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Yurika Crawford



Yurika Crawford has focused on the manipulation of the weave of denim in her collection, looking at the construction of traditional denim garments but re-designing them with amendments to the silhouette and weight of the fabric.

The womenswear collection, titled Love N’ Haight, is based on the heart of San Francisco – Haight-Ashbury. It brings in the hippie silhouettes of the 60s and works them into a modern hipster vibe, featuring strong and vibrant prints. It takes influence from an exhibition titled ‘The Summer of Love’, based on the social events of 1967 when around 100,000 young people travelled to the US city and created a focal point of hippie counterculture, with the exhibition containing bright prints and colours alongside strong protest slogans and posters.

The collection also takes key silhouettes and details from 1967, and reconstructs them into a modern diverse style, creating a new take on the well-known hippie silhouette. This has been formed through the manipulation of the denim, contrasting against strong vibrant prints in lightweight fabrics, to create a flowing, elongated hippie silhouette.

Yurika spent her internship year in Amsterdam working for the Tommy Hilfiger women’s runway and collection team and spent three months living in San Francisco working for Old Navy, in the visual merchandising and styling department.


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