Professor Stuart Roper

I joined as Northumbria University at the beginning of January 2024 as Professor of Marketing and Deputy Head of the Department of Marketing, Operations & Systems at Newcastle Business School. I was previously Associate Dean (Research) at Huddersfield Business School and have held senior positions at Bradford University and Manchester Business School, University of Manchester. I have nearly 30 years’ experience in Business Schools, have worked in industry as a Marketing Manager and undertaken training and consultancy work with a large number of UK and international businesses.  

I attained my PhD from Manchester University. My research interests are in the area of branding and brand management and my research looks at the meanings behind brands and how consumers interact with them. As well as considering the strategic importance of brands my research also looks at the problems caused to society by brands, including brands as litter and the impact brands have upon adolescent self-esteem. My work has been published in Social and Cultural Geography, Journal of Business Research, Psychology and Marketing, California Management Review, European Management Review, International Journal of Electronic Commerce, Journal of Environmental Psychology, European Journal of Marketing, Journal of Marketing Management, Qualitative Marketing Research, British Education Research Journal amongst others. I have co-authored two books on Corporate Reputation and am a leading figure in the scientific committee of the Global Brand Conference. 

• Please visit the Pure Research Information Portal for further information
• Religiosity, Divine Control and Consumer Resilience during the Covid-19 Pandemic, Grimes, A., Roper, S., Hampson, D. 2025, In: Journal of Marketing Management
• The role of services in creating brand loyalty for B2B manufacturers, Raddats, C., Roper, S., Ashman, R. 1 Mar 2024, In: Journal of Business Research
• Enhancing relationships through online brand communities: comparing posters and lurkers, Mousavi, S., Roper, S. 2 Jan 2023, In: International Journal of Electronic Commerce
• 'To us it’s still Boundary Park’: fan discourses on the corporate (re)naming of football stadia, Gillooly, L., Medway, D., Warnaby, G., Roper, S. 22 Nov 2022, In: Social and Cultural Geography
• Online shopping in a restrictive society: lessons from Saudi Arabia, Roper, S., Alkhalifah, E. 15 Sep 2021, In: Qualitative Market Research
• Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships, Rutter, R., Barnes, S., Roper, S., Nadeau, J., Lettice, F. 10 Nov 2021, In: Industrial Management and Data Systems
• Consumers’ practices of everyday luxury, Banister, E., Roper, S., Potavanich, T. 1 Aug 2020, In: Journal of Business Research
• Fresh perspectives on brand management, Baumgarth, C., Boltz, D., Schmidt, H., Roper, S. 23 Jul 2020, In: Journal of Marketing Management
• Guest editorial: Branding in the digital age: a “2020” vision for brand management, Yoganathan, V., Roper, S., McLeay, F., Machado, J. 1 May 2020, In: Internet Research
• Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market, Rutter, R., Chalvatzis, K., Roper, S., Lettice, F. 1 Jun 2018, In: European Management Review

Business andManagement Studies PhD July 01 2004