Mass Communication with Business BA (Hons)

UCAS code P3N1 BA/MCBus

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About this course 2018/19

Are you ready to immerse yourself in a dynamic and exciting environment, to learn about the ways media influences our daily lives and the world around us?

The BA (Hons) Mass Communication and Business pathway course is an innovative media-based degree that allows you to develop specialist knowledge of the concepts, theories, practices and methods that characterise contemporary media, communication, and cultural studies.

Northumbria ranks 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Admin Studies graduates 5 years after graduation. (Longitudinal Education Outcomes (LEO) 2017)

From day one, you will be supported in developing an independent critical understanding of the key advances within mass communications, a field of study that encompasses a wide variety of media organisations, technological innovations, cultural industries, and audiences.

You will develop your knowledge, skills and abilities on a course that will enable you to critically evaluate contemporary mass communications industries and to understand the technological, social and political factors that shape those industries.

The course’s unique framework structure allows you to tailor your interest in media towards a particular career route in your third year, specialising in specific modules that are directly applicable to your future employment, whichever career path you choose.

92% of students agree that staff are good at explaining things (Unistats, 2016)

Learn from the best

This course has an excellent academic support system provided by knowledgeable and enthusiastic staff, who have a shared passion for their profession and this course.

Our tutors are leading experts in the fields of media, cultural studies and mass communications. Our staff bring a wealth of research experience to the course, with specialisms in digital technology, philosophy, contemporary cinema, popular culture, and audience research. Their research is underpinned by successful collaborative partnerships with external organisations such as the BBC and a number of international film festivals.

Our experienced academic staff will engage you in a range of stimulating, contemporary debates that explore the global influence of the mass communication industries and the factors that drive changes in media industries. Our tutors are committed to excellence in teaching and learning, and to delivering an outstanding student experience.

Teaching and Assessment

As a pathway degree, the BA (hons) Mass Communication framework provides greater opportunities to tailor your degree to your future career aspirations than most other courses usually offer.

The course’s core and option modules provide you with a detailed knowledge of mass communications, encompassing media and cultural theory, media organisations, technological innovations, creative industries, and consumers.

The first two years of the course will follow a core programme of study, whether you have chosen to study Mass Communication as a single subject or combined with advertising, business or public relations.

In your third year, you will specialise by undertaking specific Business modules, and by completing a dissertation that is applicable to Mass Communications with Business.

You will be assessed via a wide variety of methods including essays, presentations, exams and blogs. The variety of assessment mechanisms will develop your ability to present your ideas in a variety of forms, thereby encouraging you to become a flexible and dynamic thinker.

Learning Environment

We provide a supportive and informal learning environment, staffed by tutors who are focused on your learning needs. This course encourages you to develop independent learning skills as well as the ability to work efficiently and effectively in a group. You will be taught discipline specific knowledge. You will also develop transferable intellectual and professional skills, which will be directly relatable to your future career.

We use technology to enhance your learning experience on this course, including tools such as electronic reading lists that will guide your preparation for seminars and independent research. Each module is accompanied by a ‘Blackboard’ eLearning portal that contains lecture slides and assessment information. Electronic Submission and Feedback (eSAF) is used to hand-in and provide feedback on your assessments.

You will have access to our award winning library, which not only provides access to a vast array of books and journal articles, but also supplies high quality training guidance materials that will support your personal and professional development. 

Research-rich Learning

Our team of academic staff is comprised of highly research-active experts in the field, whose international influence has been demonstrated by our success in the most recent Research Excellence Framework assessment.

Our tutors are leading experts in the fields of media, cultural studies and mass communications. Our staff bring a wealth of research experience to the course, with specialisms in digital technology, philosophy, contemporary cinema, popular culture, and audience research. Their research is underpinned by successful collaborative partnerships with external organisations such as the BBC and a number of international film festivals. All of the modules on this course are informed by our team’s research expertise. 

.

Give your career an edge

The course is designed to prepare you to meet the challenges of employment or entrepreneurial endeavour in a society in which the cultural and communications industries play an increasingly central role.

On this course, conceptual thinking is used to analyse the trends that shape media and cultural industries. Historical knowledge is related to contemporary employment environments in a way that will allow you to anticipate and develop practical solutions to the complex, unpredictable challenges you will face in your future career.

This course is designed to equip you with the key transferable skills that you will draw upon in your career, so that you will be able to confidently meet the challenges of employment (including enterprise related activities). These skills include team-working, self-motivated organisation, and communication skills.

The course draws upon Newcastle’s status as a vibrant cultural city. The faculty has established partnerships with numerous local cultural hubs including the Baltic gallery, the Tyneside cinema, the Sage, and St James Park.

.

Your Future

On graduating you will have the knowledge and skills required for employment in a wide range of media-related professions, including careers in the creative and cultural industries, marketing, journalism, management, public relations and press offices.

This course is designed to instil key transferable skills that you will draw upon in your future career, including communication skills, literacy skills, and the ability to work in teams.

Graduates from this course are currently employed by high profile companies such as BBC Digital, Wolff Olins, Framestore and Nexus.

About this course 2019/20

Are you ready to immerse yourself in a dynamic and exciting environment, to learn about the ways media influences our daily lives and the world around us?

The BA (Hons) Mass Communication and Business pathway course is an innovative media-based degree that allows you to develop specialist knowledge of the concepts, theories, practices and methods that characterise contemporary media, communication, and cultural studies.

Northumbria ranks 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Admin Studies graduates 5 years after graduation. (Longitudinal Education Outcomes (LEO) 2017)

From day one, you will be supported in developing an independent critical understanding of the key advances within mass communications, a field of study that encompasses a wide variety of media organisations, technological innovations, cultural industries, and audiences.

You will develop your knowledge, skills and abilities on a course that will enable you to critically evaluate contemporary mass communications industries and to understand the technological, social and political factors that shape those industries.

The course’s unique framework structure allows you to tailor your interest in media towards a particular career route in your third year, specialising in specific modules that are directly applicable to your future employment, whichever career path you choose.

92% of students agree that staff are good at explaining things (Unistats, 2016)

Learn from the best

This course has an excellent academic support system provided by knowledgeable and enthusiastic staff, who have a shared passion for their profession and this course.

Our tutors are leading experts in the fields of media, cultural studies and mass communications. Our staff bring a wealth of research experience to the course, with specialisms in digital technology, philosophy, contemporary cinema, popular culture, and audience research. Their research is underpinned by successful collaborative partnerships with external organisations such as the BBC and a number of international film festivals.

Our experienced academic staff will engage you in a range of stimulating, contemporary debates that explore the global influence of the mass communication industries and the factors that drive changes in media industries. Our tutors are committed to excellence in teaching and learning, and to delivering an outstanding student experience.

Teaching and Assessment

As a pathway degree, the BA (hons) Mass Communication framework provides greater opportunities to tailor your degree to your future career aspirations than most other courses usually offer.

The course’s core and option modules provide you with a detailed knowledge of mass communications, encompassing media and cultural theory, media organisations, technological innovations, creative industries, and consumers.

The first two years of the course will follow a core programme of study, whether you have chosen to study Mass Communication as a single subject or combined with advertising, business or public relations.

In your third year, you will specialise by undertaking specific Business modules, and by completing a dissertation that is applicable to Mass Communications with Business.

You will be assessed via a wide variety of methods including essays, presentations, exams and blogs. The variety of assessment mechanisms will develop your ability to present your ideas in a variety of forms, thereby encouraging you to become a flexible and dynamic thinker.

Learning Environment

We provide a supportive and informal learning environment, staffed by tutors who are focused on your learning needs. This course encourages you to develop independent learning skills as well as the ability to work efficiently and effectively in a group. You will be taught discipline specific knowledge. You will also develop transferable intellectual and professional skills, which will be directly relatable to your future career.

We use technology to enhance your learning experience on this course, including tools such as electronic reading lists that will guide your preparation for seminars and independent research. Each module is accompanied by a ‘Blackboard’ eLearning portal that contains lecture slides and assessment information. Electronic Submission and Feedback (eSAF) is used to hand-in and provide feedback on your assessments.

You will have access to our award winning library, which not only provides access to a vast array of books and journal articles, but also supplies high quality training guidance materials that will support your personal and professional development. 

Research-rich Learning

Our team of academic staff is comprised of highly research-active experts in the field, whose international influence has been demonstrated by our success in the most recent Research Excellence Framework assessment.

Our tutors are leading experts in the fields of media, cultural studies and mass communications. Our staff bring a wealth of research experience to the course, with specialisms in digital technology, philosophy, contemporary cinema, popular culture, and audience research. Their research is underpinned by successful collaborative partnerships with external organisations such as the BBC and a number of international film festivals. All of the modules on this course are informed by our team’s research expertise. 

.

Give your career an edge

The course is designed to prepare you to meet the challenges of employment or entrepreneurial endeavour in a society in which the cultural and communications industries play an increasingly central role.

On this course, conceptual thinking is used to analyse the trends that shape media and cultural industries. Historical knowledge is related to contemporary employment environments in a way that will allow you to anticipate and develop practical solutions to the complex, unpredictable challenges you will face in your future career.

This course is designed to equip you with the key transferable skills that you will draw upon in your career, so that you will be able to confidently meet the challenges of employment (including enterprise related activities). These skills include team-working, self-motivated organisation, and communication skills.

The course draws upon Newcastle’s status as a vibrant cultural city. The faculty has established partnerships with numerous local cultural hubs including the Baltic gallery, the Tyneside cinema, the Sage, and St James Park.

.

Your Future

On graduating you will have the knowledge and skills required for employment in a wide range of media-related professions, including careers in the creative and cultural industries, marketing, journalism, management, public relations and press offices.

This course is designed to instil key transferable skills that you will draw upon in your future career, including communication skills, literacy skills, and the ability to work in teams.

Graduates from this course are currently employed by high profile companies such as BBC Digital, Wolff Olins, Framestore and Nexus.

Course info

UCAS Code P3N1 BA/MCBus

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Social Sciences

Location Lipman Building, Newcastle City Campus

City Newcastle

Start September 2019

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy