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Behaviour, Brand and Digital Insights

Behaviour, Brand and Digital Insights research interest group (BBD RIG) aims to create a supporting and collaborative research culture and deliver impactful research. To this end, BBD RIG hosts a series of research seminars. These seminars are delivered by journal editors, prominent researchers, as well as emerging leading researchers nationally and internationally. Group members of BBD also meet regularly to discuss research ideas and provide constructive comments on research projects in the pipeline. BBD RIG has strong research links with a number of institutions worldwide, such as Brock University (Canada), Lebanese American University (Lebanon), Tianjin University (China), University Sains Malaysia (Malaysia), and University of West Australia (Australia).

 

If you are a prospective PhD/postgraduate student who is interested in pursuing research in consumer behaviour, decision-making strategies, branding and brand management, digital marketing, artificial intelligence (AI) in marketing, and projects that cover other marketing aspects, please visit the following link for more information on Northumbria research degrees: www.northumbria.ac.uk/research/postgraduate-research-degrees

 

Main contact: Prof. Xuemei Bian

Email: xuemei.bian@northumbria.ac.uk

Telephone: 0191 227 4714

Members

Chrysostomos Apostolidis - LinkedIn

Research Areas: Responsible Marketing, Digital Marketing, Sustainable Consumer Behaviour

 

Xuemei Bian - LinkedIn

Research Areas: Consumer Decision-making Strategy, Effective Branding, Advertising, and Services Marketing 

 

Craig Bradshaw - LinkedIn

Research Areas: Search Engine Optimisation, Social Media, E-Marketing

 

David Brown- LinkedIn

Research Areas: Marketing, Qualitative methodology, Tourism, Leisure, Pedagogy

 

Jane Brown - LinkedIn 

Research Areas: Consumer Financial Decision-making, Consumer Culture Theory, Consumer Consumption, Qualitative Methodology

 

Charles Cui - LinkedIn

Research Areas: International Marketing, Branding and Consumer Research. Recent research focuses on addictive consumption (e.g. Brand Addiction), Ethnic Consumers’ Social Inclusion and Socially Inclusive Marketing, Marketing Complexities of New-tech Products (e.g. Wearables), Consumer Values and Interaction with Social Media. 

 

Kirk Dodds

Research Areas: Digital Marketing, Mobile Marketing, Segmentation, Sport Marketing in Cycling

 

Prabash Edirisingha - LinkedIn

Research Areas: Family consumption, Acculturation, Postmodern consumption, Consumer Culture Theory, Ethonography and Netnography

 

Sadia Haque

Research Areas: Consumer behaviour, Counterfeiting, Branding, Communication

 

Kimberley Hardcastle

Research Areas: Branding, CCT, Consumer identity projects, marketing communications, sport sector and events

 

David Hart - LinkedIn

Research Areas: Charitable Marketing, Customer Complaint Behaviour and Digital Marketing

 

Sophie Ran Liu

Research Areas: AI marketing, Ambush marketing, marketing communications

 

Edita Petrylaite - LinkedIn

Research Areas: Gender and Consumer behaviour, Entrepreneurship, Entrepreneurial Marketing

 

Alan Shaw - LinkedIn

Research Areas: Social Marketing, Social Listening, Digital Marketing

 

Matt Sutherland - LinkedIn

Research Areas: Consumer Decision Making; Work-Based Learning 

 

Anders Wappling - LinkedIn

Research Areas: Consumer Decision Making, Food Marketing, Retailing, Service Marketing, International Marketing

Research Seminars

Upcoming Seminars

  • Thursday 7th March 2019 - Professor Philip Kitchen, University of Salford, Editor of the Journal of Marketing Communications
  • Wednesday 13th March 2019 - Professor Cleopatra Veloutsou, University of Glasgow, Editor in Chief of the Journal of Product and Brand Management.

Previous Seminars

  • Wednesday 9th January 2019Dr Mona Mrad, Lebanese American University

International Research Partners Network

Brock University (Canada), Goodman School of Business.

Lebanese American University (Lebanon), Adnan Kassar School of Business.

Tianjin University (China), Marketing Department.

University Sains Malaysia (Malaysia), Graduate School of Business.

University of West Australia (Australia), Business School.

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