SM9702 - Managing in the Digital Economy

What will I learn on this module?

In this module you will gain a thorough understanding of the challenges, opportunities and disruptive potential associated with the digital economy. You will examine the impact that technological change and digital innovation has on organisations, in terms of the creation of (new) revenue streams, (alternative) forms of value, products and services. By exploring a range of examples you will gain insight into how private, public and third sector organisations along with different levels of government have embraced and developed the digital economy. Not only will this exploration illustrate the wide-ranging nature of the impact, but also the quickening pace of strategic and technological innovation, the ‘winner takes all’ nature of many digital markets and the complex and global nature of the extensive privacy, cyber-security and data debates.

How will I learn on this module?

The module is delivered through a combination of taught sessions, directed learning and independent learning. During the taught sessions a range of learning and teaching approaches will be adopted including tutor-led discussions providing context to the theoretical concepts and practical tools and techniques, illustrative international case studies that form the basis for group problem solving and digital strategy exercises. This will be followed by a critical analysis and discussions of the topical issues, challenges and problems identified. Directed learning will be signposted through the module’s e-learning platform. In addition you will be expected to engage in independent learning on the topic.

How will I be supported academically on this module?

The module is delivered by an experienced teaching team who will be able to provide ongoing advice and guidance related to the module content and the case study and digital strategy exercises. The module’s e-learning site will provide you with access to session materials. Additionally, publications from consultancy companies, international organisations and research institutes addressing various issues of the digital economy will be disseminated through this site. You will be provided with an advanced reading list structured to support each of the issues addressed in taught sessions. The reading list will contain academic articles as well as books, book chapters, case studies, video links and current newspaper articles.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

Knowledge & Understanding:
On completion of the module you will be able to:
1. Demonstrate a critical understanding of the the role, relevance and importance of the digital economy and the challenges arising from rapid technological change, for organisations and individuals;
2. Demonstrate a critical understanding of the dynamic and disruptive nature of the digital ecosystem along with identifying future opportunities for society, organizations and citizens;
3. Demonstrate a critical understanding of the complex ethical and legal issues associated with digital data cyber-security, privacy and complex digital infrastructures.

Intellectual / Professional skills & abilities:
On completion of the module you will be able to:
4. Conduct critical digital strategy analyses to formulate and present transformational digital strategy developments and change initiatives.

How will I be assessed?

Formative feedback: Throughout the taught sessions formative feedback will be given by the module team related to the case study analyses and digital strategy exercise.

Summative feedback: The assessment for the module consists of two components.
Component 1: A 1500 word group report on a key dimension of the digital economy. This is weighted at 40% and assesses module learning outcomes 1, 2, & 3.
Component 2: A 2500 word individual case based report. This is weighted at 60% and assesses all the module learning outcomes





Module abstract

This module will provide you with theoretical and applied perspectives on the challenges and opportunities of managing in the digital economy. Through using a range of current topical and case based examples this module will illustrate the far-reaching impact that rapid technological change, new digital strategies and disruptive innovation, is having on companies, governments, individuals and society. The module will show these impacts are interrelated, and dynamic and unpredictable in character. The assessment explores this dynamic interaction, providing you with the opportunity to explore in detail the impact of digital transformational change. Throughout the module you will be supported by a range of learning material drawn from academic, professional and non-academic sources, enabling you to clearly understand the socio-economic impact and contribute to developing new strategies to reap potential value from the global digital economy.

Course info

Credits 10

Level of Study Postgraduate

Mode of Study 15 months

Location Singapore

City Singapore

Start September, December, March or June

Fee Information

Module Information

All information is accurate at the time of sharing.

Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.


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