity, authenticity and performativity, host and guest relationships, tourism art, the tourist gaze, embodiment, gender and sexuality, ritualization and tradition, transgressive and transformational events, tourism and its discontents, over tourism, youth cultures and night life economies

In this module you will develop a critical awareness of the main challenges and inequalities in tourism and events, supported by international case study examples and opportunities for critical debate. Special attention will be given to the social and environment tensions and frictions that tourism and events create as well as the various attempts to develop a more responsible approach to tourism and events. You will learn to develop a sustained reasoned argument where you research and assess paradigms, theories, principles, concepts and factual information, and apply such skills in explaining and solving questions.

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TM9542 -

Managing the Travel and Tourism Industry (Optional,20 Credits)

This module will provide you with the knowledge and a critical understanding of the management of travel and tourism offerings both packaged and unpackaged. The module analyses the pivotal role of principals (accommodation, airlines and attractions), intermediaries, such as tour operators and destination management companies, in the creation and distribution of tourism commodities. You will develop an appreciation of the complex management and operational challenges faced by managers when planning, marketing and operating responsibly in host destinations.

The module commences with sector overview providing an understanding of the external environment, researching strategic opportunities for new products and developments. It addresses the key operational, consumer and host destination supplier management challenges, within the political and legal constraints of tourism management in a global context. The creation of products offerings is examined, with attention being paid to special interest tourism and the complex supply chain necessary in creating such products. The intricacies and relationships between these actors are analysed and you will develop a working insight into the business of suppliers and management organisations including contracting, digital enterprises and crisis management. Your studies will highlight the importance of cost-effective dissemination though e-mechanisms and traditional distribution agents. You will examine the key issues in management operations such as customer service, product innovation and the sharing economy within the associated legal and regulatory frameworks.

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NX9525 -

Newcastle Business School Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

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NX9526 -

Newcastle Business School Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year abroad at a partner university equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional,60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional,60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

You will undertake a semester abroad at a partner university equivalent to 60 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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AF6002 -

International Finance and Responsible Financial Management (Optional,20 Credits)

This module is designed for business students to develop a non-technical understanding of the key aspects of corporate financial theory and practice. The module covers the core aspects of raising capital and determining financing, though to investing capital in major corporate decisions, and finally returning value to shareholders.

Specifically you will study in the module; Sustainable Value Management, Stock Market Efficiency, Capital Asset Pricing Model, Portfolio Theory, International Cost of Capital, Capital Structure Decisions, Dividend Policy, Corporate Valuation and International Merger & Acquisition activity.

The module has a focus on business responsibility of all of those areas, concentrating on professional codes of conduct in areas such as the banking industry, accounting and similar finance areas, and the types of dilemmas that graduates could face in professional practice. This module will develop you as a critical and reflective practitioner. In the module you will become more aware of the issues that responsible businesses face when attempting to implement financial concepts and theories into practice.

On completion of this module you will have produced a reflective learning journal (in the form of a Blog) based on your evaluation of theory to real world scenarios. As part of that journal will have watched and reflected on appropriate financial documentaries and movies which explore responsible financial management issues. Finally you will be apply your academic knowledge to a real world case and be able to critically evaluate the tensions between the financial academic theories as a responsible business attempts to maximise shareholder wealth.
critically evaluate the tensions between the financial academic theories as a responsible business attempts to maximise shareholder wealth.

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AF6004 -

Contemporary Corporate Reporting (Optional,20 Credits)

You will learn how to read and critically interpret both the financial information and narrative content of company reports. To do this, you will study the theory and context of corporate reporting, including ethical issues, and the international framework for reporting, as well as very practical techniques such as ratio analysis. Building on the calculation of ratios studied in previous modules, you will use ratios to help you analyse a company’s performance by selecting appropriate comparators and considering the figures in the context of a company’s industry and its business strategy. You will also consider the role of integrated reporting and sustainability reporting.

You will study impression management theories and apply these to evaluate how companies present themselves in their corporate reports.

The syllabus includes:
• regulatory and ethical framework, including the Conceptual Framework for Financial Reporting
• Generally Accepted Accounting Practice (GAAP) and convergence towards International Financial Reporting Standards (IFRS)
• the constituent elements of financial statements: balance sheets, income statements, cash flow statements, statements of changes in equity, notes to the accounts and accounting policies, and how to interpret these
• other elements of the annual report, such as the corporate governance report and auditor’s report, and how to interpret these
• progress in integrated reporting and sustainability reporting
• efficient market hypothesis, and how the market views the information in corporate reports
• impression management in corporate reporting
• current issues arising

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BM9615 -

Project Management (Optional,20 Credits)

In this module, you will learn about the role of a project and project manager in organisations and the concepts and techniques required to manage the core aspects of a project.

The main topics covered include the core knowledge areas outlined in A Guide to the Project Management Body of Knowledge (PMBOK) published by Project Management Institute (PMI) as well as essential fundamental theories, knowledge, and techniques required to manage a project in contemporary business settings.

These topics include:
• Defining project characteristics, lifecycle, and activities.
• Understanding how projects drive change and achieve strategic goals in organisations.
• Realising the role of the project and project manager in various organisational structures and cultures.
• Managing core project aspects, such as stakeholder relationships, scope, cost, schedule, and risk.
• Distinguishing traditional, agile, and extreme project management approaches.

Drawing on contemporary project management research and business case studies, this module will develop your knowledge, skills, and confidence in managing projects and your learning with take place though lectures and practical IT workshops. Your learning will expose you to a wide range of project management examples (successful and unsuccessful) and project management approaches (classic and contemporary) to broaden your understanding of project management in a dynamic business setting. You will be given opportunities to work as a team and develop essential project management documents for a chosen project.

On completing this module, you will be able to utilise appropriate project management techniques and technical skills to effectively and efficiently manage different projects and you will be able to critically challenge the assumptions and existing practices in project management.

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HR9633 -

Management and HRM Dissertation (Optional,40 Credits)

The Dissertation module will equip you with the necessary intellectual and practical skills for undertaking an individual student-led, responsible, ethical in-depth investigation into an HRM or Management-related problem or issue of interest to you. Concurrently you will further develop key transferable, employability and enterprise skills including: problem-solving and analysis, creative-thinking, time and project management, negotiation, communication (written, aural and verbal), persuasion and influence, discovery, initiative.
The learning on this module is student-led, experiential and research-based with a focus upon you discovering, probing and questioning key issues. Initial lectures will though provide a refresher of the underpinning knowledge you developed at Level 5, necessary for undertaking individual student-led research. Associated workshops support you in putting this knowledge into practice for your own proposed research project. These lecture/workshop sessions cover the following topics: critically reviewing the literature, researching ethically, quantitative and qualitative research techniques, quantitative and qualitative analysis techniques. You will study on the same taught sessions as students taking the Management Enquiry module

Upon completion of the Dissertation module you will be able to:
• Conduct independent and responsible, ethical research involving the application and critical evaluation of appropriate theories and models
• Engage critically with relevant literature to establish a framework in which to analyse and synthesise the findings of your primary or secondary research
• Generate / collect relevant primary or secondary data using an appropriate and justified method
• Analyse your data using appropriate and justified method/s of analysis
• Recognise the ethical implications of your work
• Critically evaluate the source/s of your data and the method you adopted

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HR9634 -

Management Enquiry for Management and HRM (Optional,40 Credits)

The Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed work commensurate with a capstone module. The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals from within HRM or Management more generally, and to integrate the knowledge you have developed during your programme to explore theory in practice.

The learning on this module is experiential and research-based with a focus upon you discovering, probing and questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable employability/enterprise skills including: problem-solving and analysis, creative-thinking, time and project management, negotiation, communication (written, aural and verbal), persuasion and influence, discovery, initiative.

The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission.

Part A (35%, 3,500 Words)
• Explore: Initial discussion a manager or HR professional explore with them the key issues that they feel they are facing in practice. It is expected that you will consider how you approach this conversation, drawing upon suitable forms of questioning and that you will provide evidence of the conversation, typically in a visual format, within the submitted enquiry report. From this conversation you will discern a specific area of focus for your Enquiry
• Review: Critical examination of appropriate literature to support your exploration. You will display your ability to critically assess and appraise the HR and/or management knowledge related to a specific key issue arising from your exploration.

Part B (65%, 6,500 Words)
• Engage: You will display your authentic engagement with the discipline problem/issue you identified in Part A, by collecting/generating and analysing live data regarding your identified problem/issue. This live data may be primary data (e.g. further interviews with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). You will apply appropriate, ethically-considered, research methods and appropriate qualitative or quantitative data analysis.
• Reflect and Connect: You will demonstrate your ability to critically evaluate and reflect on the issues arising from your Management Enquiry. You will use the conclusions you have derived from your findings to develop clear contextualised, prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing practice. This will include you demonstrating how the recommendations would potentially affect workplace professional decision making. You will demonstrate how you have connected and fed-back your key findings and recommendations to the participants of the Enquiry (usually the manager and/or participants).

A supporting reading list provides you with key references to enable you to undertake a more detailed and in-depth review of your enquiry. You will be expected to keep up-to-date with your project tasks.

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HR9636 -

Strategic Leadership for Responsible Organisational Change (Core,20 Credits)

Change is a constant factor in today’s globalised business world. All organisations, whether private, public NFP or social enterprises need to adapt to a rapidly changing external environment and world developments in technology and economics, the call for more social responsibility, wicked problems such as climate change, increased international competition and global pandemics. In order to address these issues, organisations need to create strategy that can respond as required in an agile manner and develop leaders who can get the best out of their teams in times of uncertainty and change.

Strategic Leadership and Organisational Change will equip you with the key graduate tools necessary for you to critically engage with the nature of strategy and change. It will critically examine the processes involved in setting an organisation's direction, objectives and priorities in changing landscapes, in focusing internal energy and resources to achieve the objectives and in aligning internal and external stakeholders. The module deals with analysis, decision making and planning alongside the implementation of strategic plans and organisational change programmes to meet key internal and external objectives. The module will introduce you to effective strategic leadership and tools and instruments that can help you in developing and implementing effective strategies which are central to your future employability, enterprise or entrepreneurial activity. You will learn how critically engage with change models, to questioning their relevance in an unstable world and recognise the value of unpredictable crisis driven change. You will examine the inequalities and unintended consequences borne out though change programmes and critically appraise the nature of leadership by engaging with leadership theorising.

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HR9637 -

Transforming Self and Organisations (Core,20 Credits)

Successive global and national crises and organisational failures have demonstrated that conventional approaches to understanding and managing organisations and their people are less than effective.
Transforming Self and Organisations will support you in developing alternative approaches to analysing organisations, people and work practices. Building upon the multiple perspectives that you have been introduced to in the second year of your programme and upon your understanding from the module “People, Management and Organisations”, a research-rich curriculum will enable you to develop your appreciation and application of Critical Management tools and perspectives which challenge conventional approaches to understanding organisations. Drawing upon tools from, for example, identity, aesthetics, power and culture, you will develop your capabilities for questioning the neoliberal status-quo and the politics of managerialist and performance-driven agendas. You will examine the practices of large corporates through to SMEs, NFPs and social enterprises, interrogating, challenging, questioning what is typically taken-for-granted, seen as usual and appropriate, to recognise the inherent power and control that exists, to propose far-reaching change within organisations and society that prioritises fairness, justice, equality, diversity and sustainability. Your learning will place you in good stead to bring about future transformation within organisations. In adopting these alternative Critical perspectives on organisations so this may also challenge your own assumptions, values and beliefs transforming yourself. This learning will be invaluable to your future employment, enterprise/entrepreneurial activity.

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HR9638 -

Employment Relations (Optional,20 Credits)

You will develop a critical and practical approach towards the employment relationship. Building upon work in the Level 5 Reward and Performance module, you will develop an understanding of the centrality of rewards to the employment relationship and address the central concept of power in attempting to negotiate the introduction of a new reward system. Whilst you will have previously considered the role of rewards from a competitive perspective, here you will do so in the face of opposition, you will learn to bargain, compromise and play with power.
This will lead you to understand that organisations and their employees will often seek different objectives, sometimes resulting in conflict.
You will be introduced to a wide range of employment relations practices, both traditional and modern, understanding how each of these may have very different meanings for each side of the employment relationship.
You will develop an understanding of the employment relationship and its connection to wider trends in the economy, society and politics. You will see the employment relationship as an outgrowth of powerful forces, rather than as a simple facet of an organisation’s structure.
You will learn the principles and skills of negotiation and compromise: finding your way to agreement through a complex mix of cooperation, consensus, power play and shrewd bargaining. Bargaining and negotiation are high level, strategically necessary skills. The focus of this module in developing these skills highlights the value of this module for the development of your future career to the most senior levels.

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HR9639 -

Critical Human Resource Development (CHRD) (Optional,20 Credits)

This research-rich module, Critical Human Resource Development (C-HRD) aims to equip you with the necessary knowledge and skills to develop as a critically reflective/reflexive, and capable graduate HRD professional, or manager, who can effectively and ethically facilitate the learning of others.
You will develop understanding of the contrasting ontological, epistemological and axiological bases of HRD to recognise the contribution HRD, and in particular, a critical approach to HRD, might make to organisations. Critical approaches to HRD embrace such organisational issues as power, politics, ideology and status. The module will, therefore, enable you to advance your understanding of how you might bring about change within organisations by discerning the tensions and complexities that characterise HRD, challenging and questioning assumptions, traditions and what is often ‘taken for granted’. Through this lens of power and control, you will:
• Appraise how gender, ethnicity, age, and other personal characteristics influence experiences of HRD interventions
• Examine the role of careers as crucial learning routes
• Examine the interplay of societal structures and individual agency that influence the efficacy of HRD to thereby evaluate the construct of identity as both a prerequisite and outcome of HRD
• Evaluate arguments for de-schooling and re-embedding learning within life and work
• Use critical and creative thinking in the design and evaluation of innovative, inclusive and emancipatory learning interventions

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MK9629 -

Digital and Data Driven Marketing (Optional,20 Credits)

This module is designed to develop your skills in understanding how one-to-one forms of marketing communications, across offline and online channels, can be combined into an overall campaign to generate new customers and enhance existing relationships. To do this, the module is broken into three distinct themes:

• Principles of Direct and Digital Marketing: In this part of the module you will cover the fundamental practices in the direct marketing field, which will include acquisition and retention strategies, customer profiling and segmentation, database marketing, permission marketing and personalisation, relevant legislation and campaign testing.
• Digital Media: In this section you will explore the range of communications media available, ranging from traditional offline channels (such as direct mail and telemarketing) through to the ever-growing range of digital media options (including social media, email, web design and mobile commerce).
• Campaign Planning: Here you will be introduced to the principles of campaign design, from initial context analysis and goal setting through to campaign implementation and evaluation. You will be encouraged to combine different marketing communications tools as part of an integrated campaign and consider campsign budgeting and measurement.

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MK9630 -

B2B Marketing and Sales Management (Optional,20 Credits)

This module provides the knowledge and skills necessary for you to understand, and pursue a career in, Business to Business Marketing and/or Sales Management. Learning will be via lectures, seminars and independent study.

Within the module, you will cover these main topics:

• The role, extent and importance of B2B Marketing
• Organisational Decision Making
• Marketing mix in B2B Marketing; products, value and pricing, comms (including trade shows)
• Interorganisational relationships & CRM
• Appointing and managing channel intermediaries
• Business services
• Sales and the Organisation / Sales Strategies / the Sales-Marketing interface
• Market Data, Customer Insight, Objectives and Metrics
• Prospecting, Negotiation & Sales-related Events
• New Business Sales vs Key Account Management
• Analysis and Planning in B2B Markets
• Strategy and implementation in B2B Markets

During the module you will fine-tune your existing Marketing skills and gain a robust understanding of the Sales function. You will critically analyse existing theory and practices, contribute your own ideas, and explore ways to apply this academic knowledge to an authentic commercial context. As a result, on embarking upon your career, you should be a skilled, informed practitioner able to deliver demonstrable value to your business and its stakeholders, and to differentiate yourself positively within a competitive employment market.

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MO9635 -

Global Supply Network Management (Optional,20 Credits)

In this module, you will experience an extensive coverage on logistics and supply networks. The module will enhance your strategic understanding about the complexities involved in supply network design and its architecture and you will learn to manage the supply networks strategically in a global and local context.

The module provides an understanding of the physical movements of goods through supply chain networks, the networks of organisations involved, and the modes of transport used. The module will explore logistical and network solutions for real business distribution problems across both inland and overseas operations and the challenges and future opportunities of logistics providers/freight operators in the balancing of sustainability priorities. The key themes include:

Network design and architecture

Warehouse trends, design, and management

Transportation systems and Intermodality

Forecasting and Inventory management

Logistics and Distribution networks

Supply network theory

Automation and warehouse management

Industry 4.0

The module also focuses on transport as a service to the public, both domestically and internationally, examining the allied industries it supports. It also provides an appreciation of the socio-political debate surrounding the sustainability of different transport modes, industry agendas and governance frameworks, whilst considering the realities of such debates when serving and operating in local and international environments.



At the end of the module, you will be able to critically assess the strategic management of particular specialist areas of business such as logistics and supply chain management and apply and critically appraise this knowledge to relevant business and management contexts. You will learn to conduct contemporary research into logistics and supply management. In doing so, you will learn to develop your interpersonal communication skills and ability to work in teams. You will develop critical thinking and problem-solving skills that contributes to your personal and professional development.

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NX9626 -

Undergraduate Consultancy Project (Optional,40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

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SM9633 -

International Business and Innovation (Optional,20 Credits)

This module aims to provide you with insights into some key considerations that international businesses need to be aware of. Creating and appropriating value from international business strategy, and aligning with innovation for competitive advantage, are topical aspects that you will engage with in this module.

1. Analysing and ascribing characteristic to organisations in international businesses and note how they change and emerge over time (Cultural profile, Presence and strategic structure profile: International, Multinational, Global and Transnational)
2. Key competitive advantage in international business
3. Multidimensional capabilities
4. First mover advantage in international business: from a strategy of position to that of movement
5. Managing Networks in International Business
6. Innovation and the international business context
7. Ethics and International business ‘Glocal and Global’ – a holistic perspective

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SM9649 -

Emerging Economies (Optional,20 Credits)

In this module, you will learn about emerging economies, their role in the global economy and their importance for international business management. Building on concepts, theories and techniques introduced in the previous years of your programme, you will engage with current debates in international management with a focus on emerging economies.
• You will study theoretical approaches to political and economic systems and the local and national embeddedness of business activities. You will use theoretical ideas and frameworks to critically examine the interactions between organisations and the political and administrative systems and institutions in countries with emerging economies.
• You will analyse business environments in major emerging economies in the world (including Brazil, Russia, India and China), how they differ from the West and from each other.
• You will investigate and critically discuss recent economic and political developments in emerging economies, analysing key trends relating to economic and social development.
• You will develop a broad understanding of issues managers face while operating in emerging economies, appraise business opportunities and formulate strategies for successful business management.

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To start your application, simply select the month you would like to start your course.

Business Management BA (Hons)

Home or EU applicants please apply through UCAS

International applicants please apply using the links below

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Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

All information on this course page is accurate at the time of viewing.

Courses starting in 2021 are offered as a mix of face to face and online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future.

Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.


Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Admissions Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy
Admissions Complaints Policy - northumbria.ac.uk/complaints




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Northumbria Open Days

Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.

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Virtual Tour

Get an insight into life at Northumbria at the click of a button! Come and explore our videos and 360 panoramas to immerse yourself in our campuses and get a feel for what it is like studying here using our interactive virtual tour.

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