The collection included 12 pieces for kid's from newborn to seven years. Marks & Spencer launched the collection to tie in with The Queen’s Diamond Jubilee in June 2012.
The collection was designed as part of a collaborative brief set by M&S, where they asked our Fashion Design and Marketing students to develop a fresh new take on kidswear that could be translated into a wearable summer collection. Alice designed her collection based on the concept of the traditional British family seaside holiday.
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