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Are you ready to immerse yourself in a dynamic and exciting environment, to learn about the ways media influences our daily lives and the world around us?

The BA (Hons) Mass Communication and Business pathway course is an innovative media-based degree that allows you to develop specialist knowledge of the concepts, theories, practices and methods that characterise contemporary media, communication, and cultural studies.

Northumbria ranks 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Admin Studies graduates 5 years after graduation. (Longitudinal Education Outcomes (LEO) 2017)

From day one, you will be supported in developing an independent critical understanding of the key advances within mass communications, a field of study that encompasses a wide variety of media organisations, technological innovations, cultural industries, and audiences.

You will develop your knowledge, skills and abilities on a course that will enable you to critically evaluate contemporary mass communications industries and to understand the technological, social and political factors that shape those industries.

The course’s unique framework structure allows you to tailor your interest in media towards a particular career route in your third year, specialising in specific modules that are directly applicable to your future employment, whichever career path you choose.

92% of students agree that staff are good at explaining things (Unistats, 2016)

Are you ready to immerse yourself in a dynamic and exciting environment, to learn about the ways media influences our daily lives and the world around us?

The BA (Hons) Mass Communication and Business pathway course is an innovative media-based degree that allows you to develop specialist knowledge of the concepts, theories, practices and methods that characterise contemporary media, communication, and cultural studies.

Northumbria ranks 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Admin Studies graduates 5 years after graduation. (Longitudinal Education Outcomes (LEO) 2017)

From day one, you will be supported in developing an independent critical understanding of the key advances within mass communications, a field of study that encompasses a wide variety of media organisations, technological innovations, cultural industries, and audiences.

You will develop your knowledge, skills and abilities on a course that will enable you to critically evaluate contemporary mass communications industries and to understand the technological, social and political factors that shape those industries.

The course’s unique framework structure allows you to tailor your interest in media towards a particular career route in your third year, specialising in specific modules that are directly applicable to your future employment, whichever career path you choose.

92% of students agree that staff are good at explaining things (Unistats, 2016)

Course Information

UCAS Code
P3N1

Level of Study
Undergraduate

Mode of Study
3 years full-time or 4 years with a placement (sandwich)/study abroad

Department
Social Sciences

Location
Lipman Building, Newcastle City Campus

City
Newcastle

Start
September 2019

Department / Social Sciences

The Hub / By Students, For Students

Read our student blog and find out what student life is like at Northumbria from real students, tips and advice and much more.

Book An Open Day / Experience Mass Communication with Business BA (Hons)

Visit an Open Day to get an insight into what it's like to study Mass Communication with Business. Speak to staff and students from the course and get a tour of the facilities.

As a pathway degree, the BA (hons) Mass Communication framework provides greater opportunities to tailor your degree to your future career aspirations than most other courses usually offer.

The course’s core and option modules provide you with a detailed knowledge of mass communications, encompassing media and cultural theory, media organisations, technological innovations, creative industries, and consumers.

The first two years of the course will follow a core programme of study, whether you have chosen to study Mass Communication as a single subject or combined with advertising, business or public relations.

In your third year, you will specialise by undertaking specific Business modules, and by completing a dissertation that is applicable to Mass Communications with Business.

You will be assessed via a wide variety of methods including essays, presentations, exams and blogs. The variety of assessment mechanisms will develop your ability to present your ideas in a variety of forms, thereby encouraging you to become a flexible and dynamic thinker.

Book An Open Day / Experience Mass Communication with Business BA (Hons)

Visit an Open Day to get an insight into what it's like to study Mass Communication with Business. Speak to staff and students from the course and get a tour of the facilities.

This course has an excellent academic support system provided by knowledgeable and enthusiastic staff, who have a shared passion for their profession and this course.

Our tutors are leading experts in the fields of media, cultural studies and mass communications. Our staff bring a wealth of research experience to the course, with specialisms in digital technology, philosophy, contemporary cinema, popular culture, and audience research. Their research is underpinned by successful collaborative partnerships with external organisations such as the BBC and a number of international film festivals.

Our experienced academic staff will engage you in a range of stimulating, contemporary debates that explore the global influence of the mass communication industries and the factors that drive changes in media industries. Our tutors are committed to excellence in teaching and learning, and to delivering an outstanding student experience.

Staff / Meet the Team

At Northumbria we know how important it is that you are taught by staff who understand the business world. That is why all of our staff have industry experience and connections to help your learning.

Book An open Day / Experience Mass Communication with Business BA (Hons)

Visit an Open Day to get an insight into what it's like to study Mass Communication with Business. Speak to staff and students from the course and get a tour of the facilities.

We provide a supportive and informal learning environment, staffed by tutors who are focused on your learning needs. This course encourages you to develop independent learning skills as well as the ability to work efficiently and effectively in a group. You will be taught discipline specific knowledge. You will also develop transferable intellectual and professional skills, which will be directly relatable to your future career.

We use technology to enhance your learning experience on this course, including tools such as electronic reading lists that will guide your preparation for seminars and independent research. Each module is accompanied by a ‘Blackboard’ eLearning portal that contains lecture slides and assessment information. Electronic Submission and Feedback (eSAF) is used to hand-in and provide feedback on your assessments.

You will have access to our award winning library, which not only provides access to a vast array of books and journal articles, but also supplies high quality training guidance materials that will support your personal and professional development. 

Business Facilities

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Virtual Tour

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University Library

At the heart of each Northumbria campus, our libraries provide a range of study space and technology to suit every learning style.

Book An Open Day / Experience Mass Communication with Business BA (Hons)

Visit an Open Day to get an insight into what it's like to study Mass Communication with Business. Speak to staff and students from the course and get a tour of the facilities.

Our team of academic staff is comprised of highly research-active experts in the field, whose international influence has been demonstrated by our success in the most recent Research Excellence Framework assessment.

Our tutors are leading experts in the fields of media, cultural studies and mass communications. Our staff bring a wealth of research experience to the course, with specialisms in digital technology, philosophy, contemporary cinema, popular culture, and audience research. Their research is underpinned by successful collaborative partnerships with external organisations such as the BBC and a number of international film festivals. All of the modules on this course are informed by our team’s research expertise. 


Book An Open Day / Experience Mass Communication with Business BA (Hons)

Visit an Open Day to get an insight into what it's like to study Mass Communication with Business. Speak to staff and students from the course and get a tour of the facilities.

The course is designed to prepare you to meet the challenges of employment or entrepreneurial endeavour in a society in which the cultural and communications industries play an increasingly central role.

On this course, conceptual thinking is used to analyse the trends that shape media and cultural industries. Historical knowledge is related to contemporary employment environments in a way that will allow you to anticipate and develop practical solutions to the complex, unpredictable challenges you will face in your future career.

This course is designed to equip you with the key transferable skills that you will draw upon in your career, so that you will be able to confidently meet the challenges of employment (including enterprise related activities). These skills include team-working, self-motivated organisation, and communication skills.

The course draws upon Newcastle’s status as a vibrant cultural city. The faculty has established partnerships with numerous local cultural hubs including the Baltic gallery, the Tyneside cinema, the Sage, and St James Park.


Student Life

A great social scene can be found at the heart of our campuses, featuring award-winning bars and a huge range of clubs and societies to join you'll be sure to meet people who share your enthusiasms.

Book An Open Day / Experience Mass Communication with Business BA (Hons)

Visit an Open Day to get an insight into what it's like to study Geography. Speak to staff and students from the course and get a tour of the facilities.

On graduating you will have the knowledge and skills required for employment in a wide range of media-related professions, including careers in the creative and cultural industries, marketing, journalism, management, public relations and press offices.

This course is designed to instil key transferable skills that you will draw upon in your future career, including communication skills, literacy skills, and the ability to work in teams.

Graduates from this course are currently employed by high profile companies such as BBC Digital, Wolff Olins, Framestore and Nexus.

Book An Open Day / Experience Mass Communication with Business BA (Hons)

Visit an Open Day to get an insight into what it's like to study Mass Communication with Business. Speak to staff and students from the course and get a tour of the facilities.

Course in brief

Who would this Course suit?

Do you want to develop key mass communication skills whilst learning about the essential aspects of the contemporary global business environment? Then this is the course for you.

Entry Requirements 2019/20

Standard Entry

GCSE Requirements:

A good GCSE profile is expected including Maths and English Language at minimum grade C or equivalent.  If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a minimum grade 4.

UCAS Tariff Points:

120-128 UCAS Tariff points including one or more of the following:

GCE and VCE Advanced Level:

From at least 2 GCE/VCE A Levels 

Edexcel/BTEC National Extended Diploma:

Distinction, Distinction, Merit 

Scottish Highers:

BBBCC - BBBBC at Higher level, CCC - BCC at Advanced Higher 

Irish Highers:

BBBBB  - ABBBB to include

IB Diploma:

120-128 UCAS Tariff points including minimum score of 4 in at least three subjects at Higher level

Access to HE Diploma:

Award of full Access to HE Diploma including 18 credits at Distinction and 27 at Merit

Qualification combinations:

The University welcomes applications from students studying qualifications from different qualification types - for example A level and a BTEC qualification in combination, and if you are made an offer you will be asked to achieve UCAS Tariff points from all of the qualifications you are studying at level 3.  Should the course you wish to study have a subject specific requirement then you must also meet this requirement, usually from GC

Plus one of the following:

  • International/English Language Requirements:

    Applicants from the EU:

    Applicants from the EU are welcome to apply and if the qualification you are studying is not listed here then please contact the Admissions Team for advice or see our EU Applicants pages here https://www.northumbria.ac.uk/international/european-union/eu-applications/

    International Qualifications:

    If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

    English Language Requirements:

    International applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).

    *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications<

Fees and Funding 2019/20 Entry

UK/EU Fee in Year 1**: £9,250

International Fee in Year 1: £15,000

ADDITIONAL COSTS

There are no Additional Costs

FUNDING INFORMATION

Click here for UK and EU undergraduate funding and scholarships information.

Click here for International undergraduate funding and scholarships information.

Click here for UK/EU undergraduate tuition fee information**.

Click here for International undergraduate tuition fee information.

Click here for additional costs which may be involved while studying.

Click here for information on fee liability.

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Modules Overview

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

MP4012 -

Concepts, Culture and Society (Core,40 Credits)

Concepts, Culture and Society will introduce you to a range of philosophical and political theories, exploring how these ideas can help us to understand culture and society. The module bridges between theory and concrete media/cultural examples in a manner which serves as a foundation for subsequent academic study at level 5 and in preparation for level 6. The course is based around central conceptual ideas including justice, freedom, liberty, equality, and ethics. By introducing you to ideas by thinkers such as Kant, Aristotle and Singer, and applying those ideas to contemporary events and cultural objects, the course will provide you with an understanding of how theoretical concepts can help us to critically reflect on our circumstances. Additional study skills sessions will focus on your professional development, focusing on strategies for critically engaging with academic arguments.

More information

MP4015 -

Approaches to Media and Culture (Core,40 Credits)

This module will introduce you to the study of culture through popular media forms. Throughout the module you will examine examples of popular culture (ranging from tabloid newspapers, film and television) and critical concepts (such as “feminism,” “nationalism” and “retro”), and will be asked to consider how they analyse such objects and ideas: what knowledge is required to contextualise the analysis? How does one select and integrate theory into analysis? What primary and secondary sources are considered “legitimate” in academic analysis, and how are these decisions made?

The focus of the module is at once to allow you to engage with media and culture first-hand and develop your analytical skills (in terms of written work and collaborative group discussion), but also to provide you with a strong methodological framework—a foundation that will act as the basis of your future studies.

More information

MP4016 -

Writing for Digital (Core,20 Credits)

The purpose of the module Writing for Digital is to learn the basics of how to identify stories, source information, interview and write journalism for a range of publications including newspapers and online. As such you will learn to become an independent journalist, developing a sense of what is news and the best means to tell a story across a variety of media.

More information

MP4017 -

Key Debates in Media History (Core,20 Credits)

This module sketches the creation of the modern media and the development of modern ‘mass’ media communications and the significance this has for contemporary society. It begins with a consideration of pre-renaissance methods of communication, focusing on the importance of inscriptions to public communication and highlighting the enduring nature of this and other forms of public communication. The nature and function of early manuscripts and the significance of these to the social whole is explored. The module will chart the practice and social consequences of printing in the fifteenth century, photography and the news print media in the nineteenth; radio, cinema, television and, advertising in the twentieth century. The module concludes with an introduction to information and communication technologies (ICTs). The module aims to chart and debate the main historical developments in the creation of the contemporary mass media and relate these to politics and contemporary society.

More information

MP5017 -

Media Cultures (Core,20 Credits)

This explores the major trajectories of communication technology, cultural readings of communication technologies and their impact in terms of human communication, technological progression, economics, business, popular culture, and cultural human space. This module will take a case study approach to media cultures which will resonate explicitly with examples which are central to the daily lives of young people as a way to explore both these and wider issues of media and cultural engagement. Such examples include the online world of social media, the 21st century music industry and global consumer culture and can be applied to more unfamiliar media cultures. The second part of the module takes a historical turn. Moving from the contemporary to the historical gives the opportunity to reflect on the current historical moment and how this is linked to longer trajectories in the development of media cultures

More information

MP5018 -

Spaces, Media and Society (Core,20 Credits)

In this module you will be familiarized with various notions of space that are relevant to understanding processes of human interaction, perception, dwelling, as well as the ways in which ideologies, cultures and symbols are transmitted across various media, and in interpersonal interactions. Debates about differences and similarities between physical and online spaces; imagined futures and spaces of “the past”; and the ways spaces are represented and constructed in media will be some of the themes you will learn about. You will also connect practical examples from popular culture and current affairs with theoretical perspectives advanced by leading specialists in the field like Manuel Castells, Anthony Giddens, John B. Thompson and David Harvey. The perspectives and concepts advanced by such authors will endow you with the analytical tools to theorize about developments such as the role of social media in creating contested social spaces, and debates surrounding immigration, social responsibility and the policing of borders. Media Spaces is a module with a solid theoretical grounding as well as potential for application in the professional world.

More information

MP5019 -

Researching Audiences (Core,20 Credits)

This module will introduce you to several things. First, it will give you a grounding in some of the main recent traditions for thinking about and researching media audiences, and the historical contexts of these; the rise of the European cultural studies approach to audiences, the mainly American mass communications approaches, the reception studies tradition, and the growing interdisciplinary field of fan studies. What links all of these approaches is an emphasis on the contexts which shape how audiences engage with and respond to different media and cultural products.

The module will also ensure you are experienced at reading and evaluating original audience and reception research. In other words, that rather than just reading second-hand summaries or excerpts, you read in detail actual empirical work in order to think about and understand the processes undertaken, and assess what distinguishes good/strong from poor/weak research.

Finally, alongside tackling the intellectual issues of audience research, the module aims to do something quite unusual – to give you experience of the processes involved, and the challenges encountered, by giving you a chance to carry out your own small piece of audience research. This necessarily has to be small-scale and preliminary, in order to fit it within the confines of one module over one semester. But working in a small group you will design, conduct and compare some different ways of learning about audience responses.

More information

MP5021 -

Media Methodologies (Core,20 Credits)

The purpose of this module is to introduce you to key theories and approaches employed when researching media, and provide you with the practical skills needed to undertake a major independent research in your final year (the dissertation). In the first half of this module, you will engage with the key processes involved in designing an academic research project, undertaking the research work and analysis, and presenting the results. In the process, you will be shown how to position your work in relation to an intellectual context; construct research questions that are practical and realistic; implement appropriate methodologies; write research proposals; and structure longer written projects (such as dissertations). The second half of the module will put research approaches in focus; academic experts will provide sessions on particular methodological approaches such as analysing media texts and archival research.

More information

MP5022 -

Cultural Identities on Screen (Core,20 Credits)

The module will focus on the televisual representation and articulation of cultural identities in Britain and the US. We will look at how gender, ethnicity, national and regional identities are constructed through an examination of different genres and areas of screen media, such as drama, comedy and current affairs. We will explore issues such as class, gender and racial stereotypes, visibility of minority groups and integration. Throughout the course we will also consider the function of television, considering what its role might be in the construction of cultural identities.

More information

MP5023 -

Media Industries (Core,20 Credits)

You will examine mass communications in the context of contemporary practices, trends, developments and trajectories that have developed and are developing within contemporary mass communication industries. The module takes a distinctive pedagogic approach in that the core of the module consists of three team-taught and research-led ‘symposiums’ that address a specific debate, development or controversy within the field of mass communication industries (broadcast, digital, advertising) and enable you to acquire a critical, multi-perspective, and evaluative grounding in the issues shaping such industries. Complementing and reinforcing the Media staff-led symposiums will be a series of lectures provided by industry guest speakers (from television, radio, advertising and digital/web companies) that will provide practical and state-of-the-art insights into key issues underpinning mass communication operations and developments. Finally, two workshop sessions will be based upon you undertaking personal research into salient issues (the front-facing components of Apple stores, the ‘brand’ and customer typology) and research-informed reflexive approaches to social networking technologies.

More information

YC5001 -

Academic Language Skills for Humanities & Social Sciences (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

AD5017 -

Social Sciences Work Placement Year (Optional,120 Credits)

The Work Placement Year module is a 120 credit year-long module available on degree courses which include a work placement year, taken as an additional year of study at level 5 and before level 6 (the length of the placement(s) will be determined by your programme but it can be no less than 30 weeks. You will undertake a guided work placement at a host organisation. This is a Pass/Fail module and so does not contribute to classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format – “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the work placement agreement signed by the placement provider, the student, and the University.

Note: Subject to placement clearance; this is a competitive process and a place on the module cannot be guaranteed.

More information

AD5018 -

Social Sciences Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study at level 5 and before level 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. The course of study abroad will be dependent on the partner and will be recorded for an individual student on the learning agreement signed by the host University, the student, and the home University (Northumbria). Your study abroad year will be assessed on a pass/fail basis. It will not count towards your final degree classification but, if you pass, it is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format – “Degree title (with Study Abroad Year)”.

Note: Subject to placement clearance; this is a competitive process and a place on the module cannot be guaranteed.

More information

AT5004 -

Year in International Business (This is made up of 5 modules studied in Newcastle (Semester 1) & Amsterdam (Semester 2) (Optional,120 Credits)

This overarching module descriptor covers the Year in International Business which is made up of 5 modules which students study in Newcastle (semester 1) and Amsterdam (semester 2).

This additional year of studies has been designed to develop students’ business awareness and their soft skills through a semester of study in the UK followed by engagement in studying in Amsterdam and working on real business projects to further enhance and develop this knowledge, skills and attributes.

Semester 1 in the UK comprises three 20-credit modules aimed at students new to business and management, which also equips the students for a semester in Amsterdam, working in teams on a “real-world”, client facing project. Of the modules studies in Semester 1 provide students with the “soft”, “analytical” and “project management” skills necessary to embark on a “real-world” client-centred consultancy project in Semester 2. In Semester 2, students will work move to Amsterdam and study two modules on Northumbria licensed premises. The first module, Group Business Consultancy Project, is a Level 5 40 credit Consultancy Project providing a supported and challenging experience with real business supervised by Northumbria and possibly Dutch academics. The final module complements the development of business knowledge and application through a contextualised consideration of International Business. This will also add to the Business Consultancy experience, thereby guaranteeing a coherent business experience.

The modules are outlined below:

Semester 1
HR9505 Managing People at Work (20 credits)
SM9511 Global Business Environment (20 credits)
AF5022 Financial Decision Making (20 credits)

Semester 2
AT5000 Digital Business (20)
AT5001 Group Business Consultancy Project (40 credits)

In semester 1, students will learn in an environment aligned to that of business students on full time programmes. A mixture of large group and small group sessions will take place. In semester 2, in accordance with the experiential learning pedagogical approach in the Business Clinic operated at Newcastle Business School, the group consultancy work will involve students working in groups, facilitated by academics but also independently and amongst their peers in collaborative project work to provide real business consultancy. Assessment has been developed in accordance with Northumbria’s Assessment for Learning principles including a broad mix of assessment appropriate to the learning outcomes being assessed and with opportunities for formative feedback.

A student who passes all modules will, on successful completion of their undergraduate programme of study, have the title “(Year in International Business UK and Amsterdam)” added to their degree award title. Students who do not pass 120 credits will have those modules that have been completed recorded on their transcript.

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HR9610 -

Critical Organizational Analysis (Core,20 Credits)

The aim of this module is to encourage engagement with Organisation Theory through offering a comprehensive account of ideas, perspectives and practices of organisation. You will learn to analyse organisations, people and organising practices through critical employment of Organisation Theory which challenges conventional understanding of organisations. You will learn to explore the impact of recent trends in Organisation Theory and Practice on people and their behaviour in organisations.

The module links topics on Organisation Theory and Practice:
• Introduction to Organisation Theory, and implications for practice: overview of three main perspectives (Modern, Symbolic and Contemporary)
• Organisation Theory:
o Theorizing relationship between Organisation and its environment
o Theorizing different perspectives on Culture and Organisation, and managing across cultures
o Theorizing organisational (physical and social) structure
o Theorizing power, control and conflict (including the feminist perspective)
o Theorizing Identity and organisational behaviour
• Applications in practice:
o Organisational Design, Sustainable Organisational Design
o Organisational learning, tacit knowledge and knowledge management
o Organisational change, change management, and sustainable development
o Aesthetics and organisations, performance, narrative, theatre and organisation
o Managing culture, people and behaviour in organisations, and managing across cultures

Upon completion of the module you will gain an in-depth understanding of:

o The major perspectives on Organisation Theory
o ‘Critical’ organisation theory and management practices
o The recent trends in organising practices
o Theory and practices involved in working in multi-cultural organisations with an awareness of ethical considerations.
o How to form your own construction of knowledge on organisations, managing people and their behaviour

More information

MK9617 -

Buyer Behaviour and Integrated Marketing Communications (Core,20 Credits)

This module brings together two important and closely related areas of study for marketing and business students, namely understanding how buyers behave and make decisions, and how to use this knowledge to effectively communicate with selected target markets.
The study of theoretical frameworks underpins the module, which is then applied to a variety of buyer and business contexts. Lectures are used to impart the theory and the seminars are a mix of practical and case study applications and academic material designed to encourage application of theory and critical thinking. The assessment provides you with the opportunity to utilise the theoretical frameworks in a hypothetical business scenario of your choice.

The module aims to:

• Introduce you to the related concepts of buyer behaviour and marketing communications. The structure of the module will first allow you to appreciate the value of analysing consumer behaviour and then use this information to develop appropriate and informed marketing communications campaigns.

• The teaching, learning and assessment strategies employed (largely focusing on a case study approach) encourage you to think critically and apply the knowledge gained into practical business scenarios.

More information

MP6006 -

Media Dissertation (Core,40 Credits)

‘Media Dissertation’ involves the researching and writing of an 8,000-10,000 word media-related dissertation on a subject of your own choosing. You should attend a series of mandatory lecture/workshop sessions in which the fundamental requirements of preparing and researching a dissertation will be examined and explained. These sessions will be spread across semester 1 and semester 2. In Semester 1, you will develop your initial dissertation proposal up to the point where you are ready to start writing the dissertation itself. You will develop your information-retrieval skills, familiarise yourself with your chosen subject, find solutions to any problems arising out of your research design, consider the significance of any ethical constraints, formulate your principal research question, and determine the methodology you will use. You are required to complete a 2000 word dissertation plan as part of your progress (however, the module grade will be entirely assessed against your final 8000-10000 word dissertation). In Semester 2 you will develop and amend the ideas in your dissertation plan, carry out further research, prepare and write the final dissertation. Supervision will continue to be provided through regular meetings with your supervisor.

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MP6021 -

Mass Communication Case Study (Optional,20 Credits)

This module will provide a space to familiarize yourself with the case study as a tool for the investigation of social, economic, cultural and technological phenomena connected with the field of mass communication studies. Whether your interests lie in how working class people or standards of beauty are represented in the media, success stories in the market of mobile apps, use of social media for marketing purposes or how Twitter is used in discussion of popular television, this module will offer you a mix of knowledge, materials of reference and guidance to engage in choosing, planning, conducting and writing a case study for your assessment. A key component of the module will involve the study of iconic case studies such as Apple, Sony, Microsoft, Google, News International Corporation and Al Jazeera, through which you'll be able to identify the characteristics of well-designed study cases. The module will be a valuable experience to learn aspects of the research process you could apply for writing essays, under- and postgraduate dissertations, whilst providing you with skills you could apply in a variety of professions such as journalism, marketing, public relations, and policy-making.

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MP6029 -

Cinema and Society (Optional,20 Credits)

In this module, you will critically examine the relationship between US filmic institutions (films and industrial bodies – hereafter “cinema”) and different social contexts, including, for example: changes to the Hollywood Studio System (and the birthing of the “New Hollywood”), cinema’s responses to war and global trauma, and cinema’s engagement with issues surrounding race, gender and sexuality. Taught through lectures, demonstrations (film screenings) and student-led seminars, the course explores many of the ways cinema has engaged with key societal concerns.

You will be required to read and reflect on specific theoretical and empirical academic work by leading scholars and commentators and, using your analytical and interpretive skills, relate this work to the issues raised in class and by the accompanying film screenings. The module is assessed by a 3000 word essay which is designed to test your knowledge of film history and industry (one of the world's major mass communications industries), to evidence a sophisticated understanding of the issues under scrutiny, and your ability to work to a deadline. Ultimately, the module asks you to consider: What is the significance of studying cinema as a mass communications industry, an outlet for personal expression, and as a political tool? What can cinema tells us about history? What can cinema tell us about ourselves?

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MP6038 -

Digital Media and Society (Core,20 Credits)

This module is designed to give you a critical understanding of current debates over the development of new media and their relationship with society. You will be introduced to the key theories, issues and debates about the use, production, and distribution of digital media. You will become familiar with key issues and ideas in new media theory and in the interrelationships between digital media, technologies and societies. You will develop critical skills in analysing digital media and understanding their roles in the information society. The module will look at how these developments are related to social inequalities by asking crucial questions about the rise and persistence of the digital divide, raising the issues of inequalities in accessing, using and getting advantages from new media. The module will also analyse how social media are changing and reshaping our social world. Finally, the module will look at recent case studies and examples to understand how new media are permeating our society and everyday life, transforming the way in which we think and act in a digital society, affecting our perception of crucial social issues such as surveillance/privacy, online identities and activism.

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YC5001 -

Academic Language Skills for Humanities & Social Sciences (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

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UniStats

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