SM9704 - Strategic Management

What will I learn on this module?

This module will support you to critically evaluate the range of internal and external factors that impact strategic positioning and performance. You will develop your knowledge and understanding of the range of classical and topical strategic concepts and theories, and the range of strategic analysis and planning techniques that can be used to evaluate both the external competitive environment and internal business processes and resources. You will cover topics such as:
? strategic challenges;
? strategic intent;
? strategic positioning;
? strategic capabilities;
? strategic agility;
? dealing with uncertainty;
? strategic analysis at multiple levels (market, industry, firm, product);
? network effects;
? industry structures;
? competitive advantage;
? first-mover advantage.

How will I learn on this module?

This module is delivered through a combination of online resources, directed learning, group learning and independent learning. The taught sessions will adopt a variety of approaches to learning and teaching including tutor-led input, group discussions, case study discussion, guest speaker input, and student-led presentations. Your learning will be underpinned by a ‘research-rich’ approach.
Selected pre-readings and activities will be made available prior to each of the taught sessions, providing the intellectual underpinning and case study information needed for the session activities. In addition, each module will be supported by online resources in the form of webcasts, videos, and guidance notes. Peer learning is an important part of an MBA and you are encouraged to engage in peer learning through both class-based and online-based discussions with your fellow students.

How will I be supported academically on this module?

The module is delivered by an experienced teaching team and you are encouraged to discuss any issues related to the module directly with the module team either in class or outside of normal scheduled teaching by appointment or via the e-learning platform. At the start of the module, you will be provided with a Teaching and Learning Plan that outlines the requirements for the module and will include detail on the assessment for the module and an extensive reading list. The module is supported by an e-learning module site which includes the learning materials used in the module as well as additional resources such as podcasts, webcasts and suggestions for additional reading.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

Knowledge & Understanding:
On completion of this module you will be able to:
1.Critically discuss the different concepts, techniques, and schools of thought that make strategy as a field of practice;

2. Critically discuss the range of internal, external and competitive factors that impact organizational positioning and performance.

Intellectual / Professional skills & abilities:
On completion of this module you will be able to:
3. Think critically and make informed strategic decisions based on a critical analysis and interpretation of an appropriate range of internal and external data sources.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
On completion of this module you will be able to:
4. Demonstrate curiosity, originality, insight and ethical awareness to problem solve and make decisions in complex and unpredictable situations.

How will I be assessed?

Formative assessment: In each of the taught sessions you will complete a range of exercises and activities and take part in a number of presentations and debates. Formative feedback will be provided by your tutors and your peers and this feedback will assist you in developing the necessary knowledge and understanding and personal skills to enhance your performance on the module.

Summative assessment: The summative assessment for this module is made up of two components.
Component 1: A case-based group presentation which assesses module learning outcomes 1-3 and is weighted at 30%.
Component 2: A 3000 word individual case-based report which assesses all the module learning outcomes and is weighted at 70%.





Module abstract

Strategic thinking, and ability to do effective strategy formulation and execution are key to businesses across industries. The need for and benefit of these skills is no longer limited to elite staff groups or top executives. Increasingly, companies expect their product managers, senior business analysts and mid-level executives in diverse functions to possess the ability to understand strategic contexts, and think and act strategically. Therefore, this module will focus on the craft, the opportunities and the challenges of developing strategies in these roles. As we do so, the most basic strategic question is: How do we best position and compete among significant uncertainty and ambiguity to maximize value created and profits made in a sustainable way?

Course info

Credits 10

Level of Study Postgraduate

Mode of Study 15 months

Location Singapore

City Singapore

Start September, December, March or June

Fee Information

Module Information

All information is accurate at the time of sharing.

Full time Courses starting in 2023 are primarily delivered via on-campus face to face learning but may include elements of online learning. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Contact time is subject to increase or decrease in line with additional restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors, potentially to a full online offer, should further restrictions be deemed necessary in future. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.


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