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Dr Greg Ludwig

Assistant Professor

Department: Newcastle Business School

Greg Ludwig, PhD, is Assistant Professor in Strategic Management in the Entrepreneurship, Innovation and Strategy (EIS) Department at Newcastle Business School. He conducts research at the intersection between dynamic capabilities, strategic innovation, emerging markets, and research philosophies. He has published in various journals including Thunderbird International Business Review, Local Economy, and Journal of East European Management Studies. He serves as a regular reviewer for the Journal of Management and Organization (JMO), among other journals. Joining Newcastle Business School in 2005, he held various leadership positions, including International Partnerships Co-ordinator, and Programme Leader for the MSc Business with Management, more recently Deputy Director of Education for Undergraduate Studies (EIS). Greg was Visiting Professor at Heilbronn University for a number of years and, having lived and worked in Germany, France, Spain and the UK, speaks four languages fluently. Greg has a proven track record as Principal Advisor, supervising PhD projects successfully to completion, and is pleased to talk to potential Ph.D students with interesting proposals in the areas of dynamic capabilities, innovation, or knowledge discourse.

Greg Ludwig

Campus Address

City Campus East 1
Northumberland Road
Newcastle upon Tyne
NE1 8ST

  • Please visit the Pure Research Information Portal for further information
  • Dynamic capabilities and organizational ambidexterity:: New Strategies from Emerging Market Multinational Enterprises in Nigeria, Ochie, C., Nyuur, R., Ludwig, G., Cunningham, J. 1 Sep 2022, In: Thunderbird International Business Review
  • Separating the dancer from the dance? Contextualising public entrepreneurship in the Greek local government in times of fiscal austerity, Melissanidou, E., Johnston, L., Ludwig, G. Sep 2016, British Academy of Management (BAM 2016)
  • Empty gestures? A review of the discourses of 'localism' from the practitioner's perspective, Ludwig, C., Ludwig, G. 19 Mar 2014, In: Local Economy
  • “Feet of Clay”: Organisational Culture and Localism, Ludwig, G., Ludwig, C. 27 Nov 2014, In: Business and Economics Journal
  • Strategic planning in the United Kingdom: industry challenges and increasing competition, Ludwig, G., Ludwig, C. Mar 2014, Strategic Management Society Conference
  • Relocating canines into the dental arch: the role of self-litigating brackets with additional slots, Ludwig, B., Hourfar, J., Glasl, B., Ludwig, G. Apr 2013, In: Orthodontic Products
  • A managerial perspective of dynamic capabilities in emerging markets: The case of the Russian steel industry, Ludwig, G., Pemberton, J. 2011, In: Journal of East European Management Studies

Chinedu Ochie Macro environmental challenges and competitive survival in the emerging economies: The Role of Dynamic Managerial Capabilities in the Nigerian banking industry Start Date: 31/03/2014 End Date: 24/10/2019

  • Other Qualification May 20 2015
  • Business Studies PhD November 30 2008
  • Business and Administration MBA September 08 2005
  • Business Studies BA (Hons) September 08 2005
  • Business and Administration BA December 08 2004
  • Fellow (FHEA) Higher Education Academy (HEA) 2010


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